Eccleston Yards

Eccleston Yards

—4—

Eccles

Belgravia Remixed Eccleston Yards is Belgravia’s newest destination, bringing together the best of the neighbourhood - with an edge.

Contemporary dining, cult wellness and endless creativity surround a buzzing courtyard where each day you can find something new, from alfresco dining to outdoor yoga, art classes or screenings of the biggest sporting events.

Developed in 2017, Eccleston Yards has now become synonymous with wellness, socialising and creativity for like-minded Londoners. As well as a home for leading brands in wellness and dining, the coworking space 25EP is at the heart of the development, home to more than 600 members.

Eccleston Yards was formerly the power station to Buckingham Palace, so the industrial aesthetic you see walking into the destination is entirely authentic. And there is more to come from this space with future developments in the pipeline; the

development of the historic Ice Factory at 27 Eccleston Place will create a home for an office HQ for 200 employees, a unique rooftop restaurant and best-in-class fitness operator, bringing in even more contemporary brands that appeal to those who seek buzz, creativity and authenticity.

Eccleston Yards is located in the vibrant centre of Belgravia, with both Elizabeth Street, filled with fashion boutiques and picture-perfect dining, and Eccleston Street for local amenities, just around the corner. A stone’s throw from Victoria Station, 10 minutes from Sloane Square and 15 minutes’ walk from Knightsbridge, Eccleston Yards is uniquely located to attract both weekday workers looking for midweek adventures and weekend shoppers looking for unique lifestyle experiences to while away the weekend.

With Eccleston Yards, if you know, you know. Energy, creativity and buzz abound in this unique destination dedicated to those who like something a little different. This is the best of Belgravia – remixed.

—5—

ston Yards

—6—

—7—

—8—

—9—

Barry’s London SW1

— 10 —

16 Eccleston Place, SW1W 9AZ Barry’s is the global destination to get the best workout of your life. Dedicated to changing lives worldwide through our workouts and community, Barry’s is the original high intensity interval workout.

Barry’s tones muscle and maximizes fat loss with a combination of running and weights. The cult workout destination with worldwide followers, Barry’s in Eccleston Yards is the flagship London location.

Wild by Tart 3-4 Eccleston Yards, SW1W 9AZ Wild by Tart is a neighbourhood restaurant set within a multipurpose space. Housed in a former power station and coal store, the 9,000 sq. ft site combines a restaurant, bar, coffee kiosk, retail store, events space, and photography studio. The restaurant was founded by Jemima Jones and Lucy Carr-Ellison, the successful duo behind bespoke catering company Tart London.

Offering a relaxed menu inspired by places and people they love, Lucy and Jemima cook food with big flavours and seasonal ingredients, sustainably sourced where possible.

atis 1-2 Eccleston Yards, SW1W 9AZ Attracting huge queues every lunchtime, Salad bar atis offers a truly modern approach to eating, serving plant-powered food, which is as delicious as it is ethical. Reflecting the growing common values of a global community, all aspects of dining are considered, from the sourcing and packaging to the forging of ethical partner relationships, for the good of individuals and the environment.

Promoting the philosophy of ‘powerful food’, atis creates menus and dishes that taste great, with benefits for the body, soul and planet.

Biscuiteers Boutique & Icing Café 14-15 Eccleston Yards, 21 Eccleston Place SW1W

MasterPeace Creative Studios 12 Eccleston Yards, SW1W 9NF MasterPeace is a unique space in Eccleston Yards – and the first one dedicated to a mindful art experience.

The studio is run by 20 artists, who are passionate about the power of creativity and how painting can be developed as a restorative experience to deal with the stresses of everyday life. As well as offering in-studio classes, (often held alfresco in the courtyard) the team has also created online and at-home options and their hybrid offering has proved highly successful.

— 11 —

Biscuiteers began its life in 2007 with a simple mission: to offer a unique, stylish and personalised gifting solution. With the refrain ‘Why send flowers when you can send Biscuiteers?’ their new site in Eccleston Yards provides the opportunity for visitors to fully immerse themselves in all things delicious. As well as a café, visitors can also purchase their innovative biscuit creations or book a masterclass with one of their resident ‘icers’, to learn how to ice like a professional. Biscuiteers is a member of Walpole, the official body, listing 250 of the UK’s finest luxury brands.

— 12 —

↘ Grosvenor ha deals in Ecclest last three years brands in Eccles have established or only store in Lo Eccleston Yards h The dwell time fo is around 17 Source: Colliers 2019

— 13 —

as signed 6 new ton Yards in the ↘ There are 10 ston Yards that their UK flagship ondon ↘ In 2019, had 1.45m visits↘ or Eccleston Yards 74 minutes

— 14 —

Sam Buni, FD Tailor Made London

— 15 —

“Tailor Made London has been a proud partner with Grosvenor within Ecclestone Yards since its inception.

We have loved the personal creativity and energy of the Grosvenor team and strategically, our presence in Belgravia has been a huge success for the business.”

e

Dw

ell

Pr

Lo n

Bi

jou

ing

x

on viv

ge

im

io

do

as

aL

nG

ra c

he

e

s

Sa

Sa Lo insbu

Po Pe rsc ggy he n

eG

eH

an ym

ila

ble

lab

Ava i

lo

ell

Dw

rs

le

le

Th

vog e

Be

lab

Oli

to

Ava i

Il C

eL

afé

s

Th

aC

s

DW ood

Ba yle y& Of

liss

La b

ell

Me

ing

se

ics

to rs

ngs

To Co mT ffe om eH ou

Y

NR B

y's

th et

Gu The es As t H to ou rs se

elli

es Mo t H rg ou an se As

le

Av a

llin g

Dw e

Iss

Co

ar e

Pl fW or sh i

eO

ac

S & um Bi me sh ri op ll

p

Of

Dw

ing Dw

s Dw

Dw

Eliz abe th

The

ing

a&

tt

bi

Cu

qu

Ch es te rS

s

am

bo

ro

Je

B Sp ake ice r &

Of

ry

fic As

Dw

ell

As

s

as

y

up

p-

Dw

nut Bak e

ell

Pe p

g

lin

U De nde ve r lo Po pm ila en ne t

m

ho

eT

Th

rs

eu

nt

Se

ell

Dw

Ch est

Of

tr ee t

lab

Dw lgr av ia

Ava i

Gu

tts

Cu bi

Jo Lo ve

ne

To m Ci To ga m rs

W Ch al em den ist

Le s

—Tr16 ea — c

el

Dw

ip

ill

Ph

Dw

Joh n

Dw

ab et hS

Eb ur yS tre et

he r Be ine st

Ca t

na W oo M d oy S ur Ve se ge t sS ry te ve ns Pa po ue lli W O liv ith et Un N o de ot rn hin ea g M th E+ EM

Jo an

Ca r

liv o

Ro ad

O

Ge ra ld

El iz

Ch es te

BB

rS qu ar

B&

Dw ell ing

fic e

ell ing

ell

ing

ing

fic e Un d

ell ing

ell ing

ell ing

Ro om ing s

U Al nde te r ra tio n Dw ell ing

fic e

im

eT re

ot

el

ed

e

Str eet

e

Ch

es t

er Sq ua r

e

an

eni

t

Bla Co ck Sh ffee eep

l

oca

ury ’s

ing s

Ole

ing

Th Fac e Ice tor y St Pot udio ter y

en t

25 Co- EP – Spa work ing ce Min

Wi ld b yT art Re:

Tai

Lon don 25 Co- EP – Spa work ing ce

atis

lor Ma

Cyr de

o d

&S

Ha p Fac py Piz e za

oad

ell O

De Sur ntal ger y

&B Dw elli ngs

Run

The rap ie

ht C ent re

Av aila ble

Bo isd ale

eco

me

Pos t

Aca i

ep p Gir ls

Gu is

Offi ce

me n

Pla ce

eH air

lest on

ry

Ecc

Art Ga lle

Th Caf e Gre en é Tom Me Tom ss H all C afé B el gra via B oo J os ks An h Gra tiqu ha es m Tur k

eet

Pla ce

e liv W o all pa pe Bre r& w Pa ers int Ar A t G hu all an er y

lgr av ia

Str

on

fic

on

Ava ilab le

Lig

Be

lest

Ecc lest

ell

Ecc

Pal ace R

pm Dw Va ca nt

Ch uc s

An Est drew ate Ree Age ves nt

B uc kin gha m

rD ev elo

The

Of

UK

de

SM

D Su octo rg rs er y s Le Br Spo i Un dal Wse D Al de ea i Gi te r r o ra tio Un n d Al e te r ra tio Dw n ell ing

Ho tP Yog od a

Ba Boorry’s tca mp

Dw ing

T Fam he Jo ily K nes itch en

ell

M or e Ca na fé

rs

ee

Dw

ine Am M Ba ie as r te rp ea ce

W

uit

sc

Bi

gs

Eb ur yS tre et

mo ’s ries o

— 17 —

Ath

Me f Ch ina

tee n

*Grosvenor Google Analytics

— 18 —

Grosv Your p of ch

Grosvenor is your long term partner of choice. When you succeed, we succeed.

We’ve built up a wealth of experience over the last 340 years. We are the people behind the highly successful consumer destinations brands: Mayfair and Belgravia.

Since launching our new branding in 2021, we have seen Mayfair website visitor numbers grow by over 360%*.

Our values help to build loyalty and success across our communities, connecting people and services.

Flexibility, passion and collaboration are in our DNA. Whatever you need help with, we work with you to achieve mutually cost-effective business, sustainability and community goals.

Using our historic experience and future thinking, we help you to solve your practical and operational issues, allowing you to focus on what you do best – nurturing and growing your business.

— 19 —

venor: artner hoice

— 20 —

Our service

Our sustainable goals: We care deeply about sustainability and are moving to become an environmental leader in the sector. We provide a sustainability advisory service to help you meet our shared goals to reduce your unit running costs.

Our aim is to make opening and trading as easy and straightforward as possible. So, we’ve reduced the barriers to entry in order to support you at every stage of the process:

Straight forward: We provide you with a seamless leasing process and have developed a new Trading Lease, which requires minimal legal input, allowing us to agree a lease within 24 hours.

The basics: We set up your utilities before you arrive and will manage your waste collection.

Added extras: We are also happy to set up your Wi-Fi using our Prime Fibre connection. In addition, we can help with shop front and signage applications as well as outside seating requirements and if required, can deliver your fit -out for you.

Optional extras: We work with partners who make sure your business is working at optimum levels. Whether its additional merchandising support, finding new staff or helping you to expand your customer and logistic potential, we can connect you with the right people.

Data and Insight: We know how important data insight is for every business decision but we also know that independent brands don’t always have that resource. We offer best-in-class data and insight analysis for every retailer.

Communicating your brand: We will also help you thrive as you become an integral part of the Grosvenor community, providing marketing and PR support and offering ongoing learning events through our “In Conversation” series.

— 21 —

e

Our promise: We have a dedicated team to make sure the process, from start to finish, is smooth and efficient.

Jane Macdiarmid Associate Director jane.macdiarmid@grosvenor.com M: +44 (0) 77419 01569

BELGRAVIA

Contact