Portfolio 2016 (final)

max wayt* portfolio

* Wayt

1. Last name of Maxwell Wayt

Sounds like; “I am excited! I can not wait!” or “I am so incredibly stressed, but at least I’m losing weight!” Not to be confused with“Wyatt” (541)914-0206

“They would be dumb not to hire you.”

— An excerpt from a conversation with my wonderful mother, who is always a source of inspiration.

one two three four five six seven eight Music habits infographic

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Holy ghost beverage branding

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Royalty color study

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CMYK chocolate branding & packaging

18

Poe’s bedtime stories publication

24

Futura type specimen

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Disclosure vinyl packaging

36

Crate concert series event branding

42

one Music Habits

Art 225 Comm Design Systems Kate Bingaman-Burt

Target demographic × Infographic enthusiasts, data analysts, music lovers, or anyone interested in the intricacies of my music listening habits.

Goals & themes × Convey a broad spectrum and large quantity of data clearly and concisely, using graphic elements × Provide a clear spectrum of information, while maintaining visual interest × Engage and lead viewers with graphic cues × Explore a new style of illustration

Solutions × Single sided 16 x 20 inch poster × Entirely vector based illustration, built on an isometric grid × Multicolored graphs and iconography

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USIC HABITS: a deconstruction manual! raphic is meant to provide insight on the musical intake of one Max Wayt. Please eraction with this poster not listed in ns may lead to serious injury and/or warranty.

Contents of this poster include, but are not limited to: Sarcasm, dry wit, informative content, dedication, high printer fees, late nights, realizing in the eleventh hour that I still haven’t done a process pdf, hard work, illustrator-directed profanity, as well as trace elements of blood, sweat, & tears.

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Welcome to MUSIC HABITS: a deconstruction manual!

The following graphic is meant to provide insight on the average weekly musical intake of one Max Wayt. Please be advised! Interaction with this poster not listed in these instructions may lead to serious injury and/or forfeit of your warranty.

Contents of this poster include, but are not limited to: Sarcasm, dry wit, informative content, dedication, high printer fees, late nights, realizing in the eleventh hour that I still haven’t done a process pdf, hard work, illustrator-directed profanity, as well as trace elements of blood, sweat, & tears.

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Music Habi ts Inf ograp hi c

Ma xwell Wayt

two Holy Ghost

Art 225 Comm Design Systems Kate Bingaman-Burt

Target demographic

× Cheap whiskey lovers, skate-rats, bikers, anyone whom one would assume has tattoos or an affinity for recklessness

Goals & themes × Form a brand identity for a beverage company × Create a strong logo or word-mark indicative of the brand identity × Maintain a balance of cohesion and uniqueness across multiple “flavors” × Utilize personal illustration style

Solutions × Three versions of distilled whiskey × Hand drawn illustrations × Tattoo style artwork offers diversity in subject matter and cohesion in aesthetic × Word mark

Ma xwell Wayt

Ho ly G hos t

thre Royalty Art 254 Typography 1 Elisabeth Charman

Target demographic × Fashion forward twenty-somethings, history buffs, gold aficionados, magazine readers

Goals & themes

× Gather and cleanly display information relating to the color gold × Design and typeset copious amounts of body copy and imagery × Build and utilize a flexible grid to provide unity, diversity and continuity throughout book

Solutions × 35 page magazine × Ties between fashion, music and history × Multiple grids provide dynamic and cohesive delivery of information × So Vogue

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Gold C olor S tudy B o o k

Ma xwell Wayt

Ro ya lt y

Ma xwell Wayt

CMYK Chocolate

four Art 254 Typography 1 Elisabeth Charman

Target demographic × Design familiar individuals, students, professors, artistically inclined, the sweet toothed

Goals & themes

× Create a chocolate brand identity

× Find a balance between cohesive similarities and easily distinguishable flavors

× Create original word mark and logo

Solutions

× A pack of four chocolate bars × Simple and globally known color ways

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CMYK Chocolate

Maxwell Wayt

Poe’s Short Stories Art 200 Digital Page Design 1 Callie Jones

five Target demographic × Fans of Edgar Allen Poe, fans of the macabre,

readers of all ages, those who enjoy dark humor

Goals & themes

× Design a grid system to support a large amount of body copy

× Make use of multiple typefaces

× Create a system that reflects the author × Incorporate personal art style

Solutions

× Three short stories formatted in one book

×D esigned with classical styles to mirror the authors writing style

× Original illustrations

Po e’ s Short Stori es

M a x w e l l Wa y t

Ma xwell Wayt

Futura Type Specimen Art 254 Typography 1 Elisabeth Charman

six Target demographic × Type enthusiasts, designers, students, professors, nerds, Paul Renner fan-boys

Goals & themes

× Showcase Futura’s form and versatility

× Create a small book with an apparent theme × Celebrate Futura as a superior font

Solutions

×S mall saddle stitch booklet highlighting the best features about Futura

×R eferences to German print making and

letterpress methods, with vellum demonstrating overprinting techniques

× Examples of type families and letter-forms.

Fu t ura Ty pe Specimen

M a x w e l l Wa y t

Fu t ura Ty pe Specimen

M a x w e l l Wa y t

Disclosure Art 224 Narrative & Comm Design Kate Bingaman-Burt

Target demographic × Howard & Guy Lawrence, Disclosure fans, brain teaser enthusiasts, optical illusion junkies

seve Goals & themes

× Create unique packaging for a 12 & 7 inch vinyl based on the artists music

× Explore patterns and optical illusions

× Try to capture the repetitive and immersive nature of Disclosure’s music

× Hurt the viewers eyes (just a little bit)

Solutions

× 7 & 12 inch labeling and packaging

× Cohesive yet distinguished album art pairing × “It totally looks like they sound”

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Disc lo s ure

M a x w e l l Wa y t

Disc lo s ure

M a x w e l l Wa y t

Crate Concert Series Art 225 Comm Design Systems Kate Bingaman-Burt

Target demographic × Portland residents, concert attendees, record collectors, music lovers of all ages

Goals & themes × Create and brand a local concert series based in Portland, Oregon × Learn to work within a group of designers

eigh with different skill sets and artistic styles

× Design all touch points and advertising for

collaborators, sponsors, performers, and fans

Solutions

×D esigned fictitious pop up shop to be center of operations, located in Pioneer Square in downtown Portland

× Focused customer experience around records × I ncluded in-depth brand book and intricate customer appreciation rewards

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Cra t e C oncert Series

CRATE CONCERT SERIES

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THIS IS CRATE

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That’s all there is, there isn’t anymore.

Thank you for your time.