PH TSB CERAMIC 2016_Art & Design LSB 28/05/2016 18:41 Page 2
Ceramic non-stick cookware Inset: Jan Helskens and Wim De Veirman, whose idea for a PFOA-free alternative to traditional non-stick pans was behind the success of GreenPan. Bottom: The benefits of ceramic non-stick are available in all shapes and sizes of cookware, including griddle pans.
mic's a r e C a non-stick cert Market overview
Innovations
About 70% of the cookware sold in the UK is non-stick coated but since these coatings were first pioneered in the mid-1950s, no new coating was found until GreenPan launched the first ceramiccoated non-stick pan in 2007. This coating has been revolutionary in the US, where 53% of consumers now say they would choose a ceramic-coated non-stick product (source: HomeWorld, Consumer Forecast 2014). Whether it is health or the environment that drives the consumer’s purchase decision, or just the convenience of having a superb coating, many specialist cookshops and department stores have given increasing shelf space to ceramic non-stick.
The whole category of ceramic-coated non-stick cookware is in itself an innovation. It was developed by Belgians Jan Helskens and Wim De Veirman, who were looking for an alternative to traditional non-stick pans, which released toxins when overheated and at the time used PFOA (PerFluoroOctanoic Acid) during the manufacturing process. Ceramic is heat-resistant to 450°C on the hob, so various cooking techniques such as searing and stir-frying, performed without worrying about accidentally overheating your pan, can now be done safely in a nonstick pan. Ceramic has proven non-stick properties – exceptional hardness, durability and food release, and GreenPan’s fifth generation of Thermolon, Infinity Professional, is enhanced with diamonds which are one of the hardest materials known and are intrinsically non-stick. Infinity Professional is the most durable coating so far and is metal-utensil safe. The trend towards induction hobs has also been responded to: trademarked Magneto technology allows consumers to get all the benefits of ceramic non-stick on all shapes and sizes of cookware including grill pans.
PROGRESSIVE HOUSEWARES
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TRAINING SOURCE BOOK 2016