30-31 Progressive Tableware Glassware_muk.qxp_PROGRESSIVE ELECTRICAL 16/04/2021 16:14 Page 31
GfK Insights SPOTLIGHT ON... GLASSWARE
Left: Zieher prides itself on its innovative designs.
Shaken, not stirred quite extreme ways to be innovative, be it in case of The home cocktail culture is also influencing brands material or shape, quite often both,” comments such as Dartington Crystal, with managing director Nikolan Borger, marketing manager at Zieher. The Neil Hughes, commenting: “As a leading brand in company’s new bar collection is one such example, quality glassware we keep close to market changes enriching the bar scene with new and how their products are used in the characters which are predestined for home. We were early adopters to the independent creations beyond the trend for gin Copa glasses and we cocktail mainstream. quickly developed both stemmed and Made of particularly break-proof and stemless gin glasses as a key part of temperature resistant borosilicate our drinkware offer. glass, all glasses in the range not only “The assembly of a good G&T requires offer an extravagant outer shell, but a little more effort than simply with a capacity of up to 500ml, also opening a bottle and pouring, and provide plenty of space for this may well have sparked the Inset: Dartington has introduced extraordinary experiments and current trend in mixing a wider glasses specifically shaped for rum countless recipes. variety of drinks at home.” and whisky. “Matching accessories, such as As the home cocktail culture has trays and straws, made of glass grown, so has demand for the or an unusual skewer made of correct style of glasses to borosilicate glass, create create and serve them, argues possibilities that go far Neil. “We are now seeing beyond serving a drink. Each strong demand for martini, jar playfully picks up on a margarita and coupe- saucer different theme and thus exudes glasses as a result. As well as a a good portion of humour in its own good tasting drink experience, these way,” concludes Nikolan. glass styles also deliver an impressive We’ll drink to that! visual result for social media sharing.” The growth in exploring a wide range of premium spirits at home has also allowed Dartington to develop specific glass shapes for both rum and whisky. The Whisky Experience glass is one such example of the Dartington ‘shaped for flavour’ approach, with a glass designed to optimise the nosing and tasting sensations. The single glass format and presentation tube pack also make it a very affordable gift solution for any whisky drinker.
Below: Dartington were early adopter of the G&T Copa glass trend.
Drinks with friends So what will glassware trends serve up next to ensure that businesses can stand out from the crowd and appeal to drinkers, whether at home or in bars and restaurants as the world begins to open up? “Glassware and its design are topics that have been around for decades if not centuries and it is not easy to create something really new, so designers go to
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