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ADVERTORIAL FEATURE – SALTER
Established in 1760, the Salter brand has become synonymous with providing quality household products. And in 2020 the brand celebrates 260 years in business.
Salter's 260th birthday Originally a family business, handed down through generations, Starting out as spring manufacturers, the Salter family has Salter is as trusted today as it has always been. As one of the UK’s never been far from the forefront of innovation, developing a oldest consumer brands, it has been inventing for a long time, and wide range of products since 1760 including bringing the first continues to be known for setting the bar high in product design bathroom scale to market in 1898. Always diversifying, Salter and innovation. Whether helping consumers to get creative in the went on to develop a number of products throughout this time, kitchen with time-saving gadgets and top class cookware, or including irons, mincers, potato chippers, coin-operated keeping things balanced with weighing scales, Salter is Below: Salter Megastone cookware range. machines and even the first UK a brand that consumers trust. manufactured typewriter. With 260 years of experience, it’s no wonder consumers believe in and rely on the name – it’s likely to be one they’ve heard before. With in excess of 65% market share of kitchen scales (GFK May 2019), Salter is the UK’s number one brand, leading the market for both bathroom and kitchen scales. Inset: Salter Skandi kettle and toaster.
Since 2011, Salter has partnered with Ultimate Products to bring to market an extended range of ovenware, cookware, food prep and small domestic appliances under the Salter brand. This expansion has enabled consumers to choose the brand name that they love when updating their whole kitchen, with coordinating ranges from kettles and toasters to pans and ovenware. Katie Maxwell, senior buyer at Ultimate Products comments: “We are answering consumer demands with ranges that not only look good, but also improve cooking experience. From the toughest non-stick coatings on our pans, to new colours and designs across
Salter at 260 Turning the tables on a traditional birthday, Salter is instead choosing to share its 260th year celebration with its consumers. It is asking consumers to look around their kitchen for the presence of Salter, whether a simple cup of tea boiled in a Salter kettle, a weekend brunch using Salter cookware, a Sunday roast using Salter bakeware, or an afternoon of baking using some trusty Salter scales. Salter products are always there to make those moments just that little bit easier. Consumers will be encouraged to share photos, recipes, cooking tips, hints and creations using #sharewithsalter on @Salter_cookshop and @SalterUK on Facebook and Instagram. Above: Share your baking memories with Salter. PROGRESSIVE
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