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NEWS Thortful for bereaved mums
TOP STORY
Mum’s The Word Tesco donates £20,000 to Cancer Research Tesco’s Mother’s Day greeting card support brought rewards to worthy causes (through a Cancer Research UK charity card collection with Hallmark) as well as to one lucky shopper who stands to win a £1,000 shopping spree (through a competition with Carte Blanche’s Me to You brand). Tesco is donating £20,000 to Cancer Research UK and support the charity’s Race for Life initiative, as a result of the sale of a special collection of Mother’s Day cards that were sold in 400 stores. Hallmark worked with the supermarket to create these 16 special Mother’s Day cards. The back of the cards tell some very human stories of women, who all work for the supermarket, who have been affected by cancer, which inspired them to take part in the Race for Life. (This is
a series of events raising money for research into all 200 types of cancer, and is open to everyone, including men, women and children). As Hallmark’s Laura Washington pointed out: “Every two minutes someone in the UK is diagnosed with cancer, so we know how important it is to raise both funds and awareness of this disease that affects so many lives.” This is the second year Hallmark supported Cancer Research UK with a Mother’s Day card collection exclusive to Tesco, but the range increased significantly for 2019. Above: Tesco really got behind Mother’s Day on the card front in more ways than one this year. Left: Some of the special charity Mother’s Day cards that Hallmark has devised for Tesco.
Me to You teams up with Tesco For Mother’s Day this year Carte Blanche Greetings’ Me to You brand partnered with Tesco to offer its customers the opportunity to win a £1000 shopping spree in over 400 of its stores. “We were delighted that Tesco has recognised the synergy between the Me to You brand and this special occasion, allowing our product portfolio to own the Mother’s Day space in store, offering customers a one stop solution for their Mother’s Day gifting and the ability to shop across categories for the brand they love,” commented CBG’s marketing manager Grace Elphinstone. The competition, hosted online, was promoted across all of the Me to You Mother’s Day gifting products and all Mother’s Day cards across the Carte Blanche stable of brands which include Wishing Well Studios and Hotchpotch. Special PoS was developed that features on specially designed instore displays which incorporated both cards and gifts. Left: A £1,000 spending spree at Tesco is up for grabs as a result of a Tesco/Carte Blanche competition fronted by the Me to You brand.
PROGRESSIVE GREETINGS WORLDWIDE
Above: Thortful’s Mother’s Day selection this year also catered for mothers who have lost a child.
Moving trends In addition to all the other thrills of the show, Stationery Show London (which takes place at London’s Business Design Centre on April 30 and May 1) is organising daily trend tours, led by trend forecasting agency Scarlet Opus, which will complement the show’s Trends Hub. Each tour, lasting 40 minutes, will show visitors specific products epitomising one of the four key consumer and design trends that the stationery sector will see developing in 2020. The four global consumer and design trends have been identified as: The Traveller: a key trend for Christmas 2019, reflecting a desire to optimistically look ahead to a calmer, more stable era. The Game Changer: a trend that sees consumer interest in strengthening the connection between sustainability and technology to achieve environmental improvements. Satori: based around next summer’s Olympics in Japan, which will boost worldwide interest in Japanese culture and influences. Satori, or ‘the experience of seeing into one’s true nature’ will be a key part of this. Fellowship: this will be promoting the power of the collective through a global outlook. It will celebrate cultural diversity and placing ethics at the centre of decision-making. Experimental, colourful and joyous, it will showcase a cultural mix of ideas. See page 33 for some products that will be showcased at Stationery Show London.
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Online greeting card operator, Thortful, sensitively introduced a collection of Mother’s Day cards this year to cater for the love of mothers whose babies and children have died. The range of cards, which honour and recognise the forgotten group of mothers who have suffered a miscarriage, whose babies were stillborn or have died in childhood, was the result of a social media conversation with Hannah Pontillo, a mother who lost her first baby Dexy at birth. Hannah has written the words for the new Thortful collection of cards, which were then turned into designs by Thortful creators Rachel Storey, Project Pretty, Joanne Hawker and Lisa Greener. Highlighting how the greeting card industry should play its part in helping to give a voice to this “unspoken” group of parents, Hannah said, “I am a mum. Like all mums, I went through pregnancy. I got an aching back and swollen feet. I gave birth. I have a son - you just can’t see him. I know that it is hard for people because the whole topic of baby loss is still taboo, but 11 babies will be stillborn or die shortly after birth every day. It is about time we celebrated these mums and dads. It is time we broke the silence.” For each Thortful card sold from this collection, 100% of the profits were donated to the Kicks Count charity.