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Disguise extends Nintendo rights Disguise has extended its global rights with Nintendo, to continue its partnership in designing, developing and manufacturing costumes and accessories in a multi-year agreement.
Since the initial global launch of licensed Nintendo costumes in 2013, the range has experienced continuous growth and expansion. As several Nintendo franchises continue to grow with new key game releases and even extensions into theme parks and film, Disguise has seen a significant expansion of the brand in all parts of the world, including EMEA, LATAM, and ANZ. Tara Cortner, president and general manager of Disguise, commented: “Over
Global Solutions for Clothing signs deal with Elf Labs The new partnership will see Global Solutions for Clothing (GSC) release fairy tale princess costumes in the UK and online in Germany, Spain, Italy and France. Elf Labs, the next-gen transmedia company, and owner of the Junior Elf book catalogue – a collection of 200+ iconic titles dating back to 1913, has announced a partnership with GSC to launch an exclusive, high end Fairy Tale Princess costumes, featuring designs inspired by Elf Lab’s IP portfolio of Cinderella, Snow White, Sleeping Beauty, Rapunzel, and Pocahontas. The partnership comes after another major quarter of growth for Elf Labs licensed Princess products, which recently reported a 42% Q2 year-onyear growth in European markets. David Phillips, ceo of Elf Labs, commented: “We are incredibly proud of our cherished portfolio which is steeped in history and culture, and loved by children around the globe. Our success in Europe is evidence of just that. “Pairing up with GSC to introduce
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children’s costumes creates a unique synergy to further elevate the beauty and power of Cinderella, Snow White, Sleeping Beauty, Rapunzel, and Pocahontas. We’re excited to continue bringing high-quality products with best-in-class licensees to delight kids and inspire their imagination.” The boutique quality and recognisable costume collection will be designed using the original Junior Elf character artwork and will be suitable for dress-up, partyware, occasion wear, or regular role-play. GSC’s managing director, Harrison Palmer, added: “GSC was founded as a family business in the 1940s. Now in its third generation, we’re honoured to be working with the family behind Elf Labs to represent their celebrated and recognisable fairy tale characters. “Together, we look forward to bringing these historic stories to new generations by nurturing children’s imagination and encouraging them to learn through play.”
the years, we have collaborated on various innovative lines, featuring iconic characters from Super Mario, The Legend of Zelda and Animal Crossing. “We’ve grown from a couple of Mario and Luigi costumes in the early days to a large selection of characters attracting fans of all ages and demographics. The enthusiastic response from both new and loyal fans has been truly heartening.” Left: Disguise has seen continued growth and expansion for the Nintendo range since launch in 2013.
Sempertex introduces new Merlot colourway The new Merlot balloon colour in Fashion Texture, offers a rich and luxurious hue to any event. Designed to captivate, the Merlot colour combines a deep, velvety shade, with a refined fashion texture, creating a visual and tactile sensation. The colour is now offered in a range of sizes to suit every occasion, including a 5, 10, 12, 18 and 24 inch option, as well as 260s balloons and Link-O-Loon 12. Sempertex launched the new colour at the International Balloon Convention with renowned balloon artists such as Guido Verhoef, Etsu Flores, and Jam Evangelista and in this edition, the brand had over 150 attendees from different countries. Below: Sempertex launched its new Merlot colourway at the International Balloon Convention.
Below: The new range will be suitable for dressup, role play, occasion wear and partyware.
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18/09/2023 18:54