OVERVIEW
THE SMART PLACE TO PLAY
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his past year has been a key one for Nick Jr., with the channel generating its highest-ever share in all homes at 2.4%, a staggering +13% year on year (YoY). In cable and satellite homes, Nick Jr. has enjoyed even more success recording a notable growth in reach while key competitors have recorded losses. As well as building the popularity of established brands such as PAW Patrol and Blaze and The Monster
Machines, 2016 saw the launch new properties with the UK with original production Digby Dragon premiering on 4 July as the channel’s most successful weekday launch for live viewing. BELOW: Meet and greets with characters are popular with young fans. RIGHT: PAW Patrol is the top kids’ CP property in the UK, pictured here a Marshall backpack from Sambro.
With hit shows such as PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine and Rusty Rivets, Nick Jr. gives UK families great preschool content wherever they want it on air, online or in market with live shows, events and consumer products.
“On Nick Jr. we are led by the channel motto of Every Day is an Adventure and that feeling of adventure and exploration is present across all of the programming on the channel,” says Marianne James, VP commercial partnerships, consumer products and experiences, Nickelodeon UK and Ireland. “The Nick Jr. programmes are playful with storylines and content that complement the development of the preschool audience.” With the Nick Jr. programming so strong it’s no surprise that four of the current top ten UK preschool properties air on Nick Jr. These are: PAW Patrol (which is also currently the top kids’ CP property in the UK), Peppa Pig, Blaze and the Monster Machines and Ben & Holly’s Little Kingdom. “We’ve been very strategic with our brands, giving each the attention and the time that they
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