078-079_Vegas LSB_Summer 2022.qxp_NEW LSB 2008 GRID 06/05/2022 10:25 Page 78
IN CONVERSATION WITH… FIZZ CREATIONS
Fizzical fitness It’s been a busy last 18 months for Fizz Creations, not to mention an award-winning start to 2022. The licensee’s innovative lighting and food machines have won it an enviable reputation, one which it is keen to build on further going forward. LSB catches up with marketing manager, Zoe Ryan, to find out more.
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he past 18 months has been something of a whirlwind for Fizz Creations. To start with, it has brought 11 new licensed gift ranges to market – with key licences including Tetris, Sonic the Hedgehog, Back to the Future, Minions, Peter Rabbit and The Grinch. On top of this, the company also established Fizz Creations GmbH in 2021, opening a dedicated distribution centre in Germany and allowing it to better service the needs of its customers in the EU in a post Brexit world. Indeed, much of the company’s development over coming years will be across Europe and the US, Fizz Creations’ marketing manager, Zoe Ryan, explains to LSB when we catch up. Talking about the licensee’s successes, she says: “The iconic SLUSH PUPPiE machine’s popularity just seems to grow year on year since its initial launch in 2017 and is a global success for Fizz.
Inset: Minions was among the 11 new licensed gifting ranges brought to market by Fizz in the last 18 months.
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LICENSING SOURCE BOOK EUROPE 2022
Inset: The new range of tubez lites are launching later this year. Above left: Zoe Ryan, marketing manager, Fizz Creations.
However, 2021 saw some new heroes, in particular our licensed lighting products featuring logo lights and mood lights. “I should also mention The Grinch - in addition to our own sell-out range, we also curated exclusive collections for retailers such as Primark and Asda and are currently in the production process of 45 new Grinch products for Christmas 2022.” So far this year, Fizz has been working with Bulldog Licensing and Magic Light Pictures and is looking forward to launching new product ranges for Care Bears and The Gruffalo. In addition, it will be launching some Dragonball Z housewares and also extending its work with SEGA to include Mega Drive. When it comes to what the company looks for in a partner, Zoe explains: “As a business, Fizz Creations have always been about fun and we
