Licensing Source Book Europe - Spring 2017

Page 189

Inspired by the books of Enid Blyton, DreamWorks Animation introduces its first preschool franchise: Noddy, Toyland Detective. Noddy, Toyland’s most famous resident, takes preschoolers on interactive adventures as he asks questions and uncovers clues to solve the mysteries of Toyland and save the day.

60 YEAR HERITAGE WITH OVER 250MM BOOKS SOLD ONE OF THE TOP RATED SHOWS ON THE UK’S NUMBER 1 BREAKFAST SHOW MILKSHAKE! NO.2 IN THE UK ‘ALL KIDS’ PAID CHART ON THE APP STORE DVD LAUNCH MARCH 2017

Noddy © 2017 DreamWorks Distribution Limited. All Rights Reserved.

90% AWARENESS IN THE UK MARKET

*From Apple stats Dec 2016

The franchise combines a fantastical world made completely of toys with the critical skills preschoolers are learning—collaboration, problem solving and perseverance.

For licensing enquiries please contact Naome Jones, naome.jones@nbcuni.com +44 (0)20 36186552

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