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25 YEARS OF POWER RANGERS
Collection White Ranger announced that it had entered Figure, a highlyinto a licensing agreement with articulated 6-inch figure Saban to become the master with high-level detailing toy licensee for Power and design. The figure, Rangers effective April 1, inspired by Mighty 2019, but the deal quickly Morphin Power Rangers evolved as Simon Waters, season 2, will be released senior vice president and Above: Power Rangers Super Ninja Steel is the in spring 2019. general manager of the 25th season of POWER RANGERS. “In spring 2019, we will Power Rangers franchise also release the first set of toys inspired by the 26th explained: “Shortly after entering into our licensing season - Power Rangers Beast Morphers,” says arrangement, it became clear that now was the Simon. “Hasbro’s Power Rangers line will feature a time to begin investing in unlocking Power range of products designed for fans of all ages, Rangers’ full potential. including preschool to adult collectors. Stay tuned “We see significant opportunity for Power for more updates.” Rangers across our entire brand blueprint, While Hasbro is taking time to assess where including toys and games, consumer the gaps and white spaces are in the products, digital gaming and licensing programme, Simon sees a entertainment, as well as multitude of opportunities across a wide geographically throughout our global range in categories – both in physical retail footprint.” product and live branded Haim Saban will continue in a consulting experiences; particularly in Latin role as Hasbro recognises how America. “For years, we have seen important it is to honour the the Latin American audience respond brand’s heritage. “It’s a fine line favourably to our content. As part of the to walk, as we must continue to Hasbro family, the Power Rangers preserve the elements that remain at the franchise is poised to make heart of the brand and have found an Inset: Build-A-Bear significant inroads into this market, evergreen resonance, while Workshop’s exclusive Green Ranger bear. leading with the most innovative toy not missing opportunities to line in the history of the franchise to grow in exciting new directions,” pave the way for multi-category says Simon. lifestyle statements that enable consumers to The reaction to the Power Rangers acquisition truly live the brand.” has been overwhelmingly positive from the public, Looking to 2019 and beyond, Hasbro has some press and fan community. “Hasbro couldn’t be big plans to deliver ‘always on’ content. “We more proud to take on such an incredible and definitely have an eye towards the future iconic brand,” says Simon. “We saw an amazing with big plans to deliver targeted content, in reaction from fans at Power Morphicon [the various formats for each of our key segments, biennial convention in Los Angeles over August 17as well as tentpole moments designed to 19] and were excited to see such tremendous fan have a multi-generational appeal. We engagement. It was a great experience at the know that our audience is convention, and we feel that we left fans consuming and creating content with a huge sense of anticipation of across a myriad of platforms and we all the great things yet to come intend to emPOWER their from Hasbro.” consumption of exciting new During Power Morphicon, Hasbro revealed its content,” says Simon. first-ever Power Rangers product – the Lightning
Right: The Lightning Collection White Ranger Figure was revealed at Power Morphicon in August.
LICENSING SOURCE BOOK EUROPE 2018
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