Licensing Source Book Europe - Autumn 2018

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Autumn 2018









AUTUMN 2018 © 2018 Hasbro. All Rights Reserved.

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Leader O

In turn, Richard Hollis casts his experienced eye pportunity. It’s a word which is mentioned a over the retail landscape and, despite the much lot in this issue of Licensing Source Book reported ‘tumultuous conditions’, guess what he and – perhaps crucially – not just by one finds? That’s right, opportunity for those who are sector of the industry either. willing to wider their vision. It’s been mentioned by licensees when we asked This time of year always affords us the chance of them what three words came to mind when reflection, with the arrival of autumn giving the thinking about quarter four trading in 2018, and it’s opportunity to celebrate how much we’ve achieved been mentioned by retailers when we caught up so far in the year, but also to make any necessary with them at The Licensing Awards product judging changes heading into the all important final quarter. to ask what brands were performing well and which The Licensing Awards, BLE and the Progressive ones were on their radar. Preschool Awards (which are being held on Anna Knight, brand director of Brand Licensing November 8) all honour the industry in its current Europe, tells us about the many opportunities state, while also highlighting key areas of growth. available for exhibitors and visitors at this year’s Exciting is another word that crops up a show, as well as flagging up the new ones which will stem from the move to ExCeL With this issue: lot in this issue. And the LSB team is certainly excited about what the industry London in 2019. Universal Brand can achieve with all these opportunities in Development GfK lets us dip into its Quarter 1 report Special the remainder of 2018. for the year to showcase the opportunity Publication. See you at Olympia. which is available from Subscription Video on Demand services such as Netflix, Jakki Brown, Ian Hyder, Rob Willis, Samantha Amazon Prime and NOW TV, while David Riley Loveday, Fiona Pavely, Keith Pashley, Michelle Board, casts his publishing spotlight onto the world of Jacqui Parr and Sarah Welsh. partworks, explaining how the industry prospers The LSB Team by constantly reinventing itself. PUBLISHERS OF

Ian Hyder - Joint Managing Director Jakki Brown -Joint Managing Director and Editorial Director Rob Willis - Publishing Director Samantha Loveday - Editor Fiona Pavely, Michelle Board, Keith Pashley, Sarah Welsh - Wordsmiths Extraordinaire Mark Grayson – Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: Web: Copyright 2018. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text. The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP

@licensingsource ISSN 1234 567. LICENSING SOURCE BOOK EUROPE 2018


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What’s Inside? 10-15

State of the Nation: Corporate Happenings


Statistical Evidence


Movers & Shakers


Licensee Feedback: Q4 Thoughts


Behind the Scenes: The Licensing Awards


The Awards in Pictures

102-105 The Light Fund


The Licensing Awards 2018: The Winners

106-109 State of the Nation: Preschool & Nursery


Pinkey’s Pointers on Promotions


The Entertainer on Toy Trends


In Conversation With… Rachel Wakley,


State of the Nation: Schoolers

Warner Bros. Consumer Products


Head to Head: Fashion UK &


Global Licensing

David Riley’s Chapter and Verse


25 Years of Power Rangers



Downes & Out by Start Licensing’s


Face to Face: Boat Rocker Rights

Ian Downes


Introduction to Brand Licensing Europe

Richard Hollis on the Changing


BLE Character & Entertainment


In Conversation With… Lisa Weger, Mattel

Show Preview

Retail Landscape 92-95

Retail Round-up

144-146 State of the Nation: Video Games


Retailers Reveals Their Top Picks


Bits + Pixels on Female Gamers


At The Movies


In Conversation With… Mondo TV


Face to Face: Santoro


Queen’s Enterprise Winners Focus


State of the Nation: Art & Design


Introduction to Brands & Lifestyle



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State of the Nation: Brands

215-329 The Licensed Properties Section


The Bass Line: Adam Bass from

330-361 The Licensees’ Showcase

Golden Goose

362-385 Want To Find Out Who Represents


Face to Face: National Geographic

Which Brands and Properties? (Licensor Listings


Focus on… Food & Beverage

of Advertisers in This Edition)


BLE’s Sporting Team Sheet


State of the Nation: Sports


Sainsbury’s Touches Down with NFL

200-201 The Return of Roy of the Rovers 202

Football’s Coming Home with Licensing Link Europe

203-214 Hasbro Special



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Above: Moving BLE to ExCeL London makes “perfect business sense on all sides” says brand director Anna Knight.

Business Matters BLE to relocate to ExCeL in 2019

Brand Licensing Europe is relocating to ExCeL London from 2019, as part of UBM’s ambitious strategy to evolve the show, attract even more European licensees, retailers and licensors and improve the customer experience for both visitors and exhibitors. UBM has cited the accessibility and flexibility of space at ExCeL, as well as the thriving out-of-hours social scene the area offers following the 2012 Olympic regeneration programme as reasons behind the decision. The move is receiving full support from licensing industry trade body, LIMA. “Moving BLE to east London makes perfect business sense on all sides,” said BLE brand director, Anna Knight. “Over one third of our visitors fly in from continental Europe and we have big plans to grow this – let’s not forget, the show is called Brand Licensing Europe, City Airport is also close by and there are three DLR stations onsite.” UBM also believes the flexibility of space offered by ExCeL (both the volume and variety) will also support its future growth strategy for BLE, allowing the team to redraw the floorplan to make it fairer for all exhibitors no matter how big or small, improve navigation and layout and rethink its screenings programme. The 2018 Brand Licensing Europe Show will be taking place in its existing ‘home’ of London’s Olympia on October 9-11.



15 years of Peppa Pig

eOne is preparing to celebrate the 15th anniversary of Peppa Pig in 2019. The celebrations will be anchored by a nationwide theatrical release in the UK and Australia, offering fans ten never-before-broadcast episodes including a two-part festival special. New characters including Mandy Mouse and Mrs Badger will be introduced, as well as exclusive interactive live content filmed specially for the release. The anniversary celebrations will continue throughout the year with eOne planning a calendar of activity that includes brand partnerships, fresh content, retail activations and festival tie-ins to promote the ‘family celebrations’ theme. “It’s been an incredible 15-year journey for Peppa Pig and we’re looking forward to celebrating the anniversary with the brands many fans across both the UK and Australia in 2019,” said eOne’s Nardis Roscoe, vp of global brand management, Family & Brands. Also celebrating an anniversary in 2019 is Ben & Holly’s Little Kingdom, which hails from the same creators as Peppa Pig, Astley Baker Davies. eOne will be marking its ten-year anniversary with a new tour of Fierylight’s popular stage show production, which is set to tour over 40 theatres across the UK and Ireland from February 2019.

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New role for Pete Selby

The Roald Dahl Story Company has significantly strengthened its team, appointing former Sainsbury’s exec Pete Selby as its new retail publishing director. Pete was previously head of books and music for Sainsbury’s. His arrival at The Roald Dahl Story Company will further support its publishing ambitions. While working closely alongside all key partners to shape and drive the publishing strategy in the UK, Pete will also help manage the international landscape as growth continues to gather pace in territories including Australia, China and the US.

Orla Kiely licensing continues The closure of Orla Kiely’s retail stores and online business will not have an impact on the licensing side of the business, the brand has confirmed. Indeed, it seems that licensing will now be the sole focus for the fashion and lifestyle brand, following the announcement that its stores on the King’s Road and Seven Dials in London and Kildare in Ireland have now closed. A statement on the website confirms that Orla Kiely’s Home and Design licensing business will “not be impacted”, with its selection of accessories and homewares continuing to be sold through its distribution partners. The directors of parent company Kiely Rowan decided to place the company into creditors’ voluntary liquidation. Below: Laura Sumner.

New roles for Fashion UK & Global Licensing Expansion is continuing apace at Fashion UK and Global Licensing. Hannah Miles has been promoted from creative director to joint managing director, working alongside fellow joint mds, Gurdev and Mickey Mattu. Joining the group, Laura Sumner takes on the role of head of accessories for both businesses. Laura has over 20 years’ accessories experience. Meanwhile, Jayne Wadsworth has returned to Global Licensing as commercial manager to continue driving group growth, while Sharif Ahmed has joined Fashion UK Germany as European sales manager.

Right: Pete Selby has been a popular hire for The Roald Dahl Story Company.

Inset: Orla Kiely prints have been used on a variety of licensed products.

Mishcon de Reya branches out

Leading law firm Mishcon de Reya has launched a new brand management business. MDR Brand Management has been created to address the growing complexity that brand owners face in the global marketplace. It is being headed up by ceo Daniel Avener. He joins from CAA-GBG where he was svp of global brands, managing a brand portfolio across 24 offices and more than 100 markets that delivered over US$1 billion of retail sales in 2017. He has worked with global brands and personalities including CocaCola, David Beckham, Skechers, Mercedes-Benz, The Hershey Company and Kodak. MDR Brand Management’s offering will include brand licensing, franchise development, commercial and strategic partnerships, Inset: Daniel IP and trademark Avener will head up the new strategy, reputation business arm. management, digital and cyber. LICENSING SOURCE BOOK EUROPE 2018


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STATE OF THE NATION: CORPORATE Below: The Snowman is flying onto special coins.

Bing ready to go global

Acamar Films is confident of a strong showing at BLE for Bing, following a 12-month period of expansion and restructuring alongside continued success for the property. Bing is now on air across the globe in over 100 countries and has licensing agency representation secure in Poland, Spain, Portugal, Benelux, Italy and Australia. Newly signed broadcast partners include the Nordics, Czech Republic, Middle East, Russia, South Korea, South East Asia and soon in the US and Latam. The Acamar team is now looking forward to meeting potential licensing agents for representation in these markets. In addition, live events continue to be vital for Bing. The brand’s first stage show launched this summer to great acclaim, with 60 UK venues confirmed until April 2019 and more to be announced. Following success bringing Bing to the big screen with Vue, Acamar is now planning to roll out the Bing at the Cinema experience internationally. Bing’s Picnic Show at CBeebies Land, plus themed activites at Super Camps across 83 UK schools and a debut at Butlin’s further add to the property’s growth. “Bing is reaching critical mass in all our business areas,” said Sandra Vauthier-Cellier, chief commercial officer at Acamar.

#EpicSindy revs up Iconic British fashion doll Sindy is the star of the latest campaign. The new ad sees Sindy and Sindy pay homage to 1991 film Thelma and Louise. Set to the sound of Fleetwood Mac’s Go Your Own Way, the film was produced with a combination of puppetry and stop motion techniques. ‘Epic Sindy’ serves as a suitable climax to one of the most memorable series of advertising campaigns in recent UK history, which have previously licensed He-Man and Skeletor from Masters of the Universe, Dirty Dancing and Action Man. The new deal was signed by licensing agent Born Licensing, Sindy licensor Pedigree Toys & Brands and Thelma and Louise licensor MGM. Right: #EpicSindy is the latest from



The Snowman flies towards 40 Penguin Ventures is partnering with themed cinema experts Backyard Cinema for a world exclusive cinematic experience of The Snowman. To celebrate the 40th anniversary of the classic story, Backyard Cinema is creating an exclusive immersive multi-roomed and multi-sensory cinematic adventure at Hyde Park Winter Wonderland. Backyard Cinema Presents: The Snowman Experience opens from November 22, 2018 and runs until January 6, 2019. In addition, Penguin Ventures has teamed with The Royal Mint for the launch of commemorative coins. The 50p piece will show The Snowman and James in the iconic flying scene and will be available in both coloured silver proof and brilliant uncirculated editions.

Next Generation for Nimbus Nine

Brand licensing specialist Nimbus Nine has formed a new alliance with media agency, Generation Media. The two companies will now work together to offer a bespoke service to clients. Tina-Louise Foster, founder of Nimbus Nine, explained: “It was important to me to work with like-minded experts in complementary fields, offering a solution to our clients’ needs. This alliance with the most respected of media agencies Generation Media reflects our mutual wish to offer clients a bespoke service of expansion to their existing business.” Lisa Morgan, md of Generation Media, added: “We have always been leaders in content placement, tracking and brand communications management in the children’s and family space. We recognised the importance and value of having licensing expertise as part of our growing offer and are very proud to announce our new affiliation with Nimbus Nine.”

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STATE OF THE NATION: CORPORATE Below: Little Brother Books has sold over one million annuals this year.

Growth for Little Brother Books Little Brother Books has sold over one million annuals so far in 2018. The success has been notched up across brands including L.O.L. Surprise, CBeebies, Minecraft, Little Mix, WWE and Shoot among others. “As many publishers, licensors and retailers will know, surpassing one million annuals sold in a single year is a big statement to the trade and demonstrates our commitment and experience within the category,” said Matthew Reynolds, md at Little Brother Books. “We pride ourselves on offering our licensors and retailers a proven promotional package that their customers will want year after year. “We have many new ideas to keep this momentum going for LBB in 2019 and beyond, which we look forward to working with our licensors and retailers on.”

Gemma’s indie focus

As part of its increased focus on independent retailers, Gemma International has launched a new trade store especially for the sector. The new store will enable customers to place product orders online at their convenience, with the assurance that orders will be processed within 48 hours of receipt. New and existing independent customers – including those that formerly ordered Gemma’s popular licensed character greetings via Is It Art – are invited to sign up via In addition, Gemma’s newly appointed independent sales team and dedicated head office-based customer service team are available to answer any queries.

Below: The Rubik’s Happy Meal promotion is running across Europe.

Rubik’s clicks with McDonald’s

Rubik’s has secured a major Happy Meal promotion with McDonald’s. The multi-territory promotion – brokered by The Marketing Store for master licensee The Smiley Company – is appearing in restaurants across Europe, Scandinavia, Middle East, Africa and North America. It rolled out first in France in the summer, before launching in other territories from August through to November. The Happy Meal box will be transformed from its traditional shape into a cube shape to mirror the Rubik’s Cube for the duration of the campaign. Children will have a choice of four different bespoke Rubik’s Cube toys; including square 2x2 cubes and rectangular 3x2 cubes as well as rounded versions of these, with a total of 12 different toys to choose from. The promotion will also feature a product mash-up between Rubik’s and a major Hollywood animation film studio’s properties appearing on the toys.

Prop stars Rhino Rugby has launched its annual search for rugby’s greatest grassroots prop, with the winner set to be crowned at Twickenham later this year. Three finalists will receive a VIP Varsity Match experience, bespoke Rhino Prop Star trophies and customised hoodies among other prizes on offer. “Rhino's Prop Star competition is a further indication of its commitment to grassroots rugby and their brand credentials,” said Ian Downes, md of Start Licensing, which represents the brand. “Rhino Rugby is all about technical excellence and reliable performance - these are good qualities to translate into licensed products. “Rhino Rugby sponsors the Varsity Matches at Twickenham and are involved throughout rugby supplying clubs, national teams, colleges and universities. It is a brand making good progress, but also a brand that has solid credentials.” Above: Rhino has good qualities to translate into licensed products.

Bioworld Merchandising acquires Vandor

Bioworld Merchandising has acquired licensed home products company, Vandor. The move means that Bioworld can now expand into new categories, with Vandor specialising in lines including drinkware, sculpted collectables, kitchenwear and home décor. “We were impressed by Vandor’s reputation for creating unique/differentiated high-quality products, and we’re excited about our growth in the housewares and home business,” said Raj Malik, Bioworld’s ceo. “This strategic acquisition is consistent with our mission to continue to expand our business into new licences, channels of distribution, and international markets while continuing to bring an unparalleled consumer experience across all our product categories.”



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Fragrant deal for Oasis

High street fashion retailer Oasis has made a major growth step in its licensing programme – launching a fashion-inspired fabric conditioner. The initial range of three exclusive fragrances – called Love for Lace, Passion for Paradise, Revel for Rose – has been developed for Sainsbury’s by McBride and will appear on shelf in September in designer bottles featuring Oasis signature prints. The partnership between Oasis and Above: Three McBride was developed by Oasis’ exclusive fragrances licensing agency Golden Goose. will initially launch. Below: Mr Benn is part of the Bee in the City art trail in Manchester.

Radley collab grows Sanderson

Radley London has revealed a new season collaboration with English soft furnishing brand, Sanderson. The company has chosen Sanderson’s Roslyn print from its archives, reworking it with an autumnal colour palette across a collection of leather items including handbags, canvas totes and keyring charms. Below: PJ Masks is among the licences in the My First Calendar range.

Inset: Radley has partnered with Sanderson.

First for Danilo

Buzzing time for Mr Benn Factory Rights is currently ‘buzzing’ with excitement over the Mr Benn brand. The company acquired distribution and licensing rights to the property in August 2017 and, since then, has been further building on the classic brand’s popularity. Mr Benn is currently part of the Bee in the City public art trail in Manchester, while a TV ad and 360 marketing campaign create by The Chase for The Insurance Emporium featuring the character has been shortlisted for Best Licensed Marketing Communications at The Licensing Awards next week. In addition, Mr Benn will appear as part of the V&A Museum of Childhood’s A Pirate’s Life for Me exhibition, opening in October.

2018 may be marking its 40th anniversary, but Danilo is continuing to innovate in its category with the launch of the My First Calendar product range. The non-dated interactive calendar encourages children to learn about the days of the weeks, months, the weather and the seasons using preschool brands including PAW Patrol, Peppa Pig and PJ Masks. Alongside the official launch to retailers, Danilo will also be running a supportive consumer PR campaign to create awareness. Meanwhile, Danilo will be marking its 40th birthday with a special event in October, as well as running activity on its website and social media, as well as offline. “We are planning for the future in a number of ways,” said md Daniel Prince. “Growing our already strong relationships with licensors is key, and will allow us to continue offering new and current retail customers the most up to date brands. “Our hard-working and talented design team have innovation at the heart of their strategy and will keep creating new and interesting formats across calendars, diaries, greetings cards and wrap.”

Right: Converse has unveiled its Hello Kitty line.

Hello Kitty puts best foot forward

Sanrio has teamed up with footwear and apparel brand Converse for a new Hello Kitty collaboration. Hello Kitty x Converse will be a collection of footwear, sportswear and accessories for fans of all ages. Three of Converse’s most popular silhouettes – the Chuck Taylor All Star, Chuck 70 and One Star – are included in the collection, which sizes ranging from kids up to men’s 13. Meanwhile, apparel includes a white and red short sleeve Football Tee and a black Pullover Hoodie. Accessories include a phone pouch, with detachable Hello Kitty pins; mini duffle bag in an all over Hello Kitty print and black/red polka dot cross body bag with Hello Kitty accents.



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Aykroyd & Sons marks 100 years

Busy time for Striker

Busy Striker Entertainment is readying the first licensed product for WowWee’s Fingerlings brand. This autumn will see lines launch from Cardinal, Centum, Commonwealth, DK, Penguin Random House, Sambro, Super Impulse and Winning Moves, while an exclusive arts and crafts range from Addo will launch at The Entertainer. Further product from Alligator, Character World and NECA will follow in 2019. On top of this, a feature plush called Fingerlings Hugs will also be introduced. Meanwhile, Striker is also growing the Exploding Kittens card game brand, which is the most backed Kickstarter campaign of all time. Sales of the card game grew 225% in 2017, with a raft of licensed product from Basic Fun and Just Toys among others due to now launch. Above: Sales of the Exploding Kittens card game grew 225% in 2017.

New Turtles skate in

Nickelodeon has unveiled Rise of the Teenage Mutant Ninja Turtles, with a special UK launch event helping to raise awareness ahead of the show’s debut and toy roll out. The show arrived on Nicktoons and Channel 5 in September with the Flair distributed toy line – which consists of 25 new products including and Epic Sewer play-set - following on October 5. An immersive Turtles lair was recreated at a London skate park for the new show launch, with celebrity guests including Danny Dyer being wowed by a new flip move – called The Mikey – endorsed by Skateboard England.

Popular apparel licensee Aykroyd & Sons is celebrating 100 years in business this year – with the company marking the milestone with a special black tie event Above: Aykroyd & Sons is marking 100 in the summer. years in business. Over 200 guests including staff, buyers, licensors, family and friends attended the event at the Carden Park Hotel, with the celebrations continuing well into the early hours of the morning. The team at Aykroyds thanked all who came and enjoyed the evening. Celebrations will continue this year with further activities to mark the 100-year milestone.

The Licensing Awards honours Keith Chapman

Keith Chapman has said being presented with this year’s Honorary Achievement accolade at The Licensing Awards was a “never to be forgotten experience” and “truly special”. Keith – who was presented with the award at the glittering ceremony in September – said: “I always regarded the people who’d won this award in the past as icons within the licensing community, who’d given so much over the years. As a creator, the thought that I would one day join their ranks seemed unthinkable. “As Jakki began her introduction I wondered who this year’s recipient might be. Whoever it was, we seemed to have a lot in common! And when she had finished her kind words and people started to stand up and clap, I must confess I had a lump in my throat.” Keith said that he feels very fortunate to work in the licensing business, “dreaming up IPs and seeing all manner of products from those shows on the shelves”. However, he was quick to point out that while as the creator he can take credit for the idea, he is just one part of a “large and talented group” behind the success of a brand. “PAW Patrol’s success is down to the IP owners and toy makers at Spin Master who co-finance and produce it, the animators and directors at Guru Studios who make it, the writer’s and musicians who script and score it, the actors who voice it, the teams at Nickelodeon and Viacom who broadcast and licence it, and the retailers who promote it,” he said. “Every part of the process is as important as the other.” Left: Keith Chapman says he feels very fortunate to work in the licensing business. LICENSING SOURCE BOOK EUROPE 2018



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Largest License Portfolio

Innovative Product Design

Global Retail Distribution


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STATISTICAL EVIDENCE Left: Apparel led all product categories in the survey.

Global sales of licensed products continue to show growth year on year, with the apparel, toys and fashion accessories categories leading the way. LSB takes a look at some of the numbers from LIMA’s latest Global Licensing Industry Survey, while, across the page, GfK offers an insight into Subscription Video On Demand.

Number Crunching T

he fourth Annual Global Licensing Industry Survey from LIMA has shown that retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to $271.6 billion. Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion. Character & Entertainment continues to be the top property type, accounting for $121.53 billion in retail sales, a 44.7% share of the market. Corporate Trademarks follow in second place with $55.77 billion in retail sales for a 20.5% share of the total. Apparel led all product categories with $40.67 billion in revenue, which accounts for 15% of total global licensed retail sales, followed by Toys at $36.12 billion (13.3% share), and Fashion

Accessories at $31.04 billion (11.4% share). In addition, the US/Canada remains the largest global region for licensed merchandise, with retail sales growing to $157.66 billion last year garnering a 58% market share. The strongest growth came from North Asia (up 6.2% to $26.05 billion) from China/HK and Japan, and Latin America (up 7.6% to $10.72B), led by Brazil. Business in the Middle East/Africa region grew at an above average rate of 4.0% with two countries from this region – Nigeria and Egypt – cracking the top 50 for the first time. “We are pleased to provide the latest edition of LIMA’s global report on the financial performance of the industry,” said Maura Regan, LIMA president. “With detailed analysis of the industry the report provides important data licensing professionals are seeking to support and drive their businesses. “The global licensing industry continues to demonstrate year over year growth and our goal is to provide tools to help our members realise even greater success.” Topline results from the survey were released during Licensing Expo back in the summer. It was conducted for the trade body by Brandar Consulting. Left: The US/Canada remains the largest global region for licensed merchandise, although the strongest growth came from North Asia.



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In Demand A

cross GfK’s Subscription Video on Demand (SVOD) survey, we ask users of Netflix, Amazon Prime and NOW TV to record what content (series and movies) they watch, when they watch it, with whom, where and when, and also capture various other metrics, enabling us to understand the trends in viewing behaviours at home and on the move within the UK. Our Quarter 1 2018 report was published several months ago, and what follows is a look at some of the more important trends coming out of our data. One of the first things we ask is why people sign up to an SVOD service. Was it a special offer? Was it recommended by a friend? Was it for specific content? For example, just under 40% of Netflix viewers signed up for access to Netflix Original (or Exclusive) content, showing clear indication that certain series are driving sign-ups. Amazon Prime members are more focused on the free shipping aspect of the subscription – which is no surprise – and almost 30% of NOW TV customers sign up as a cheaper alternative to their Pay TV subscription, with similar levels of programming coming via the internet rather than their satellite dish. When looking at TV series versus movies, TV series come out most popular across all SVOD providers - good news for building long-term agreements on the merchandising front perhaps. All three services are very heavy on the drama front, although we do see peaks in entertainment on Amazon and sitcoms doing particularly well on

With more and more consumers watching some kind of Subscription Video on Demand – be that Amazon Prime, Netflix or NOW TV – this in turn has opened up further options for licensed merchandise. From breakout hits such as Stranger Things through to evergreens like Friends getting a new lease of life, there’s plenty of potential. GfK offers a snapshot from its Q1 2018 report. Above: Friends was the top TV series streamed in Quarter 1 2018 on Netflix.

Netflix… more to follow. Surprisingly, kids animation does best within Amazon households, with almost 8% share of TV content streamed by those viewers. Now, what were you watching in Quarter 1 this year? Did it make our top five… or are you still watching the obscure series the bloke in the pub told you about? Well, we can reveal that among Netflix customers, the top TV series streamed in Quarter 1 2018 was… Friends. Having recently been released on Netflix, the series is seeing a resurgence in followers as well as some new licensed products turning up on the high street, albeit a few months later into the summer. Also in the spotlight in Q1 for Netflix was The Crown and Stranger Things, the latter of which we’re due another series of in the next few months. The Grand Tour topped the list for Amazon viewers, with Vikings and Lucifer coming in second and third, and despite no new series of Game of Thrones this year, NOW TV’s viewers were busy catching up on old episodes of the fantasy series. If you’d like to know more about our report and how viewing behaviours on these platforms are changing – as well as what can be learnt about merchandising and licensing opportunities linked to the popularity of SVOD viewing - please get in touch, using the details below. GfK’s SVOD Report is run every quarter and relies upon the responses of around 200 viewers per week, recording title level data which is then matched to a database which contains Rights Holder, Year of Release, Genre and other metadata. For more information on the report, please contact Samantha Tuck on or 020 7890 9322.



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People Matters

Movers Shakers

LSB rounds up the latest appointments and promotions across all sectors of the licensing industry.

Above: Holly Oldham

l Holly Oldham has returned to Rubie’s Masquerade, taking on the role of UK managing director. The move follows three years at Hasbro, where Holly was most recently UK and regional toy and game director.

l Netflix has signalled its intentions for further growth in consumer products, appointing a former Disney executive to head up the team. Christie Fleischer has taken on the role of global head of consumer products, Christie Fleischer overseeing retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. l Hasbro Consumer Product has strengthened its UK team with the appointment of Becky Langer as retail development manager. Becky joins from textile and homewares licensee Character World where she was head of business Becky Langer development, and prior to that head of licensing. l Endemol Shine Group has reorganised its commercial division management, which sees former director of brand licensing and strategy, Jane Smith, taking on a newly expanded role. Gaming, brand licensing and digital specialities have been brought together under the new structure. Jane has been promoted to the new role of group director, brand licensing and gaming.



She will be responsible for managing both divisions, with the remit to ‘supercharge’ the group’s commercial performances of the brands across these areas.

John Pilley

Jane Smith

l Little Brother Books has strengthened its sales team as it looks to cement its position in the market as an annuals specialist. The company has welcomed John Pilley as its new head of sales. John has worked in the publishing industry for over 20 years.

l Former marketing director at The Smiley Company, Matt Winton has opened the doors of what he believes is the brand licensing industry’s first specialist marketing agency. Matt has set up Licensing Communications to help brands and licensees get Matt Winton more from their marketing budgets and increase sales across all channels. l Mattel has revealed the creation of a new global franchise management group – a new division which will extend the company’s brands into new commercial opportunities. The new arm will be headed Janet Hsu up by Janet Hsu, former ceo of Saban Brands, who takes on the role of chief franchise management officer.

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People Matters

Warwick Brenner

l Warwick Brenner has left his role at WWE for a new position at McLaren, heading up its licensing business on a global basis. Warwick had been with WWE for the past six years as vp EMEA licensing, consumer products.

l Puffin has made a number of new hires and promotions to strengthen its licensing and non fiction team. Publishing director Amanda Punter has assumed responsibility for licensed and Amanda Punter non fiction publishing for Puffin. This is alongside her responsibilities for Puffin fiction, picture books, partnerships and illustrated non fiction. Meanwhile, Ruth Knowles has also taken on an expanded role in heading up a newly created Puffin fiction, non fiction and licensing team, reporting to Amanda. In addition to this, Jamie Coleman has joined the team as editorial director for licensing and non fiction from Pac Macmillan, while Emil Fortune joined as commissioning editor earlier this year.

Jon Gisby

l DHX Media has welcomed Jon Gisby as managing director of its WildBrain kids’ network. WildBrain’s branded YouTube network features more than 110,000 videos for over 600 kids’ brands in 22 languages.

l Brand consultancy Golden Goose has welcomed Mark Bezodis to the role of commercial director, responsible for new business development across numerous client accounts. Mark has a wealth of licensing experience having been a brand director at both CAAGBG and IMG.

Mark Bezodis

l TSBA Group is expanding its team with the appointment of Richard Woolf as international licensing director. Richard brings a wealth of

experience to the agency, having held previous positions with Jetix (Disney), 4Kids and most recently 20th Century Fox.

Richard Woolf

Sally Fielding

l Posh Paws International has further strengthened its team, welcoming Sally Fielding as its new sales director. Sally has previously held roles in both the gifting and housewares industries – including time at Hallmark – and has worked with a number of leading brands and retailers.

l Winning Moves has expanded its licensing team, welcoming Megan Wain as licensing manager. Megan has previously held roles at Turner and Rocket Licensing. She will be working closely on a number of licensing accounts, with a particular focus on video games licences. In addition, Sima Begum has been promoted to licensing executive, while Megan Wain Charlotte Waalkens will continue to manage key licensor relationships including Disney, Marvel and LucasFilm. l Penguin Ventures has strengthened its team further, with the appointment of Isobel Richardson as head of brand management. Isobel joins from Warner Bros. Kids and Family Entertainment Isobel Richardson division, where she held the role of franchise marketing manager. l Acamar Films has welcomd Natalie Harvey as its new head of global licensing, reporting to Sandra Vauthier-Cellier, chief commercial officer. Meanwhile, Joe Rosen has Natalie Harvey joined as content producer. Lauren Rooney joins the team as marketing executive and Janna Kirkby arrives as licensing coordinator. LICENSING SOURCE BOOK EUROPE 2018


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Three little words It’s the most wonderful time of the year – and arguably the most important for the licensing business. But what three words come to mind when thinking Q4 trading in 2018 and why? We asked some key names for their feedback.

David Wootliff, commercial director, Pyramid International

“Opportunity, opportunity, opportunity… Given the current market conditions, uncertainty around Brexit, falls in the key trading currencies and the non-stop closures of high street retailers, it is easy to become defensive and look at the negativity of the market, Above: It’s all about the but knowing that we all will opportunity for celebrate Christmas and look Pyramid’s David. for bargains and great value for money opportunities we need to look at how we can service the retail sector, look at alternative channels and drive sales for Q4. Having some of the best licences out there certainly helps - Harry Potter is flying, I’m looking forward to Marvel’s Venom and Disney’s Wreck It Ralph’s next adventure. We’re seeing huge opportunities with gaming licences, both retro and new titles and we have a fantastic licence in the works that by the time you read this will be out there, friends don’t lie…”



Kate Austin, md, DJ Murphy “Full of opportunity. Q4 presents us with great opportunities for our licensed products. We are continuing to see growth and an expanding retail base both in Above: Q4 is full of the UK and overseas for our opportunity says DJ Murphy’s Kate. 2018 launch L.O.L. Surprise and this is set to continue into Q4. At the same time we are bringing a new Christmas special to the market which we are very excited about and which offers further opportunity to grow the L.O.L. brand. We’ll also, of course, be working hard in Q4 to cement plans for new licensed properties. It’s an exciting end to the year.” Right: All eyes will be on which retailers benefitted from the closure of Toys R Us stores in the UK earlier this year.

Darran Garnham, ceo, MTW Toys

“Who took TRU? It will be interesting to see how much, and where, the Toys R Us spend will shift. It’s all to play for.” Left: It’s all to play for, says MTW Toys’ Darran.

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Tim Rudd-Clarke, licensing director, Gemma International

“Exciting - we have just launched Studio by Gemma our premium licensed range, and have launched our trade website, supporting our independent sales team. We think in these challenging times, you need to innovate and adapt. So we have also made a point of producing Studio by Gemma, in the UK, and we believe will help Brexit proof our business, and wow have those lead times come down. Focus - again, I think the last quarter and beyond needs clear vision about how licensing, principles, licensees and retailers are going to work together to give consumers what they want and when they need it. I sense there is a lot of playing safe at the moment and I do think opportunities are being missed by some retailers. Long-term value (sorry, I’m cheating here) - I see a lot of chasing volume and quick turnover promotions on my travels, which can be great, and in Q4 2018, I am sure there will be plenty. However, it's important to remember the value of licensed brands, and again here at Gemma, we like to think that we a have a duty of care, and recognise the extra value in licensed brands, over generic products.” Above: In challenging times, you need to adapt and innovate, says Gemma’s Tim.

Tracey Devine, head of licensing and marketing EMEA, Rubie’s Masquerade “Exciting times ahead. Why – coupled with some hot new licences and a change in channel strategy/marketing and product development, Q4 trading sees the first real season where all of these will start to gel together.” Above: Exciting times ahead, says Tracey.

Phil Ratcliffe, sales and marketing director, MV Sports

“Challenging, cautious, optimistic. Challenging because of the Above: MV’s Phil says retail/market landscape including the company has an closures and restructures. Cautious “amazing” product line-up into 2019. because some customers are keeping stocks tight amid market uncertainty and optimistic because we have an amazing line-up of products/licences for 2019, some of which will be shipping in Q4.”

Laura Bull, marketing manager, Posh Paws International

“Winnie the Pooh – the buzz around the Disney movie Christopher Robin was unbelievable; product was flying off the shelves before the film was even released. We have high hopes for Winnie the Pooh and all his friends in Q4.”

Above: Posh Paws’ Laura has high hopes for Winnie the Pooh and his friends following the release of Christoph er Robin.

Emma Weber, international licensing director, Vivid “Nella, growth and TRU. We are expecting to see growth across the Vivid business through our own IP brands such as Animagic Woofles and Waggles, along with Crayola and Games, as well as building on the global launch of Nella which is seeing great success in International markets including the US. Our hope is to replace the lost TRU business by year-end.” Above and right: Vivid’s Emma is expecting to see growth across the business including with Nella.

Richard Radford, head of licensing, Bioworld International

“So many opportunities – not only from a property and product point of view here at Bioworld, but also from a company expansion angle, too.”

Left: Bioworld’s Richard believes there are many opportunities out there.



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Helen Cottrill, director of marketing, Enesco

“Exciting – it’s all about Q4 in our industry, everything ramps up, there is just a buzz in the air here at Enesco. It is my favourite time of year. Food – Q4 is literally all about the food, we have office buffets, lots of planning meetings (with lunch) and of course the company Christmas lunch, it is what keeps us going. Pressure – the pressure is on, large sales targets, so lots of marketing activity to support that, not to mention the planning of the spring shows across the UK and Europe and the January launch.” Right: Q4 is a favourite time of year for Helen from Enesco.

Andy Downie, commercial director, Dreamtex “Opportunity – Q4 is a huge quarter for Dreamtex in terms of sales. The run up to Christmas represents a great opportunity for us to drive sales at retail via marketing and sales led promotional activity. As a stock led business we have confidence in our brands and we intend to maximise this opportunity both in the UK and in new territories where we have signed European deals. Teamwork – we have launched some fantastic new licences and we are expecting them to fly off the shelves. Q4 is the culmination of all the hard work and effort our amazing team have put in to get all our products and licences to market in time for Christmas. Turkey - when we moved into new premises earlier this year we invested in a company BBQ for Friday lunch times. On every BBQ Friday in December we will be cooking turkey for hot festive sandwiches, feel free to call in for one!” Left: Dreamtex’s Andy is promising turkey sandwiches for visitors to the showroom in December.

Rachel Wyatt, brand and licensing director, Kinnerton “Spirit (not the drinking type) - tis the Season… to stay optimistic, keep the festive spirit alive, focus on winning with focused ranges. Countdown – who doesn’t like an Advent Calendar; Christmas is still on December 25 but shopping patterns are changing, more online, buying later, more shopping around, keep counting down and stay in stock. Magic – we all need a little luck, but we make our own luck.” Above: Stay optimistic and keep the festive spirit alive says Kinnerton’s Rachel.

Katie Price, licensing director, Hachette Children’s Group

“Christmassy, Enid Blyton, gift books – more than three words, but I do work in publishing. We have two Enid Blyton gift books launching this autumn which I can’t wait to see on shelf – they include stories chosen and introduced by famous people such as Danny Baker, Mel Giedroyc and Nicola Sturgeon.” Above: Hachette’s Katie is keen to see the new Enid Blyton gift set launches.

Kat Whittingham, trade marketing manager, Signature Gifts

“Round the clock! We all know that, in retail, Q4 trading means only one thing: Christmas sales. With Christmas accounting for the majority of our annual revenue, we at Signature always pull out all the stops when it comes to fulfilling orders. Our licensed products are all popular children’s gifts (especially at Christmas time), and we keep our lead-times for producing each bespoke gift as short as possible, which means more shifts in our factory to keep it running round the clock. Every festive season we ensure that our despatch timescale goes right up to the deadlines set by Royal Mail for guaranteed delivery by Christmas Eve, and we often upgrade customer’s delivery methods to safeguard this guarantee and assure gifts are there on time. Once the last few packages are out the door, we will all breathe a sigh of relief, share a Christmas drink (or five) before enjoying the holidays. On December 27, however, our factory will be back up and running to see out the last few days of the quarter. It’s non-stop for Signature Gifts, but we’d have it no other way.” Above: Q4 means only one thing for Signature’s Kat… Christmas sales.




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Arriving At The Finalists

Inset & below: Just a small proportion of the products laid out ready to be judged.

The Judging Process Take 5,000 licensed products; over 100 retail buyers; an impressive roster of property, marketing and rising star submissions; hundreds of retail nominations and several judging panels of industry experts and what do get? The Licensing Awards 2018’s 160+ finalists in the 27 award categories, that’s what! Here we explain how the finalists and winners were arrived at.

All About The Awards

The Licensing Awards, (launched by Max Publishing, owners of The Licensing Source Book 13 years ago) recognise and reward excellence right across the licensing spectrum - in licensed merchandise, retailing execution, licensed property management, marketing promotions as well as an Honorary Achievement award for a special individual who has contributed greatly to the industry. In addition, for the third year running the Licensing Awards also encompass the LIMA UK Rising Star Award, which shines the spotlight on young licensing professionals under 30 years of age. The judging process for each of the different categories of awards differs in each case, duly tailored to arrive at the credible finalists and winners.


Above: The votes being tallied. LICENSING SOURCE BOOK EUROPE 2018

The Product Award Categories Who Entered? Licensees and licensors were invited to enter licensed product ranges that had been launched into UK retail (or significantly modified) in the year June 1 2017 to May 31 2018. All entries had to be licence-specific (ie based on one licensed property) and each entry could be for a range, rather than a specific item. The only exception to this was the Innovation Award, which could be for a specific item.

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Arriving At The Finalists

Inset: The three apparel categories attracted the highest number of entries.

How Were The Entries Judged?

The judging for the product categories took place on a single day in July at Islington’s Business Design Centre, which saw its Gallery Hall transformed into a veritable ‘department store of licensed merchandise’! All entries were displayed by product category, each clearly labeled with a unique entry number and RRP for the products. The judges (all of whom were retail buyers) individually considered all entries in each category against the criteria of the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. They then individually selected what they deemed were the five best entries in that category. A judging form was completed by detailing the corresponding entry numbers in order of merit on the form. Points were then awarded accordingly; five points assigned to the entries judges felt were the best in the category down to one point for the fifth choices. The points from all the judges’ forms were then amalgamated to arrive at the winner and five other finalists for each category. The Innovation award differs slightly from the other product category awards in that it could be for a specific product (rather than a range). For this award judges were asked to view the entries for their innovative quality – either in the product’s design, manufacture or application of a licence.

Who Judged The Entries?

Above: All manner of products were entered. Below: Retail buyers right across the spectrum judged the awards. Over 100 retailers, judged the product entries this year.

The entire responsibility of judging the entries to the Product Award categories of this year’s Licensing Awards lay in the collective hands of this year’s judging panel. This year over 100 different retail buyers (from right across the retail spectrum and from different buying disciplines) formed the official judging panel for the product categories. This year’s Judging Panel comprised buyers from Asda, Blackpool Pleasure Beach, FatFace, Geek is Chic, Groupon, House of Cards, John Lewis, M&Co, Marks & Spencer, Mothercare, Paultons Park, Sainsbury’s, Specsavers, Stanfords, Tesco, Toymaster, The Entertainer,, Aura Lingerie-Beija, Blue Inc., Butlins, Amazon, Ann Summers, Forbidden Planet, Primark, TruffleShuffle, TJ Morris, Hamleys, Moonpig, Matalan, Debenhams and Geek Universe as well as specialist independents. All retailers who are part of the BLE Retail Mentoring programme were also invited to join the judging panel.



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Arriving At The Finalists

The Property Award Categories

Above: The 2018 Retail Validation Panel shared the collective responsibility for arriving at this year’s worthy finalists and winners of the retail award categories.

The Retail Award Categories

The finalists in the retailer award categories were arrived at as a result of an exhaustive nomination/ self-nomination process followed by validation by a panel comprising over 20 top industry experts (both licensees and licensors). Thousands of nomination forms were sent out to manufacturers, suppliers and importers of licensed products inviting them to state, in their opinion, which three retailers have excelled in their retail delivery of licensed merchandise to the public in the year to May 31 2018). In addition, retailers were encouraged to selfnominate, and a growing number did so, detailing their achievements and progress on the licensing front. The consolidated results of this nomination process, as well as the self-nominations, were presented to a panel of industry experts. The retail validation meeting of this panel, chaired by Anne Bradford (general manager of Blues), resulted in the finalists and outright winners of the retail categories being ratified.

The 2018 Retail Validation Panel The Validation Panel for the retail awards comprised leading licensees and licensors. Emily Aldridge (GB eye) Patrick Bailey (Fashion UK) Katie Ball (then BBC, now eOne) Mel Beer (Amscan) Susan Bolsover (Penguin Random House) Charlotte Boyce (Nickelodeon) David Boyne (Bravado) Anne Bradford (Blues) chairman of the panel Eva Dawes (Funko) Stephanie Freeman (TSBA) Helen Genia (Mattel) Dean Greasley (TDP Textiles) Terry Lamb (Corsair) Hannah Mungo (Universal) Holly Oldham (then Hasbro, now Rubie’s) Daniel Prince (Danilo) Katie Rollings (eOne) Graham Saltmarsh (CN Turner) Stacy Scimia (CPLG) Daryl Shute (Magic Light Pictures) Anthony Temple (Rainbow Designs)

Licensors and brand owners were invited to enter the Best Licensed Property Award categories by making online submissions to a dedicated website. The submissions demonstrated how well the property had performed over the last year against a set of criteria. A wide panel of knowledgeable licensees and retailers (from a number of different disciplines) were then invited to consider these online submissions before giving their confidential votes for what they consider have been the top licensed properties over the last year. These votes were then validated by industry experts.

Best Licensed Marketing Communication Award Reflecting the increased activity on the promotional side, the Best Licensed Marketing Communications Award is for the best use of a character, celebrity or property to promote another product (eg via an on-pack promotion, sponsorship, TV advertising or posters. It could also Above: Members of the Best Marketing be the use of a character to promote Licensed Communications Award Judging Panel 2018. a charity, or charitable event.) Entries were submitted online which were considered by members of a judging panel which comprised executives from the promotional, marketing and licensing fields.They considered entries against criteria, which included the objectives of the promotion, the creative use of the licence and the campaign execution. The entries were then discussed at a judging session to arrive at an overall winner and the other four finalists. The Judging Panel for this award was chaired by Richard Pink, director of promotions specialist Pink Key Consulting (4th from top) while the judging panel for this award category included (from top down) Alex Ward (Lime Communications), Kelvyn Gardner (Asgard Media/LIMA UK), Clare Piggott (Larkshead Media), Abigail Dixon (Labyrinth Marketing) and James Marsh (B3 Online). As Richard commented: “This year’s entry submissions were the strongest ever, reflecting the strength and growing importance of licensing within the promotions’ arena”.

Rising Stars In The Cosmos

The LIMA UK Rising Star Award is designed to recognise excellence among junior licensing industry professionals (under the age of 30 years old). Nominations were sought from throughout the industry with the finalists decided by a panel discussion instigated by LIMA. For the third year in succession, this LIMA award will be presented as part of the Licensing Awards, with each of the six nominees receiving a free ticket to the event. “The new talent coming through in UK licensing is truly remarkable. All of those submitted have shown true achievement and promise of more to come,” said Kelvyn Gardner, managing director of LIMA UK.





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Licensing Awards In Pictures

Inset All the winners of The Licensing Awards 2018 took to the stage with their trophies, joined by host Rory Bremner (2nd left at front) and Licensing Awards team mates (right-left) Rob Willis, Ian Hyder, Jakki Brown and Samantha Loveday.

What a night! The licensing industry’s ‘big night’ did not disappoint with 1,400 members of the licensing community all there in their finery to make it an event to remember. LSB shares the flavour in photos.

Inset: Bing and Flop were excited to welcome guests, including Melvin Thomas (CAA-GBG) and Katherine Senior (Gutsy Animations). Left: (left-right) Home Bargains’ Helen Lynch joined Pokémon’s Gareth Newman and Peter Murphy.

Left: The entranceway was transformed into a fabulous Barbie extravaganza with ‘boxes’ ready for real life ‘Barbies’, including (left-right) Sainsbury’s Natasha Thompson, Hannah Davison (Argos) and Sarah Spence (Argos).

Above: Everyone made their way down the sweeping staircase into the main body of The Great Room.



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Licensing Awards In Pictures

Inset: Thanks to Amscan, there was a whole host of balloon characters ready and waiting for everyone in the drinks reception. Right: Ready for a good night (left-right) Primark’s Sian Brooks, Hannah Brooks, Shona Trawber and Christina Cowie.

Left: Cheers! (Left-right) Tina-Louise Foster (Nimbus Nine Consulting), Ian Downes (Start Licensing), Samantha Loveday (LSB and Licensing Source) and David Scott (Rainbow Productions). Below: Sainsbury’s Vicki Ingram (centre) with Christys’ (left-right) Christina Cockill, Katy Heggie, Kim Lucas and Maureen Coen.

Inset: From Buckingham Palace to the Grosvenior! Co-founder of Queen’s Award winner (left-right) Meera Santoro with Santoro colleague Jo Campbell and Deal Factory’s Bettina Koeckler. Right: Matalan trio (left-right) Denille Halsall-Rooney, Helen Nulty and Kate Calendar.

Inset: (2nd left-right) George@Asda’s Scott Macrea, Ruth Golightly and Hayley Hartwell, with Nickelodeon’s Sarah Woods (left) and Alex Salisbury. Right: (left-right) David Aykroyd (Aykroyd and Sons), Zoe Knight-Smith (eOne), Rob Broadhurst (Aykroyd) and Stephanie Freeman (TSBA).



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Licensing Awards In Pictures

Inset: The pristine array of Love Island goodies that Corsair left in the ladies were soon snaffled into handbags by guests! Far right: Poetic Brands’ Tanya Burrell (left) and Frances Stylianou lap up the Love Island lashes from Corsair in the loos. Below: Flamin-go Winning Moves! (Right-left) Kelly Gunstone, Amy Sheridan and Clare Sima from Winning Moves get into the Love Island theme of the ladies’ loos, created by Corsair.

Above and left: The gents were ready for kick off, transformed into an Umbro emporium by Corsair. Below: There were lots of fun elements to the tables – from the LEGO menu cards from Hallmark, Disney and Marvel pens from Funko, Rick and Morty placecards from Cartoon Network.

Below: Even the bottles were wonderfully attired – thanks to Alpha’s Super Wings.

Right: The tablecentres were amazing illuminated Poppy from Trolls cakes, thanks to Universal. Left: Kinnerton added extra sparkle to the proceedings with plate fireworks as the after dinner chocolates were brought out.



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Licensing Awards In Pictures Right: Man of many voices, Rory Bremner, who hosted the event, had the audience enthralled with his impressions and repartee. Below: A highlight was the reveal that The Light Fund’s mega bike ride from Bristol to Dublin raised £230,000 for the charity with many of the cyclists coming on stage to mark the achievement. The two main organisers (front right and left) LSB’s Ian Hyder and Jami’s Warren Traeger were rightfully proud.

Left: The Light Fund raffle, which was drawn by LIMA UK’s md Kelvyn Gardner (right) with LSB’s Ian Hyder raised over £13,000 for the charity on the night.

Above: Cartoon Network’s Graham Saltmarsh was a superb compere of an unbelievably good Rick and Morty ‘Wheel of Misfortune’ competition which saw Missguided’s Charlotte Rycroft win a trip to Iceland for two to soak in a vat of beer!

Inset: Cartoon Network’s Graham Saltmarsh with BLE brand director, Anna Knight who spun the Wheel of Misfortune which decided who won one of the six incredible prizes.

Above & below: There was great fun to be had in the Smiffys’ photobooth. Right: Bioworld International ensured everyone had a great time in the casino area, with great smart watches up for grabs as prizes.



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Left & below left: DJ duo Freight Train got everyone on the dancefloor, with ‘lady in red’ Amscan’s Mel Beer leading the way! Right: Everyone was delighted to leave the Licensing Awards with a bulging goody bag!

Above: PowerStations Studios’ (left) David Collins and Tamara Dixon with Laura Sumner (Fashion UK) and actor Oliver Coleman at the After Bar Bar.

Licensing Awards In Pictures

Above: The After Bar Bar party, sponsored by PowerStation Studios was a lot of fun!

Above: There were still an impressive number of partygoers who made it into the ‘Survivors Photo’, taken at 5am at the Loop Bar!



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LIMA UK Rising Stars Award This is a LIMA UK award Open to: This is a LIMA UK award. The Award is designed to recognise excellence among junior licensing industry professionals in the United Kingdom, under the age of 30 years. Nominees were sought from the industry and the finalists were named during the Young Professionals Network summer. All finalists were given a ticket to The Licensing Awards.

Rising Star

category winner & finalists


Tasmyn Knight

Above Tasmyn Knight, licensing associate of Cartoon Network was delighted to be presented with her trophy from Ryan Beaird, marketing and operations manager of LIMA UK.

Licensing associate,

Right: Tasmyn was all smiles.

Cartoon Network

Other finalists were:

Emily Campan, associate publisher, Egmont


Initial Reaction: “I’m really surprised as there was so much talent in the category. I’m elated and literally shaking!” - Tasmyn Knight, licensing associate of Cartoon Network.

Jens Drinkwater, licensing manager, Global Merchandising Services


Stephanie Griggs, licensing and design director, The Roald Dahl Story Company

Alex Salisbury, retail licensing manager, Nickelodeon Viacom Consumer Products

Katie Sharp, brand development manager, Beanstalk

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Best Retailer of Preschool Licensed Products sponsored by Open to: Any UK based retailers of any discipline selling licensed products aimed at the preschool market (children aged 0-5 years). This is for activity over the last year.


category winner & finalists


Tesco Initial Reaction: “It’s been an amazing year for Tesco and this is testament to the work that the whole team has put in.” Pippa Woods, licensing manager, Tesco.

Above: It was a great night for Tesco. (Left-right) Tesco’s head of licensing Vicky Cracknell; Becky Watkins, licensing assistant; Pippa Woods, licensing manager; Katie Rollings, svp UK Licensing – Family & Brands, Entertainment One, sponsor of this award and Tesco licensing manager, Natalie Ackerman. Right: As sponsor of this category, Katie Rollings, svp UK licensing – family & brands of Entertainment One announced the winner and presented the trophy.

Other finalists were:

The Entertainer

JoJo Maman Bébé





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Best Retailer of Kids’ Licensed Products

sponsored by

Open to: Any UK based retailers of any disipline selling licensed products aimed at the kids market (children aged 5 - 16 years). This is for activity over the last year.


category winner & finalists


Primark Initial Reaction: “This is amazing and really great to see. I’m super excited and pleased as it is for all the teams at Primark.” - Sarah Jackson, global buying director of children’s clothing and licensing, Primark.

Other finalists were:


The Entertainer



Above: (Left-right) As category sponsor, Hannah Mungo, NBC Universal’s country director of consumer products – UK & Ireland presented the trophy to Sarah Jackson, Primark’s global buying director of children’s clothing and licensing and license coordinators Sarah Jester and Sinead Duffy. Right: Primark’s Sarah Jackson proudly clutches the trophy.



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Best Retailer of Adult Licensed Products sponsored by Open to: Any UK based retailers of any discipline selling licensed products aimed at adults. (These could include retailers selling branded licensed merchandise such as those based on sports, celebrity, heritage, art & design or FMCG brands). This is for activity over the last year.


category winner & finalists


HMV Retail Initial Reaction: “We’ve worked so hard on our licensed offer so I’m delighted” Gary Williamson, books, clothing & merchandise manager, HMV.

Above: (Right-left) Rachel Wakley, Warner Bros’ general manager of Consumer Products UK presented the trophy to HMV Retail’s Mark Hooper, Gary Williamson and Erwan Chairaham. Right: As category sponsor, Rachel Wakley, Warner Bros’ general manager of Consumer Products UK announced the winner.

Other finalists were:


Forbidden Planet






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The Radar Award sponsored by Open to: This award is for any UK based retailer (bricks and mortar/or online) that have ‘come on the radar’ by upping their licensing activities in the last year.


category winner & finalists


Selfridges Initial Reaction: “I’m thrilled and very happy. This was so unexpected.” - Chloe Donnelly, creative manager, Selfridges.

Other finalists were:



Home Bargains


Above: (Left-right) Selfridges’ buying manager Jack Cassidy, Chloe Donnelly, creative manager and Bosse Mhyr, buying director of menswear, home and technology. Right: Charlotte Hill, brand director of category sponsor, DHX Media opened the envelope and read out the winner.




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Best Licensed Retail Execution Award sponsored by Open to: Nominees could be retailers of any discipline with a store or a web presence in the UK. This award is for a specific promotion or licensing treatment that was executed at retail over the last year.


category winner & finalists Initial Reaction: “We’re really so pleased, especially as the Paddington campaign received such a great reaction.” - Laura Barton, assistant buyer, M&S.


Paddington at Marks and Spencer Other finalists were: l Cars 3 at Smyths

Above: Marks and Spencer’s merchandiser Jemma Sawyer (third right) was delighted to accept the trophy from Fiona Macmillan, managing director, Centum Books, sponsor of this category (far right) and be joined on stage by some of the Copyrights and M&S teams. (Left-right) Rachel Clarke (Copyrights), Polly Emery (Copyrights), Joanne Granville (Premier), Kate Lambert (Studiocanal), Laura Barton (M&S), Demi Patel (Copyrights), Rebecca Garner (M&S), Jemma Sawyer (M&S) and Paul O’Mara (M&S). Right: Fiona Macmillan, managing director, Centum Books, sponsor of this category looks up to the big screen before announcing the winner.

l JoJo Siwa at Primark

l PAW Patrol at The Entertainer

l Marvel Avengers: Infinity War at Tesco

l Peter Rabbit movie at Harrods

l My Little Pony at Tesco

l The Rolling Stones x Bravado at Selfridges



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Top Retailer Award sponsored by Contenders: The winners of the other retail categories were contenders for this award. As such, finalists weren’t announced until The Licensing Awards event.


category winner & finalists


Tesco Initial Reaction: “So impressed with the double! It’s been a year that has seen change in the team so it’s nice to be recognised by the industry; very humbling.” - Pippa Woods, licensing manager, Tesco.

Other finalists were:




Above: Tesco’s head of licensing, Vicky Cracknell, was proud to hold the prestigious Top Retailer trophy that was presented to her by (3rd from right) category sponsor Mattel’s regional head of consumer products Lisa Weger. Vicky was joined on stage by Tesco colleagues (right-left) Becky Watkins, Pippa Woods, Debbie Rabey and Natalie Ackerman. Right: As Mattel was category sponsor of this prestigious award, Lisa Weger, its regional head of consumer products was delighted to announce the winner.

Marks and Spencer



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Best Licensed T oys or G ames R ange sponsored by Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists


Jurassic World Range from Mattel Initial Reaction: “Smashed it! It’s great product and great team work with us and Universal.” - Katherine Daniel, marketing manager, Mattel.

Above: Katharine Daniel, marketing manager of Mattel and (second left) Jon Spalding, senior hardlines manager of Universal accepted the award from BBC Studios’ licensing director Rikesh Desai. Right: As category sponsor, BBC Studios’ licensing director Rikesh Desai announced the winner.

Other finalists were:

Batman Wheeled Range from MV Sports & Leisure

Harry Potter POP Vinyls from Funko

Nickelodeon Slime Range from Sambro

PAW Patrol Range from Spin Master Toys

PJ Masks Range from GP Flair



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Best Licensed Paper Produ cts O r S tationery R ange sponsored by Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2017 and May 31 2018.


category winner & finalists


Mr. Men and Little Miss Range from Moonpig

Above: (Left-right) Moonpig’s head of licensing Sarah-Jane Porter with colleagues Victoria Connor, Sian Roberts and Dale Boreham with Jon Rutherford, president of Boat Rocker Rights, sponsor of this award. Right: Jon Rutherford, president of Boat Rocker Rights, sponsor of this award, prepares to reveal the winner!

Initial Reaction: “I’m shocked as there was such great competition in the category, but so excited.” - Sarah-Jane Porter, head of licensing, Moonpig.

Other finalists were:

Barbie Collection from Moleskine


Disney Princess Shoes Greeting Card Collection from Hallmark Cards


Enid Blyton Famous Five Greeting Card Collection from Danilo

Hurrah for Gin Calendars from Portico Designs

PJ Masks Craft & Create Collection from Sambro

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Best Licensed Food or D rink R ange sponsored by Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists


Above: Members of the Kinnerton and Mattel teams filled the stage to collect the award from (second right) Simon Foulkes, sales and marketing director of Rainbow Productions, sponsor of this category. Kinnerton’s senior innovation and brand manager, Emma Perrett had the pleasure of holding the trophy.

Thomas and Friends Collection from Kinnerton

Other finalists were:

Despicable Me Fluffy the Unicorn Cake from Finsbury Food Group

Right: As sponsor of this category, Rainbow Productions’ sales and marketing director, Simon Foulkes announced the winner.

Initial Reaction: “Kinnerton is steaming ahead as usual! If you’re going to back someone on the track, back Kinnerton!” - Rachel Wyatt, licensing director, Kinnerton.

Fruit Shoot Snack Bars from Streamline Foods

The Gruffalo Cake Collection from Park Cakes

Jurassic World PAW Patrol Ice Range from Bon Bon Cream Range Buddies from Icefresh Foods



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Best Licensed D ress- U p or Partyware R ange sponsored by Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists


Roald Dahl Collection for F&F at Tesco from Smiffys

Above: Smiffys’ director Dominique Peckett (third right) was proud to accept the trophy from (second left) Angeles Blanco, director of licensing of Beano Studios, sponsor of this category. Dominique and Angeles were joined on stage by (right-left), Tesco’s assistant buyer for dress-up for F&F, Alex McCreadie; Smiffys’ national account controller Aneesa Beasley and Lindsay Rearden, design manager of Smiffys.

Other finalists were:

DC Superheroes Collection for Sainsbury’s from Rubie’s Masquerade


Disney Princess Belle Limited Edition from Rubie’s Masquerade


Harry Potter Partyware Range from Unique Party

Initial Reaction: "We are absolutely thrilled and delighted. Winning this award has really highlighted all the work that has gone into this licence from the whole team. And it gives Roald Dahl the credit he deserves as well, after all these years. It's the perfect classic yet contemporary licence and we're so pleased it has been recognised!"” - Dominique Peckett, director, Smiffys.

Marvel Collection for George@Asda from Christy’s By Design

Peter Rabbit Animation Collection for Asda from Smiffys

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Best Licensed Presch ool A pparel R ange sponsored by Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 0-5 years. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists


Above: The stage filled up with delighted members from the Paul Dennicci, Primark and Carte Blanche (licensor of Tiny Tatty Teddy) teams.

Tiny Tatty Teddy Baby Range for Primark from Paul Dennicci

Right Marianne James, vice president, commercial partnerships, consumer products & Experiences, UK & Ireland of Nickelodeon, sponsor of this category announced the winner of this award.

Initial Reaction: “I’m speechless! It’s an amazing range and completely well deserved.” - Danielle Oprey, European licensing manager, Carte Blanche.

Other finalists were:

Guess How Much I Love You Collection for Matalan from Paul Dennicci

My Little Pony Collection for Primark from Smith & Brooks

Peppa Pig Collection Spiderman Nightwear Winnie the Pooh for F&F at Tesco Range for Mothercare Baby Range from Blues Clothing from Cooneen from Primark By Design LICENSING SOURCE BOOK EUROPE 2018


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Best Licensed C h ildren’ s A pparel R ange sponsored by Open to: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children 5 years and upwards. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists

Below right: A delighted trio! (Left-right) Fashion UK’s Amber Hill, Hema Parmar and Laura Kelly.


Mickey Mouse Teen Collection for M&Co from Fashion UK

Other finalists were:

Disney Ariel – The Little Mermaid Swim Holiday Collection from Matalan


Above: It was a Fashion UK/M&Co celebration! (Left-right) Julia Redman (head of buying of M&Co), Amber Hill (creative director of Fashion UK), Laura Kelly, (licensing manager of Fashion UK), Shari Cabellero (assistant buyer of M&Co), Amy Walker (assistant buyer of M&Co), Hema Parmar (sales account manager of Fashion UK) and Nikki Gie, EMEA director, of fashion and home of award category sponsor, Hasbro.

Initial Reaction: “I’m delighted. This is the result of good teamwork with M&Co and it’s been great working together.” - Laura Kelly, licensing manager, Fashion UK.

Miraculous Nightwear for from Aykroyd and sons


Pusheen Girls’ The Simpsons Collection for Primark Girls’ Collection from Branded from Zara Clothing International

Star Wars Boys’ Collectionfrom Marks & Spencer

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Best Licensed A du lt A pparel R ange sponsored by Open to: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between 1 2017 and May 31 2018.


category winner & finalists


Rick and Morty Collection for from CID

Other finalists were:

Barbie X Missguided Collection from Missguided

Inset: (Left-right) Leila Loumi (EMEA licensing director of Cartoon Network), Sam Flint (senior licensing manager of CID), Clara Wooller (brand director EMEA of Fox Consumer Products, sponsor of the award category), Caroline Navin (category manager softlines and health & beauty UK of Turner), Charlotte Estall (product development executive of Turner), Max Arguile (founder of Reemsborko) and Paul Osborne (director of business development, Europe of CID).

Right: Clara Wooller, brand director EMEA of Fox Consumer Products, sponsor of the award category opened the gold envelope to reveal the winner.

Initial Reaction: "Amazing! Who would have thought that little old CID and little old HMV would win the award against all the big guys! We've been working on this for the last five or six years, rebuilding the HMV brand so we're pleased they are back where they belong." - Nick Wastel, coo, CID

Guns N’ Roses’ Bands Hello Kitty x That Rock The World ASOS Collection Collection for Tesco from ASOS from Bravado

Love Island Collection Star Wars X ASOS for Primark from Women’s Collection Bioworld International from Poetic Brands



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Best Licensed W ritten, Listening or Learning R ange sponsored by Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists


PAW Patrol Treasure Cove Stories from Centum Books

Other finalists were:

Enid Blyton Collection from Hachette Children’s Group


Above: (Left-right) Fiona Macmillan (managing director of Centum Books), Adrian Stimpson (Centum’s head of sales), Russell Dever, md of Those Licensing People, sponsor of this award category), Richard Caddell (owner of Sooty, who also came along!), Charlotte Clarke (junior account executive of Centum) and Richard MacDonald (national account manager of Centum). Right: Russell Dever, md of Those Licensing People, sponsor of the award category was joined on stage by Richard Caddell, owner of Sooty to reveal the winner.

Initial Reaction: “I’m immensely proud; this has been a whole team effort… sales, production, design. Over one million books have been sold and it just keeps growing.” - Fiona Macmillan, md, Centum Books.

Paddington Pop-Up London Book from Harper Collins Children’s Books


Peppa Pig Book Range from Penguin Random House Children’s

Peter Rabbit Movie Book Range from Phidal

Star Wars Where’s Wookie 2 Book from Egmont

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Best Licensed G if tware R ange sponsored by Open to: All licensed giftware ranges either packaged or sold simply, aimed at children or adults. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists


Classic Winnie the Pooh Collection from Rainbow Designs

Other finalists were:

Disney Enchanting Bamboo Range from Enesco

Above: (Right-left) Rainbow Designs’ Alys Dawson (product development manager), Anthony Temple (managing director) Zara Grindrod (sales director) and national account managers Alison Lakin and Denise Carr collected the award from Susan Bolsover, director of licensing and consumer products of Penguin Ventures, sponsor of this category. Right: A celebratory moment later for Rainbow’s Alys Dawson (right) and Denise Carr.

Initial Reaction: “This is unbelievable and amazing. It’s a great win and great for the whole Rainbow Designs team… ‘the home of classic characters’!” - Anthony Temple, md, Rainbow Designs.

Harry Potter Gift Range from Half Moon Bay

Peter Rabbit Classic Gift Range from Paperchase

Peter Rabbit Classic Jewellery Collection from Rhona Sutton

Wizarding World Gift Collection from WOW! Stuff



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Best Licensed H ome D é cor, T ab leware or H ou sewares R ange sponsored by Open to: Licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between June 1 2017 and May 31 2018.


category winner & finalists


Classic Mickey Art Collection from Pyramid International

Other finalists were:

The Beatles Yellow Submarine Outdoor Leisure Collection from FieldCandy


Above: (Left-right) Pyramid International’s licensing director Mordy Benaiah and managing director Ally Mayer were delighted to be presented with the trophy from Alison Graham, event director of Spring & Autumn Fair, sponsor of this award category. Right: Shiny happy people! (left-right) Pyramid’s Ally Mayer, Mordy Benaiah, Robert Ling, Barbara Krol and Kevin Langstaff.

Initial Reaction: ““Oh my god! We’ve been waiting 15 years to win!” Mordy Benaiah, licensing director, Pyramid International.

National Trust Mini Beasts Houses Range from Wildlife World


Peppa Pig Furniture Range from Worlds Apart

Rick and Morty Drinkware from GB eye

Roald Dahl Tableware Collection from Creative Tops

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The Innovation Award sponsored by Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. All entries for this award comply with the same restrictions and conditions as the other product award categories.


category winner & finalists


Above: Bioworld International’s managing director, Andrew Wilebore proudly holds the trophy, joined on stage by the company’s head of licensing Richard Radford (right) and Graham Saltmarsh, licensing director, UK & Nordics of Cartoon Network, sponsor of this award.

DC Superheroes Foundmi Range

Right: Graham Saltmarsh, licensing director, UK & Nordics of Cartoon Network, sponsor of this award category prepares to announce the winner.

from Bioworld International

Other finalists were:

The Beatles’ Sgt Pepper Jukebox from Jingle Games

Initial Reaction: “I demand a recount!” - Richard Radford, head of licensing, Bioworld International.

Iron Man LED Suitcase from BB Designs

Jurassic World Inflatable T-Rex Adult Costume from Rubie’s Masquerade

SEGA Sonic The Hedgehog Footwear from Puma

Star Wars TIE Fighter Posable Desk Lamp from Paladone



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Best Presch ool Licensed Property ( age grou p 0 - 5 )

sponsored by

Open to: Nominees could be licensed properties aimed at 0-5 year olds. All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category winner & finalists


PAW Patrol Initial Reaction: “Three years in a row! It’s great to see that the industry still believes as much in the brand as we do.” - Marianne James, vice president, commercial partnerships, consumer products and experiences for UK and Ireland, Nickelodeon.

Other finalists were:



Above: It is three wins in a row for PAW Patrol! Marianne James, Nickelodeon’s vice president of commercial partnerships, consumer products and experiences, UK and Ireland proudly holds the trophy on stage with many of the Nickelodeon team and (4th left) Danny Schweiger, joint managing director of Character World, sponsor of this award category. Right: Danny Schweiger, joint managing director of Character World prepares to open the gold envelope and reveal the winner.

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Best C h ildren’ s or T ween Licensed Property ( age grou p 5 - 1 2 )

sponsored by

Open to: Nominees could be licensed properties aimed at the children’s or tween market (5-12 year olds). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category winner & finalists


L.O.L. Suprise!

Right: A very happy Bethan Garton!

Initial Reaction: “We are so delighted - this is our first Licensing Award and to us it’s the big one; everyone wants to win one. We’ve worked very hard and are so proud. Thank you so much.” - Will Stewart, md, The Point.1888.

Above: As sponsor of the award category, Misirli director Gary Bown (third from left) presented the trophy The Point 1888 team (right-left) Jack Allen (brand manager), Will Stewart (managing director), Hannah Stevens (retail and brand manager), Bethan Garton (retail and brand director) and George Birtchnell (senior brand manager). Right: Gary Bown, director of Misirli, as sponsor of this award category prepares to reveal the winner.

Other finalists were:



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Best T een or A du lt Licensed Property ( age grou p 1 2 and ab ov e)

sponsored by

Open to: Nominees could be licensed properties aimed at the teen or adult market (aged 12 and above). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category winner & finalists


Harry Potter

Above: The Warner Bros consumer products team shared the glory on stage with Rachel Wakley, the company’s general manager consumer products, UK & Ireland proudly holding the trophy.

Initial Reaction: “This is such a pleasure and an honour.” - Nick Stratton, senior licensing manager, WBCP.

Right: Darren Poulter, vp general manager of Global Brands Group Apparel & Accessories, sponsor of this award category with the all important gold envelope with the winner’s details inside.

Other finalists were:



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Best Literary or D esign/ I llu stration Licensed Property sponsored by Open to: This award is for licensing activity in the UK in the last year for a specific licensed property from a literary origin or design/illustration (TV/ film activity may have occurred on the property but its origin must have been from the world of literary or design/illustration).


category winner & finalists


Roald Dahl Initial Reaction: 'We are delighted and overwhelmed to be recognised by the Licensing Awards - it's a great end to a fantastic year." Stephanie Griggs, Licensing & Design Director, The Roald Dahl Story Company.

Above: (second left) Stephanie Griggs, licensing and design director of The Roald Dahl Story Company accepted the trophy with (centre) Alicia Davenport, licensing director of DRi Licensing from Katie Price, licensing director of Hachette Children’s Group, sponsor of this award category. Right: As sponsor of this award category, Hachette Children’s Group’s licensing director, Katie Price prepares to announce the winner.

Other finalists were:

The world of TM



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Best Film Licensed Property sponsored by Open to: This award is for licensing activity in the last year based around a film property. The film property could be aimed at any age group.


category winner & finalists

Winner Right: Dan Scott, head of UK Disney consumer products marketing for The Walt Disney Company was delighted to accept the trophy from (right) Mordy Benaiah, licensing director of Pyramid International, sponsor of this award category. Below right: As sponsor of the award, Pyramid International’s licensing director Mordy Benaiah goes to the lecturn to reveal the winner.

Marvel Avengers: Infinity War Other finalists were:



Initial Reaction: “We’re thrilled to have won best film property of the year and delighted that three of our licensees also scooped awards for our classic properties, Mickey Mouse and Winnie The Pooh. Awards are always a fantastic recognition of the hard work our team and our licensees put in to create innovative products and marketing campaigns.” - Mike Stagg, svp and gm, retail, UK & Ireland of The Walt Disney Company.

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Best M u sic or C eleb rity Licensed Property sponsored by Open to: This award is for licensing activity in the UK in the last year for a specific licensed music or celebrity/personality property aimed at any target age group. Nominees could be celebrities/personalities, either living or deceased, from all disciplines including entertainment, sport, culinary, design, art or music. The property (and licensed products) must have appeared in the UK market during the period May 31 2017 - 1 June 2018.


category winner & finalists


Right: (centre) Caroline Mickler, managing director of Caroline Mickler (licensing agency for The Beatles) accepted the trophy with her colleague Sarah Gilbert and (second right) Paul Cole of The Beatles that was presented by (far right) Laurence Prince, chairman of award sponsor, Danilo. Below: Above: Laurence Prince, chairman of award sponsor Danilo prepares to announce the winner.

Below: All you need is love!

The Beatles Initial Reaction: “I’m thrilled; it’s great for all our hard work on the licensing programme to be recognised by the industry.” - Caroline Mickler, md, Caroline Mickler Ltd.

Other finalists were:



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Best S ports Licensed Property sponsored by Open to: Nominees could be licensed properties from any sports field (excluding sports celebrities). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category winner & finalists


Liverpool Football Club Other finalists were:

Above: Christina Morley, UK licensing manager of Liverpool Football Club was delighted to receive the trophy from Andy Oddie, managing director of Funko EMEA, sponsor of this award. Right: Andy Oddie, managing director Funko EMEA, sponsor of the award prepares to reveal the winner.

Initial Reaction: “Absolutely thrilled. For me, it’s about delivering product to the fans; I’m a fan myself and if I can make sure product gets into the hands of fans, that’s what I care about.” - Christina Morley, UK licensing manager, Liverpool FC.

olour Tonal Crest



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Best C lassic Licensed Property A ward sponsored by Open to: This award is for properties that have stood the test of time (with at least a decade of licensing activity). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the years. The winner joins previous years’ winners Pokémon, Peter Rabbit, Barbie, Thomas & Friends, Star Wars, Mickey Mouse and The Beano in The Licensing Classics Hall of Fame.


category winner & finalists Inset: The eOne team were justifiably chuffed to bits to go on stage and collect Peppa’s award. Katie Rollings, eOne’s svp of UK licensing, family & brands proudly brandished the trophy that was presented by (second left) Emily Aldridge, licensing manager of GB eye, sponsor of this award category.


Bottom centre: Rousing cheers from the eOne team!

Peppa Pig Initial Reaction: “This is just brilliant; the team work really hard and there is still so much love for Peppa after 15 years. It is still the most important property in our portfolio; there is still so much dedication and investment.” - Katie Rollings, svp UK licensing, eOne.

Right: Emily Aldridge, licensing manager of GB eye, sponsor of this award category had the joyful task of announcing the winner.

Other finalists were:




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Best Licensed Marketing Communications Award sponsored by Open to: For this award category, a highly qualified panel of marketing and promotions experts judged the entries. Each submission had to demonstrate strong partnerships forged between licensed properties and key brands.


category winner & finalists


Roald Dahl’s Halloweden with The Eden Project Other finalists were: l 20th Century Fox’s Murder on the Orient Express Campaign with Movember (Agency: Lime Communications)


Above: It was a ‘fantastic (Mr Fox) night’ for Roald Dahl, which won a trio of awards. Stephanie Griggs, licensing and design director, of The Roald Dahl Story Company collected this trophy from Laura Freedman-Dagg, brand manager of Brand Licensing Europe, sponsor of this category. Right: Laura Freedman-Dagg, brand manager of Brand Licensing Europe, sponsor of this category and headline sponsor of the whole event, prepares to announce the winner.

Initial Reaction: "We are absolutely delighted! I'm accepting this on behalf of our marketing and events team, who created such a unique and original event, which was received so well by consumers.” Stephanie Griggs, licensing and design director, The Roald Dahl Story Company.

l The Gruffalo Spotter AR App Trails with Forestry Commission England


l LEGO Create The World Campaign with Sainsbury’s

l Masters of the Universe and Dirty Dancing Epic Lift Campaign with Moneysupermarket. com (Agency: Born Licensing)

l Mr Benn If You Love It, Keep It In The Emporium Campaign with The Insurance Emporium

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The Honorary Achievement Award sponsored by Open to: This special award is given to someone who has contributed greatly to the licensing industry. No finalists were announced, but the winner is decided as a result of nominations received.

Honorary recipient


Keith Chapman

Above: Keith Chapman was surprised and very touched to be announced as the recipient of the Honorary Achievement Award 2018. He was presented with the trophy by Nikki Samuels, director of SAMBRO, sponsor of this very special award. Left: With no prior warning, Keith Chapman was gestured to make an impromptu acceptance speech, which he did with great aplomb and meaning.

The speech Jakki Brown, joint md of Max Publishing (owner of The Licensing Awards and LSB Book) gave at the ceremony: “Everyone in licensing is always on the lookout for ‘the next big thing’, well tonight we honour someone who knows a great deal about this. But our winner also knows an enormous amount about the little things – what makes children tick, what enthuses them, what makes them feel that a character is their best friend and empowers them to be a better person. Tonight we honour someone who selflessly shares this knowledge, ever generous with their time to impart their insights and inspire others, especially those just starting out on their creative journey. Licensors, licensees and retailers are invariably held up as the three cornerstones of our industry – however without new ideas or someone with the creative vision to spot the potential of an idea we are all sunk. Tonight’s we honour someone who is a true master on the creative stage and is passionate about our industry. Like millions of others, tonight’s winner went to art college full of hopes and dreams. The big difference is they then made those hopes and dreams a reality – and has shared the success with millions all over the world. It was a stint in advertising in their early career that reaped the benefits of working out how to take popular themes and then coming up with a creative execution that enhanced the power of a recognisable brand. With this skill under their belt, they then joined quirky entertainment powerhouse, Jim Henson International, designing characters to join The Inset: A Delighted Muppets’ entourage. Keith Chapman.

However, with a creative spirit that was in overdrive, it was sharing one of their own creations to a former colleague which was to prove a major building block, not only in their career, but in children’s entertainment and licensing worldwide. Unlike so many other creators, tonight’s special individual was not content with just creating astonishingly successful global characters, but wanted to bring them to life through licensed merchandise too. Could he fix it, Bob the Builder most certainly did, going on to become a mega success for the then embryonic Hit Entertainment and for a host of licensees who remember the heady days of Bob mania. Fuelled by a seemingly endless and infectious childlike enthusiasm, this was never going to be a ‘one hit wonder’ for tonight’s award recipient, swiftly launching an eponymous entertainment company with two business partners to bring even more ideas to life, including Fifi and the Flowertots and Roary the Racing Car. But this was far from the end as tonight’s winner had a mission for more – in the unlikely form of a programme idea based on a pack of rescue pups with a hunger to help. Well, he most certainly was barking up the right tree with this one as evidenced tonight with PAW Patrol clinching the award for Best Preschool Licensed Property for the third year in succession. For the first time in The Licensing Awards’ history we are recognising a true creative genius who is revered the world over helping to raise the flag for British animation. You might have started out creating adverts to sell Wotsits, well tonight Mr Peter Pan of the licensing industry we have a special ‘wotsit’ for you – and it’s a shiny trophy.” Keith Chapman shares his thoughts on receiving this prestigious award in the State of the Nation: Corporate section at the front of this publication.





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Inset: Aardman’s Early Man promotion with DFS had great creative. Below: Richard Pink, md of Pink Key Licensing, said that this year was a bumper one for the award.

A winning formula I

probably start this article the same way every year - ‘I can’t believe it’s a year, etc’ – and this year is no different. However, I do believe that this has been a bumper year for the Best Licensed Marketing Communications Award; our judges agreed that the standard overall was the best they had seen, and with a winner that, just for once, was totally unanimous. But more of that later. Our judges had the normal restriction that they could only put forward six nominations from the many entries that we received. This year there was more than one entry outside the six that we would have been proud to nominate, but rules is rules so we had to stick to the top six. So before I lead you through the nominated entries to the overall winner, a note on some of those that only just missed the cut. Aardman is a past master of promotional

Inset: The Epic Lift campaign received extraordinary feedback when it first aired.



An inspiring, eye-catching and, most importantly, effective marketing communications campaign is an increasingly vital part of the licensing mix. Every year the quality, execution and effectiveness increases, illustrated by the bumper number of entrants for the Best Licensed Marketing Communications award at The Licensing Awards. Richard Pink, md of Pink Key Licensing and chair of the judging panel, talks us through this year’s crop. licensing and its Shaun The Sheep tie-up with Whitbread, though a relatively straightforward partnership focused on repeat visits, showing a commitment to the activity that was admirable. The judges admired the way it went a bit further, particularly the integration of augmented reality. Equally well

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rated was the Early Man Inset: A huge amount of bespoke work was done to bring the Mr Benn campaign with The Insurance promotion and advertising for Emporium to life. Below: The Nature Valley and Battle of the Sexes DHS - great creative and a solid promotion wasn’t an obvious partnership. partnership. Another well-liked promotion was the 20th Century Fox promotion Nature Valley & Battle of the Sexes executed by Lime Communications (one of four entries by this agency-client combination). It was admired for the brilliant execution of a partnership that was anything but obvious. Mention has to be made of Epic Action Man and Well we have now… Moneysupermarket Let’s start with The Gruffalo, a former winner of this award, where the creative and quite close to getting it again this year. This was was quite superb, generally acknowledged to be a ‘nice’ promotion and an excellent development of a previous winning formula. The and Action Man objective was still to drive footfall to the Forestry was working Commission sites, but with the additional use of against his inherent augmented reality to bring everything to life. On the ‘butchness’ in his surface it might seem a contradiction to encourage children to use mobile phones along a forestry trail, but the ‘Finally’ dance judges agreed the execution overcame this and, as one of routine. It made us our judges said, this promotion was about ‘creating laugh a lot. moments’. Overall it was hard to see how it could have been improved: it looked great, and the supporting Equally well liked numbers were excellent. It had a bit of ‘magic fairy dust’ was the sprinkled on it and was a terrific campaign. Twirlywoos/RSPB partnership: the judges thought The Insurance Emporium collaboration with Mr. Benn it was great, saying that it has all the hallmarks of comes on the back of a number of similar partnerships between ‘old school’ characters and financial institutions. It a campaign that could have some longevity - a does address the question of how you make insurance first class first foray into promotional licensing. exciting and appeal to the target market with something The Octonauts - which fronted the Swimming they will recognise. The judges agreed that this was far from an obvious collaboration, but it had worked Teachers Association Award programme through exceptionally well and they noted especially the use of Virgin Active - also deserve a mention. The judges humour within the ads and high level of creative input, with felt that it was an emotional campaign and a huge amount of bespoke work being used to bring the extremely well integrated and organised. campaign to life. There was a great commitment to the campaign and the result was exceptional. If anyone knows how to do promotions with a There was more than one entry in our process for the licence, it’s McDonald’s. It has to constantly 20th Century Fox film, Murder on the Orient Express. The counter the label of ‘unhealthiness’ and it has best of these was the partnership with Movember that added a cause-related element that played back into the approached this with a lot of variations, constantly content of the film upping its game to address the and also the cause issue. This year’s partnership itself brilliantly. with Roald Dahl did much that Online and social media were a was positive - the objectives massive part of this were good and the judging campaign and were panel appreciated the fact crucial in driving the that a reading element was message and amplifying it to the included within the activity. maximum number of See what I mean, and people. Particularly Inset: The Gruffalo’s work with the Forestry we’ve not even got the Commission was deemed to be an excellent of note was the use development of a previous winning formula. nominations yet! LICENSING SOURCE BOOK EUROPE 2018



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Below: The judges had nothing but praise for the partnership between Roald Dahl and Eden Project for ‘Halloweden’.



Left: Online and social media were a huge part of the Murder on the Orient Express campaign with Movember.

of the actors, including Kenneth Branagh, Below: The judges who used his character to promote this felt the Octonauts/ great cause and really helped to bring it to Swimming Teachers Award life. The judges thought that the execution Association programme was was seamless and the metrics in terms of an emotional campaign. reach and increased awareness were very strong indeed. Last year the He-Man and Moneysupermarket adverts were well liked by the judges, and this year’s extension of the creative idea that saw He-Man and Skeletor take on Dirty Dancing was equally good, as well as being hilarious. The concept was a brave one: a finance company, live versions of cartoon characters from 30 years ago and an iconic film dance routine. I can only imagine what went on in the creative meeting. The judges noted the excellent results and the extraordinary feedback the ad received when it first aired. It was a smooth, slick production and a totally unexpected execution. I bet they ‘had the time of their lives’ making it… The LEGO in-store promotion with Sainsbury’s was acknowledged as an excellent partnership by the judges. The concept was a simple collector card scheme, but it went well beyond this in terms of the use of the licence. The choice of LEGO was important as the licence had to have mass appeal and be able to sustain a medium-term loyalty campaign. The judges loved the multi-layered approach: great creative

Inset: The judges thought the Twirlywoos/RSPB partnership was a first class first foray into promotional licensing.

with a compelling educational aspect. It was deliberately designed to attract the core shopper (mums Inset: The LEGO in-store promotion with kids) and to particularly appeal with Sainsbury was to the younger element in that acknowledged as equation. The results showed growth an excellent in all areas of Sainsbury’s business partnership. and clear evidence that it had taken market share as a result. And so finally to the winner, and a truly exceptional campaign it is. The judges had nothing but praise for the partnership between Roald Dahl and the Eden Project; they went as far as to say that Dahl himself would have loved it. It was a fully immersive experience that showcased the best of Roald Dahl and drove footfall into the Eden Project over the Halloween period. The results themselves were exceptional, but in some respects this was no surprise as we have seldom seen a campaign where the licence chosen matched the business need so well. It was brilliantly thought through, integrated and executed. It thoroughly understood the target audience. Add to this a superb creative (using the villains in the creative was inspired) and you have a campaign that punched massively above its weight and was a worthy winner. This year proved beyond doubt that the use of a licence to add an additional element to a campaign can add enormous value and it is clear from the outcomes that promoters should never forget to consider it if they seriously want to drive results. LICENSING SOURCE BOOK EUROPE 2018


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Inset: Rachel Wakley (front row second right), pictured with some of the UK Warner Bros. Consumer Products team at The Licensing Awards.

A year of learning A year to the day since she started her role as general manager consumer products UK & Ireland at Warner Bros. Consumer Products, LSB caught up with Rachel Wakley to find out more on the plans she has put in place, key initiatives from the past 12 months and why the future of licensing at retail is so exciting.

licensing, much like many other “The past year has just gone so companies, alongside IP, our fast,” says Rachel Wakley, as she people are the most important sits down to chat to LSB exactly a asset to our business.” year to the day that she took up The UK consumer products team the role of general manager, is broadly split between category consumer products, UK & and retail from an external point of Ireland at Warner Bros. view, however supporting the Consumer Products. whole function there is also a Since arriving from Tesco, the team of legal, franchise, finance and team support. last 12 months has seen Rachel shape the team at The category team is split into core business WBCP, with a primary focus to make sure that it is areas and is led by senior licensing manager Nick set up to deliver for the next five years, as well as working hard to finalise key quarter four Above: Superman, Batman activations for this year. “We have a rich portfolio and Wonder Woman feature in the DC Burgers and of franchises, and ensuring we are continuing to Sausages range with Asda. work with the best partners possible, are imperative to that success,” Rachel tells LSB. “The first thing I did at Warner was to get to know the team. In


Inset: The partnership with Hamleys to bring the Wizarding World to life has created a “really impactful experience” says Rachel. LICENSING SOURCE BOOK EUROPE 2018

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FACE TO FACE WITH: RACHEL WAKLEY Below & right: The Looney Stratton, with Seetal Patel, Emma Barker-Davies, Tunes collaboration with Bobby Abley was revealed at Jennifer Judd and Sarita Parmar, while the retail London Fashion Week. team is headed up by retail director Anita Serradimigni, who is supported by The quick fire round Favourite film? “Twin Town – originally released by Film 4, it’s Carl Franks and a small independent film set in my home town… which is Andrea Aley. definitely not a ‘pretty shitty city’.” For Rachel, the move Who would play ‘Rachel Wakley’ in a film of your life? “Perhaps Gal Gadot would be a step too far, so maybe Ruth Jones.” from retailer – she Favourite holiday destination? “Anywhere hot with minimal was at Tesco for creatures! I’m terrified of birds and pretty much anything with almost seven years, more legs than me. With that in mind, I’d pick Las Vegas for a grown-up holiday and the South of France with the kids.” latterly as head of Best thing about being Welsh? “The rugby, the sense of licensing – to licensor community, the understanding and appreciation of hard work… I could go on forever! To paraphrase the poet Brian Harris: “To has been a smooth be born Welsh is to be born privileged. Not with a silver spoon one. “Working in retail in your mouth, but music in your heart and poetry in your soul”.” was an amazing Brand you would most like to work with? “I’ve been lucky experience,” she says. enough to work on some of the biggest and best brands in the world, so I’ve already covered a lot of them. I have a list of “I was lucky enough brands I’d like to partner with though… fingers crossed for 2019!” Favourite brand in the Warner Bros. stable? “That’s like asking to work with some of me to pick my favourite child!” the most talented, Online or high street? “I honestly believe that there is a time and brilliant people. One place for both.” of the most helpful mindsets I learnt at Tesco, which is proving helpful, is putting the customer at the heart of our decisions. I truly believe that everything we do, be that as a licensor or a retailer, needs range of DC Burgers and Sausages with to focus around the customer and our Asda: “For the first time ever, British BBQs fans. If we know who they are and what’s could feature official ‘Bat-burgers’,” important to them, then we’ll make the exclaims Rachel. right decisions.” There’s much more to come, too, and, Rachel says that there are a number of although Rachel couldn’t be persuaded to initiatives that she’s “very proud of” share more, WBCP’s presence at Brand from the past year, although she is quick Licensing Europe will feature more on the to point out that “everything we work on Wizarding World and DC franchises – has a team of people who work including the hotly tipped Fantastic Beasts: exceptionally hard to deliver them, so I The Crimes of Grindelwald from the former, and certainly can’t take credit for these alone.” Aquaman and new action-comedy adventure Rachel has highlighted three initiatives, Shazam from the latter – as well as Wonder starting with the recent partnership with Woman, DC Super Heroes, Scooby-Doo, Hamleys to bring the Wizarding World to life Looney Tunes and Tom & Jerry. There’s also set in its Regent Street store. “The team at to be a host of backdrops and photo opps with Hamleys, as well as a cross-divisional team at Harry Potter’s luggage trolley on Platform 9 ¾ or WB – across franchise, design, category and the Looney Tunes characters for the selfie lovers retail – have landed a really impactful among us. experience for fans,” says Rachel. “I think the future of licensing is exciting,” Rachel Meanwhile, January saw the launch of a Looney concludes. “The retail landscape is a moving picture Tunes collaboration with menswear fashion and that won’t likely ever change. As consumer designer Bobby Abley. “Unveiling the range at behaviour evolves so to do the retail challenges and, London Fashion Week was fantastic and seeing it in turn, the licensor challenges. Store executions, come to life at both Selfridges and Urban Outfitters retail platforms, brand applications and, most has been amazing.” importantly, the way we all think have to evolve.” And then in July, WBCP launched its first ever LICENSING SOURCE BOOK EUROPE 2018


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The partworks industry is one that has always prospered by reinventing itself, with the business model being a unique mix of product innovation, continuity sales and community management. David Riley checks in with some category experts to find out more.

Inset: Partworks companies listen to consumers’ needs and aspirations to develop unique series that enhance the way they engage with what they love from films through creative hobbies. Below: De Agostini launched a scale model of Luke Skywalker’s iconic Red Five X-wing Starfighter this year.

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Skywalker’s iconic Red Five X-wing Starfighter. Here’s Isabelle Giggins, global licensing director at De Agostini: “The partwork model is a very unique combination of product innovation, continuity sales and community management. There is no set product definition. We are monitoring trends and listening to our customers’ needs and aspirations to develop unique series that enhance the way consumers engage with what they love from films through creative hobbies.” Over the years, Hachette has launched partworks with Marvel, Hello Kitty, Warhammer, Assassin’s Creed, Dr Who and Peppa Pig. Here’s Helen Nally, editorial director of Hachette: “We research and develop a lot of DRA DR RAW AW WT THE TH HE ideas and through a process of desk research, focus groups and Area Tests WAY WA AY (where we test four issues of a collection in a small area so we can extrapolate the sales of issue one, the sales curve and the subscription rate) we eventually launch a product with a PIN large investment in TV advertising.” PI NGP NGP NG IIN KIN KI K In spite of this, the partworks industry is shrinking. In 2017 the global partworks market was worth €780m dollars, down 7% on the previous year. Changing consumer attitudes to magazines, lower footfall at INS SPIRA ATIO TION ON ARTl TllS ST PORTF TFOLllO OS

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et’s talk about partworks. Nine times out of ten this statement seems to be met with a blank expression, so maybe I should start with an explanation. There are three major partwork companies in the UK, all responsible for a wide range of internationally successful licensed products – De Agostini, Hachette and Eaglemoss. If one word could define their product offering, that word would be ‘collectability’… but that’s where the simple definition ends. Licensors usually lump partworks in with publishing (because there’s often a strong book or magazine element in the product offering), but the industry really sits somewhere between publishing, toys, craft, home and 29 gift. Yep, it’s a real hybrid. The end product can be a set of figurines, a scale model of a vehicle, a set of DVDs or a complete guide to baking, knitting or calligraphy. De Agostini has a licensed portfolio across all categories from large scale models (Thunderbirds, Jaguar, Valentino Rossi, Easy Rider, Fast & Furious) to collections (Moomins, Volkswagon, Dinky and Marvel) and kid’s educational series (Playmobil, Smurfs, Barbie and Disney). It has released scale models of R2D2 and the Millenium Falcon and this year it launched a scale model of Luke

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like. We are also confronted by a newsagents, a reduction shrinking number of kiosks. We are in the number of kiosks predicting significant growth in our and a reduction in the direct to consumer business number of launches all and we’ll launch new played their part… but and innovative there’s no doubt that the kinds of industry is facing marketing challenging times. campaigns. For Helen part of the But as long key to success is quality. as there are “If people are buying licensed fewer partworks, then properties with they really value quality and significant followings, content,” she says. “People believe in printed there will be avid products – it constantly crops up in research collectors who want to groups but consumers believe that if something Inset: DC is just one of the collect the kinds of is printed then it is more licences that Eaglemoss #10 products that likely to be factually currently has in its portfolio. we make.” correct and they This approach is also understand real effort Left & below: Over the years, THE OFFICIAL COLLECTION Hachette has launched partworks held by De Agostini, which has gone into the for Dr Who, Marvel and Assassin’s Creed among others. also feels that the biggest consistency of the shift in the business model over the last couple of message and the years has been in distribution and marketing. There’s instructions. People get a (mis)quotation of Mark Twain, which runs, “Reports bored trying to track of my death have been greatly exaggerated.” I can’t down information online help feeling that anyone who believes that partworks and they recognise that are dying might be just as wrong as Mark Twain’s it’s bitty and possibly not EDWARD KENWAY reporters. For sure the industry is going through FIGURINE correct so they don’t tough times, but hey, which industry isn’t? If ever trust it. This is particularly there was a business attuned to pertinent in the craft sector as people understanding consumer needs value our step by step approach when and moving quickly to satisfy learning a new skill.” them, then partworks is it. Eaglemoss currently has licences for DC I leave the final words to and Marvel Comics, Marvel movies, Star Eaglemoss’ Ben: “The partwork Trek, Doctor Who, Back to the Future, industry is one that has always Alien, Battlestar Galactica, The Walking prospered by reinventing itself. Dead, Game of Thrones, Disney Classic, We are an extraordinary WWE and James Bond, with several industry that is only defined by other licences in the works. In the past, it our ability to deliver products has also had enormous success with The that build into collections. What Lord of the Rings, Stargate and a variety those collections are can vary of BBC properties. Ben Robinson, THE DEADLY ASSASSIN, THE F ACE OF EVIL, THE ROBOTS OF DEATH enormously. Few other kinds of editorial director at Eaglemoss, argues AND THE TALONS OF WENG -CHIANG G company have such varied that innovation is the way forward, in portfolios or can adapt as rapidly particular a greater emphasis on and as radically as we can.” building relationships directly with communities of fans. Copyright © David Riley, David Riley Consulting Limited He says: “The market is undergoing massive David is an independent publishing and licensing consultant change. Traditionally we rely on a significant amount and agent specialising in book and magazine publishing. Contact him at for independent of TV advertising and we have to be more and more support and advice. inventive to achieve the kind of reach that we would PRIVATEER. PIRATE. ASSASSIN. The turbulent life of Edward Kenway


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FANS KEY TO SUBWAY S®URFERS AND SUBSURF BRAND Fandom is the beating heart of every successful brand Culturally, socially – and business-wise – the collectives of individuals who share a common empathy and camaraderie on a given subject is not to be ignored. It’s commonplace to identify an individual’s personal fandom, whether it be sports, movie-genres, anime culture or video games. The loyal fans of Subway Surfers, SYBO Games’ mobile game phenomenon with over 2.1 billion downloads, fit the fandom definition to a T. From dedicated Wiki Fan pages, fanzone websites, social handles and more, millions have embraced the world tour adventures of its main characters and fallen in love with Jake, Tricky, Fresh and Yutani! Developing an animated series and a consumer lifestyle brand from an established and wellloved mobile game may seem like a piece of cake. For SYBO Games, keeping fans loyal is utmost impor tant and top of mind as they build out the brand all over the world, from the United ingdom, United States, Germany, Latin America, Russia, Benelux to India and many many more. “We are committed to delivering our fans the rich content, cool consumer products and authentic experiences,” said Naz Amarchi-Cuevas, ead of Licensing Brand arketing, SYBO GA ES. “From the animated series, to the mobile game, to t h e SU B SU R F m e rc han disin g p ro gram , ever y thing focuses on what our fans love so much including the music, the art and streetsmart characters.”

Interested to learn more? eet with Naz durin BLE, naz sybo

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A marchi - Cuevas continued, “ When a brand originates in the digital space and transitions into the physical, it’s important to do it in a seamless way. We are ensuring to do this so fans can enjoy Subway Surfers without noticing the difference between assets. We know we will expand our fandom, that not all players will watch, and not all consumers will play, however in the end – they are all still part of the fan community.” Jake, Fresh, Tricky and Yutani are the cool crew; they are the backbone of Subway Surfers. In the new series, fans get to see the friends as they navigate the exuberant joys and ironically-epic dilemmas of teenage life. Together, these friends explore their magical city on skateboards and discover an amazing mystery that introduces new technology and changes their lives forever. Like the series, the SUBSURF® brand emulates the street culture ethos of Subway Surfers. The style - whether it be graffiti, stencils, prints and murals, large-scale paintings and projec ts of ar tistic collaboration, among others – is very much part of the brand and represented in all aspects. There are 10 style guides and they all celebrate this authenticity.

New episodes of Subway Surfers: The Animated Series continue to air on SYBO Games’ YouTube channel. The 10 x 4 minute-series, scripted by Brent Friedman (Star Wars Rebels, Star Wars: The Clone Wars) and produced by Daytime Emmy award-winning producer Sander Schwartz (The Batman, Justice League, Scooby Doo, Teen Titans), will be followed by a long-form series in 2019. Six years after its mobile game launch, Subway Surfers continues to rock the charts. In June 2018, the game hit an all-time monthly download record at 52.5 million; which follows its Number One spot as 2017’s most downloaded game around the world. Subway Surfers also touts the first game to pass one billion downloads on Google Play.

“As the brand continues to expand into lifestyle, it ’s incredibly impor tant to deliver the street smart, edgy youth culture, skate music and dance influence that Subway Surfers is about and our fans strive for,” Amarchi-Cuevas said.


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All Powerful Power Rangers has been a powerhouse kids’ brand for 25 years, and with acquisition of the property by Hasbro in May, fans can look forward to exciting new content, toys, consumer products and more. LSB caught up with Hasbro’s Simon Waters, senior vice president and general manager of Power Rangers to see what the future holds for this iconic brand.


aunched by creator Haim Saban in 1993, Power Rangers is one of the most-watched children’s television programmes in the US and remains one of the longest running live action kids’ series in television history. The series and subsequent movies, including 2017’s feature film with Lionsgate, follows the


Inset: Celebrate 25 years of Mighty Morphin Power Rangers fun! Left: Simon Waters, senior vice president and general manager of the Power Rangers franchise.

adventures of a group of ordinary teens who morph into superheroes to save the world from evil. The TV show now airs in more than 150 markets around the world and is translated into numerous languages. In January, Power Rangers Super Ninja Steel - the 25th season premiered in the US and began debuting across UK/EMEA in April. In February 2018, Hasbro

25 years of Mighty Morphin Power Rangers

It’s been a big year for Power Rangers as it celebrates 25 years since the launch of the original Mighty Morphin Power Rangers series in 1993. On August 28 (the same day the original Mighty Morphin Power Rangers series premiered in 1993), Nickelodeon premiered a special Power Rangers Super Ninja Steel episode to celebrate the anniversary. The episode included iconic Rangers from the past, including the original Green and White Mighty Morphin Power Rangers. Coinciding with the August anniversary, the Build-A-Bear Workshop revealed a brand new 25th anniversary branded Green Ranger bear that sports the 25th anniversary logo. And Shout! Factory commemorated the 25th anniversary with a collector’s edition steelbook complete series box set, which gathers all 155 original episodes out on Blu-ray for the very first time ever.

Inset: POWER RANGERS from the past teamed up with the present crew in a special 25th anniversary episode of Power Rangers Super Ninja Steel. LICENSING SOURCE BOOK EUROPE 2018

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Collection White Ranger announced that it had entered Figure, a highlyinto a licensing agreement with articulated 6-inch figure Saban to become the master with high-level detailing toy licensee for Power and design. The figure, Rangers effective April 1, inspired by Mighty 2019, but the deal quickly Morphin Power Rangers evolved as Simon Waters, season 2, will be released senior vice president and Above: Power Rangers Super Ninja Steel is the in spring 2019. general manager of the 25th season of POWER RANGERS. “In spring 2019, we will Power Rangers franchise also release the first set of toys inspired by the 26th explained: “Shortly after entering into our licensing season - Power Rangers Beast Morphers,” says arrangement, it became clear that now was the Simon. “Hasbro’s Power Rangers line will feature a time to begin investing in unlocking Power range of products designed for fans of all ages, Rangers’ full potential. including preschool to adult collectors. Stay tuned “We see significant opportunity for Power for more updates.” Rangers across our entire brand blueprint, While Hasbro is taking time to assess where including toys and games, consumer the gaps and white spaces are in the products, digital gaming and licensing programme, Simon sees a entertainment, as well as multitude of opportunities across a wide geographically throughout our global range in categories – both in physical retail footprint.” product and live branded Haim Saban will continue in a consulting experiences; particularly in Latin role as Hasbro recognises how America. “For years, we have seen important it is to honour the the Latin American audience respond brand’s heritage. “It’s a fine line favourably to our content. As part of the to walk, as we must continue to Hasbro family, the Power Rangers preserve the elements that remain at the franchise is poised to make heart of the brand and have found an Inset: Build-A-Bear significant inroads into this market, evergreen resonance, while Workshop’s exclusive Green Ranger bear. leading with the most innovative toy not missing opportunities to line in the history of the franchise to grow in exciting new directions,” pave the way for multi-category says Simon. lifestyle statements that enable consumers to The reaction to the Power Rangers acquisition truly live the brand.” has been overwhelmingly positive from the public, Looking to 2019 and beyond, Hasbro has some press and fan community. “Hasbro couldn’t be big plans to deliver ‘always on’ content. “We more proud to take on such an incredible and definitely have an eye towards the future iconic brand,” says Simon. “We saw an amazing with big plans to deliver targeted content, in reaction from fans at Power Morphicon [the various formats for each of our key segments, biennial convention in Los Angeles over August 17as well as tentpole moments designed to 19] and were excited to see such tremendous fan have a multi-generational appeal. We engagement. It was a great experience at the know that our audience is convention, and we feel that we left fans consuming and creating content with a huge sense of anticipation of across a myriad of platforms and we all the great things yet to come intend to emPOWER their from Hasbro.” consumption of exciting new During Power Morphicon, Hasbro revealed its content,” says Simon. first-ever Power Rangers product – the Lightning

Right: The Lightning Collection White Ranger Figure was revealed at Power Morphicon in August.



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Inset: Start Licensing has diversified its portfolio with the addition of Spirit of Concorde.

Start Licensing md, Ian Downes, explains why today’s licensing professional needs to be more nimble, open minded and flexible.

Adapt to survive I

t is hard to switch on the TV or read a newspaper these days without hearing some ‘retail news’. Sadly most of the news being reported is not great, with coverage dominated by closures and sales slowdowns. Given licensing is a retail focused business and that we all rely on selling, we are facing worrying times. A lot of meetings these days end with licensees wanting to know what ‘retailers you have onboard’ and often saying they are happy to fulfil any retail orders you get. This is certainly a different dynamic from my early days in licensing. There is no doubt there is a retail logjam at the moment. Against this backdrop it would be very easy to grow disillusioned. It is tough going but a key component of a licensing executive’s make up has to be optimism. I don’t mean blind optimism, rather a faith in the IP you represent or own. When taking on new properties we increasingly try to think about the consumer following they have, realistic product opportunities and where they will fit into the market. We are trying to build a balanced and diverse portfolio. That said we are not operating in an ideal world rights wise and sometimes you have

to compromise based on the availability of rights. Generally we are trying to look at selling rights in new ways and to new sectors. A good example of diversification in terms of our portfolio is working on the Spirit of Concorde. This is a brand that has been developed by a film company alongside a documentary that is celebrating the history of Concorde as it approaches its 50th anniversary in 2019. This is a very targeted opportunity with a well-defined audience. We have tapped into the direct marketing sector and have partnered with Bradford Exchange on a range of collectable products. Bradford Exchange is an expert in its category, know its consumers and is committed to NPD. Its databases can be segmented to optimise previous purchasers of anniversary merchants or aviation related products. This is an efficient way of licensing and gets us out of the retail malaise. Another example of working differently to achieve some sales cut through can be found in our work with the Land of Lost Content. This is a pop culture archive of ephemera and memorabilia owned by designer Wayne Hemingway. We have tapped into Above: Good IP still sells, says Ian Downes.


Inset: The Gromit Unleashed sculpture trail is a fantastic way of characters being used differently. LICENSING SOURCE BOOK EUROPE 2018

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Below: Michael Jackson: On the Wall examines the star’s influence on contemporary art.


Wayne and his team to design products The beat goes on for licensees. Gibson’s Games is I was interested to see the launch of Spice Up London - billed as the biggest exhibition launching two puzzles designed by of Spice Girls memorabilia ever. This event Hemingway Design. While this added was staged in August at the Business Design value approach can change the economics Centre in Islington. This is a good example of how pop culture can be harnessed in new ways, of a deal and the licensing model itself, it is an but also a reminder that IP can come in a variety of example of proactively responding to market forms, while we also have to be mindful that consumer dynamics rather than treading water. Likewise interests are shifting - the original Spice Girls fans are now working with Aardman on Wallace & Gromit with in their mid twenties and are perhaps looking back retrospectively at their childhood memories. specialist museum and heritage supplier Ancestors In a similar vein there is an exhibition called Michael has opened up a whole new raft of accounts, with Jackson: On the Wall which celebrates the life of the late designs developed to reflect themes such as science pop star. This is running at the National Portrait Gallery. and invention to fit into specific distribution in the Another sign that partnerships can be forged with a range of venues. Commercial opportunities are emerging that museum and visitor attraction sector. are fired up by different types of experience and fandom. My view is that as an agent or owner it is vital to Expect to see more opportunities like this emerging from adopt a fresh thinking approach to today’s market. the world of pop music. Deal making and deal dynamics have changed. It is Properties with heritage and an archive are also well important to adapt to survive. placed to tap into new opportunities in the live A source of encouragement in the wider industry is space. The Oxfordshire Museum has the increasing use of IP been hosting Peter Rabbit - Mischief in the experiential and Mayhem. This is an interactive sector. This use of IP exhibition that features original takes licensing into new illustrations and memorabilia. I imagine channels and creates a this exhibition is one that will travel to direct connection to other venues. For museums they have consumers. Coupled the opportunity to leverage the with this, most live strength of IP to connect with events have a retail Inset: Gibson’s Games is launching two puzzles designed by consumers. I know that Asterix has Hemingway Design. Below: Asterix has benefitted from aspect associated exposure generated by a recent exhibition at London’s benefitted from the exposure that a with them so new Jewish Museum. recent exhibition at London’s Jewish selling opportunities. Museum has given it and that licensees have seen A good example of this trend is Gromit Unleashed. decent sales via the exhibition shop. Theatre shows This is a sculpture trail featuring Aardman’s Wallace, are also good examples of new routes to market for Gromit and Feathers. The sculptures are decorated IP. There are lots of examples out there with by a raft of designers to create an eclectic mix and productions at different they are then placed around sites scales. Generally a theatre or in Bristol, with the public production company will help encouraged to walk the trail. The develop a show which will sculptures are sponsored and then tour or become an ultimately will be auctioned off for annual event - a good charity. It really is an immersive example of the latter use of IP community focused event. It is a is the Lyric Hammersmith fantastic way of the characters production of Raymond being used differently. Brigg’s Father Christmas. This production helps I was also interested to read that the BBC create further seasonal focus for a classic property. Studios has licensed Escape Hunt to create Doctor We may be facing challenging times, but it is worth Who-themed escape room adventures. This seems reflecting on the fact that a well chosen IP can create like a great use of the licence and a sensible way of new commercial opportunities and provide tapping into an emerging entertainment category. momentum in consumer markets. Today’s licensing Rights holders need to be aware of new professional needs to be more nimble, open minded developments in the live sector and try to tap and flexible. Good IP still sells. Spice up your sales! into them. LICENSING SOURCE BOOK EUROPE 2018


S M L S The Sports Merchandise & Licensing Show 2018


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Monday 19 November 2018 Stamford Bridge

Why you should exhibit: Showcase your products and services to representatives from a variety of worldwide sports organisations Discuss business opportunities with target customers, whether you are a well-established or start-up company Catch up with existing industry contacts and meet many new ones too Enjoy the iconic backdrop of Stamford Bridge, the home of Chelsea Football Club Make the most of your trip and take advantage of discounted room rates at either of the two onsite hotels

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Inset: Primark offers consumers an unquenchable flow of new and stylish product that makes every visit different from the last. Centre: The Entertainer successfully combines local stores with a strong online presence.

Aisle be there? The tumultuous condition of UK retail has been well documented this year. However, among the closures, the CVAs and the acquisitions, there are still retailers getting it very right and reaping the benefits. We asked licensing consultant Richard Hollis for what the current situation on the high street actually means for our industry and why, more than ever, we should be trumpeting licensing’s credentials to retail.


ast month my printer broke down. So I visited my local high street cartridge shop where the friendly owner cheerfully declared it unrepairable. As he was a nice man and it was a sunny day, I agreed to buy a new one on the spot, despite knowing it would be cheaper online. Clearly amazed at my naivety, he retrospectively knocked a fiver off, which should have warned me I’d later find the same model on Amazon at half the price. Effectively my high street purchase decision had become a rather over-generous charitable donation. And unless you are Oxfam, that is not a viable retail proposition. It is no surprise that UK retail is in such a tumultuous condition. The shift to online buying is old news, but the process still has a very long way to go. One in five retail transactions is now online.



Why wouldn’t it be? It’s simple, quick and offers unrivalled choice. We are spoilt consumers. A bit of searching online finds exactly what we want, however precise the specification. Someone, somewhere can meet our every need, making us hedonistic and demanding. Our online servants deliver piles of clothes, and we throw back the ones we don’t want. We won’t buy misshapen vegetables in supermarkets, and yet we have become misshapen vegetables ourselves; couch potatoes drooling over page after page of temptations. We want choice, and no bricks-andmortar retailer can carry a range that big. The list of retailers in trouble or collapse is welldocumented, and it isn’t necessarily online retailing which has hit them. To generalise, the common factor is that they haven’t adapted to remain relevant. They lacked foresight or found that their USPs became millstones. Grainger Games’ specialism in second hand cult gaming couldn’t adapt to combat digital downloads. Maplins’ wide range of electrical components couldn’t match the staggering breadth available online. Saddled with debt, Toys R Us couldn’t rethink the cavernous out of town stores to give it

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the magic needed to make it a family destination. Some troubled retailers are among Britain’s most treasured brands. But a rosy history as a retail brand that your customers’ parents loved means you have to work even harder to be contemporary and not just over-familiar. We might love comfy slippers, but they don’t fill us with passion. So is ‘retail theatre’ the way for retailers to remain relevant? Easy parking and places for refreshment make shopping more pleasurable, but what does ‘retail theatre’ really mean? Handing out promotional stickers to children in a windswept store car park surely doesn’t qualify. The excitement of shopping comes from wide choice, constantly refreshed ranges, welcoming staff and a pleasant environment. Primark succeeds by offering its own type of retail theatre – not lavish in-store entertainment, but simply an unquenchable flow of new and stylish product that makes every visit different from the last. Aldi and Lidl thrive by overcoming the contradiction of offering both very low prices and surprisingly high quality. Shopping is a novelty because the brands are unfamiliar. But is this a chilling warning to the brand licensing industry? Get price and quality right and the brand doesn’t matter? I don’t think we need to panic. Assessing the retail outlook for licensing is complex, but essentially we need consumer passion and retail confidence. If they really want it, consumers will find the money. Distress purchases like washing machines or lawnmowers may suffer, but there was certainly no consumer caution when it came to buying crates of Fosters after England beat Sweden in the World Cup. Licensing taps into deep consumer enthusiasm. Sales tend to be hit driven and often impulse buys. 76% of licensed products bought for children under 14 are special occasion gifts (NPD Licence Tracker 2017), meaning investment in promotional space is likely to pay dividends, especially in supermarkets where gifts are part of a regular shop. Retailers who have their finger on the pulse of trends, and who combine local stores with a strong online presence, such as The Entertainer, continue to do well.

Above: Toys R Us couldn’t inject enough magic into its cavernous out of town stores.

The bigger danger is lack of retailer faith in licensing as a route to market. Some disappointing big movie campaigns last year made supporting hit licences appear just too risky. If buyers play it safe, the default position is to devote more space to generic product. But we must trumpet our credentials here. Retailers want a point of difference in-store, and visually outstanding products that directly connect emotionally with consumers: exactly what a licensed character can deliver. Let’s restore confidence in licensing. Characters encourage footfall, improve tired shopping environments with bursts of colour and energy and add value to generic product categories. Luckily we don’t have to sell misshapen vegetables. Our business is based on selling emotions. Consumers will continue Inset: Grainger Games couldn’t to treat their children – adapt to combat but not with lazy, bland digital downloads. product. We need children to love licensed characters, lines to be imaginative and good value, and parents to understand that magic. If we get that right it doesn’t matter where goods are sold. So don’t obsess about retail decline. Look for retailers who share that wider vision of the importance of the consumer and product quality. They will be the ones who stay relevant and thrive, and licensing will always help them do it. Richard Hollis is a licensing consultant with over 25 years industry experience at the BBC, DreamWorks and Hallmark. You can contact him on



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The tale of the till

Tesco’s top table

Tesco enjoyed success with a special cross category Roald Dahl initiative in the summer. Cross category tables took residence in 80 Tesco super stores, sitting in the home dining area of the retailer. The tables included books, Mr Kipling cake packs including an on-pack promotion and 11 Creative Tops homeware skus. The Mr Kipling range includes four nationwide skus, plus two James and the Giant Peach skus – James’ Peaches & Cream Slices and James’ Peach Fancies – which are exclusive to Tesco. The available Creative Tops skus include mugs, water bottles, swirly straw cups and a melamine tray.

H&M teams with Morris & Co Fashion retailer H&M is collaborating with British interiors brand Morris & Co this autumn on a new tailored collection. The new range – which features some of the most recognised Morris prints – will launch globally (in-store and online) from October 4. The H&M collection includes a wide range of strong tailored coats, jackets and trousers, romantic dresses and blouses, cosy knits and coordinating separates. Silhouettes are longer yet lean, with wool blends, velvet and fluid fabrics, and details such as tie-necks, voluminous sleeves, knife pleats and ruffles. Morris & Co is handled by Style Library.

Above: The new range hits stores from October 4.



Despite the many stories of woe coming from the high street, it’s been another busy summer for licensed activity at retail, both for bricks and mortar and online. LSB rounds up some of the happenings.

Nickelodeon characters star for

Children’s designer fashion online retailer, has launched an exclusive collaboration with Brightonbased clothing brand Gresham Blake and Nickelodeon. The limited edition collection stars popular Nickelodeon characters SpongeBob Squarepants, Rugrats, Hey Arnold! and Ren and Stimpy across 23 eclectic styles of shirts and dresses for boys and girls aged two to 16. The launch of the collection was accompanied by a video campaign featuring Diversity’s Perri Kiely and members of Britain’s Got Talent finalists DVJ.

Amazon to account for 5% of global retail

Analysts are predicting that Amazon will account for 5% of global retail in the near future. The predictions come as the online retailer became only the second company after Apple to hit the trilliondollar market valuation milestone early in September. According to the research firm eMarketer, Amazon’s e-commerce revenue will grow more than 28% this year to reach $394 billion, and will account for 49% of US online retail sales and nearly 5% of all retail spending.

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Below: Smyths ran special competitions for WWE SummerSlam.

WWE Slams into retail A raft of activity took place across Argos and Smyths stores around WWE’s SummerSlam. Smyths ran competition – promoted via its social media channels – to win one of 31 SummerSlam goody bags, while three lucky winners picked up a WWE Ringside Battle Play-set with Finn Balor figure and six WWE SummerSlam figures. Argos, meanwhile, had WWE Live UK tour tickets up for grabs at venues in London, Manchester, Cardiff, Birmingham and Brighton among others, as well as 50 goody bags for fans to win.

Below: ASOS Design x The Simpsons.


ASOS Designs unveils 1990’s inspired The Simpsons line

ASOS has revealed its latest big name licensed character collaboration, teaming up with The Simpsons. The 30-piece range has been inspired by 1990’s party culture, with the pieces featuring streetwear-influenced styles – all with a nod to The Simpsons’ characters including Homer, Marge, Lisa, Bart, Maggie and their aunts, Patty and Selma. The collection includes womenswear, menswear and unisex pieces, with styles available in ASOS Curve and Plus. In addition, Springfield’s Kwik-E-Mart features in the collection on bucket hats and classic tote bags, while the iconic Springfield clouds are featured on a number of fun denim pieces. There are also classic yellow swimsuits, knitted jumpers and bags in the collection.

Moonpig acquires Greetz

Photobox Group, the parent company of card and gift retailer Moonpig, has acquired Dutch online cards and gifting retailer Greetz. Greetz was founded in 2001 as an online greeting cards retailer – in which it is the undisputed market leader in Holland, with over 7.5 million cards sold in the Netherlands in 2017. In 2017, Greetz sold almost one million gifts. Growing at 25% year on year, the business is on course to double its 2015 revenues in 2018.

Below: The initiative included a site takeover.

River Island to launch homewares River Island is moving into the world of homewares with its new RI Home division. The fashion retailer will launch a 160-piece collection in October, showcasing its signature style and handwriting. The range will cover soft furnishings, décor accessories, furniture and storage, luxury candles and diffusers, an assortment of Mongolian fur cushions and scatter tables, reported Fashion United. There will be three interior trends at launch – Babydoll Rock and Roll (kitsch and cheeky), Electric Opulence (with a ‘moody and dark base of rich colours’) and Nordic Nomad (warm neutrals peppered with metallics and geometric influences). Above: The 160-piece line launches in October.

A Miraculous takeover

Licensed apparel e-tailer is continuing to enjoy success with its branded site takeovers – with the one for Miraculous: Tales of Ladybug & Cat Noir seeing sales grow over 100% during the promotion period. The promotion marked the second time that had teamed with a brand represented by Bulldog Licensing for a week-long initiative. The Miraculous site-wide takeover ran for one week and included a change to the logo to embrace the brand’s ladybug’s red and black polka dots, a main homepage banner and a top banner running on every page advertising the promotion. The e-tailer offered 20% off all Miraculous products on the site, which was supported by social media activity including a daily giveaway of Miraculous products such as toys, bedding and make-up among others.






Jason Rice Email: Tel: +44 (0) 208 996 4568

Anoulay Tsai Email: Tel: +1 (747) 400 2410, ext.203

Shigefumi Tanzawa Email: Tel: +81 3 6871 7122





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Below: Forbidden Planet marks 40 years this year.


Uniqlo launches second collab with Sanderson

Forbidden Planet hits 40 Pop culture retailer Forbidden Planet has marked its 40th anniversary. The original store on London’s Denmark Street was one of the first in the UK to stock movie merchandise, and it quickly became renowned for hosting signings with some of the greatest names in comics, books and film. These included the likes of Douglas Adams and Stan Lee, as well as Terry Pratchett, Stephen King and Neil Gaiman among others. To mark its 40th, Forbidden Planet created a range of souvenir merchandise, using the classic Brian Bolland ‘People Like Us’ artwork. Products include a tote bag, coasters, mugs and t-shirts.

Uniqlo has launched a second collaboration with British heritage interiors brand, Sanderson. The autumn collection follows on from the success of the Studio Sanderson Summer Collection, which was released by Uniqlo in April. The autumn release introduces Sanderson florals across a 25-piece casualwear collection for women and girls. Signature Sanderson designs are featured across dresses, t-shirts and shirts and are now available in over 1,900 Uniqlo stores around the world and online. Below: Sanderson florals have made their way into Uniqlo.

The Entertainer continues global expansion

Toy retailer The Entertainer is expanding into its seventh international territory after securing a partnership with retail start-up Axiom in Kosovo. The deal saw The Entertainer open its doors for the first time this summer in the country with a store in the premium shopping destination Albi Mall. Local businessmen Taulant Rexhepi and Hekuran Neziri – who head up Axiom – contacted The Entertainer to discuss the opportunity of working together, having identified a gap in the market. The Entertainer currently has 145 shops in the UK, plus 20 international stores through its partnerships.

Argos saddles up

A new and exclusive collaboration between the UK’s leading road cycling publications Cycling Plus and largest digital platform BikeRadar – both Immediate Media brands – has launched at Argos. The partnership – developed and managed by specialist brand extension and licensing agency three60brands – utilised the team of experts from the titles to create a range of three road bikes, under the Argos-owned ‘Challenge’ brand. The bikes have a bespoke frame and fork design that blends comfort and speed, with price points of £199.99, £249.99 and £329.99.

Oasis goes Wild with NHM

The Natural History Museum has launched its first ever licensed women’s fashion collection – teaming up with high street name Oasis on a 34-piece range. Called Wild and Wonderful, the Natural History Museum x Oasis collection is inspired by the work of some of history’s most celebrated naturalists. The graphics that have provided the designs have been inspired by a wide variety of illustrations, many of which are housed within the Museum’s rare books library. The collection includes dresses, shorts, tops, skirts and accessories such as bags and footwear. It is also accompanied by bespoke branded carrier bags and swing tags in-store featuring artwork from the collection. Above: Oasis gets Wild and Wonderful with NHM. LICENSING SOURCE BOOK EUROPE 2018


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Over 100 retailers made up the judging panel for The Licensing Awards’ product categories this year, heading to The Business Design Centre in London on a hot day in July. In-between judging, LSB took full advantage of the retail prowess in attendance, asking buyers for their brand highlights in the run up to the key Christmas period.

Inset: Fluffy from Despicable Me 3 no doubt helped the unicorn trend continue to flourish.

From the Frontline Janine Kendall, buyer of babywear, Sainsbury’s:

“This year has been very much about the classics pared down through perhaps sketchy design treatments, to which Peter Rabbit and Paddington lend themselves.”

Chris Ashton, category manager of toys, nursery and pet care, Groupon and Ben Hoyle, senior toy buyer, Groupon:

“Licensing has become a much bigger part of our focus. Two years ago we had 40 toy promotions, this Christmas we are gearing up for in excess of 1,000 different ones and licensing is playing a key role as they chime with so many of our 10 million active users. Having lived through the World Cup, this summer a big hit for us was the Panini Stickers – we did a great trade in complete CDUs, each holding 100 packs of stickers. The power of football cannot be underestimated. We also foresee a resurgence of popular retro programmes, the best of example of which would be Friends. In the children’s sphere we predict there will be more latching onto properties that people can trust, such as Elmer, Peter Rabbit and The Gruffalo, with the 20th anniversary celebrations of the latter next year bound to result in an extra boost of interest.” Above: Groupon’s Chris Ashton (right) and Ben Hoyle.



Karen Hewitt, buying director,

“With preschool a major area for us, PAW Patrol and PJ Masks are the stand outs this year and likely to stay that way till the end of the year. Once you get into the school age, it is going to get much trickier as the children are watching on YouTube and Netflix. Just think of what heights JoJo Siwa reached, coming from Netflix. On the boys front, Match Attax has piqued interest, the collectability of it appeals.”

Above:’s Karen Hewitt.

Helen Lynch, licensing and range manager, TJ Morris (Home Bargains):

“L.O.L Surprise is the new girl on the block, but Barbie, even though she is 60 this year, is still holding her own! Licensing is a way of connecting the generations – tapping into this there is bound to be more ‘mini me’ collections of a t-shirt for dad and then a small one for their son. Above: Home Bargains’ On a different strand, there is Helen Lynch. bound to be more interest in brands that tap into the healthy eating scene, such as Joe Wicks. And, of course any properties that lend themselves to reversible sequins are likely to catch the eye.”

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Owen Delahaye, founder, Geek is Chic: “You cannot ignore the popularity of Rick and Morty with their craziness being spot on for these crazy times we are currently living in. Gaming is bound to gain more traction, with high hopes for the new Fallout Above: Owen Delahaye with Chloe Weston of game and Resident Evil. Geek Universe. I am also sensing people are latching onto retro film properties – influencer PewDiePie has even predicted that Starship Trooper is ripe for a comeback.”

Tracey Stevens, buying administrator, The Entertainer:

“This is most definitely a ‘collectables’ era – L.O.L. Surprise being a prime example. I predict we will see a lot more licensing action on the Squidgies front as kids love them. We also are seeing great traction from Nickelodeon’s Slime. It appeals as it is such fun and a great reason get messy.” Left: (second right) Tracey Stevens with The Entertainer colleagues (left-right) Lauren Skeath, Clare Davis and Anna Shepard.

Scott Macrae, buyer of men’s, women’s and kids’ footwear and accessories, Asda:

“One trend that is set to grow and grow is the integration of technology into product design as this is the key way of licensed properties to engage with the consumer. We stock a range of wine where the wine label comes to life using AR. Wouldn’t it be great if on a pair of children’s trainers that by pointing a phone at them you could have Mickey Mouse sitting on your foot talking to you? It will come. Above: Scott Macrea is predicting more Disney certainly looks set for a interconnectivity great 2019 with its full roster of between technology and multi-generational films, such as product design. Toy Story 4 and Aladdin. Harry Potter is set for further growth, you cannot deny the impact Primark has had in re-establishing this as a popular property that also appeals to adults. The outsider this year though has to be Love Island, who could have foreseen the extent of its popularity?”

Inset: The trend for Japanese and Korean design brands, such as Molang, cannot be ignored says Pippa.

Pippa Woods, brand licensing manager, Tesco:

“PJ Masks is selling well for us, helped by the fact that there is lots of content to draw on as well as the innovations in the toy products. Harry Potter is a strong property, doing well for Above: Tesco’s Pippa Woods. us on stationery. On the newer front, LEGO Unikitty is going well and will likely grow while the trend for more Japanese-influenced design brands, such as Pusheen, Molang and Hamsta World cannot be ignored. Meanwhile, classics are doing well, which bodes well for the new live action Disney Dumbo film that is out next spring.”

Abi Wilson, buying manager, Sainsbury’s:

“It is about having fun – the rise of the llamas, unicorns are still going strong (helped by Fluffy from Despicable Me 3) and now sloths (Zootropolis will have helped on this score). It is not just about having the right properties, but the techniques too, whether with reversible sequins, embroidery, applique – it is all about giving value and appealing to the discretionary spend.” Left: Sainsbury’s Abi Wilson.



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Joanne Burns, assistant buyer on babywear, Marks and Spencer:

“It is all about the classics, but done beautifully or with a bit of quirkiness. Peter Rabbit and Paddington are two great examples of this. They are both fantastically strong properties with a classic ‘handwriting’ that resonate with such a wide segment of the population.”

Sara Allbright, buyer of gifts and candleshop, John Lewis:

“There is an appetite for design-led brands that have a freshness in their aesthetics as well as how their designs are applied to products. Two great examples of this are Yvonne Ellen and Emily Coxhead of The Happy News. Both are new to licensing, but their work has a sincerity that the public respond too. We are all looking for authenticity in design and the products we are buying.” Above: John Lewis’ Sara Allbright (right) with colleague Rosy Bick.

Julia Redman, head of buying kidswear, Kylie, menswear and homeware, M&Co:

“It has been a standout year for Peter Rabbit, the traditional design for newborns has been outstanding. The joy it is totally appeals to the older consumer while the youngsters Above: M&Co’s respond positively to its clean, Julia Redman. healthy image. Guess How Much I Love You and The Gruffalo have also been strong for us, while higher up the age groups, gaming properties, such as Pokémon and Minecraft have done well. And it is two way sequins everywhere.”

Claire Loxley, senior buyer, Mothercare

“Peter Rabbit, Peppa Pig and PAW Patrol are all doing well for us. Parents are looking for classic toys, while very traditional play is also popular, such as the Little Senses range from our Above: Mothercare’s Claire Loxley in full judging mode. ELC brand. The classic brands always perform well for us heading into Christmas, while we have a Snoopy range coming for spring/summer 2019 and That’s not my…”

Natalie Ackerman, licence manager, Tesco F&F Clothing

“JoJo Siwa has been a really good success for us, as well as Avengers Infinity War on daywear. In preschool, it’s Peppa Pig and PAW Patrol. We’re looking at what we can do differently, such as including DC Comics licences in our baby events. Above: Tesco’s Natalie We have our eye on a number says brands such as emoji of girls’ collectable brands such are doing well. as emoji, L.O.L. Surprise and Pikmi Pops; we worked with emoji on its Chessington World of Adventures initiative in the summer, launching a collection of childrenswear with a swing tag mechanic. We have some great licensed activations coming up for Christmas and the New Year, too.” Inset: There is interest in brands that tap into the healthy eating scene, like Joe Wicks.

Harrison Roberts, merchandising development assistant, Forbidden Planet:

“One trend is to go back to the older retro properties, especially those that tap into the nostalgia of the 80s, such as classic PlayStation – think neon, think punk rebellion. On the contemporary rebellion front, it’s Rick and Morty all the way.” Above: Forbidden Planet’s Harrison Roberts and colleague Sarah Sullivan.



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Inset: The sequel to The LEGO Movie has been hotly tipped for box office and CP success.

Box office bonanza 2018 has already seen a raft of cinema success stories, but there is still more to come as we head towards Christmas. And the early part of 2019 is already looking pretty packed with movies with licensing potential, too. LSB takes a look at just some of them.

Fantastic Beasts: The Crimes of Grindelwald (November)

The LEGO Movie 2: The Second Part (February 2019)

The much anticipated sequel to The LEGO Movie reunites the heroes of Bricksburg and is pretty much guaranteed to light up retail in the early part of next year. The story is that it’s been five years since ‘everything was awesome’ and the citizens are facing a new threat – LEGO Duplo invaders from outer space, wrecking everything faster than they can rebuild. Chris Pratt, Elizabeth Banks and Will Arnett all return, joined by newcomers including Tiffany Haddish.

It seems that nothing can stop the Wizarding World at the moment – while the ‘core’ Harry Potter franchise continues to soar into new categories, as illustrated by its Best Teen or Adult Licensed Property win at The Licensing Awards, Fantastic Beasts has cleverly added yet another layer for WBCP. The first movie – Fantastic

Mary Poppins Returns (December)

When the official teaser trailer for this film dropped in March, it sent ripples of excitement across the internet, despite the fact you didn’t catch a glimpse of Mary herself until the very end. Having notched up over 7.5 million views, the trailer proved that there is definitely interest from consumers in the sequel to the classic movie, and licensing potential has been spotted in a number of categories – not least by Paladone, which has received a strong reaction to its giftware lines.


Right: Mary Poppins Returns has plentiful licensing potential. LICENSING SOURCE BOOK EUROPE 2018

Beasts and Where to Find Them – took over $800m at the worldwide box office, so hopes are understandably high. The cast from the first movie return, while Jude Law makes his debut as Albus Dumbledore. Expect more to be revealed on the licensing programme at Brand Licensing Europe in October. Left: Hopes are high for Fantastic Beasts: The Crimes of Grindelwald.

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Your guide to some of the big movies hitting cinema screens throughout the year. Film title


Release Date

Goosebumps 2: Haunted Halloween

Sony Pictures

October 2018 November 2018

The Nutcracker and the Four Realms


The Grinch

Universal Pictures

November 2018

Fantastic Beasts: The Crimes of Grindelwald

Warner Bros.

November 2018

Ralph Breaks the Internet


November 2018


DC/Warner Bros.

December 2018

Spider-Man: Into the Spider-Verse

Marvel Animation

December 2018

Mary Poppins Returns


December 2018

Holmes and Watson

Columbia Pictures

December 2018



December 2018

How To Train Your Dragon: The Hidden World


February 2019

X-Men: Dark Phoenix


February 2019

The LEGO Movie 2: The Second Part

Warner Bros.

February 2019 March 2019

Captain Marvel




March 2019


DC/Warner Bros.

April 2019

The Voyage of Doctor Dolittle

Universal Pictures

April 2019

Untitled Avengers Movie


April 2019

Pokémon: Detective Pikachu

Legendary Entertainment

May 2019



May 2019

Godzilla: King of the Monsters

Warner Bros.

May 2019

Untitled Men in Black spin-off

Sony Pictures

June 2019

Toy Story 4


June 2019

The Lion King


July 2019

Artemis Fowl


August 2019

Dora the Explorer


August 2019

Bumblebee (December)

One of the most popular characters from The Transformers franchise, Hasbro has cleverly given Bumblebee his own outing, looking back at his origins. On the run in 1987, the battle-scarred and broken Autobot seeks refuge in a junkyard in a small California beach town, where he is soon discovered by the 18 year old Charlie. When she revives him, she soon discovers that Bumblebee is no ordinary yellow Volkswagen… Hasbro has a great track record in consumer products with the Transformers franchise, so expect this to fly. Right: Bumblebee is one of the most popular characters from the Transformers franchise.

The Grinch (November)

Voiced by Benedict Cumberbatch, this classic literary character has been reimagined for the latest big screen outing. Universal Brand Development has had over a year to build up the anticipation for the movie and is confident it will be ‘the’ movie of the holidays. Again, consumer products plans have been played close to the company’s chest but expect to see The Grinch in all his green glory at BLE. As for us, we say it has ‘winner, winner, Christmas dinner’, written all over it.

Right: The Grinch is given his voice by Benedict Cumberbatch in the upcoming film.



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The road to Dublin

Inset: The Merry Ploughboy marked the finish of the epic challenge for the 70 cyclists.

Back in June, 70 plucky members of the licensing industry took on the challenge of cycling from Bristol to Dublin. The journey raised £230,000 for The Light Fund – far exceeding the original fundraising target. Stephen Gould, head of territory UK and EMEA at Sutikki, and official blog writer and photographer for the ride, looks back at the experience.


ith over two years in the planning, The Bristol to Dublin Bike Ride Challenge for The Light Fund from June 12-15, 2018 was nothing short of a mammoth undertaking at its most diverse that delivered by the truckload and more in so many different and gratifying ways. Everyone has their personal interpretation of ‘challenge’, however, only a Professor of Topography would have realised when considering this route that the body would be pushed to the extreme in a battle for self-preservation and personal accomplishment. Many of our group were



cycling neophytes and at least 20 had to purchase a bike along with all the kit and caboodle… and that’s a lot of stuff. On the Monday afternoon of the day before the start our riders and Classic Challenge crew gathered at the Holiday Inn in Bristol to collect their branded cycling kit for the week ahead and to make final preparations to their two wheeled steeds. At only 22 miles on day one and with a refreshing absence of judgement, we had our first casualty and one of three seats in the support car was already filled. Then came the ‘angry Welsh farmer’ incident. This chap had

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instant tractor rage as now 69 cyclists hurtled over the hill towards him on a road where he has probably never seen a living soul before. The cyclists with the gravitational downhill advantage were too quick for him, however, the poor creatures in the support car - myself included - took the full barrage of his fury as he blocked the road with his Massey Ferguson Monster Truck and verbally assaulted our driver through the 2-inch – and reducing window opening. While our cycling challenge took in three parts of the British Isles, the ‘real’ memories of the four days in the saddle will have a Welsh flavour. The heart pounding ascents and undulating rollercoaster hills were of the illegitimate sort and were simply unrelenting and jarring in torturous repetition with increased ferocity. Even Ireland’s Wicklow Mountains showed decency and courteous respect with consistent and gradual incline in stunning scenery - the only exception being Mount Leinster, which was the cycling equivalent of being hung, drawn and quartered. Life happens on the hills says he the blogger and photographer from the comfort of the support car. They are opportunities to prove to yourself that you’re stronger than you ever imagined. If you never attempt the ascent, you’ll never know the thrill of swooshing down the other side. When your legs scream “stop” and your lungs are bursting, that’s

when it starts. That’s the hurt locker. That’s where most of our group found themselves at some point on this journey and that is what most of you reading this article have so stoically sponsored. Pep talk now over, it was on the third morning that poor Warren Traeger (Jami) had a delayed start and found himself cycling alone in rural Wexford. In a small town of inescapable name which none of us can remember, he missed his turn. In this part of Ireland they decorate the roads with double yellow lines it seems only to comply with a Council directive and this meant that the signpost to Dublin was obscured by an illegally parked van. Some six miles later when he could see not another soul let alone another cyclist, he stopped and made his SOS call of shame. He was lost and outside a pub called Ó Foģluďa - how very appropriate for his predicament. Of notable recollection too were the shredded shoe cleats. These were simply rendered useless as those with less fitness or more often than not who had older, heavier bikes with fewer gears, had to walk the severest of elevations and in so doing basically eroded their cleats against the grind of the tarmac. At one point Gurdev Mattu (Fashion UK) gave the two fingered salute to protocol and actually cycled in his Crocs. In trying to credibly and fairly contextualise and convey the overall substance of this challenge, it may be useful to synoptically re-cap and consider some of the rather impressive statistics and highlights from the week itself. Some 70 riders started and 70 riders finished. We had one concussion, one broken elbow, two vans with broken wing mirrors and a car with a ripped LICENSING SOURCE BOOK EUROPE 2018


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sump and crumpled passenger door. The latter vehicular damage meant three lost deposits from the hire company. In terms of photographs, 2,567 were taken which resulted in the photographer having a severely bruised muffin top after hanging out the sunroof of the support car for four days. We had one young lady nicknamed ‘Chips’ and she did exactly what it says on the tin and we also had one Geraint Thomas (winner of this year’s Tour de France) lookalike in Thomas Lindsay (Signature Gifts). In aggregate terms we amazingly only had nine punctures, consumed 1,120 pints (including the Friday night party at the Guinness Store House), burned 1.96 million calories, ate 700 sausages, blocked two toilets, cycled 21,500 miles and climbed 23,760 feet. We flirted with hypothermia in Ireland and averaged only five hours of sleep each night… mostly because of room buddy snoring. The favourite meal of the week was chicken and pasta. The least favourite meal was also chicken and pasta. Other food options during the week were pasta with chicken! The unsung hero of the week was Eric Zaadnoordijk (World of Delights), our token Dutchman amidst a renegade bunch of localite islanders. Upon returning home, what a sheer joy it was to receive in the mail a commemorative mug with a picture of us all at the finish outside the Merry Ploughboy pub. How thoughtfully befitting of Paul Hodgson (Forever Collectables) and despite the jest, absolutely gratefully received by one and all and a wonderful momento to value and cherish.

So how does one sign-off on this epic and benchmark re-alignment for The Light Fund. Truth be told it is not straightforward as something quite remarkable has both occurred and been achieved. There will be more, other and different mass participation events for The Light Fund and now is the time to at least open the mind to the possibility of taking up the gauntlet and weathering the storm. For those who do, there is a life-long bond and cameraderie second to none in an industry that is grounded in strong and inter-personal relationships and the black book of door ajar contacts. Our cyclists are definitely the ‘doers’ of the moment, however, this was a team effort beyond the physical with support coming far and wide from employers, sponsors, friends and family not just in the British Isles, but from across the world. Every army needs its Generals and Commanders, however, it is the rank and file that wins the war. The total raised is simply staggering at circa. £230K and epitomises the utterly incredible compound power that can be channelled and harnessed for the greater collective good. The sum of the parts is always greater than the sum of the whole. Alone we can do so little. Together we can do so much.

The ride in numbers


70 – the number of riders who started the ride 70 – the number of riders who finished the ride 2,567 – the number of photographs taken 9 – the amount of punctures suffered 1,120 – the number of pints consumed (including the Friday night party at the Guinness Store House) 1.96 million – calories burnt 700 – sausages eaten 21,500 – number of miles cycled 23,760 – number of feet climbed 2 – number of toilets blocked LICENSING SOURCE BOOK EUROPE 2018

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Meanwhile, the regular summer events of the Treasure Hunt and the Golf Day also raised considerable sums for The Light Fund charity.

Treasure seekers Some 300 industry execs helped to raise £10,000 for The Light Fund at the annual summer pub Treasure Hunt in July. Sponsored by Brand Licensing Europe and A-Z, the event took place around the historic Southwark/Waterloo area of London, marked by several local pubs and culminating in food, drinks and networking with licensing industry colleagues at Thai Silk on Isabella Street, SE1. Teams followed a map created especially by A-Z, with a series of questions and challenges. In a tense finale, two teams – Where’s Tanya (Poetic Brands) and Ventures (Penguin Random House and Topps Europe) – had to take part in a penalty shoot out to decide the overall winner, with Where’s Tanya coming through as champions and collecting the ‘exquisitely crafted’ treasure chest and dinner for two at Thai Silk. At the other end of the scale, Trevor Hunters – which included execs from Amscan, Roy Lowe & Sons, Spearmark and GB eye – collected The

On par

Inset: Happy winning team with (far right) Light Funder Ian Downes of Start Licensing.

Light Fund Wooden Spoon of Shame for finishing in last place. An award for Best Use of Social Media went to The CMC’ers (which included execs from Coolabi, Maximum Licensing, LIMA, Walker Books, Technicolor and Sony among others), picking up a bottle of prosecco. Best Team Name went to Gareth’s Waistcoat (Imagine8). “Thanks to the support of our sponsors – BLE, A-Z and Rocket Licensing – we had a great evening,” said David Scott, md of Rainbow Productions and treasurer of The Light Fund. “This was the most competitive Light Fund Treasure Hunt ever with most teams within just a few points of each other and, appropriately enough, a penalty shootout was needed to decide the winner of the handsome Below: Clubber Tracy Griffiths (Golden Treasure Chest trophy.” Bear) with Sue Stanley (Brands In).

Above centre: (Left-right) Treasure hunters, Rachel Wakley (Warner Bros), Ben Woodman (GB eye), Emily Aldridge (GBeye) and Max Arguile (Reemsborko). Above: The brains were whirring!

Held in September, The Light Fund golf day – which this year was supported by The R&A (The Royal & Ancient Golf Club of St Andrews) - raised £6,800 for the charity. Held at the Warwickshire Golf & Country Club, The R&A backed the event with a range of prizes from its partners including Hugo Boss and a raffle prize of a pair of VIP tickets to next year’s Open at Royal Portrush.

Winners from the event were: Best Beginner: Caroline High Winning Beginners Team: Mixed team: Katie Ball, Anita Majhu, Anne Bradford, Helen Self and Tim Collins. Winning Team: Aykroyds: Sion, David, Dona Aykroyd and Afron Roberts Winning Individual: Sion Aykroyd Longest Drive: Alison Vellacott Nearest the Pin Par 3: Mark Kingston Nearest the Pin in 2: Sion Aykroyd Beat the pro: Dona and David Aykroyd

Right: Down to a tee! Below: (Left-right) Caroline High (Boat Rocker), Ruth Golightly (Asda) and Hannah Miles (Fashion UK).

Inset: The Winning Beginners Team!



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The preschool sector continues to be one of the most competitive in the licensing space - from evergreen brands finding new ways to appeal to fans through to new brands just breaking through. LSB checks out some of what’s been happening.

Top for tots Right: The 25-piece collection is available across the UK. Left: Hey Duggee has enjoyed a strong summer.

Continued growth for Hey Duggee

BBC Studios is continuing to strengthen the Hey Duggee brand – with its popularity now spreading further than CP. In July, fans called for The Kick Song to become the unofficial World Cup anthem, with the track subsequently being release and attracting widespread broadcast coverage including on BBC Breakfast and BBC Radio 1. More recently, downloads for Hey Duggee Apps, made in partnership with Scary Beasties, surpassed 2.5 million downloads globally, with further apps on the way this autumn. Back with CP, and the brand makes its first move into adult apparel with licensee TDP Textiles as the Hey Duggee Mini-Me Pyjamas range, with sizes for both adults and children, launches on The Stick t-shirts are stocked exclusively at Sainsbury’s and The Hey Duggee Sticky Stick Sticker Book, published by Penguin, is now available at Morrisons and Amazon. There has also been a good response to Golden Bear’s refreshed toy lines.

Making Sense

New Snoopy line heads to Mothercare

A 25-piece Snoopy apparel and accessories collection has launched in Mothercare stores across the UK. The range includes baby apparel from Paul Dennicci, children’s nightwear from Aykroyds, accessories including socks from Misirli, shoes, bags and umbrellas from William Lamb, as well as plush from Aurora. The range features the classic characters Snoopy and Woodstock and has been designed using a style guide created specifically for the infant category.

ITV’s littleBe block debuts ITV has launched its new preschool block – with littleBe airing on ITVBe from 9am to midday each weekday. ITV confirmed that it would be launching the new preschool block during the Children’s Media Conference in July, with ITVBe tending to attract an audience of young female viewers and stay at home parents. Initial programmes will include BabyRiki, Engie Benjy, Florrie’s Dragons, The Hive, Oddbods, Pip Ahoy! and The Sooty Show.

DHX Brands teamed up with Baby Sensory and Toddler Sense to create Teletubbies-themed classes for preschoolers earlier this autumn. The initiative was available across the UK and was developed by leading parenting expert and author, Dr Lin Day, in consultation with DHX Brands. The classes were expected to reach an estimated 35,000 preschoolers – and featured a Teletubbies lesson plan highlighting the developmental benefits of play. Right: The classes were expected to reach an estimated 35,000 preschoolers.



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Super Wings takes off with Flybe

Alpha Animation and Toys UK has joined forces with Flybe – Europe’s largest regional airline – for a special collaboration with Super Wings. The preschool brand has taken to the skies with the airline in a new partnership which saw branded activity sheets on Flybe flights. Aimed at providing fun and educational activities for preschoolers on over 200 routes, the sheets entertained up to 30,000 children throughout the the summer holidays with a mixture of visual, interactive and puzzling tasks, all relating back to the Super Wings characters and their core values. The on-board activity was supported by additional digital and social media content across both and Super Wings channels, giving customers the chance to win Flybe flights and Super Wings toy bundles worth thousands of pounds.

Above: Flybe has on-board, digital and social media activity.

Below: Incredibles 2 is the first licence for Lamaze.

Lamaze adds Incredibles TOMY International has welcomed Incredibles 2 to the popular Lamaze infant toy brand. Lamaze has introduced a full line of toys – all created in conjunction with child development experts – featuring the characters from the Disney-Pixar film. Products include teethers, Clip & Gos, a playmat and a shape sorter. The Lamaze range of infant toys is designed to spark daily discoveries and encourage developmental milestones.

Redan’s ABC figure boost

Redan Publishing is celebrating success in the latest round of ABCs (January to June 2018) for its preschool titles. Fun to Learn Peppa Pig Bag-O-Fun has seen a year on year increase of 10.93%. Notably, a total average sale of 85,455 makes it not only the number one best selling magazine in the Preschool sector, but in the whole Children’s sector. Sister title Fun To Learn Peppa Pig has also reported a year on year increase of 3.44%, retaining its second place position in the Preschool charts with an ABC of 66,314. Elsewhere in Redan’s preschool portfolio, FTL Friends and FTL Favourites magazines held firm in the Preschool top ten. Above: FTL Peppa Pig Bag-O-Fun has seen a year on year increase.

Inset: Rainbow Rangers will be boosted by the funding.

Genius Brands gets funding Genius Brands International has successfully raised $4.5 million in funding. The proceeds from the funding round – led by 32 Ventures – will go towards powering the successful launch of preschool brand Rainbow Rangers. The first season is due to air on Nick Jr. from Monday November 5 in the US, with the consumer products roll out due to start in late spring 2019, led by master toy partner Mattel. As well as Mattel, there are more than 20 licensing partners on board across a raft of categories including Macmillan as global master publisher.

Fundamentally Children ready for BLE Fundamentally Children is gearing up for Brand Licensing Europe, with the busy company once again set to host the Women in Toys stand (National Hall C133). In addition, Fundamentally Children will be presenting the First Steppers framework in Redefining Preschool (October 10), a project that it worked on for DHX Brands. Founder Dr Amanda Gummer will present new findings with a panel of leading experts, asking whether it’s time to rethink the broad preschool category, providing bigger opportunities for retailers and brand owners that also benefit consumers. LICENSING SOURCE BOOK EUROPE 2018


we prefer to have a quiet word in the right ear!

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Right: The Elf is taking over this Christmas.


Elf antics

Rocket Licensing has unveiled a plethora of UK deals for The Elf on the Shelf. This Christmas’ campaign will see new product launches across apparel and publishing, as well as an extension to the successful home textiles range. Aykroyds & Sons and TDP Textiles are planning a range of nightwear and underwear, while Fashion UK and Global Licensing are on board for daywear. In addition, Roy Lowe & Sons is planning a range of The Elf on the Shelf socks for children and adults, as well as sock gifting. Also launching in Q4 is The Elf on the Shelf Bumper Activity Book from Hachette Children’s Group, while a magazine deal has been secured with Immediate Media. Dreamtex has expanded its product range to include cushions and towels, in addition to bedding. IG Design Group has developed gift wrap and bags, while Amscan is launching balloons.

Llama Llama ready to gallop into Europe The licensing programme for Llama Llama is starting to build, with Genius Brands International appointing Brandgenuity as the exclusive European licensing agent for the preschool property. The agency will handle the brand – which is based on Anna Dewdney’s best selling book series – for the UK, Ireland, Spain, Hungary, Poland and Romania. The animated series – starring Jennifer Garner as Mama Llama – debuted worldwide in 20 different languages on Netflix in January. It focuses on first childhood experiences and adventures, as well as the special connections between the lead character, Llama, his Mama and his grandparents. Above: Brandgenuity is on board with Llama Llama. Right: The That’s not my… series has sold over 20m books worldwide.

In a Twirl Golden Bear has renewed its master toy deal for DHX Brands’ Twirlywoos property through to 2020. Originally appointed in 2014, Golden Bear has enjoyed a raft of success with products for the Above: Golden Bear CBeebies hit. These include renews for Twirlywoos. the Big Red Boat Play-set – which featured in the brand’s first TV marketing campaign – plus the Run-along Twirlywoos, which won Gold in both the Loved by Parents awards and the Practical Pre-school Awards. This year saw it launch Chatty Twirlywoos, an assortment of soft toys with sparkly fabric head tufts, big feet and exaggerated features.

That’s not my… says Rainbow Designs

Rainbow Designs has sealed a deal with Bulldog Licensing for a new baby range inspired by the That’s not my… brand. Published by Usborne, That’s not my… is the best selling series of touchy-feely board books aimed at babies and preschoolers by author Fiona Watt and illustrator Rachel Wells. The series has sold over five million books in the UK and over 20 million worldwide. The Rainbow Designs range will feature soft toys, developmental toys and wooden toys, as well as gift sets and soft teether books. Dennicci launched baby apparel into Mothercare just before Christmas and TU in July. Bulldog is also in talks with several potential partners across a range of categories.

Disney Kitchen label unwrapped

Disney has unwrapped a new packaging design – Disney Kitchen – on its licensed food and drink products. The label is aiming to help make it easier for families to make balanced food choices. It includes nutritional information, alongside popular characters such as Mickey Mouse, Anna and Elsa from Frozen, the Stormtroopers from Star Wars and Lightning McQueen from Cars. In addition, Disney UK has also launched Marvel Kitchen for Marvel licensed products. Disney Kitchen currently has licensing agreements with Asda, Danone Waters, Kellogg’s, Yoplait and the Lightbody Ventures toddler range among others. Right: Disney Kitchen’s new packaging.



What‘s on the playground? Stay on the ball and experience the multifaceted world of play in one place: the right products for your business model, inspiring special areas, interesting presentations and an exciting festival specially for visitors to celebrate our 70th anniversary.

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With movies and big TV shows typically driving the licensed side of the toy business, the past couple of years have seen a shift with toy content itself becoming licences. Reacting quickly to collectable crazes and making the most of consumer demand, is something the toy industry does very well, but how do you know which one to back? The Entertainer’s head of marketing and licensing, Rebecca Naish tells us more.

Inset: A craze can help make or break a year, says The Entertainer’s Rebecca Naish.

Let’s go craze-y I

and Moshi Monsters for example, and more ’ve worked in toys and licensing since 2006, and recently Minecraft. Now we all wait in anticipation over that time I have seen many crazes and for Fortnite and see how we can try and bring trends come and go. Who remembers Gogo some of the gaming spend into the toy market. Crazy Bones? Moshi Monsters? Yoyos? Loom The last ‘craze’ within toys from the entertainment Bands? Frozen? Finger Spinners? Slime? Now we world was PAW Patrol and to an extent PJ Masks. are in the midst of the L.O.L. Surprise phenomenon. Movies, however, haven’t been delivering the sales But how do we spot the next craze? Well, I at retail like they used to. I think we are all hoping suppose that’s the million dollar question. that 2019 will be different with a stronger movie It’s been a relatively quiet year for toy sales being slate – but only time will tell. generated from the movie and entertainment In the toy industry we all live for the next craze. properties. Instead, all the buzz and top new Those who are nimble, take a few risks and are properties have been generated from within the quick to seize the opportunity will win. At The toy world - for example, L.O.L. Surprise, Pikmi Pops, Entertainer we have seen success because we can Squishies and Smooshy Mushy. react quickly and adjust our plans and we have Even when you look back over the last few reaped the benefits of this. We are proactive in Christmases, the big toys such as Hatchimals, trying to spot the next trend. Sometimes we are Furby, Fingerlings and L.O.L. all started life within bang on and sometimes we aren’t. I say this as the toy industry. They were quickly licensed and we are still sat on a lot of loom stock and the ranges expanded to capitalise on the Olympic plush… opportunity. Now L.O.L. Surprise is fully At the same time you need to be licensed for this Christmas it will be building a strong and stable business - a really interesting to see how the core toy craze can help make or range fares as it will be break a year, but you competing for the need to remain consumer spend focused on the core on L.O.L. business and keep We need to keep a firm working to make sure eye on the gaming you have a business world, too, keeping once the craze track on where the has passed. new next big thing Basically don’t will come from. put all your eggs in Think back to Above: Pikmi Pops is just one of the collectable crazes lighting up the toy one basket. Club Penguin space and transferring into licensing.



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Playground and beyond

From perfume to pop ups and live shows to anniversary celebrations, there’s plenty of activity for the older children.

Making Friends

Above: CPLG to represent Line Friends.

CPLG has been appointed as the EMEA licensing agent for Line Friends, a global character brand featuring 11 characters originally created for use as stickers for leading mobile messenger application Line and its 200 million active worldwide users. The original characters, Brown and Friends, including Brown, Cony and Sally, have been widely loved since first showcased in 2011 as Line stickers. Brown and Friends has collaborated with a number of brands including LAMY, Brompton and L’Occitane. Line Friends has also emerged as a global content creator by introducing new IP like BT21, co-created with the global boy band BTS. Since the release as Line stickers in 230 countries last year, BT21 has grown into the most loved character globally by millennials and its character merchandise recorded day-to-day sell-outs in Line Friends stores worldwide.

Gym Time

Above: POW gets flexible for gymnasts.

British Gymnastics and Cartoon Network are joining forces to inspire and reward gymnasts across the country, with the help of the original ambassadors of girl power The Powerpuff Girls, currently celebrating their 20th anniversary. The POW! Academy will be available exclusively to member organisations from this autumn and is a new initiative aimed at budding gymnasts aged 5-11yrs. It challenges gymnasts to show off their talents and be proud of their achievements, focused on linking the skills they have learnt in their gymnastics sessions into creative sequences. Every time a gymnast successfully achieves a new level, they’ll be rewarded through a new badge and certificate scheme.

More Adventures in Moominvalley With the arrival in 2019 of a major new animated TV series, the already high levels of licensee interest in Moomin are surging even further. The success of the Moomin brand is an established long-term phenomenon in the UK market as the UK licensing programme, managed by Caroline Mickler, continues to develop Moomin as a modern adult fashion and gifting property, as well as for a younger audience.


Above: Moomins to return to the small screen. LICENSING SOURCE BOOK EUROPE 2018

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Cottonwood Media and France TV Distribution have announced an impressive list of licensees for premium tween drama Find Me In Paris, in key categories across publishing, stationery, homewares, apparel, toys and footwear. Making its mark in the publishing and paper goods category, France TV distribution has signed three separate deals for: a stand-alone tri-monthly magazine with Milan; Comic Books with Soleil, and novels and albums with leading publisher Nathan. In apparel and footwear, Sahinler has come on board for an autumn/winter 2019 collection of daywear, nightwear, lingerie and swimwear, while Royer will roll out slippers, socks, shoes and boots. In toys, Ravensburger has snapped up puzzles, while CTI has kicked off homewares with a line of bed linen, blankets, cushions and bathroom accessories.

Off the Wall The Pokémon Company International has enjoyed success with its collaboration with Selfridges, which saw branded products prominently displayed on their own wall in the retailer’s flagship Oxford Street store in London. Above: Pokémon The branded wall displayed a collaborates with Selfridges. range of Pokémon products, including the Pokémon Trading Card Game (TCG), which is Europe’s favourite TCG with over 65% of the UK market. In addition, Pokémon’s new collaboration with Sprayground, an innovative and trendsetting backpack and accessory company, launched exclusively in Selfridges and was displayed on its own branded wall.

Inset: Find Me In Paris launches in new categories. Right: Tiana opens her own pop up store.

Tiana Pops Up YouTube sensation Tiana is the first ever British Kid’fluencer to open her own shop as a pop-up over one weekend in Birmingham’s prestigious Bullring & Grand Central. The pop-up celebrated the launch of Hearts by Tiana - a new range of clothing and merchandise from the 10 year old YouTube Star, who currently boasts over 12 million YouTube subscribers on her popular channels, Toys AndMe and Tiana.

Scooby-Doo Does a Runner

A new Scooby-Doo Virtual Run series has kicked off as part of the wider Doo Good programme. The initiative is a collaboration between Warner Bros. Consumer Products and SON Events, aimed at families and their furry friends, as well as athletes of all abilities. The virtual run series – which is in support of Warner Bros.’ social responsibility initiative Scooby-Doo Doo Good and aiming to bring attention to animal welfare – includes 5k and 10k events with participants receiving medals and branded merchandise.

Right: CPLG adds Dr Seuss.

Doctor’s Orders

CPLG has been appointed as the EMEA licensing agent for the Dr Seuss franchise. Dr Seuss – author of some of the world’s bestselling classic children’s books including The Cat in the Hat, Green Eggs and Ham and How the Grinch Stole Christmas – was the top licensed book brand for 2017, according to NPD. CPLG will expand the Dr. Seuss licensing programme throughout EMEA – on behalf of licensor Dr. Seuss Enterprises – with a focus on apparel, gifting, stationery and toys, targeting adults who grew up reading the books and a new generation of fans. LICENSING SOURCE BOOK EUROPE 2018


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Cuddle Up

Molang - the cuddly, funny, kind-hearted rabbit whose animated series is an online and TV hit - is gearing up for a number of product launches, including clothing in Primark, plus stationery and gift in John Lewis, Forbidden Planet and specialist stores. New programming will arrive later this year on the free-to-air UK channel for children aged 7 and under, Tiny Pop. The brand is represented in the UK and Ireland by Licensing Link Europe. Left: Molang product launches gear up.

Battle Dress

Rubie’s Masquerade has announced a new partnership with Epic Games to create a range of Fortnite dress up for the European market, in a deal brokered by IMG. The new Fortnite branded collection will feature costumes, masks and accessories launching this autumn through a variety of online retailers.

Pop-tastic Treats

Bulldog Licensing has announced two new partners for collectable sensation Pikmi Pops Aykroyds/TDP for nightwear and swimwear and Blues for a leisurewear range, with more new partners to be announced soon. Pikmi Pops have become a playground craze with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. Right: New licensees for Pikmi Pops.

History Lessons 2019 will mark a new direction for TV and publishing hit Horrible Histories, with the release of Horrible Histories: The Movie. Set in Roman Britain and produced by Oscar-winning Altitude and Horrible Histories TV producers, Citrus Films it will star big names from British comedy and film. In its licensing campaign, the brand – handled by Rocket Licensing - has seen success in dress-up, board games and social stationery. New product ranges are currently in development for heritage sector gift, collectable commemorative coins and puzzles.



Return Trip

Below: A second season for Hotel Transylvania.

Sony Pictures Animation and Nelvana have revealed the second season renewal of the hit animated comedy Hotel Transylvania: The Series. The show will be available on Disney Channels Worldwide, Teletoon Canada and Super RTL in Germany. The franchise is supported with its biggest consumer products program ever, led by master toy licensee Jazwares and with broad crosscategory representation with top licensees worldwide, available at major retailers across all channels of distribution.

Giant Celebrations for James The Roald Dahl Story Company joined forces with London’s Natural History Museum for James and the Giant Weekend recently. The special family festival formed part of the celebrations surrounding James and the Giant Peach – the author’s first novel for children and the focus of this year’s Roald Dahl Day.

Best Foot Forward for Dragon Ball Z

Adidas Originals is to collaborate with Toei Animation and its popular Dragon Ball Z property. The new tie-up sees three battles between heroes and villains throughout the anime re-imagined in trainer form. Following the Dragon Ball Z chronology, the collaboration features seven silhouettes from the Adidas Originals roster, chosen to represent the characteristics of the heroes and villains to which they refer.

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Shaun Heads Down Under

Aardman has announced that Shaun the Sheep will soon be coming to Australia with an exciting new themed family attraction at Paradise Country on the Gold Coast in partnership with Village Roadshow Theme Parks. Launching in December, Paradise Country offers an authentic Australian farm experience, with specially created sculptures and interactive attractions such as Shaun’s Tractor Ride, Shaun’s Adventure Camp, The Pig’s Playground and Shaun’s Scraps & Taps. Above: Shaun the Sheep hits the Gold Coast.

Classic Mickey

Paladone is among the licensees readying new product to mark the 90th anniversary of Mickey Mouse this year – with a raft of items available to pre-order. The licensee’s gift range will target young adults, with classic styling for widespread appeal to consumers of all ages. Above: Paladone is marking Mickey at 90. Mickey Mouse will appear as one of Paladone’s popular Egg Cup products – which also comes with a spoon and toast stamp – as well as a notebook and a range of enamel pin badges. There is also a Mickey Mouse heat change mug.

Gifts from Jimmy

The beloved internet sensation bull terrier Jimmy the Bull has expanded its licence with giftware company Enesco, to include new US collections of gift products. Created by artist Raphael Mantesso, Jimmy the Bull licensing includes hundreds of charming and humorous images that combine photography and free hand illustrations. Now, under the expanded licence, Enesco will be offering gift products including figurines, picture frames, wall art, tote-bags, umbrellas, make up bags, dog bowls, and other products to major retailers throughout the US and Europe. Above: Jimmy the Bull expands giftware range with Enesco.

Fashionista Betty

Below: Betty Boop launches new health and beauty range.

Betty Boop is heading to Brazil for a new health and beauty collaboration, cobranded with high-end fashion brand Forum and licensed by Passion Perfumes e Cosméticos. Forum by Betty Boop features fragrances, body lotion, and nail polish and is now available throughout Brazil in a deal brokered by Vertical Licensing. The character's DNA is in every detail of the products, from the playfulness of the packaging, the colour palette of the enamels, and the olfactory notes in the scents.

A-mazing Gaming A new board game inspired by The Crystal Maze has been launched by Rascals, as Bulldog Licensing continues to build the licensing programme. Rascals has also developed a free mobile app to accompany the game, which features authentic music and sound effects from the show and can be used as a timer during challenges.

Above: Rascals’ Crystal Maze board game.

Nice Surprise for retail

The presence of L.O.L. Surprise at retail is set to grow even further, with The Point.1888 revealing a host of UK licensees across key categories for the top toy brand. UK licensees joining the roster of global partners now include Aykroyds and TDP (apparel), BCI (apparel), Blueprint (stationery), Danilo (cards and gift wrap), DJ Murphy (annuals), DNC (lunchware), Dreamtex (home textiles), H&A (health & beauty), Unique (partyware), Winning Moves (games), Worlds Apart (homeware), TVM Fashion Lab (daywear and luggage), Kinnerton (confectionery), OTL (headphones), Misirli (hosiery), RMS (arts and crafts), Alligator (colouring and sticker pads), MV Sports (sporting goods), Sinco Toys (watches) and Rubie’s (dress-up). LICENSING SOURCE BOOK EUROPE 2018


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When you have two such high profile industry executives as Patrick Bailey and Hannah Miles join the same licensee within a matter of months of each other, inevitably an interview needs to be secured. LSB decided to go one better and asked Patrick, Fashion UK’s coo, and Hannah, group managing director, to quiz each other, finding out everything from what their goals are and their views on retail to what makes their day to day roles exciting.

Question time Hannah asks Patrick… Is Fashion UK what you expected? “Yes it is. My expectations were very high prior to joining and I haven’t been disappointed as the activity both in the UK and Europe is very exciting. I have met and now work with great new colleagues at Fashion UK in Leicester/Germany and the Global team in London. The added bonus has being able to work with you, having known you for many years!” What is the winning formula at Fashion UK? “Without doubt our extremely strong licence portfolio, which is driven and supported by all of our team throughout the business. What is Fashion UK’s best asset? “It has owners who understand licensing and who are also open to change to ensure we are continually progressing.” What makes day to day work exciting? “I would say what makes it personally rewarding is knowing we are all working from the same page.” What are you looking forward to now? What’s next for Fashion UK? “The potential for our strategy in Europe and the opportunities we are creating there. We have opened Fashion UK GMbH (Germany) where we have been extremely well received. Also the great opportunities in the Nordics too, where we have a great team fully engaged with retail. The addition of established and new brands to the portfolio and the growth potential in new product areas is very positive for the future.” What have you learnt from moving that you maybe didn’t realise before? “That commuting to Leicester from my Leicestershire home, instead of to London, is much better! Although I do love London.”



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Patrick asks Hannah… What were the reasons for joining Global/Fashion UK? “I’d been watching Fashion UK develop as a business over the years and decided I wanted to be part of that. I could see opportunities would be realised and delivered at this company; I liked the drive and energy of the team’s ambition. It was a very good decision - here I was given the opportunity to work the way I wanted, the way I understood and I’ve really appreciated being given that trust again.” You are working between the London and Leicester offices. What is the difference between the two businesses? “The two businesses work well alongside each other, allowing us to reach a wider retail landscape. All departments have their focus but can lean on other’s experience and knowledge. We come together when that strengthens us and work separately when necessary, too… with a healthy amount of competition!” You are now working with new colleagues whom you have known for many years; what is it like? “It’s really a privilege working with so many people I have known over the years and have great respect for; it makes work fun and gives the team a greater strength. We have a management team who have a shared vision, I have more opportunities, huge support and good guidance from a great group of people with really strong industry expertise, making anything achievable.” What were your goals when you decided to join Gurdev’s team? “Number 1 to enjoy my job and I could see Fashion UK was a good place for that! I felt I had a lot to offer the team as I was bringing with me ten years of experience. My focus was, and still is, to build up the London-based team and drive new business opportunities with key accounts.” What would you say have been your successes since joining FUK/Global? “Where do I start with that! It seems we get a ‘win’ every day. It’s been an excellent six months; I love seeing everyone’s hard work really start to make a difference.” BLE is coming up shortly, are you excited about the show? “Yes, it’s always a great week. We have lots of the retailers joining us for a walk around and we have our own stand which is super exciting. I like designers to join BLE and get the buzz of new releases and up coming properties; we are very design focused so we like design to be fully immersed.” How do you view business going into 2020 and what are your goals for the future? “We want to keep winning, keep expanding keep ahead and be the best out there for the long-term. We have much more to do and we are ready to work hard for it.” LICENSING SOURCE BOOK EUROPE 2018


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Inset: The Barbie x Missguided partnership is now going into its fourth season. Below: Mattel’s head of consumer products for Europe, Lisa Weger. Bottom: The new Thomas & Friends series has introduced multi-cultural characters and female protagonists.


Toys to life It has some of the most well known brands in the industry in its portfolio – including Barbie, Thomas & Friends and Hot Wheels – and, with its toy business enjoying success, Mattel is reinvigorating its core brands’ franchise potential, too. LSB catches up with the company’s new head of consumer products for Europe, Lisa Weger, to find out more. “The CP team is very much part of the business plan for growth,” states Lisa Weger, regional head of consumer products for Europe at Mattel, when LSB catches up with her following a busy start to her tenure at the company. “We want to reinvigorate the core brands’ franchise potential by building on the success that the toy business is currently seeing, particularly on Barbie and Hot Wheels, with both enjoying double digit growth following a strategic long-term plan to reinforce the brands’ core USPs and purpose for parents.” Mattel has some of the most well known and iconic brands in the industry – its enviable portfolio not only includes the aforementioned Barbie (who celebrates her 60th anniversary in 2019) and Hot Wheels (50 this year), but also Thomas (75 in 2020), Fisher-Price, Enchantimals and Polly Pocket. Lisa re-joined Mattel earlier this year (she was previously at the company back in 1997, leading the



licensing business for Canada and Latin America), having spent 14 years in New York leading the franchise management, visual branding and licensing for Turner Kids. And, while Mattel has a wealth of evergreen brands, there is also a great deal of untapped opportunity, something which Lisa is very excited about. “We are currently in a very stable position - with such a lot of change and volatility in the retailer landscape and consumer buying patterns we are pleased to be maintaining a healthy business,” she tells LSB. “We have seen some great growth in our core toy business and this is allowing us to leverage this momentum and drive exciting partnerships and opportunities.” While Barbie has been busy making headlines (see separate box out), the activity around Hot Wheels has been revving up, too. “The anniversary has been a great milestone for us,” says Lisa. “Our partnership with former F1 World Champion Nico Rosberg and the energy and momentum the brand has is great. We really want to capitalise on this and translate it into some exciting streetwear partnerships, as well as some exciting new developments in the toy space.”

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Inset The Polly Pocket and Mimi Wade partnership helped the brand play in the high fashion space.

Meanwhile, Thomas & Friends has seen some significant changes to its content to make sure it maintains its position in the market. Lisa continues: “Thomas & Friends is a much-loved classic, but with any classic brand it’s important that it evolves to stay relevant. The brand is undergoing a huge evolution to ensure it remains competitive for today’s audiences and the new movie – Thomas & Friends: Big World! Big Adventures! - exemplifies this in a wonderful way with entertaining content that will help children discover and learn about the bigger world with a trusted friend. The much anticipated movie also offers the brand several additional opportunities across the franchise from theatrical/live events to consumer products, as well as a range of new exciting toys.” In addition, a new TV series – which airs on Channel 5 – features multi-cultural characters, new female protagonists and is also the first ever preschool TV show to collaborate with the United Nations. As for brands with untapped potential, Lisa believes that Mattel is in a great place to capitalise on the opportunity with Fisher-Price, and is ready to explore the “heritage and love” for the brand. Polly Pocket has also been relaunched, with a fashion partnership secured with Mimi Wade and stocked exclusively at Selfridges. “This helped us to take the brand and play in a high fashion space that was unexpected and surprising for consumers,” says Lisa. “The collaboration drove some great PR noise across Vogue, Dazed, Drapers and more – helping society to rekindle the love for this brand so we again have an exciting CP strategy planned.”

Lisa also believes that Enchantimals has strong licensing potential, with kids being able to digitally immerse themselves in the world with episodes online and an engaging Popjam channel. It certainly sounds like there’s no resting on any laurels at Mattel, and Lisa has clear objectives for what she would like to achieve by the end of the year: “To have made real tangible strides implementing our strategic plan driving the CP business to new growth opportunities. And her response is equally emphatic when asked how she would describe 2019 for Mattel from a CP point of view in five words… “Power brands making big moves!”

Living Doll

2019 is going to be a “noisy year” for Barbie as the iconic fashion doll approaches its 60th anniversary. “We are seeing some real momentum behind the brand, the evolution that we have been on for the past few years is really resonating and translating into sales,” says Lisa. “As we head into the 60th anniversary this will only continue to build. It’s going to be a noisy year for the brand and we are excited about the opportunities.” The brand’s fashion partnerships have been a key highlight with the Barbie x Missguided partnership now going into its fourth season, as well as successful collaborations with some world-class partners in fashion, stationery and beauty - Moleskine, Sephora, Spiral and Primark. Lisa continues: “Our success in fashion and the continued work we do within the fashion industry, along with the work that we have done with our role models campaign, certainly plays a part to keep us relevant and part of society conversation. “We are also looking to develop that special relationship that a girl has with her Barbie to explore the opportunities in kids fashion that will enable us to develop a true fashion brand rather than a character brand playing in a fashion space.” Lisa adds: “Parents are looking for Barbie to have a more purposeful identity – the idea of Barbie as a canvas to ignite girls imaginations is what continues to make Barbie not only relevant today, but a purposeful brand for tomorrow.”



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Earlier this year Boat Rocker Media acquired FremantleMedia’s Kids & Family Entertainment division, bringing the relatively unknown name squarely into the spotlight of the UK licensing industry. So, what are the plans for this new giant keen to make strides into the European and UK markets? LSB finds out.

Giant Steps Inset: Caroline High. Left: Jon Rutherford. Below left: Fremantle’s Bitz & Bob is now being managed by Boat Rocker.


f course, the UK licensing industry will be more than familiar with FremantleMedia’s brands and programming with 45+ brands consisting of over 150 series and 1,600 half hours of programming for children from preschool to tweens/teens including favourites such as Danger Mouse. However, the industry may be slightly less familiar with the name of Boat Rocker which has since the



acquisition integrated FremantleMedia’s current Kids & Family Entertainment division into Boat Rocker Media’s global distribution arm. Boat Rocker Media was born from Temple Street Productions, a globally recognised independent production company best known for international successes Orphan Black, X Company, The Next Step and Killjoys. “Boat Rocker Media and its various divisions are renowned within the content world as an award-winning company with a strong reputation borne out of the quality and diversity of the programming it produces,” outlines president Jon Rutherford. Prior to the acquisition of FremantleMedia’s Kids & Family division, Boat Rocker’s licensing programme was represented through agents such as Striker Entertainment, Segal Licensing and Brands With Influence, with a heavy focus on its two most globally recongnised brands – Orphan Black and The Next Step. However, the acquisition represents a seismic shift for the company, as Jon explains: “With robust production and distribution capabilities already in place, the next logical step for Boat Rocker Media was for further vertical integration. The acquisition of FMK gave us the ability to fully exploit the ancillary potential of our content, primarily for our kids and family content but also for other genres.”

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IN CONVERSATION WITH… BOAT ROCKER MEDIA Inset: Danger Mouse has now Jon continues: “FMK has provided us with over been sold in 100+ territories. 800 hours of active programming and several new brands which helped to expand our presence globally, with new offices in London and Hong Kong and an increased presence in New York. It has also brought in additional expertise in brand management, licensing, strategic global partnerships and creative development and production.” Caroline High, director of licensing, says “Boat Rocker now has two new fully functioning offices in London and Hong Kong. The acquisition allows us to build a greater presence in Europe and Asia and grow our consumer products arm. The Fremantle Kids catalogue complements our existing portfolio In addition, The Who and provides us with a Boat Rocker Media: Need to know Was? Show has strong development l Boat Rocker Media is the umbrella company for recently launched slate. It also enhances several divisions including Boat Rocker Studios, Boat globally on Netflix to our relationship with Rocker Rights and Boat Rocker Ventures. critical acclaim. Based broadcasters such as the l Boat Rocker Media employs 650+ people l Production companies under the Boat Rocker Studios on the successful BBC who we already know well from The Next division include Temple Street, Crooked Horse Productions, publishing franchise, Industrial Brothers, Jam Filled Entertainment, Proper the live-action comedy Step, by adding Bitz & Television and Insight Productions. sketch show brings Bob and Danger Mouse famous names from history to life. to our portfolio.” In addition to the FMK and BRR brands, the In the UK, The Next Step is a huge ratings driver London office is also taking on a select number of for CBBC. The sixth season launched on the third party representations to look after their UK channel in July of this year to great success. “With licensing and continues to manage a range of Boat Rocker Rights UK now managing the Nelvana brands in the UK including Mysticons, licensing programme, we are actively talking to Ranger Rob, Soft’n Slo prospective partners Squishies and Max & Ruby. across apparel, While the brand and accessories, personal licensing team is currently care and publishing,” placing a heavy emphasis on Caroline reveals. kids’ properties, the For Bitz & Bob, the company’s strong production company is actively track record across multiple seeking partners across a genres means that there are range of categories potential consumer products including toy, arts and opportunities to expand into crafts and STEAM related Inset: The Next Step is on its sixth series on CBBC. other areas and categories. products. As for Danger Mouse, new episodes “The company has grown so rapidly in the last launched in September and the show has now two years – who knows where we will be in five?” been sold to 100+ territories worldwide. “We laughs Caroline. “But I would like to say that in five continue to develop exciting partnerships and years we will have established several leading brand extensions including: promotions with global brands across a number of different genres. Tesco Opticians on branded eyewear, family dining I also think that we will have further expanded with Wimpy, and the critically acclaimed Danger our international footprint and become the goGames has just launched on Nintendo Switch,” to licensor.” says Caroline. LICENSING SOURCE BOOK EUROPE 2018


For licensing opportunities contact Jenny Martin: Tel: +44 20 7691 5126 |

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Successful trade shows have already taken place this year in Las Vegas, Japan and China, and now it’s the turn of London as Brand Licensing Europe rolls into town, bringing with it some 20th anniversary celebrations. LSB outlines some of the key initiatives to look out for, before casting its eye over just some of the exhibitors in the Character & Entertainment zone.


ast year was the biggest show to date for Brand Licensing Europe, with over 7,500 visitors – including 37% from outside the UK – and 289 exhibitors. With 2018 marking the 20th anniversary for the show, BLE is certainly set to bow out of its current home of London Olympia in style (it is making the move to ExCeL in 2019). The showfloor is perhaps the most diverse yet, with over 50 new exhibitors from across categories including gaming, sport, toys and heritage, while there will also be more sports exhibitors than ever (see page 195 for more). Character & Entertainment, Brands & Lifestyle and Art, Design & Image will once again have their own key zones, although the big difference this year is the move onto one level at Olympia. “It’s really important that the show represents and supports the entire licensing industry and that we offer maximum discoverability, so all of our exhibitors and visitors can have their best show,” explains brand director, Anna Knight to LSB. Inset: BLE is marking its 20th anniversary this year with a host of activity taking place.

London calling Other changes come in the form of the popular License This! competition being expanded to two categories, with winners in both art and design and brands and lifestyle. The 20th anniversary, meanwhile, has seen the launch of a 20-day countdown giveaway on social media with prizes donated by exhibitors, including a signed Star Wars print. “We always say this, I know, but we’ve once again worked very hard to keep raising the bar and bring exciting new things to the show,” adds Anna. “I like seeing business being done at BLE, with retail buyers shopping the show floor and licensees discovering new properties or different ways of working with existing properties that will increase everyone’s bottom line.”

BLE Kitchen

TV chef, author and presenter Nadiya Hussain will take part in a live Q&A at Brand Licensing Europe as part of the show’s food and beverage theme. Nadiya – who won Great British Bake Off in 2015 and is represented by Ian Downes of Start Licensing – will be interviewed in the Brands & Lifestyle Theatre on Tuesday October 9. In addition, the show’s new BLE Kitchen will see MasterChef 2018 winner Kenny Tutt cooking up a storm and Guinness sommelier Ian Logan revealing how to pair beer with food. Endemol Shine Group will host two sessions in the BLE Kitchen on Wednesday October 10, which will see live cookery demos as well as mystery box challenges with the audience, who will have a chance to win mini mystery box gifts. Meanwhile, Georgian bakery brand, Brotmeister, will be demoing how it makes its famous bread throughout lunchtime and early afternoon on Thursday October 11.



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On Show At BLE 2018

Inset: eOne will be debuting Ricky Zoom on its BLE stand.

The Character & Entertainment category at this year’s Brand Licensing Europe is once again bulging with vibrant and colourful properties – from classics and evergreens through to new launches from the worlds of film, TV, gaming and online. The revamped showfloor – which now covers the National and Grand Halls – is certainly packed to the rafters. LSB offers a look at just some of what will be on display.

The Greatest Show Zooming in

eOne will be presenting its new boys preschool property, Ricky Zoom at the show. From the producers of PJ Masks, Ricky Zoom is a CGI action comedy adventure series about friendship, community and learning to stand on your own two wheels. The 52 x 11-minute series follows the adventures of Ricky, a little red motorbike with a zest for speed. A global master toy partner is on board, and eOne is lining up broadcaster for a spring/summer 2019 debut. Peppa Pig will, of course, be a big draw on the stand – the preschool behemoth celebrates 15 years in the UK and Australia in 2019 and generates over $1.2 billion in worldwide retail sales per year. The anniversary will be marked with events including a nationwide theatrical release, new episodes, top tier partnerships and retail events. 2019 also marks the ten year anniversary of Ben & Holly’s Little Kingdom, with the popular

Magic moments

Warner Bros. Consumer Products will be bringing a touch of magic to Olympia with its roster of entertainment franchises. The Wizarding World continues to bring to life the Harry Potter and Fantastic Beasts franchises, with the latter returning to the big screen later this year in Fantastic Beasts: The Crimes of Grindelwald. The ever expanding range of characters and stories has inspired the most robust Harry Potter licensing programme ever with exponential growth across toys, fashion and home, and all sectors of retail. DC will be represented by Aquaman and new action comedy adventure Shazam!, which will drive the DC



live stage show returning across the UK and Ireland from February. PJ Masks has swiftly become a leading preschool property, both on screen and on shelf. Series two aired earlier this year, with series three in production and series four in development, ensuring a fresh pipeline of content through to 2021. Grand Hall E35

Game on

Capcom enjoyed a strong start to the year with the successful release of Monster Hunter: World, which is the best selling game in company history with over eight million units shipped globally. A E3 earlier in the year, Capcom revealed new titles in the Resident Evil and Devil May Cry franchises, with Resident Evil 2 due for release on January 25, 2019 and Devil May Cry 5 launching in spring 2019. The Mega Man legacy continues with the character celebrating his 30th anniversary with the upcoming release of Mega Man 11 on October 2. Expect to see Super Hero franchise in 2019, alongside Wonder Woman, while DC Super Hero Girls will also remain a priority. Looney Tunes will also continue to be in the spotlight, while Scooby-Doo and Tom and Jerry will offer new content for licensing partners to bring to life. Visitors to the stand will also be able to have their photo taken with Harry Potter’s luggage trolley on Platform 9 ¾ or with the Looney Tunes in WBCP’s immersive selfie backdrops and photo opps.

Grand Hall D30 Right: Visitors can take a selfie with WBCP’s Looney Tunes backdrops.

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On Show At BLE 2018

Right: The Resident Evil franchise is expanding within the CP space.

It’s a Bing thing

more Mega Man merchandise launching in 2019. Street Fighter is one of the most popular series of all time and is still on top form with the recent successful releases of Street Fighter 30th Anniversary and Street Fighter V: Arcade Edition. In addition, the global organisers of Capcom Pro-Tour continue to host e-sports events featuring Street Fighter across EMEA. Grand Hall D105

Acamar Films is making its debut at BLE, using it as a platform to update the industry on the continued global growth of its preschool property, Bing. The international appetite for Bing continues to build with close to 100 territories now airing the series. Acamar has Above: Bing has enjoyed strong success already appointed since it launched on CBeebies in 2014. licensing agents in these new markets, with several additional major broadcast partners still to be announced. In the UK, Bing continues to be a top-rated preschool show on CBeebies and the BBC iPlayer. With over 250 million requests, Bing is the number two most requested show on the iPlayer across the entirety of the BBC.

Brand powerhouse

VNCP’s top properties for Brand Licensing Europe include the number one preschool licensed property in the UK PAW Patrol; social media phenomenon JoJo Siwa, who ranks within the Top 10 New Licensed Properties this year (UK); new preschool properties Top Wing and Sunny Day; the iconic SpongeBob SquarePants; and a diverse portfolio from Paramount Pictures among others. It’s been a strong year for Nickelodeon with the launch of new properties such as Nella the Princess Knight, Rusty Rivets and, more recently, Nickelodeon Slime. There is also excitement surrounding the launch of Rise of the Teenage Mutant Ninja Turtles – which airs in September – with the first consumer products from master toy partner Playmates and UK distributor Flair arriving in October.

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All the classics

Sony Pictures continues to successfully reinvigorate its classic franchises with a new sequel to global box office hit Jumanji: Welcome to the Jungle. Joining the line-up, excitement is building with the return of Charlie’s Angels and a new spin off of Men In Black. National Hall D10 On the animated film front, there is the animated Above: Rise of the Teenage Mutant Ninja Turtles musical Vivo, is a key launch for Nickelodeon. featuring original songs by LinBearing up Manuel International licensing Miranda. company and studio There will be Animaccord is seeing good Above: The new spin off of Men in success with its Masha and some big Black is already making waves. the Bear preschool property. celebration The brand is among the plans for the 35th anniversary of top three favourites of Ghostbusters, while other classic films children in Europe featuring including The Karate Kid, (according to BrandTrends, Groundhog Day, Stripes and Taxi Driver. April 2017), with the company having well established Peter Rabbit will also hop back into cinemas relationships with both broadcasters - including Netflix, NBCUniversal, Sony, France TV and Televisa among others in spring 2020 following the success of the – and licensees. Among the existing partners are Simba film earlier this year. The original surpassed Dickie Group, Spin Master, Hachette, Penguin Random $320 million at the global box office, opening House, Clementoni and Ferroro. at number one in 18 markets. Animaccord will be looking to attract further licensees for Sony Pictures presentation, meanwhile, will Masha and the Bear at the show, as well as searching for also include Outlander, Breaking Bad, Better mature animated properties to distribute globally and animated projects for co-investment and development. Call Saul and family favourite Hotel Transylvania: The Series. Above: Animaccord is looking to attract further licensees for Masha and the Bear.



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On Show At BLE 2018

Icelandic charm

Icelandic lifestyle brand Tulipop has enjoyed a year of rapid growth and global expansion. The adventures of the quirky and playful characters who inhabit island of Tulipop have been a success on their own Above: 2018 has been a bumper YouTube channel. As a year for Icelandic brand, Tulipop. response to international demand the first series of 10 2’30” episodes online has been dubbed into German, Spanish and Icelandic, with a further ten episodes in production.Tulipop has also secured a codevelopment and co-production deal with Banijay Group’s Zodiak Kids for a 52 x 11’ animated television series based on the characters and landscapes of the brand. oynami’s range of Tulipop blind box figurines secured a 2018 LIMA award nomination and a host of licensees joined the programme in the US across key categories including accessories from Loungefly, apparel from Mighty Fine, stationery from Pyramid, socks from Mad Dog and bedding from Jay Franco. The new Tulipop flagship store in central Reykjavik has quickly become a popular tourist destination, while in Tthe UK, Tulipop has appointed Maximum Licensing as agent to help develop partnerships to build the brand. Grand Hall C103

60 years of an icon

Above: Barbie is looking good for 60.

Barbie is marking 60 years since her creation, having inspired girls to be anything from princess to president, astronaut to zoologist and everything inbetween. Today, with over 200 careers and counting, she continues to

Major milestones

Penguin Ventures will be placing particular focus on The Snowman and Elmer, with both brands celebrating milestone anniversaries. The company has confirmed a partnership with The Royal Mint for The Snowman following the success of the Beatrix Potter range of anniversary coins. Newly signed softlines licensees include Inch Blue for handmade leather baby shoes and Harrow & Green for personalised Christmas sacks for Harrods. New toy licensees include Orange Tree for wooden toys, Whitehouse Leisure for amusement plush and Build-A-Bear also taking a licence. Bespoke retail offerings will take place with Fenwick and Harrods and in addition to a busy orchestral and theatrical programme, Backyard



inspire the limitless potential in every girl. Barbie is a global icon instantly recognised by girls around the world. Her face is emblazoned on everything from apps to backpacks. When Barbie reinvents herself, the world takes notice in sales, headlines, likes and tweets and Mattel is confident that 2019 will be a blockbuster year for Barbie and partners. In addition, the company will also be showcasing Hot Wheels, Fisher-Price, Thomas & Friends, Enchantimals and Polly Pocket. Grand Hall C10

TV stars

ITV Studios Global Entertainment is gearing up for the autumn broadcast premiere of Robozuna. The original IP will launch across multiple platforms including CITV and ITV in the UK and Netflix around the globe, and YouTube Kids. Global social media influencers Ethan Gamer and Ali-A both star in the series and will be involved in promotion. Toys are planned for spring/summer 19, with Bandai on board as UK distributor and Basic Fun in the US. Season 3 of Thunderbirds Are Go began airing this year in the UK and Australia. Multiple markets will follow, supporting the launch of the new toy line in autumn/winter 19. New licensees continue to sign up for Watership Down, a four part, CGI mini series launching autumn/winter 18 on the BBC in the UK and Netflix around the world. Newly added to the slate are The Rubbish World of Dave Spud, a new kids comedy featuring the voices of Jane Horrocks and Johnny Vegas; and Top Class, a quiz show presented by Susan Calman that reached 3.4 million children in 2017.

Grand Hall E20 Above: Robozuna will have its broadcast premiere this autumn.

Cinema will be hosting a multi-room, multi-sensory, immersive cinematic experience with The Snowman at Winter Wonderland for the first time. The 30th anniversary of Elmer will be celebrated throughout 2019 with brand new publishing and consumer products from Penguin Ventures and Metrostar. Three interactive sculpture trails will launch around the UK and an interactive exhibition of original artwork by David McKee will also open. In addition, Andersen Press has confirmed a partnership with anti-bullying charity Kidscape naming Elmer as its ambassador for ‘Friendship Friday’ from 2019.

Grand Hall B45 Left: A raft of activity is in place to help celebrate the 40th anniversary of The Snowman.

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On Show At BLE 2018 Right: There has been a focus on fashion collaborations for The Powerpuff Girls this year.

Powerful franchises

Following its 2017 global relaunch, the evergreen Ben 10 franchise continues to put down new roots in the boys’ category for Cartoon Network Enterprises. Its screen success is translating to the shelves with Ben 10 repeatedly ranking as a top ten boys brand in action figures and role-play in key EMEA markets. The original bastions of girl power, The Powerpuff Girls, enter BLE ready to party to celebrate their 20th anniversary. New episodes have been rolling out globally including the introduction of new character, Bliss – voiced by Britain’s Got Talent judge Alesha Dixon in the UK – as well as events and new licensing partnerships with a focus on fashion collaborations. Rick and Morty is currently having a storming time – season three has launched exclusively on Netflix in select EMEA markets, including the UK, as well as on Turner’s own channels in France, Germany and Spain, while a further 70 episodes have been confirmed. Also making waves on the stand will be Adventure Time, The Amazing World of Gumball, We Bare Bears and the first Boomerang Original, The Happos Family. Grand Hall D50

Right: The Match Attax Ultimate range is due for launch in November.

A good Match

Celebrating 80 years of trading, the Topps Company will be showcasing latest projects and opportunities for its sports and entertainment-led product portfolio. A robust licensee programme for Topps Match Attax is currently underway, with plans to further expand the offering with a new Match Attax Ultimate range, which is set for launch in November 2018. The premium card set features 150 foil collectible cards, with exclusive autograph and memorabilia cards for the biggest names in the Premier League. Campaigns for the September launch of the 2018/19 UEFA Champions League Collections will support one of the world’s most powerful sports brands. The latest season includes 595 stickers and cards for the UK and European markets. The collection features some of the best players in the world, all 32 teams in the group stages and a bumper 64-page sticker album. Continued long-term partnerships with WWE and Lucas/Disney will also be a focus for the show, while the company will also be presenting retail loyalty and partner promotion opportunities.

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Below: Learning Time with Timmy enjoyed a successful launch in the summer.

Right on Time

Aardman enjoyed a strong start to 2018 with the release of Early Man, and the company is looking to continue its momentum into BLE. The Shaun the Sheep brand continues to flourish with series five broadcasting in over 170 territories worldwide and a movie sequel in production for 2019. In June, Learning Time with Timmy – a new educational online series for early years English language learners – launched on YouTube and will roll out with a number of international broadcasters. The series has been developed in collaboration with the British Council. The team is also developing an international publishing and licensing programme to further extend the brand. On top of this, classic brand Wallace & Gromit will be celebrating 30 years in 2019, with the studio looking to talk to licensing and promotional partners for the anniversary campaign.

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Riding high

Universal Brand Development returns to Brand Licensing Europe 2018 with a powerhouse slate of franchises from the company’s film and television creative partners including Universal Pictures, Illumination and DreamWorks. The company will showcase innovative partnerships with local, regional and global licensees and retailers which are on board to support the continued development of its world-class roster of properties and groundbreaking ‘always on’ multi-media content strategy. The spotlight will be cast on key franchises including Universal Pictures’ Jurassic World and Fast and Furious franchises, and introducing The Voyage of Doctor Dolittle; DreamWorks’ Trolls and How to Train Your Dragon; Illumination’s The Grinch, The Secret Life of Pets 2 and Despicable Me; as well as the DreamWorks TV franchise, Spirit Riding Free; and the iconic U-Vault archive.

Grand Hall D60 Right: Toys for Spirit Riding Free are launching in the UK ahead of the key Christmas period.



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On Show At BLE 2018

Squad goals

Licensing Management International has been appointed to handle the European licensing for Odd Squad. One of CBBC’s most popular live action shows over the last four years Above: Odd Squad is one of CBBC’s most - with a strong popular live action shows. following on iPlayer - series three is due for launch autumn/winter 2019. Ring Warriors, meanwhile, is a weekly wrestling TV series with 52 one-hour episodes launching in September on WGN in the US, with some 80 million households with European TV to follow. The company will also be showcasing Zorro, with the brand celebrating its 100th anniversary in 2019. Meanwhile, LMI’s affiliate company, Bradford License Europe, handles the European licensing for HBO series, Game of Thrones.

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Pokémon perfection

Pokémon is enjoying another successful year as it gears up for intense activity in November. The first UK collection from Wicked Cool Toys, distributed by Character Options, launched in July and includes new action figures, plush and roleplay items. Two new video games - Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! - arrive on November 16 exclusively on Nintendo Switch. Releasing alongside these is the portable new accessory, the Poké Ball Plus controller, which fits into the palm of your hand and can also be used when playing Pokémon GO to search for and capture Pokémon. Above: November is a busy November 24 sees the month for the Pokémon brand. worldwide cinema release of Movie 21 as Ash and Pikachu return in Pokémon the Movie: The Power of Us. Further ahead, 2019 will welcome live action movie featuring Detective Pikachu, with an extensive new range from Wicked Cool Toys, distributed by Character Options, for spring/summer 19; while the next introduction to Pokémon’s popular core RPG series arrives on Nintendo Switch for the first time. Grand Hall C55



Preschool promise

CHF is another company appearing at BLE for the first time, with the company showcasing Pip Ahoy and Daisy & Ollie. Preschool Above: Jason Manford and Sarah Hadland show Pip Ahoy! is are among the voices for Daisy & Ollie. available on multiple platforms in the UK. Starring Sir David Jason as the voice of Skipper, the series follows the adventures of Pip the pup and his friends as they work together to take care of their close-knit community. Season 3 of 26 new episodes will launch exclusively on ITVBe together with the first two seasons. Meanwhile, Daisy & Ollie has 52 seven-minute episodes, with a further 52 in the pipeline. Featuring voice talent including Jason Manford and Sarah Hadland, the series encourages young children to be curious and question the world around them. Grand Hall C123

Sooty’s return

Those Licensing People has found its niche in classic character properties. In the past year, the licensing agency has picked up The Magic Roundabout, Roobarb and Custard, Willo the Wisp and most recently The Sooty Show, which celebrated its 70th birthday in July of this year. Each brand has seen a refreshed look with new graphics and product ideas to inspire all age groups which the boutique agency will be showcasing at BLE. TLP has already secured a pet food partnership for Roobarb and Custard and will unveil new CGI modelling of the original Magic Roundabout Above: The Sooty Show is airing as part puppets. of ITVBe’s littleBe programming block. There will be a major focus on The Sooty Show as the brand gears up for its new series on ITV, as well as a hugely anticipated live tour in 2019. TLP will also focus on extending The Sooty Show’s reach across digital platforms across the globe as the TV series continues to attract a huge audience; the show boasts over 11 million views on YouTube..

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On Show At BLE 2018 Below: Hello Kitty will be marking 45 years in 2019.

Eggs-tra portions

2018 is an exciting year for Sanrio at BLE, which will preview celebrations for the iconic Hello Kitty’s 45th anniversary in 2019. This follows on from a bumper year of fashion successes collaborating with the likes of PUMA and Converse, and experiential wins across the UK and Europe. The Mr Men Little Miss brand has also had a busy year, welcoming Little Miss Inventor on International Women’s Day; Mr Happy and Mr Worry secured a silver prize at Hampton Court Palace Flower Show in aid of Children with Cancer UK; and the whole gang joined Haliborange for a book tour of the UK. The death metal karaoke-loving red panda Aggretsuko, who burst onto Netflix in April and has a second season on the way, will also be showcased. And not forgetting Gudetama, the lazy egg who’s been cooking up a storm with the recent Shoryu Ramen takeover in London, Oxford and Manchester following an eggcellent launch at Easter this year. Grand Hall C60

Cuteness and quirkiness

This year has seen DRi give Miffy a further boost in the nursery sector, with grey and mint plush from Rainbow Designs launching, as babywear also continues to grow including premium lines from Tobias and the Bear. On top of this, Primark has enjoyed success with ladieswear and girlswear ranges for the brand. New licensees include craft kits from Stitch and Story and quilting fabrics from Visage Textiles. Roald Dahl’s 2019 ‘hero title’ is Matilda, and a key moment is World Book Day with which Roald Dahl has become synonymous across book, dress-up and education. Toiletries from Bloom and Blossom are a highlight and there’s been growth in gifting including The Book People and Sainsbury’s for autumn/winter 18. The Happy News sees joyful ranges from Widdop and Blueprint with new licensees for toiletries and confectionery, while John Lewis will be hosting a series of autumn events. 2018 is Boofle’s tenth anniversary, celebrated with three new contemporary card collections, ladies nightwear continues to be a major highlight and girlswear and babywear is also coming through.

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Left: Miffy has been enjoying success in the babywear category among others.

Right: Oggy and the Cockroaches will spearhead the Xilam line-up.

French fancies

French animation studio, Xilam Animation’s slate will be spearheaded by Oggy and the Cockroaches which is celebrating its 20th anniversary this year. The company is preparing a calendar of activity to commemorate the landmark moment for Oggy that agents will be able to implement globally. Xilam will also bring its new animated series Mr Magoo to BLE for the first time. Based on the successful 1960’s cartoon, Xilam has already secured significant broadcast presence through deals with ITV and CITV in the UK, France Télévision in France, K2 in Italy and Cartoon Network in Asia. Mr Magoo will premiere from spring 2019 and target kids aged 6-10 years. Rounding out its slate, Xilam will also offer opportunities for Zig & Sharko, the slapstick comedy that is now in production on its third season, while in the preschool space is Xilam’s bright and playful animated comedy series, Paprika.

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Gaming action

Activision Blizzard Consumer Products Group is looking to further develop opportunities in Europe, as well as across Asian and Latin American markets, for franchises including Call of Duty, Crash Bandicoot, Overwatch and World of Warcraft. Some of the company’s existing partners include Hasbro, Nerf, LEGO, Uniqlo and McFarlane, with ABCPG’s mission with its consumer products to give fans new ways to play, display, wear and live the brands. The company is also at the forefront of esports with the Call of Duty World League, MLG Network and the Overwatch League, and is looking to emerge as ‘the leader’ in esports merchandise.

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Above: Activision Blizzard is looking to further develop opportunities in Europe.

Feline fine

Fluid World will be highlighting the continued growth of Pusheen, made famous by Facebook Messenger. Above: Pusheen has a raft The Pusheen stickers are of celebrity fans. shared over 14 million times a day by its nine million followers – which includes a host of celebrities such as Ed Sheeran, Kim Kardashian-West and Charlie Puth. With product already launched across apparel, stationery, tech, gifting and homewares, 2018 will see the further launch of Pusheen Funko Pop, figurines and squishies, collectable items which appeal to the worldwide fan base. Grand Hall G35 LICENSING SOURCE BOOK EUROPE 2018


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On Show At BLE 2018

Speed demon

Following on from the critical and commercial success of Sonic Mania Plus, a return to the series’ retro 2D roots, the blue blur is in great shape moving into 2019. Kart racer, Team Sonic Racing will launch on all formats this winter and will be accompanied by a Sonic themed Remote Control Car from NKOK, plus a new range of apparel and accessories with merchandise including notebooks, mugs, glasses and more from Half Moon Bay. SEGA Europe is also developing its licensing programme for Total War and has struck a key initial deal with Russian board game specialist and Games Workshop distribution partner, Hobbyworld. In partnership with Creative Assembly, it will develop a range of unique board games based on the grand strategy series. SEGA is capitalising on the continuing retro trend, gaining placement in supermarkets and on the high street with a retro game and console focused range of products. Recent launches include a SEGA Saturn Android Controller from Paladone; a Funko Pop 30th Anniversary Altered Above: Team Sonic Racing is Beast pixel figurine and a replica SEGA due for launch Mega Drive console from Retro Electro. this winter.

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Perfect landing Alpha Animation is making its debut at BLE, with preschool hit Super Wings being a key focus. With series three due to launch in key European markets this autumn, and plans to expand into other territories throughout 2019, fans of the show will enjoy a new twist on the plot, featuring ‘Mission Teams’ for each core character. Season 1 and Season 2 of the property are currently broadcast in over 100 territories with key broadcasters, while Season 4 is also under development. The licensing programme hosts a number of

A Gruff delight

Celebrating The Gruffalo’s 20th anniversary in 2019, Magic Light is gearing up for a mammoth year of events and activities including commemorative product launches; character appearances; film screenings with live orchestra; interactive experiences; Julia Donaldson/Axel Scheffler book signings and retail events; celebrations with Chessington World of Adventures Resort; a summer focus with the Forestry Commission; and a pop-up shop. The new premiere for BBC One this Christmas, Zog – another Donaldson/Scheffler favourite – is a heartwarming tale of a keen but accident-prone dragon and his mysterious young helper. To coincide, Zog will feature in Forestry Commission activity trails, with a major retail partnership also planned.



international licensees, with further additions imminent. Key focuses include Zara; PEZ, which will launch a full line of its Above: Super Wings has enjoyed strong growth this year. candy-dispensers; while Revell and Cobi will be developing model-kits and bricks which will complement the extensive toy line and strongly support the properties visibility throughout 2019. Additionally, Alpha Group is currently developing many new projects including a co-production of a new preschool TV series in partnership with DHX, with TV and CP representation in some territories. Grand Hall F68

Art attack

Edutainment Licensing will be showcasing an array of properties intended for children in their early years. With millions of units sold worldwide in over 50 territories, the Arty Mouse programme has expanded to other categories including educational apps, animated ebooks and personalised gift books and giftware. The first Pop-Up Arty Mouse Edutainment Activity Centre has also opened in Shanghai, with more to follow. Homer & Gumur is a 3D animated series inspired by well-loved tales of toys which come to life when nobody is looking. The storyline encourages children to learn about friendship, develop problem-solving skills and introduces them to the value of teamwork. The company will be exploring opportunities in toys, plush and games and puzzles. In addition, visitors to the stand will be able to hear updates for Super Geek Heroes (which has secured a number of partners) and Flossy and Jim, which is continuing to grow awareness.

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Left: Homer & Gumur is looking at a number of opportunities.

Further retail activity includes the recently launched Star Editions website, a bespoke online shopping destination for personalised giftware from The Gruffalo and fellow titles. Launched earlier this year, the Gruffalo range of crueltyfree toiletries from Good Bubble has already won a raft of prestigious awards for its skinhealing properties.

Grand Hall F90 Right: The Good Bubble range of Gruffalo products is award winning.

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On Show At BLE 2018 Below: Bill & Ted Face the Music is due for release next autumn.

Film action

Creative Licensing will once again be showing its slate of iconic films. These include the likes of Bill & Ted’s Excellent Adventure, The Terminator, Terminator 2: Judgement Day, Halloween, Escape from New York and the Rambo franchise. New for the company is the Morgan Creek Library which includes films such as Ace Ventura, Exorcist III, Major League II and Nightbreed. In addition, it will be showing the third instalment in the Bill & Ted franchise – Bill & Ted Face the Music – which is due for release in autumn 2019. Grand Hall B71

Variety packed Lisle Licensing returns to the show with an array of licences to suit multiple categories, as well as some new brands making their debut. Above: Smooshy The company will be talking to Mushy will be a highlight for Lisle. visitors about Smooshy Mushy, Tetris, Masha and The Bear, Studio Pets by Myrna, Shoot, Art Ninja, School of Roars, SuperZings, Boxy Girls, Nitro Circus, Andy Capp and Mirrorpix. National Hall M40

All dolled up

New properties for CPLG include CGI-animated movie UglyDolls, from STX-Entertainment, slated for summer 2019 and Sunny Bunnies, the non-dialogue CGI animation comedy for three to six year olds. CPLG will also be Above: UglyDolls is one of the new properties on announcing representation of a show from CPLG. new animated family movie from MGM to be unveiled at the show. New updates will be revealed for Spinmaster’s hugely successful toy brand Hatchimals, as well as animated series The Deep. Character brand focus will include Felix the Cat, as it prepares to celebrate its 100th anniversary in 2019; Peanuts, including further plans around the NASA space act agreement, and the iconic Pink Panther. Three new character brands to be showcased include Archie Comics, home to some of the most popular comic book characters; Dr. Seuss, author of the world’s best selling classic children’s books, and global character brand Line Friends. Other brands on display will include BBC Earth, Chupa Chups, England Rugby, Yale University and Absolut.

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Workshop warriors

With 40 years of IP development under its belt, Games Workshop's Warhammer brands are growing like never before - with the past two years each seeing sales growth of 35%+. In fact, in 2017 Games Workshop was the best performing share on the entire London Stock Exchange. Retail sales of licensed Warhammer product reached $153 million in 2017 as the company continued its 25-year run of successful video game Above: Retail sales of licensed Warhammer product reached licensing. It will be $153m in 2017. exhibiting again this year and is actively seeking new licensees in all territories and product categories, with a particular interest in interactive, apparel and accessories, collectibles, hobby games and back to school.

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Animal magic

Netherlands-based TCC Brands will be introducing the Ojo brand to visitors to the show. The animals are described as ‘hip, brightly coloured, hairy, sweet, playful and naughty’ and all Above: The Ojo brand is a come with their own story. collection of ‘hip, brightly A number of companies are coloured’ animals. already on board with the brand including The Cookie Company (fashion and apparel), Footbrands (socks and shoes), W&O Products (stationery, arts and crafts), Play by Play Toys/Famosa (plush) and Rebo International (publishing).

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Budding hits Zodiak Kids will be showcasing new preschool property, Lilybuds. The show launched on FTV in France in the spring, Above: Lilybuds is launching Discovery Kids LATAM in on Tiny Pop this autumn. September, Tiny Pop this autumn and will roll out globally over the next year. Meanwhile, Tee and Mo has enjoyed success on CBeebies since its launch this year, while it has also proved popular online for CBeebies with games, shorts and music videos. Tee and Mo helps kids expand their critical thinking and problem solving skills, showing how both parent and child approach everyday life. Grand Hall B35 LICENSING SOURCE BOOK EUROPE 2018


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On Show At BLE 2018

Sneak Peak

Animal magic

With a 57-year history, Sophie la girafe has seen over 55 million products sold since the character’s creation. Still ‘traditionally’ produced – a process which involves more than 14 manual operations – Sophie is now sold in over 85 countries, appealing to 0-3 year olds as well as nostalgic parents. Licensing activity – handled by Deliso, which is in charge of the worldwide licensing rights will receive a boost with baby carriers, baby bed linen, furniture and Above: Deliso is looking to grow the accessories. worldwide licensing efforts for Sophie la girafe.

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Looking good at 80

Beano Studios will be bouncing into Olympia with the CGI Dennis and Gnasher: Unleashed, as well as continuing the 80th anniversary celebrations for The Beano. A raft of licensing deals and activity has launched already this year to mark the milestone – including limited edition apparel, pop art prints, ingots and medals, while there has also been a collaboration with Ted Baker. Beano Studios also recently announced a new series with Sky Kids called So Beano. National Hall E87 Above: The Beano continues its 80th birthday celebrations.

Quarter masters

Fox’s BLE focuses can be broken down into four areas – Family, SciFi, Fox TV animation and Vault. There will be a vast number of properties for visitors to the stand to check over, with highlights including Spies in Disguise, starring the voice talents of Will Smith and Tom Holland and landing in cinemas in September 2019. A host of licensees are already on board across categories including toys and games, publishing, apparel and accessories, sleepwear and home. Meanwhile, Nimona is based on the award winning Harper Collins graphic novel by Noelle Stevenson. The Blue Sky Studios film is a tale of



Marking a significant move into developing off-air opportunities Above: Peaky Blinders will for its scripted be key for Endemol. brands, Endemol Shine Group is driving international licensing for the critically acclaimed dramas Peaky Blinders and Black Mirror. In addition, the company is also continuing to grow the global licensing footprint of MasterChef – notably, two of the show’s finalists, including this year’s winner Kenny Tutt, will take part in live sessions in the BLE Kitchen. Other brands on display from Endemol will include Simon’s Cat and Mr Bean, while it is also looking to expand the licensing programmes for Big Brother, Hunted, Pointless, Tenable, The Wall and Wipeout. National Hall E100

Show of strength

Allsorts Licensing has become well known for handling classic brands. Popeye will be celebrating its 90th anniversary in 2019 and will be heavily promoted at BLE. Meanwhile, outside of the classics, Hamsta World has recently launched in Primark in 100 stores in ten countries with a seven-piece Below: Hamsta World stationery range from Blue Sky stationery has recently launched in Primark. Designs. The latest brand addition to the Allsorts portfolio is Cuphead. The Xbox and PC game has sold over three million copies to date. Funko is the lead licensee with international rights, while GB eye, Insert Coin and Trademark Products are also on board.

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‘a heroic, rambunctious shape shifter who embarks on an adventure to restore the honour of a disgraced knight’. Locksmith Animation’s Ron’s Gone Wrong will also be heavily promoted by Fox. Scheduled for a late 2020 release, it tells the story of a walking, talking, digital connected bot that sweeps the world becoming every kid’s new best friend. A highlight of the TV portfolio is, of course, The Simpsons which will be entering its 30th season this autumn. A raft of high profile partnerships and collaborations have been revealed already this year – including ASOS x Simpsons, Krispy Kreme, Tic Tac and Forever 21 to name just a few.

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Left: Spies in Disguise is due to hit cinemas in September 2019.

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On Show At BLE 2018

Sweet Caroline

The Yellow Submarine continues to excite licensees with a presence in categories which now include Monopoly, graphic novels, apparel, homewares, bags and gifts, plus, more recently musical instruments and tents. This campaign – Above: The Moomin brand is enjoying along with the success in adult fashion and gifting. UK brand extension programme for The Beatles – has built on the already phenomenal awareness of the band. Meanwhile, Caroline Mickler is continuing to develop the Moomin brand which, with the arrival in 2019 of a major new animated TV series, is set for a further boost. The popular property is enjoying success in the adult fashion and gifting space, as well as appealing to preschoolers. Finally, Horrid Henry is one of the most successful literary characters in the UK and offers opportunities in multiple categories. Grand Hall G60

Above: Striker is highlighting a variety of international IP.

Strike rate

Striker Entertainment will be showcasing a variety of international IP. Highlights will include Fingerlings which currently has over 26 licensees, with Striker looking to further build on this. Meanwhile, Five Nights at Freddy’s has a film in development, while Exploding Kittens has the most backed Kickstarter campaign of all time and is an Amazon top five best seller for a third year running. Striker will also be showcasing Missing Link, described as a ‘rip-roaring, globetrotting comedy adventure’. Due for an Easter 2019 release, the family movie comes from Laika Studios, the company behind Coraline. Striker will also be highlighting its global roster of TV properties which includes AMC’s The Walking Dead and Fear the Walking Dead.

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Thinking positive

As a first-timer to BLE, Larkshead Media will be showcasing the talents of author and illustrator Charlotte Reed of May The Thoughts Be With You. Building on the success of her weekly Evening Standard column and focused on positive thoughts to inspire your day, Charlotte will be signing books at the show. Meanwhile, Larkshead will be looking to build on the success of CBeebies show Numberblocks with news of expanded TV distribution. Visitors can also join the fun on Aniball Island as the Aniballs play, create, overcome fun Above: Numberblocks will have news challenges and meet of expanded TV distribution. the other characters that inhabit the surrounding Islands. Larkshead is anticipating a Terrahawks royal visit from the Imperial Queen of Guk herself, Zelda, while the company will be officially launching street artist Sophie Long.

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Blasting off

Big brands on the Rocket Licensing stand will include The Very Hungry Caterpillar – approaching its 50th birthday in 2019 with a raft of new products, licensing categories, anniversary ranges and special promotions being planned. The agent will also be highlighting The Elf on the Shelf, which will be partnering with Kellogg’s for autumn/winter 2018 for a nationwide cereal box promotion. A collection of licensees are also on board and will be launching new product across a range of categories. The Horrible Histories franchise will be boosted in 2019 with the release of Horrible Histories: The Movie, while Love Is… continues to have strong appeal with females aged 18 to 30. Other properties being pushed will include Channel 4 comedy hit Derry Girls, Japanese short-clip animation Bananya, MGM, Vikings, JIFFPOM, Mrs Brown’s Boys, Valiant and Gold’s Gym. Grand Hall B5 Above: Plans are afoot for The Very Hungry Caterpillar’s 50th birthday.



Produced by Zodiak Kids Studio France for Discovery Kids Latin America with the participation of francetélévisions, with the participation of TIJI, with the participation of CNC, with the support of Région Nouvelle Aquitaine and Charente county council, with the support of Procirep, with the support of Angoa, with the support of the MEDIA Programme of the European Union, Funded by the Government of Canada

Launching on Tiny Pop Autumn 2018

Upper Pre-School Girls

#2 in its timeslot on FranceTV for kids 4-10 with a peak share of 21.6%


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On Show At BLE 2018

Coming timing

Comic strip Peanuts is approaching its 70th anniversary in 2020 with a robust consumer products programme. Innovative marketing initiatives include a Space Act Agreement with NASA encouraging STEM learning, and the Peanuts Global Artist Collective creating public art. Above: Busy DHX has a raft of high DHX Brands will also profile brands to discuss at BLE. be displaying the new Mega Man: Fully Charged, with the toy line from Jakks Pacific launching in spring 2019. Celebrating the legacy brand’s 30th anniversary, Capcom is also launching a new video game, Mega Man 11, on October 2. Preschool favourite Teletubbies is on leading linear platforms and has 1m subscribers on its 23 local YouTube channels. With a popular toy line from Character Options and hugely popular live experiences, the brand continues to captivate young children. Staying with preschool, and In the Night Garden and Twirlywoos continue to be an integral part of the DHX line-up. Finally, sci-fi adventure game show Massive Monster Mayhem airs in 140+ territories on Nickelodeon, as well as France’s Gulli TV, Spain’s Clan (TVE), Australia’s ABC and UK’s CiTV. The brand is launching a toy line with Alpha Group in the autumn in US, Canada and UK, rolling out internationally spring 2019.

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Celebrating diversity

Broadcasters across the world are snapping up the rights to Zafari from Ink Group – Above: Zafari has been picked up by POP TV in the UK. including POP TV in the UK. The story centres around the adventures of baby elephant Zoomba, who was born with the stripes of a zebra. He quickly finds that all the animals in the valley of Zafari have also been born with the skin of other animals, making the show a celebration of diversity. The licensing community has spotted the potential of Zafari, with Ultimate Source currently developing a toy line and Hachette on board for publishing. There is also a tie up with the World Wildlife Fund, with each episode of Zafari featuring a video aimed at educating viewers about wildlife and wild places on our planet.

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Italian flair

Maurizio Distefano Licensing will host its first dedicated stand at this year’s show. The agent – which manages a number of brands in both Italian-speaking markets and Eastern Europe – will be showcasing Masha and the Bear, for which it recently secured a major deal Above: 2019 will mark the 60th anniversary of the Chipmunks. with Italian theme park Leolandia for a new themed area. Angry Birds and the Hatchlings spin-off will be key, as will Alvinnn!!! And the Chipmunks, with next year marking the 60th anniversary of the Chipmunks. Other properties on display from MD’s character and entertainment portfolio will include Bing, emoji, Tetris, Monchhichi, Simon’s Cat, Hamsta World, Gigantosaurus and Oggy and the Cockroaches.

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Linking together

Among new representations for Licensing Link Europe, expect to hear more about BabyRiki (from Fun Union) which has enjoyed a very successful launch on ITVBe’s littleBe in the UK. Also new in the preschool category is Millimages’ Pirata & Capitano which launched on Channel 5’s Milkshake block in the summer where it quickly became the number one weekend show. There are also plans to expand the Fiesty Pets brand in a number of new categories. Jazwares is the master toy licensee with distribution into all key retail channels. The company will also be highlighting key brand activity from its established properties including Robot Wars, Molang and Little Baby Bum, while Football’s Coming Home 1848 (read more on page 202) and Build a Bear will also be discussed. Licensing Link Europe also represents a number of lifestyle and heritage brands including IFLS, Van Gogh Museum, Chic & Love and Pantone. Grand Hall A20 Right: Pirata & Capitano launched on Milkshake in the summer becoming the number one weekend show.




Over 20 million YouTube views 52 x 11’ 2D Animation Lower Pre-School

Watched by nearly 5 million CBeebies viewers in 2018

Nearly 40% of UK housewives with kids 0-3 have seen Tee and Mo Strong online presence with games, shorts and songs

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On Show At BLE 2018

Quests and anniversaries

Coolabi’s fantasy adventure brand, Beast Quest has had a busy year with an extensive array of brand extensions including gaming and live experiences launching from now through to 2019. Following the successful launch of the Beast Quest mobile gaming app and console game, a new mobile Above: Clangers is marking gaming app, co-developed 50 years next year. and produced with Animoca Brands, is due for release in early 2019. In addition, a new partnership with Hampton Court Palace will see Beast Quest brought to life via a magical immersive family experience during the October school holidays. This coincides with a new Beast Quest magazine launch from Signature Publishing. Meanwhile, the Clangers brand is also looking ahead to 2019 as it approaches its 50th anniversary. A new set of 26 new episodes are due to launch next year, while Coolabi has also partnered with Star Editions to launch its first dedicated online shop for a host of merchandise.

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Japanese style

Viz Media Europe specialises in managing the development and distribution throughout EMEA of Japanese anime entertainment and graphic novels. Owned by three of Japan’s largest publishers and licensors of manga and animation, VME handles the comprehensive licensing and promotion of some of the most popular Japanese manga and animation properties. These include manga titles such as One Piece, One Punch Man, Dragon Ball, management of its own SVOD platform, Anime Digital Network, as

Collect call

Bulldog Licensing is showing a diverse portfolio of properties, including Pikmi Pops from Moose Toys. The miniature plushes have already attracted a number of licensees in the UK. In addition, Moose Toys is Above: The Sesame Street also behind new collectable Treasure X – which sees children campaign will grow across a number of categories. ripping and digging through multiple layers to uncover collectable treasure hunters - with Bulldog launching the licensing initiative for the first time at BLE. Shopkins, of course, continues, while a big announcement on a new Moose

well as distribution rights management (TV, cinema, merchandising). VME’s portfolio includes around 50 brands in EMEA with some of the most famous being YoKai Watch and Doraemon, while the company also recently announced the return of Captain Tsubasa. Grand Hall B55 Above: The return of Captain Tsubasa has recently been confirmed.

Heroic characters

MeteoHeroes is the newest addition to Mondo’s roster at BLE, with the TV series due to launch in spring 2020. The show addresses issues like climate change, ecology and respect for nature through the adventures of six children who transform into superheroes with power over the weather. Meanwhile, Netflix Original series YooHoo to the Rescue will launch in spring 2019 and takes inspiration from the 80 million plush sold by Aurora World, which will be renewed to reflect the style of the show. Invention Story; Robot Trains; Mondo’s first live action show, Heidi Bienvenida; and Sissi the Young Empress will also be put under the spotlight.

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Below: YooHoo to the Rescue is inspired by the successful Aurora World plush.

property will be made later in the year. Other brands being highlighted by Bulldog will include action RPG Anthem (from BioWare and EA); Rovio’s Angry Birds; Match Attax; Care Bears; Miraculous; That’s not my…; ROUTE 66; and The Magic Faraway Tree. Last but certainly not least, Sesame Street needs little introduction and celebrates its 50th anniversary next year. Sales of licensed merchandise are consistently strong in the adult apparel sector and, with all new preschool content set to launch this autumn, activity will expand in the kids’ market with Sambro leading the way as master plush partner. Bulldog is also looking at categories such as food, accessories and gifting.



© 2018 m4e © & TM Studio 100


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On Show At BLE 2018

The One show

One Animation has rapidly expanded the global footprint of the Oddbods brand, with it now airing in over 180 countries across more than 35 broadcasters and VOD platforms. In addition, Oddbods’ YouTube channels are now generating 15 million views per day with a total viewership of 5 billion. To keep up with the demand, the studio has completed 200 x 1-minute Oddbods episodes this year alone, while a further two longform specials have been commissioned Above: Oddbods has a rapidly for 2018. expanding global footprint. Meanwhile, Oddbods took to the skies in partnership with Silk Air earlier this year; National Express has installed Oddbods content across its UK coach network and supported the launch with a branded tour this summer. In October, Oddbods’ core US licensing partner, KidsStation will launch a new range of interactive plush and toys across all 1,800 US Target stores supported by a heavyweight influencer programme. A strategic partnership has also been secured with China Media Capital to build 15 Oddbods Family Entertainment Centres over the next eight years. Each centre will feature bespoke themed attractions, live character shows, themed restaurants, premiums and a retail proposition. Grand Hall E90

Mofy debuts

Sony Creative Products will be showing preschool property Mofy for the first time at BLE. The animation – already broadcasting in over 50 countries – is the story of a fluffy rabbit that lives in a ‘warm and puffy’ cotton ball. In each episode, Mofy finds out something about the world around her, discovers feelings and emotions and learns to be kinder and braver. Mofy has already enjoyed licensing success in Japan, as well as international markets, with the show airing on Milkshake in the UK since spring 2017. SCP is now looking to appoint a licensing agent for Mofy in the UK to develop the programme even further.

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Below: SCP is looking for a UK agent for preschool brand Mofy.

Music maestros

Bravado will be showcasing its wide portfolio of music artists, which totals well over 200 artists. This includes some of the hottest contemporary artists of the moment (Shawn Mendes, Justin Bieber, Ariana Grande, Selena Gomez), to some of the most iconic artists of music history (The Rolling Stones, Black Sabbath, Guns N Roses) and all hosts of other artists including urban/hipAbove: The hop, alternative rock, Rolling Stones is just one of the record labels and metal. iconic bands in Bravado will also be showcasing Bravado’s portfolio. its growing number of entertainment and lifestyle properties such as emoji and Grumpy Cat for which it is the UK/EU agent.

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Above: JCB has grown in the apparel category.

Building blocks

Digger giant JCB will be making its tenth appearance at BLE on the back of a record last 12 months. The JCB Kids licensing programme remains evergreen and has recently been bolstered by the addition of two new licensing partners. Engino has created a range of construction toys inspired by the real machines and geared for STEM learning through play for ages 6-12 years. With a slightly softer side, HRD has unveiled plush JCB machines which feature moving parts. Experience zones continue to be a tried and tested success for the brand and 2018 saw a special zone open at Springfields Adventureland in Lincolnshire. The past year has also seen the brand expand into the paint market, as well as adding new safety footwear and workwear, plus a new range of cordless power tools, accessories and storage solutions.

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Inset: Epic Games’ Fortnite was a hot topic at the Games Developers Conference in San Francisco in March 2018.

Hot Trends in Gaming


ight now the hottest game is Fortnite, with an estimated 125 million players worldwide (and growing all the time). Its main audience is kids aged eight and above through to teenagers, but plenty of adults are playing too. Fortnite is a survival game where 100 players fight against each other in player versus player combat to be the last one standing. There is a social element to the game as well, users can play in groups of two or more and chat to each other on headsets or text chat during the game. While the format of multi-player gaming is nothing new, Fortnite’s success can be attributed to the fact it is free to play (although in-game purchases are available) and accessible on PC, Xbox, PlayStation, smartphone and Switch – meaning anyone can play on nearly any platform. The game’s developer, Epic Games has also designed a game with an off-beat



Epic online battles of survival, retro gaming and eSports are just a few of the video game trends for 2018. LSB explores the gaming brands making waves and how licensing agencies and licensees are capitalising on some of these trends. sense of humour with cartoon-like graphics which appeal to children. With such mass appeal, it’s no wonder that Fortnite has become one of the hottest gaming properties of the moment, with Epic Games appointing IMG Licensing as the exclusive worldwide agency for consumer products licensing and promotions. Mark Rein, vice president of Epic Games, comments: “Our players want Fortnite things so badly that they’re making their own stuff. We love that passion and think the time is right to provide them with official, highquality products.” Bruno Maglione, president of IMG Licensing, adds: “Fortnite has captured the imagination of people around the world and has the most amazing universe of environments, tools and heroes to inspire products of all Left: Fortnite is the hottest game at the moment, with IMG Licensing acting as the exclusive worldwide agency.

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SOTN: GAMING Inset: Teams at ESL One in Cologne this year battled it out for a US$300,000 prize pool. Below: Blizzard’s Overwatch League is taking esports to the next level. Below centre: Pyramid International has added Crash Bandicoot to its roster of retro gaming brands.

Helena-Kristiansson ESL-One Cologne

Bottom: Spyro the Dragon is another retro game remastered for 2018..

Success for British team

kinds. We are looking forward to providing Fortnite’s growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.” IMG has been quick to appoint a number of licensees including Fashion UK for daywear, nightwear, outerwear and selected accessories for adults and teens. Products will launch into retail later on this year. “Fortnite is the most talked about game on the market right now and we are excited to represent the brand with our award winning creativity,” says Mickey Mattu, md of Fashion UK and Global Licensing. “This is a great opportunity for us and we are eager to launch the branded collection.” While Fortnite is the new kid on the block, there’s still a lot of love and passion for gaming brands that have been around the block. There’s a big trend at the moment – not just in gaming, but other forms of entertainment too – for nostalgia. Films, TV shows, toys and games from the 80s and 90s are finding new

In January this year a new eSports league began its inaugural season – the Overwatch League - bringing professional eSports to several major cities around the world. British team, London Spitfire won the 2018 championship, taking home a cool $1million in prize money. The twoday event played to a capacity crowd of 20,000 spectators at the Barclays Center arena in Brooklyn, with more than 300,000 fans watching the concluding minutes live via Twitch. This should certainly be a boost for Blizzard’s Overwatch brand, with a strong licensing programme already in place, including new products from Half Moon Bay, brokered by Bits + Pixels, a specialist gaming licensing agency.

Millennial fans, as well as re-igniting the passion for the fans who remember these brands from the first time around. Crash Bandicoot, Spyro the Dragon, Super Mario and Pokémon are just some of the brands enjoying a revival in popularity. In fact Crash Bandicoot N. Sane Trilogy was the number one selling remastered collection in PlayStation 4 history in 2017 and is heading to new platforms. In July Activision launched the Crash Bandicoot N. Sane Trilogy on the Nintendo Switch, Xbox One and PC via Steam, in addition to PlayStation 4. Pyramid International has just added the Crash Bandicoot and Spyro the Dragon licences to its portfolio and Robert Ling, marketing executive, says of this: “We have seen the success of nostalgic elements with movies and TV shows such as Guardians of the Galaxy Stranger Things. With this in mind, the addition of Crash Bandicoot and LICENSING SOURCE BOOK EUROPE 2018


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Inset: Call of Duty: Black Ops 4 will have a Battle Royale mode.

More Battle Royale games to come? The incredible success of Fortnite has propelled the Battle Royale genre into the spotlight. Battle Royale games blend the survival, exploration and scavenging elements of a survival game with last-man-standing gameplay. At E3 2018 (gaming’s biggest show in Los Angeles in June) Activision, publisher of Call of Duty announced it would include a Battle Royale mode in its new Call of Duty: Black Ops 4 out October 2018. EA’s new Battlefield V also has a Battle Royale mode. Su-Yina Farmer, co-founder of Bits + Pixels, a specialist gaming licensing agency and lifelong gamer, commented on the growth of the Battle Royale format: “I’ve seen how every now and then, a game like Fortnite comes around and places gaming in the spotlight. The Battle Royale gameplay mode of which Fortnite adopts is certainly current zeitgeist and the game incorporates internet memes and trends to maintain relevance in this age of social media sharing. But its popularity brings to the forefront again, perhaps as a shock to non-gamers, just how massive gaming really is.”

Spyro the Dragon to our licence library, two of the most popular games in the 1990's alongside our other iconic nostalgic titles such as Mario and Zelda is excellent news for us.” Although not a retro game as such, Studio MDHR’s award-winning game Cuphead is inspired by the style of animation used in cartoons of the 1930s, so has a vintage-feel about it. The game was released for Microsoft Windows and Xbox One in September 2017 and has sold over three million copies so far. Representing the property in the US, King Features unveiled the first international deals over summer, brokered by Allsorts Licensing in the UK. Launching later this year, Insert Coin Clothing, Trademark Products, and GB Eye will debut Cuphead apparel, accessories, prints, and collectables for European



Bottom: Cuphead has a vintage-feel to it and is quickly making a name for itself with fans around the world.

fans. “With new content coming in 2019, demand for Cuphead continues to explode, as the property has become a true international sensation. We are excited to bring fans around the world new ways to showcase their love for Cuphead and Mugman,” says John McInnerny, md of Allsorts Licensing. There’s one trend in gaming that can’t be ignored, and that is the growth of eSports. eSports revenue has drastically increased since 2012, moving from US$130 million to US$655 million in 2017. But it hasn’t stopped growing, with estimates of revenue growing to a whopping US$1.65 billion by the end of 2021. The rise of eSports as a truly global spectator sport has been phenomenal and since 2000, ESL has been at the forefront. Tinderbox, the digital division of Beanstalk has signed a deal with eSports company, ESL to bring eSports consumer products to fans at retail worldwide. “ESL is synonymous with eSports, being the largest eSports company in the world and who are dedicated to truly bringing competitive videogame action to a global audience,” says Dan Amos, head of Tinderbox. “It is by working with the most established game franchises that ESL can bring live and streamed events under the ESL banner to the world. More than 400 million people worldwide view eSports tournaments and ESL owns the largest portion of this viewer base of any eSports organisation.”

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FEMALE GAMERS Right: Women tend to want meaningful products that extend the experience to outside of the game, says Bits + Pixels’ Su-Yina Farmer.

With almost 50% of gamers being female, are licensors and licensees missing a trick when it comes to assessing the potential of gaming brands and the merchandise that follows? Bits + Pixels’ Su-Yina Farmer shares her view with LSB.

Gender balance A

s specialists in video game licensing, we’re big on acutely understanding the appeal of video game brands and its player-base, and when it comes to gaming audiences, one topic that is very close to our hearts here at Bits + Pixels is acknowledging and catering for the female gamer - being gamer ladies ourselves! It almost seems superfluous to call myself a Female Gamer, even though, yes I am both of these, I also regularly take part in the other two popular forms of entertainment: music (Female Music Listener) and movies (Female Movie Watcher). But there is a longstanding belief that unlike music and movies, video games are, for the most part, a male preoccupation. It might come as a surprise that almost 50% of gamers are female. Although, this statistic can be broken down into game genres, revealing that a large portion of mobile gamers are female, for example, and not all game genres have an equal gender split (female gamers tend to gravitate towards fantasy games rather than sport or tactical shooters). There is, however, a sizable audience of female gamers and yet this isn’t always reflected in the range of game merchandise, or even considered when assessing the potential of gaming brands. A report by Quantic Foundry found that the top three motivations for playing video games for females were (in order): Completion, Fantasy and Design (for males it was Competition, Destruction and Completion). What this shows us is that generally when females play video games, they are committed and enjoy full immersion (I concur, having spent a total of 365 hours playing Destiny 2 in the last 11 months). Design as a motivation is

described as being able to customise a character or other elements of the game. Because females can have such immersive and engaging experiences in video games, it follows that they would want meaningful products that extend that experience to outside of the game. Quality products with particular attention to the aesthetic and in-game references are going to be appealing, as well as creative and innovative products that really show a deeper appreciation of the game. Understanding that female gamers are an important and significant consumer base means that categories that are geared towards females, such as handbags, jewellery, beauty and trendsavvy apparel, should become more prevalent in video game licensing. More expensive, premium items that can be coveted should also be considered. We’re seeing much improvement with licensing in this sector, but it’s still common to see game t-shirts exclusively in men’s sizing... At Bits + Pixels, we love to study each video game that we represent, understanding its audience, honing in on what resonates with them most and supporting our partners to reach their full potential with a gaming brand. This includes brainstorming ideas for ranges, considering what would appeal to the female fanbase - not as an afterthought, but as a necessary and important part of the process that drives a fantastic and exciting, meaningful range for the whole audience. Su-Yina Farmer is co-director of Bits + Pixels Agency. Its clients include Blizzard, Capcom and Bungie (on the Destiny franchise). She can be contacted on LICENSING SOURCE BOOK EUROPE 2018


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Italian flair

Inset: Mondo TV’s licensing director, Valentina La Macchia.

Mondo TV is among the top three of the leading 500 ‘made in Italy’ SME champions as listed by Italian newspaper, Corriera della Sera, and now the company is looking to grow its mix of co-production and licensing experience even further across Europe. LSB catches up with licensing director Valentina La Macchia to find out more.


alentina La Macchia, licensing director at Mondo TV, is one busy lady. Over the past 12 months, the company has been working away on a number of projects which are now close to launch, building licensing partnerships for these in a number of markets, as well as nurturing and growing the broadcast and licensing footprint for a raft of other brands. On top of this, it has one eye on 2020 and the launch of further new shows. Its hard work is paying off though – Mondo TV has been placed in the top three of the leading 500 ‘made in Italy’ SME champions by Italy’s top newspaper, the Corriera della Sera. Valentina explains to LSB: “This is based on average annual growth of gross industrial profits in relation to turnover which, in our case, has doubled in the last six years, and a high capacity for self-financing.” So what is fuelling this growth? Airing on Cartoonito, Robot Trains should already be a familiar name with many in the UK. Having built a successful licensing programme in Inset: MeteoHeroes addresses issues such as climate change, ecology and respect for nature.

Europe – including products from master toy licensee Silverlit being distributed in a number of countries - Mondo’s focus is now on replicating this in the UK, as well as further building on its network of agents. Heidi Bienvenida – having conquered its home markets in Latin America – is performing well in Italy, with a raft of licensees on board and themed events running in shopping centres. Meanwhile, the latest territories to launch Sissi the Young Empress include Canada, Germany (where Active Merchandising is on board) and Austria. YooHoo to the Rescue is the focus of a major




Toby Rayfield

Director of Brand Licensing Senior Licensing Manager EUROPE, MIDDLE EAST & AFRICA: Email: Email: Toby Rayfield Jason Tel: Rice+44 (0) 208 996 4568 Tel: +44 (0) 208 996 4494 Kay Ferneyhough

Director of Brand Licensing Email: Tel: +44 (0) 208 996 4568

Senior Licensing Manager Email: Tel: +44 (0) 208 996 4494

Retail & Trade Marketing Manager Email: Tel: +44 (0) 208 996 4407

© Copyright Games Workshop Limited 2018. Warhammer, the Warhammer logo, GW, Games Workshop, The Game of Fantasy Battles, the twin-tailed comet logo, and all associated logos, illustrations, images, names, creatures, races, vehicles, locations, weapons, characters, and the distinctive likeness thereof, are either ® or TM, and/or © Games Workshop Limited, variably registered around the world, and used under licence. Developed by Creative Assembly and published by SEGA. Creative Assembly, the Creative Assembly logo, Total War and the Total War logo are either registered trademarks or trademarks of The Creative Assembly Limited. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Holdings Co., Ltd. or its affiliates. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. All other trademarks, logos and copyrights are property of their respective owners.


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spring 2019 launch, with Netflix planning a worldwide release of the environmentally-focused adventure series (which is co-produced with Aurora World). A free to air release will follow in Italy, Spain, Portugal, Russia, Poland and France, with a large number of licensing deals already agreed. The inspiration for the show is the hugely successful plush line from Aurora World – which has sold 80 million since the brand arrived in 2007. “The plush will be renewed to reflect the style of the show which, thanks to its eco-friendly themes such as environmental awareness and help for threatened species, will highlight many new characters,” explains Valentina. Also new is Invention Story, which tells the story of a creative fox called Kit who comes up with a new invention in each episode. “Kit’s inventions and tools, along with the distinctive characters, personalities, houses and locations, all add up to a strong offering in toys for play and learning, as well as an attractive property for publishing, for Edizioni Playpress already signed,” says Valentina. Looking further ahead, spring 2020 will see the launch of MeteoHeroes. The show will address issues such as climate change, ecology and respect for nature through the adventures of six children who transform into superheroes with power over the weather. Interest has already been expressed by a number of broadcasters and potential licensees, says Valentina. Another goal for Mondo TV is to

Inset: Mondo is looking to build the network of agents for Robot Trains.

expand its retail collaborations such as setting up in-store initiatives with the key retailers. Valentina explains: “We believe this is essential in order to succeed. We also aspire to do much more to strengthen the digital presence of all the brands in the portfolio. “In fact, that’s pretty much what we’re already doing with Heidi Bienvenida, where fans are already strongly engaged with digital content, while with Robot Trains, Sissi and the newer brands, we aim to offer kids more interactive games and apps.” There’s certainly a lot going on for Valentina and the team at Mondo TV currently and Brand Licensing Europe will be a key showcase. Valentina concludes: “We’ve established ourselves as a reliable, innovative and diligent partner in coproduction and licensing. Our aim is to continue to build partnerships that leverage our knowledge of entertainment content and our ability to licence and market it. “It’s a big world out there with a big audience and we have a lot to offer it.”

Country differences

Above centre: Invention Story lends itself well to toys and publishing. Above: Heidi Bienvenida is currently performing strongly in Italy.

According to Valentina, the UK and Italian markets aren’t really that different. More and more in Italy – as in other European countries retailers are playing a key role in the licensing market. “Some time ago, licensees made decisions without reference to retail; that no longer happens,” she tells LSB. “In fact, today more and more licensors must work closely with retail to ensure shelf presence and good visibility for products. “It is essential, therefore, to create synergies and dialogue directly with retailers and keep them informed about licensing strategies for a given property, as well as about marketing investments to promote visibility.” Valentina continues: “In fact, the differences today are pretty much negligible since in Italy, as in the UK, retailers have much more of a key role in the success of a brand.”



© 2018 Gullane (Thomas) Limited.

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Š 2018 Mattel Inc. All Rights Reserved.



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Inset: Gorjuss pyjamas from Benetton. Below right: 273 miles of Gorjuss fabric have been sold to date from licensee Cranston. Below: Poppi Loves is the new brand on the block from Santoro.

Queen and country As a brand that literally started from a germ of an idea back in 1983 (and a £4,000 bank loan), Santoro this year scooped the Queen’s Enterprise Award. LSB discovers what this accolade means for the creative company and whether the ceremony went by in a whirlwind of pride.



“I spotted a range of Hollywood postcard printing samples at a printing company in Milan that my partner Lucio was working with,” begins Meera Santoro, co-founder and creative director, explaining the inception of Santoro. “Being a huge fan of such memorabilia, I had a feeling that there was a niche market for them. When orders started coming in around the £100 to £400 mark I had to issue invoices, so I headed them with ‘Santoro Graphics’, because it was the first name that popped into my head.” From this hobbyist starting point, Meera then began approaching some big film companies for the rights to use their images to develop a greeting card collection. “A deal was agreed with Fox, who then sent me a box of 500 film stills for me ‘to play with’,” she recalls.

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be found in over 1,000 Together as a team, Lucio and locations across the UK,” Meera pushed the company continues Jo. forward. From its paper“There has been a major engineered Swing Cards, to the investment and roll out of building of the iconic Bang on shop in shop corners in El the Door to the now global Corte Ingles and a separate sensation Gorjuss brand, the BTS campaign running last company’s success has summer within the apparel culminated in winning the sector where they hold a prestigious Queen’s Award DTR licence for Gorjuss.” for Enterprise. Since BLE 2017, over 40 Commenting on why she feels new licensing contracts the company was chosen, have been executed. In the Meera says: “I feel that Santoro, last 12 months, many new having been enjoying a steady Gorjuss products have been financial growth for the past developed ranging from three years, which is one of the beachwear, bottled water, criteria for this award, has now corn snacks, dolls prams, officially been recognised as a plush dolls, beach towels, company that is flying the flag Above: Meera Santoro meeting Prince Charles at the recent Awards event. EDT, footwear, cosmetics, for British export. In fact, we are Below: Gorjuss plush doll. picnic ware and cake now allowed to literally fly a flag decorations and there have been new product on the side of our Head Office building with the launches from UK partners Sequin Queen’s Award emblem.” Art, Cooneen, Bothy Threads and At the Buckingham Palace reception, Design Objectives. Meera recalls she felt “immense pride at While existing brands are reaching such an achievement”. dizzying new heights, there are also “What a privilege to have gone from those new kids on the starting blocks at humble postcards, where the closest to Santoro. Meera enthuses that the anything ‘royal’ in our lives was the Queen’s company’s latest brand, Poppi image on the stamps in the top right-hand Loves, is “showing all the signs of corners, to meeting Prince Charles himself heading down the same road of and gaining Her Majesty the Queen’s success as Gorjuss”. stamp of approval?” she muses. “We always make very considered Jo Campbell, general manager, design choices for each of our brands,” reveals that the past year has she adds. “It’s too easy to slap images on been the biggest growth year for standard products. For example, all the Poppi art a lynchpin Santoro brand, Gorjuss. is actually painted on wood. So, with each With Gorjuss now available at over 35,000 POS product and card range we develop we try to across 93 countries worldwide, the brand continues bring in that element where possible to preserve to gain a considerable international following. Jo and channel the essence of the original art.” explains: “The ability for Gorjuss to successfully Meera also reveals that the company is straddle the high-end and mass market retail developing and licensing ‘Santoro’ as a brand, channels is behind this.” without characters “due to the image, Having steadily grown for the past five years, positioning and respect that Santoro has earned Gorjuss now has a retail value of USD172million and in the industry”. a strong retail presence in premium stores such as “I believe this is because product quality, design, Hamley’s, Selfridges, El Corte Ingles, Harrods and and appeal has always been the key to Benetton to name a few. everything we do at Santoro and this is “The brand has experienced a major growth since universally recognised,” says Meera. 2016 both internationally and in the UK. There has BLE Stand E2 and E5 been a growth of UK distribution with products to LICENSING SOURCE BOOK EUROPE 2018


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Two other brands from our industry were also recognised with a Queen’s Award for Enterprise this year.

Sweet Success

The Monty Bojangles brand is a premium range of award winning dusted truffles sold in a range of gift boxes and sharing pack formats in all major multiple retailers in the UK, along with many speciality and fine food independent retailers, high street and specialist stores. The brand is also exported to around 20 international territories. The latest award is just one in a long line of accolades for this fastgrowing brand. “We have won multiple design and business awards across the last 5 years, as well as Great Taste Awards every year. We also ranked 17th in the Sunday Times Fast Track 100 league table,” explains md Andrew Newlands proudly. Monty Bojangles Top: Andrew Newlands, md of Monty Bojangles. was selected for the Above: Growth in international sales has given Queen’s Enterprise Monty Bojangles the sweet taste of success. International Trade Award because in the last three years the company has grown its international sales turnover from below £400k to over £1.9m. “As a percentage of our total turnover, international sales through the same period grew from below 9% to over 23%. These business results demonstrated to the judging panel that the company has succeeded in building meaningful and sustainable international enterprise across multiple years at an accelerating rate,” adds Andrew. Even the delivery for the invitation (a gold edged, thick cream card) left Andrew feeling “utterly overwhelmed”. “The entire evening was a glittering and magical experience,” he recalls. “The Palace itself is utterly breathtaking. While I have to admit to anticipating much pomp and rigidity to proceedings, the actual event inclusive of the party and the audience with Prince Charles was very relaxed and very informal.” But what has winning the award meant to the company? “This award is the pinnacle of business achievement in the UK – hence we are all utterly over the moon,” enthuses Andrew. “The Monty Bojangles brand remains a property that I am keen to situate into new categories within UK retail. Our ongoing partnership with Beams International in composite gifting is proving hugely successful; their success has really stoked my resolve towards finding new licensing partners. Furthermore, with our growing UK distribution and international business the opportunities to expand the reach of licensed products has grown significantly.”

Wild About Growth

Founded in 2005, and now employing 150 people globally, Wild & Wolf creates design-led gifts and lifestyle products across a wide portfolio of popular licensed and own IP brands, including Gentlemen’s Hardware, Ted Baker, Pretty Useful Tools, Petit Collage, Orla Kiely and Happy Jackson among others. Above: Ted “We think we were selected Baker is still a strong for a Queen’s Enterprise brand for Award due to our Wild & Wolf. recent incredible progress within international trade, most especially during the past three years,” says Joelle Engolia, senior marketing executive. “We’ve consistently been demonstrating substantial international growth in overseas earnings and commercial success within the sector. We began as a predominantly UK centric business and by the end of 2018 two thirds of our business will be outside of the UK, with the US being our single biggest market.” Commercial director James Portman and export manager John Scarman attended the event at Buckingham Palace earlier in the year and felt “incredibly proud and excited to be able to accept the award on the company’s behalf at a historic royal palace”. “They said it felt particularly surreal to receive a personalised, premium invitation monogrammed with the royal seal in the post to then present it at the front entrance of the Palace,” laughs Joelle. Commenting on what the accolade has meant for morale and business, Joelle adds: “It’s meant a great deal for us, as it’s been a reinforcement of all of our hard work over the past several years and shows us that we’re on the right path.” She adds: “We’re at a very exciting juncture at the moment. As we’ve grown our business exponentially within international markets, this has also translated to more growth closer to home: we’ve recently relocated our UK head office to a unique, tailor-made larger office space in the centre of Bath to cope with our ever-expanding team.” In terms of brands, Orla Kiely continues to be a bestselling licence for the company, while the partnership with Ted Baker is still going strong with AW18 seeing the launch of a stylish new collection of gifts. “Overall, we hope that winning this award will further drive prosperous international growth in markets such as Asia and in the EU,” Joelle concludes. Right: (l-r) James Portman, commercial director and John Scarman, export manager outside the gates of Buckingham Palace.



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Inspiring designs Art and design has always been a key sector for Brand Licensing Europe, but this year – with the show all on one level – it will be treated to even more emphasis than usual. LSB chats to some of the exhibitors and BLE brand director Anna Knight to find out what’s in store.


rand Licensing Europe has always been a show that’s not only unique in terms of its sheer global reach and the amazing business opportunities it affords both exhibitors and visitors alike – it’s also a place where the numbers stack up. Year on year it continues to break records as savvy Above: Artist and photographer brand owners, licensing Wood already has an agents and manufacturers Linda impressive list of licensing product deals in place. alike walk through the doors of London’s Olympia looking to spark the next big licensing deal. Art and design is a hugely important sector not only to the licensing industry in general but also BLE, with 20% of all visitors in 2017 indicating their interest in the Art, Design & Image zone –



Above: This year’s BLE will see the art and design area move from the gallery to the National Hall, bringing it into the heart of the show.

alongside more than 40% who expressed an interest in properties that could be licensed into gift or homewares, and shared a strong connection with the art and design field. Of three distinct ‘show zones’ at BLE, Art, Design & Image sits alongside Character & Entertainment and Brands & Lifestyle, and was moved to the National Hall ground floor in order so the trio of areas could be better integrated. “The Art, Design & Image zone is very important to BLE as a show,” says brand director, Anna Knight. “It’s a growing sector with sales increasing year on year and now accounts for one per cent of the licensing market. Retail sales of art licensing have rocketed by 40 per cent and is now worth $2.5 billion globally and £201 million in the UK. “In addition to having the Art, Design & Image and Brands & Lifestyle zones on the ground floor, we’ve opened the Product Showcase to art, design and image exhibitors and created a unique category for them in the License This competition. “We also have an art and design session in our conference this year and big plans for the zone when we move to ExCeL in 2019.” Last year BLE welcomed 24 exhibitors in total in the Art, Design & Image zone, including 11 new

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Right: Lucy Pittaway's ones. Exhibitors in the zone this year bright and happy include MGL Licensing, Vicki Thomas designs have a really broad appeal in Associates, Howard Robinson & licensing terms. Associates, Linda Wood Licensing, This is Iris, Old School Art Studio, Lemon Ribbon, Claire Louise, Ahh Inspiring Art and Animaru among others. The reconfiguration of the floorplan means that everyone is on the same level, increasing footfall across the Below: Steve Maddren, Lucy board and also making it easier for Pittaway's director, is visitors to discover licences they might looking to connect with a range of otherwise not have seen. product Stuart Cox from I Like Birds can manufacturers at BLE. vouch for how important BLE is for art and design companies. The publisher took home the License opportunities.” This runner up position in 2016 and Colin Livingstone went on to sign with global licensing from Old School Art agency JELC. Studio has worked as “We didn’t win License This but it a scenic artist and set was still a game changer for us,” builder in the Stuart says. “It’s a life changing television field as well opportunity. License This offers the as a commercial chance for brands to get up and talk cartoonist, character about what they’ve done, what they and concept designer do, what they’d like to do and what and an illustrator. makes them different – and all to a “Gaining exposure captive audience of people who can to a wider market is make things happen. an obvious factor in “We’ve got some really exciting us attending BLE for the first time,” he says. “As a projects in the pipeline and are also rural studio we have to create a presence through just starting on what we’re calling ‘phase two’ of selected trade shows and have to be visible in the our licensing adventure and we’ve had some right place at the right time. For me it’s crucial for amazing feedback on our samples from key business to meet people face to face. retailers.” “I’ve had previous successes in a number of retail Successful artist and photographer Linda Wood, genres, from technical products to food, and have of Linda Wood Licensing, is extremely excited designed everything from dancing telephones to about attending BLE 2018. flying pigs. Now I’d really like to put my character “Now that the art and design section has moved design skills on the market map as cartoons can from the Gallery area to downstairs in the National sell anything. Hall I think it will prove to be a very positive move “BLE is a show geared to a far wider and diverse for the design studios,” she tells LSB. “I’m hoping market place and by attending you may attract to gain a higher profile within manufacturing customers who weren’t in your former orbit – or industries – both here in the UK and worldwide. business sectors you never anticipated. In recent “I publish my own greeting cards and stationery years my customers have been media companies and having these products has enabled me to or publishers but this show is a real opportunity to obtain licensing deals for a multitude of end showcase skills to other industries or products – from art prints, textiles and mugs to agencies. Throughout my career I’ve learned from diaries, photo albums and kitchen textiles. the falls as much as the highs and it’s made me “I think BLE is an important show for a businessdetermined to carve out my own niche.” minded artist because it’s extremely interesting to Independent artist and illustrator Monika Susa meet up with fellow designers and see what is will be attending BLE for the second time with her happening within the wider industry. My main design brand Oaxaca Desert. objective though is to hopefully bring in licensing



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Right: Independent artist and illustrator Monika Suska is attending BLE for the second time. Far right : Colin Livingstone says networking is one of his top reasons for attending BLE.

“BLE is pretty amazing for independent artists like me mostly because I have a chance to show my work right next to huge established brands,” Monika explains. “This is not only exciting but also shows that I'm serious about what I'm doing – which as a bonus has helped a lot with my freelance illustration business. “I’ve got pre-arranged appointments set up and BLE is definitely the place to be for networking. As for signing deals, for me personally there’s so much going on at the show that I prefer not to sign anything on the spot but it’s a wonderful opportunity to talk about possibilities. “Art, design and illustration has always been a competitive market, now so more than ever, so it’s important to find a way to stand out and also to build something for yourself rather than waiting to be discovered. Building art brands through licensing means there are many undiscovered possibilities out there for commercially minded artists.” Steve Maddren is director of first time exhibitor

Lucy Pittaway, a family business run by artist Lucy and her husband Neil and coowners Steve (Lucy’s brother) and his wife Felicity. “Lucy’s art appeals to a broad audience with it being bright, happy and fun, and we have seen great success with our initial foray into merchandise production,” Steve says. “We already have some beautiful ceramics, stationery and greetings cards but we want to diversify the product range further and grow into new sectors. “We hope that by attending BLE we will be able to speak with a wide range of product manufacturers from around the world who are interested in discussing licensing partnership opportunities. “The show delivers a great chance to meet and speak to potential partners, learn from fellow artists and businesses and seek out ways to grow the business moving forward. It’s important to gain a better understanding of how to maximise licensing opportunities and there’s going to be some fabulous brands in attendance.”

Rachel Hale turns up the cute factor

The Rachael Hale brand – represented in the UK by Start Licensing – will return to BLE having recently been acquired by its long-time US agent, Jewel Branding & Licensing. The brand is well represented across Europe – as well as Start Licensing, its agents include VIP Entertainment & Merchandising AG throughout Germany, Switzerland, Denmark, Austria, Sweden and Benelux, as well as Maurizio Distefano Licensing for Italy and Eastern Europe. Coinciding with BLE, Rachael Hale is introducing a new release of cute animal photography which will be available for current and potential licensees. “We are excited about what’s in store for the Rachael Hale brand and licensing programme,” said Julie Newman, ceo and founder of Jewel Branding & Licensing. “The brand is so well established around the globe and in partnership with our European licensing agents, we are poised for tremendous growth throughout Europe.” Right: The Rachael Hale brand is introducing a new release of cute animal photography in time for BLE.



82 Whyteleafe Road, Caterham. CR3 5EF Tel : +44 (0)1883 349576 Website : Expose Travel is pleased to offer some very special rates to if you are looking to attend any of the following Exhibitions:

CONSUMER ELECTRONICS SHOW (CES) – Las Vegas – 8th to 11 January 2019 We hold our own flight allocations for CES 2019 on Virgin, direct from Gatwick to Las Vegas, in economy, premium economy and upper class as follows: Gatwick/Las Vegas Las Vegas/Gatwick

07 Jan 11 Jan

VS 43 VS 44

1030/1315 1520/0910 (12 Jan).

We have very few seats remaining in each class, and the fares are £760.50 in economy, £1534.50 in premium economy and £5178.50 in upper class. All these fares offer you a substantial saving over the cheapest scheduled fares for the same flights/dates We also have access to many hotels during CES and would be pleased to let you have the availability and costs for your preferred hotel.

LICENSING EXPO – Las Vegas – 4TH to 6TH June 2019 We have been taking clients to this Show for the last 12 years and have some excellent flight and hotel offers. If you are able to make your plans and book your flights and hotel now, the savings are fantastic. Virgin Atlantic fly direct out of Heathrow and Manchester to Las Vegas during the Licensing Expo, and we have some great fares in all three classes. For travel, for example, from 2nd to 6th June 2019, our economy fare from London starts at £1168.81 including taxes (over £500 less than the cheapest regular fare, without having to stay over a Saturday night). In premium economy the fare starts at £1497.81 including taxes (saving over £2300.). In upper class the fare starts at £5127.81 including taxes (saving over £1200). There are excellent savings out of Manchester too. We also have some great rates available right now at hotels next to the exhibition centre. Mandalay Bay prices start at only £226.00 per night including tax. The Delano is available at £260.00 per night including taxes. The Luxor is available from only £42.00 per night including tax. The flight and hotel prices are bound to go up as it gets nearer to the Show dates. Save by making your reservations now.

BLE 2019 – London ExCel – 1ST to 3RD October 2019 You will have heard by now that BLE will be held at ExCel London from 2019. Expose Travel has already taken allocations at 3 of the closest hotels to the Exhibition venue; IBIS at ExCel 29th September - £105.00

30th September - 4th October – £190.00 per night Prices include VAT and breakfast - Standard rooms single occupancy

CROWNE PLAZA at ExCel 29th September - £159.00 - standard room 29th September - £219.00 - superior room 30th September - 4th October – £229.00 - standard room 30th September to 4th October – £289.00 - superior room Prices include VAT and breakfast NOVOTEL at ExCel 29th September and 3rd October - £170.00 - standard room 30th September to 3rd October – £295.00 - standard room

29th September and 3rd October - £198.00 - superior room 30th September to 3rd October – £325.00 – superior room

Prices include VAT and breakfast - Standard or Superior rooms single occupancy Minimum 3 night stay required at this hotel over the main Show nights. Even though it is over a year away, we have already reserved rooms for multiple companies. Book yours now and avoid any issues with lack of availability and/or high prices. For all the above, and any others that you may wish to visit, contact us now on: +44 (0)1883 349576, or by email to or Visit our website at

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Welcome To With food and drink being a key theme of this year’s Brand Licensing Europe, it’s small wonder that tummies are rumbling and mouths watering with the latest brand news. According to LIMA’s 2017 Global Licensing Report the food and beverage market was worth 6% of global retail sales of licensed merchandise in 2016. That’s a big chunk of the pie and can be put down to the innovation that never stops coming through and the sheer diversity of the market. 2019 looks to be another bumper year for this category, with some tasty treats coming our way. We love the idea of GUINNESS inspired jewellery, featuring some of the more ‘attractive’ elements of its brewing process such as the hop flowers, to appeal to a female following, and with those New Year’s resolutions lurking just around the corner a new range of cookware from Joe Wicks The Body Coach is just what is needed (see pages 185-191). Joe’s not the only celebrity face to make it into interior design for the new season either, with some interesting collaborations in homeware also to come from the likes of Fearne Cotton, while the timeless and iconic designs of Orla Kiely promise to make household chores like ironing almost a pleasure. The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Fiona Pavely, Keith Pashley, Samantha Loveday and Michelle Board - Wordsmiths Extraordinaire Rob Willis - Publishing Director Mark Grayson - Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: Web: Copyright 2018. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

Keeping with the food and beverage theme, Imperial War Museums will showcase its own bestselling kitchenware ranges. Travel and transport is another key trend being seen in the brand licensing arena, with exciting plans afoot for lifestyle products from Pininfarina, designer of many of the world’s most iconic cars and The National Gallery Company using the Shanghai Metro Station as its launchpad for a five-year plan to build licensing revenue in China (see pages 166-173). As the weather gets colder and somewhat greyer, the brands arena promises to keep things in full bloom, with exciting news from Terrace & Garden at Kew, and a lovely collaboration from British homewares and lifestyle brand Sophie Allport with the National Trust on a new collection that we think is really striking. Meanwhile, the impact of last year’s BLE focus on sports brands continues to have a positive impact on the category. We love the thought of the return of Roy of the Rovers (page 200-201) and the feelgood World Cup vibes from the summer being built on by Football’s Coming Home (page 202). From familiar names to new kids on the block, the Brand & Lifestyle Zone at this year’s BLE will once again be awash with new ideas and clever thinking, making 2019 an exciting prospect for all involved in licensing. Fiona Pavely and Keith Pashley Editors of the Brands and Sports Licensing sections respectively PUBLISHERS OF

@licensingsource ISSN 1234 567. LICENSING SOURCE BOOK EUROPE 2018


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Brand new Inset: IWM will be showcasing its popular kitchenware ranges at BLE.

Time For Tea?

From heritage brands appealing to our inherent nostalgia to design and food and beverage brands, the activity in the brands sector continues apace.

Bluff And Nonsense

Haynes, famous for its technical and practical lifestyle guides, is re-launching its Bluffer’s Guides a bestselling publishing phenomenon for over four decades – accompanied by a wide-ranging licensing and promotional campaign. The Bluffer’s Guides gained fame – and massive sales – as witty, pocket-sized manuals that aim to bring a novice up to scratch on a number of topics from wine and etiquette to fishing and management. Haynes has now relaunched and redesigned the guides, updating the topics covered and introducing new ones. It’s a longterm commitment, which will see 12-15 new titles added to the existing 16 every year, each written by an expert in his or her field. The first new title, the Bluffer’s Guide to Brexit, has been specially produced for the relaunch and is available now. Haynes is already making available licensing rights, initially aimed at the gifting market. Left: Bluffer’s Guide to Brexit is just one of the new titles in the new series.



In line with this year’s BLE Food & Beverage theme, Imperial War Museums (IWM) will showcase its own bestselling kitchenware ranges: Victory is in the Kitchen and While there is Tea there is Hope. Drawing upon IWM’s First World War collections, the ranges highlight the potential for unique products with powerful and sometimes unexpected stories. For example, did you know that during the First World War, tea was a staple part of a British soldier's rations? Tea was a familiar home comfort that helped keep morale up in the trenches whilst also concealing the taste of water, which was often transported to the front line in petrol tins. This year, IWM will also be unveiling new partnerships with The Gifted Stationery Company and Kent & Stowe. The new partners join IWM’s already prolific and diverse portfolio of licensees that currently include The Royal Mail, The Royal Mint, Airfix and Smart Fox. A dedicated brand licensing team based in the UK is also now supported by US licensing agent, Spotlight Licensing.

National Hall L42

Carry on Camping

Caroline Mickler has announced another addition to the growing list of major Yellow Submarine licensees. British camping and outdoor lifestyle brand FieldCandy has produced a range of tents and camping accessories inspired by Yellow Submarine (finalists in the Licensing Awards). The range was launched to coincide with the recent rerelease of the Yellow Submarine movie and as part of the film’s 50th anniversary celebrations. The centrepiece of the range is a tent lavishly illustrated with images inspired by the animated classic, including the four cartoon Beatles, the logo and the submarine itself.

Grand Hall G60 Left: Carry on camping with the Yellow Submarine.

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60 Sweet Years

This year at BLE Chupa Chups has good reason to celebrate as the brand has been going for 60 years and licensing for 20. We’re promised that this year’s BLE stand will be a party to celebrate and true to its playful spirit, Chupa Chups will ‘transport visitors again to a fun world in its booth with lots of surprises and where everybody will be invited to its happy hour the first day of the show’. On the second day of the show Perfetti turns to the Brands & Lifestyle theatre where Christine Cool will participate in a panel led by Beanstalk on what makes a successful food licensing programme. Later that day in a dedicated session on the company the licensing team will spill the sweet beans on the secrets behind 20 years of innovating with F&B brands in licensing.

National Hall L70

Left: Chupa Chups celebrate its 60th anniversary at BLE.

The Open Road

Bulldog Licensing has added to its portfolio lifestyle brand ROUTE 66 - the legendary highway that once linked Chicago to the American West. The property is relatively new to the UK market and is backed by a host of resources, including 125 high-res photos and 367 original artworks. In licensing terms, the brand has massive potential and in Germany, where a programme is already up and running, ROUTE 66 is already a €30m retail property. It also has a huge following in fashion circles in Italy. “We are really excited to be working on this Authentic American Lifestyle brand,” said Bulldog’s retail licensing manager, Lindsey Chester. “ROUTE 66 is instantly recognisable, so there’s ready-made brand awareness, and the brand has timeless appeal. We’ll be looking to extend this versatile property over a wide range of categories and the potential is vast.”

Grand Hall C2

Left: Bulldog Licensing adds ROUTE 66 to its slate.

Designs on Licensing With IMG

The prestigious Italian design house Pininfarina has appointed IMG as its global licensing representative in a multi-year agreement. Turin-based Pininfarina was founded by Battista ‘Pinin’ Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias and Cadillacs. With signature designs that marry elegance with innovation, Pininfarina in more recent years has evolved into a universal design house, able to redesign superior customer and product experiences in different sectors, from lifestyle

products, furniture and consumer electronics, to buildings, household interiors, yachts and aircrafts. Paolo Pininfarina commented: “The IMG partnership will signal a new phase in Pininfarina’s brand development, bringing the legacy of our founder and our current capabilities and vocation to new commercial areas and geographies. IMG’s network and proven ability to license premium brands with relevance and respect will help us along this path and accelerate its progress.” IMG will work with Pininfarina on branded and co-branded collaborations to enlarge the Pininfarina lifestyle world across a number of targeted areas, including technical sportswear, electronics, car accessories, home furnishings, travel goods and real estate projects. Nation Hall H60

Potted History for Kew

Terrace & Garden has launched a new addition to its established and very popular collection of Kew pots and planters endorsed by the Royal Botanic Gardens at Kew. The new Kew terracotta collection is made up of antique finish terracotta frost-proof planters – the first-ever frost-proof Terrace & Garden planters. The established Kew range is made up of nearly 40 items including jugs, jars, vases, cachepots and, of course, pots and planters, in a variety of elegant colours. Each item is handmade and unique and carries the logo of the Royal Botanic Gardens at Kew. Right: Terrace & Garden launch new Kew terracotta pots.















Stand: M62

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Scientific Evidence

It has been an exciting year for the Science Museum Group, with the company reporting record growth and a group-wide rebrand due to be fully implemented by Christmas 2018. “The rebrand has given us the perfect opportunity to update our highly successful range of toys, gadgets and science kits, with the initial reception to our new lines being very positive,” said Jack Stokes, senior account manager, brand licensing. “We believe our products truly reflect our brand Above: Science values and aims of inspiring Museum launches futures and increasing science Esdevium’s capital by encouraging interest in Timeline game. STEM (science, technology, engineering and mathematics).” The company’s partnership with History Heroes continues to grow, with two new games joining the existing titles, Scientists and Inventors. It is also preparing for the launch of Esdevium’s Timeline, a game that puts players head-to-head to discover more about the objects in our collection. Further opportunities for board games, preschool toys and stationery are currently in discussion. The National Railway Museum’s programme has also had an impressive year with several new signings and a comprehensive calendar range now available from Carousel Calendars. Meanwhile, The Flying Scotsman’s licensing programme continues to grow with product announcements planned for late 2018 and 2019. These developments have been further supported by the renewal of the Scotsman’s national touring contract, which the National Railway Museum has extended to 2024.

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Art Goes Underground The Shanghai Metro Station was the launchpad for The National Gallery Company’s five-year strategic plan to build licensing revenue in China. Back in June, the company had a 30-metre long advertising panel named ‘Cultural and art corridor’ which populated the walkway in Shanghai Metro Station, highlighting some of the greatest paintings in the world. With an estimated daily traffic of 200,000 people, around six million commuters were exposed to the National Gallery during the 30-day campaign. Merchandise was also available to buy through the QR codes featured in the display and to coincide with the metro campaign, a series of limited edition National Gallery Metro cards were also produced. Licensed National Gallery merchandise is being developed and will be sold through online stores, concessions, pop-up shops and immersive shopping



Handbags For Karen Millen

Karen Millen has appointed Global Brands Group Holding as its international bags and small accessories licence partner. The global deal, brokered by IMG, will take Karen Millen’s bags and small accessories ranges beyond its standalone stores and online channel into multi-brand environments and global department stores. The first accessories and bags collection is set to launch internationally, instore and online, for the AW19 season.

Out of the Woods

British homewares and lifestyle brand Sophie Allport has collaborated with the National Trust on a new collection. The Woodland collection celebrates woodland creatures and the mighty oak tree with acorn branches dotted between the red squirrels, deer, pheasants, hedgehogs and the occasional owl. The new range has 26 products including fine bone china mugs, jug and a tea bag tidy. There’s also a range of Sophie’s popular kitchen textiles including tea towel, apron, oven gloves and roller hand towel. Other products include a quirky Owl doorstop, ironing board cover and knitted statement cushion.

Inset: A new Sophie Allport Woodland Trust ironing board.

experiences across China. As part of its licensing programme in China, the National Gallery Company aims to generate no less than 100 million brand impressions during the first year and 200-300 million during the fiveAbove: A 30m long advertising year term. ‘corridor’ in Shanghai Metro Station “This is one of the kicked off a plan for The National Gallery Company in China. most exciting projects I have worked on in my career and I am so excited about the opportunity to diversify the global reach and awareness of the National Gallery. I am looking forward to exploring the potential this campaign has in other cities across China,” said Judith Mather, buying and brand licensing director.

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Right: A St Pancras pop up shop will be open throughout 2018.

Cosmo Gets Cosy With Wayfair

Wayfair, one of the world’s largest online destinations for the home, has announced a new line of furniture and décor in partnership with Cosmopolitan. The collection - CosmoLiving by Cosmopolitan - was designed with small-space living and affordable price points in mind and is described as ideal for young adults settling into their first apartments or homes who want a chic living space that is an extension of their personalities. The line features feminine statement pieces like the emerald green velvet Liberty sleeper sectional and the three-piece Westwood dining set. Above: Cosmopolitan teams up with Wayfair for new homewares range.

Say It With Flowers

The V&A continues to build on its licensing programme, diversifying across categories. One licensee who has gained recent press attention is Philippa Craddock, whose fresh floral designs have most recently been seen at the wedding of the Duke and Duchess of Sussex. The florist has now launched a range of faux flowers utilising the V&A’s comprehensive collection of botanical illustrations. Another first is a into food and beverage gifting, launching with a selection of luxury confectionery, biscuits, speciality teas, ground coffee and Italian hot chocolate, packaged in Arts and Crafts patterns. The line has been created by Fells exclusively for John Lewis. The museum also continues its relationship with People Tree into a third season. Inspired by the 1930s, the exclusive collection recalls the elegant silhouettes of the period, illustrated with conversational prints inspired by nature. The home interiors arena remains a core focus. In addition to launches of hand crafted rugs and digitally printed furnishing fabrics, the V&A continues to build on its long-standing collaboration with British Ceramic Tile, with a new collection of unique white, textured matt tiles inspired by its extensive archive of wallpaper designs.

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Right: New V&A faux flowers from Philippa Craddock.

Seeing Things in Full Colour

Licensing Link Europe will bring a number of brands to BLE this October. Amsterdam’s Van Gogh Museum has announced collaborations with Vans, a leader in branded lifestyle apparel, footwear and accessories, and Samsonite. Further licensing announcements – in fashion, gifting and publishing – are expected soon. Visitors to the stand will also hear about Pantone, the world’s most powerful and influential brand in colour and Build a Bear, a global Above: Licensing Link creates brand based on new partnership with Van Gogh customisable furry friends. They’ll also get the latest news on Chic & Love, the new fashion and accessories brand that combines street style with an avant-garde look. Grand Hall A20

Above: Smiley targets Gen-Z.

Smile, You’re on Camera

Smiley has launched an integrated TV and YouTube brand awareness campaign highlighting its collection of trendy kids fashion lines, targeted at Gen Zs and parents. The ad features a network of young leading influencers from across Europe, along with the launch of the new SMILEY-O-METER app. The app provides a fun new digital experience designed to intuitively read the emotions of the viewer, helping consumers discover what really makes them Get Smiley. The ad aired on TV in France in September with it rolling out in the Germany, Benelux, Italy, Spain and UK markets in the coming year. Grand Hall C25 LICENSING SOURCE BOOK EUROPE 2018


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STATE OF THE NATION: BRANDS Below: New Help For Heroes product.

Going Global

Global Merchandising Services will be bringing some new entertainment clients including Lenny Kravitz and Ozzy Osbourne to BLE this year. In addition, building on the successful launch of the Joe Wicks’ Cookware range in retailers such as John Lewis, Debenhams, Dunelm and Shop Direct, Global will be exploring additional, new licensing opportunities for this brand in food/FMCG, home textiles, athletic wear and fitness equipment. In addition, Global will be announcing plans to celebrate the anniversary of Motorhead’s Ace of Spades, which will be 40 years old in 2020. Future plans for the brand include a touring exhibition, to celebrate the band’s history and pay homage to the famous frontman’s legacy, Lemmy Kilmister. Along with fashion collaborations, the expansion of this brand continues with Lemmy’s Lounge, which is currently part of the world-famous Rainbow Bar and Grill, in Los Angeles. Grand Hall G25

Mapping Things Out

Brandgenuity has had an exciting year, marked by new brands and new partnerships, including legendary explorer Ed Stafford. Ed put himself on the map by walking the length of the Amazon River and has since become a Discovery Channel star, an author, and a master of self-filmed content. The Ed Stafford licensing programme will help aspiring explorers get outside and ‘reset their souls’ through simple, well-crafted outdoor gear and experiences.

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Gallery of Art

JELC is presenting a strong and varied portfolio covering themes ranging from amazing art to beautiful birds and from sleep to security at BLE. It includes The National Gallery, I Like Birds, Crimestoppers, Silentnight, Help for Heroes and House of Turnowsky. The National Gallery is the third most visited museum in the world, with its collection of paintings in the Western European tradition from the 13th to the 19th century inspiring a successful global licensing programme. Recent additions to a growing number of partners include Blackstone Designs, with a new range of t-shirts coming to Top Shop this autumn, and Roy Lowe & Sons with a range of National Gallery socks for children and adults due in spring 2019. Meanwhile, the food gifting range Delicious Art from Scoop Designs is expanding its exclusive Boots offering for Christmas 2018. National Hall L65

Taking a Gander

The brands under Golden Goose’s custodianship are going from strength to strength with a slew of new deals recently announced. British Ceramic Tiles is to launch a range of floor and wall tiles using images and patterns inspired by St. Pancras Station. In addition, the Men’s Health range is being extended in Argos to include a range of cardio equipment. Meanwhile, the Mother & Baby licensing programme is off to a flying start with two new licensees in key categories. Mattresses and textiles are being developed by Manchester-based CuddleCo with multiple retail listings scheduled for early next 2019, while Vital Innovations are planning the launch of a range of feeding, grooming and temperature measurement products. Finally, Oasis Fabric Conditioner has been developed for Sainsbury’s, in partnership with McBride, Europe’s leading private label manufacturer (see page 14 for more info).

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Right: Men’s Health range expands in Argos with cardio equipment.



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A fail safe idea Learning the lessons of failure

As a longish-in-the-tooth licensing agent who has been present at the conception, birth and death of more new products than he’d like to remember, Golden Goose’s Adam Bass recommends that every NPD team should have one member tasked with the following…

Typically it is an organisation’s sales team who play a key role in developing and floating new concepts with their retail buyers. Retail buyers are desperate for consumer-dazzling in-store innovation: their shelfspace and overstock risk on a new product is tiny compared to a manufacturer so, provided the product idea is credible and the manufacturer is prepared Here are some to fund promotions and intechniques your store marketing, the average Head of Failure retail buyer is minded to say might like to yes more often than you might expect. Despite this, implement: once the buyer has indicated • Hold a pre-mortem interest, organisations tend In his book Thinking, Fast to rush forward to hit ranging and Slow, Daniel deadlines, blindly bringing a Kahneman suggests that, new product blinking into the world Above: Market research before every project or new initiative is backed, into consumer behaviour that consumers don’t necessarily want meant P&G had to add a team meeting is held called a ‘pre-mortem’. or need. It doesn’t have to be this way… fragrance to their odour The aim of this exercise is to fast-forward a neutralizing Febreze. dystopian year into the future, strip away the Promote the Voice of Dissent intoxication of anticipated success and explain why the project failed – and then do everything possible How many of your business development and to avoid these explanations. innovations team are pessimists? I’m guessing none. We recently held a pre-mortem four months My suggestion is that every organisation should before the launch of a range of new products promote someone – working job title ‘Head of Failure’ under the Men’s Health brand. The exercise helped - to pursue any new product idea until they have fully us to hold back a marketing campaign that would answered the question “Why will this product fail?” otherwise have been focused on one new My contention is that organisations need a Head of product that was going to launch earlier than a Failure to rebut weak arguments as per the complete range. following examples below:

Argument for NPD

Counter Argument against NPD

l The total market share is £600M so all we need is 5% market share, which will gives us £30M in sales.

l The total category Advertising and Promotion budget is £1.2Bn so to achieve 5% market share will require an investment of £60M.

l This new product hits the trend for spicy Mexican flavours.

l The new trend for spicy Mexican flavours is already yesterday’s news and was only driven by a small group of early adopting consumers.

l The product is an exciting innovation that consumers want and understand.

l Consumers do not understand or want the innovation.

l The competition is stale and the category has not seen much innovation.

l The competition will react to our innovation by copying it and spending money to force us out of the market.



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• Get consumer insight right

Inset: Nestlé understood its consumer behavior in order to market the KitKat brand.

Imagine arranging a ski-trip for ten friends. It’s virtually unimaginable that everyone will sign up. And yet we FMCG folk can easily imagine that thousands of strangers will pick up our product from the supermarket aisles, take it home, consume it and then buy it again as a newly loyal customer. P&G launched Febreze as a that the new product will definitely scientifically innovative odour need. Think of the number of ways neutraliser in the 1990’s Nestlé has advertised KitKat. It has spending significant sums on positioned it as a break, but it always marketing but, unexpectedly, shows the consumer snapping the sales were terrible. The product two bars apart. In the days when they was scientifically revolutionary were foil wrapped, that moment when but the consumers they were the foil was split was a key part of the targeting – smokers, dog consumption. So many products just owners, cat owners – were don’t launch properly because noseblind. It was market everyone is hoping the consumer will somehow just research that discovered the Above: Fabric conditioner magically ‘get it’ and don’t really study the usage of critical after-cleaning behaviour brands needed to understand that it was the the product category. A black hat thinker has to be that laid the foundations for fragrance from the newly opened washing machine employed to ask the question, ‘what if the consumer success: homeowners liked to that drove repeat sales. doesn’t get it?’ add a ‘spritz’ of smell as ‘confirmation of clean’. This insight turned around • Develop AB Testing the brand and it became a ‘fragrance-enhanced’ If you look at the Fortune 500 from 1955 and odour neutraliser. compare it to 2016, only 12% of companies are still in Market researchers will trumpet this case study business. Will today’s titans still be standing in 2068? as an advertisement for their services, Faced with these statistics, the temptation but one wonders how much market would be to avoid taking any risks Inset: Those launching new research would have anticipated FMCG products ought to adopt but, for most businesses, risk is their only a ‘black hat’ appraisal first. this problem before it happened? Below: How a consumer way to grow. Would anyone at P&G have behaves with a product Online marketeers eliminate risk by can help shape a marketing listened if their Head of Failure campaign. conducting AB testing – launching insisted that the odour multiple versions of the same website neutralising product needed to test consumer reaction and then fully to have odour added to it? launching the one that gathers the best response. This idea should be employed in FMCG marketing of • Embrace the Black Hat retail products with a Head of Philosopher Edward de Bono talks Failure tasked with evaluating about the idea of thinking hats. He which idea is the worst. suggests a Blue hat be adopted for talking about process, a Green hat Conclusion for creative focus, a Yellow hat for optimism, a Red hat for emotional It is time for business to embrace response and, critically, a Black hat the possibility – in fact the that examines the potential probability – of failure, and to look negatives and downsides. at the best way to avoid it or deal As part of their work, Heads of Failure need to go with it when it happens. We don’t hear about into the field with the product and sit and watch projects killed at birth, but we should salute the consumers use it. These significant moments should brave people who make bold decisions not to do become the centrepiece for the marketing campaign stupid things. LICENSING SOURCE BOOK EUROPE 2018


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Inset: Furthering the knowledge and understanding of our world is core to National Geographic. Bottom: Helena MansellStopher joined National Geographic in January.

A Geography lesson

Affectionately referred to in-house as the ‘oldest start up’ in licensing, National Geographic is a brand that has been igniting the explorer in us for 130 years. With licensing stalwart Helen Mansell-Stopher joining the brand in January of this year to drive the licensing business forward in the UK, it seems that even more of the four corners of the earth will soon be explored by this trusted brand.


aving spent 19 years working in the licensing industry with brands such as HIT Entertainment, Marvel and Mattel, Helena Mansell-Stopher feels that working with such a prestigious brand as National Geographic is “a real honour, and responsibility, to do the right thing for the brand”. “It’s been a whirlwind,” says Helena recalling her first few months. “Coming into the role I did not realise that we had so many vertical businesses within our consumer products and experiences division at National Geographic; magazine and book publishing, travel, live events with Nat Geo Live, to name a few.” Few of us wouldn’t recognise the yellow border that is synonymous with the National Geographic brand, offering us a portal to explore the farthest reaches of the Earth and beyond. The brand offers true 360 experiences across an unparalleled portfolio of media assets – television channels, magazines, kids, travel, books, video, events and digital and social platforms. Furthering the knowledge and understanding of our world is, and always has been, the core purpose of National Geographic. One



of our most famous explorers, Jane Goodall, once said: “Only if we understand, will we care. Only if we care, will we help. Only if we help shall all be saved.” “We put into practice those words every day and believe passionately in entertainment with purpose,” adds Helena. “We return 27% of our proceeds to the non-profit National Geographic Society to fund work in the areas of science, exploration, conservation and education. This unique partnership creates a virtuous cycle of storytelling and exploration that inspires people to act, enlightens their perspective and often provides the spark for new ideas and innovation.” In terms of licensing, until relatively recently the brand had been managing a handful of licensees directly. However, as the business has been growing, a new strategic partnership was created with IMG as the brand’s global licensing agency over two years ago. “We now have 63 global partners across hard lines, soft lines, digital and locationbased entertainment, and we then layer on local partners where relevant,” explains Helena. “We have recently just opened our first Entertainment Centre

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Inset: Exploration is one of the areas funded by the National Geographic Society. Centre: The National Geographic Science range from Bresser was nominated for Best Brand Licensed Consumer Hard Goods Products or Range at the B&LLAS 2018.

in Asia with IP2; we’ve launched ‘Symphony for the World’ coming to the UK on September 29; we’ve added a global collaboration with the North Face and Swell in line with our latest initiative ‘Planet or Plastic’ and many more fantastic partnerships which are due to launch in spring/summer 19.” Helena is responsible for the UK market activation and reveals that the team has laid some fantastic foundations for growth driving the brand through retail, working closely with existing partners such as Bandai for its ‘digging kids’ products which are selling extremely well, right through to working direct with retail for some exciting partnerships due to launch in spring next year. “The focus has been to craft a kids business plan following the fantastic results we have online and through our publishing (it’s the UK’s number one kids subscription magazine) building our creative assets to launch product for spring/summer 19,” she adds. “Secondly we had to build our adult strategy aligning to our phenomenal history, 130 years of driving exploration, conservation and innovation within the scientific community and also lead a conversation on sustainability across our product line.” Helena continues: “We have crafted a robust kids and adult strategy which launches to market in February next year across multiple partners. We are focusing on retailers that already have a


National Geographic at a glance

l National Geographic has been going for 130 years l National Geographic touches millions of consumers of every age in 172 countries every single month l It is the top 10 brand on Facebook and YouTube and the number one brand on Instagram l National Geographic is the largest TV network on Facebook and one of the 50 most followed pages l 27% of National Geographic proceeds go to the nonprofit National Geographic Society to work in the areas of science, exploration, conservation and education.

consumer base for the brand and layering on product to drive the market.” Helena admits that her first few months driving the brand have been “a steep learning curve”, but she has good reason to be passionate about it. She explains: “Being a mother of two girls, I feel extremely passionate about educating children through fun and innovative ways and doing my bit to secure the future for them. Being part of the moment here at National Geographic and learning something interesting on a daily basis is a real privilege, as over a third of proceeds made by our ‘for profit’ media assets are reinvested back into the ‘non-profit’ National Geographic Society to help fund exploration, conservation and scientific research. I really do feel what I am doing counts.”

Inset: National Geographic has been established for 130 years.



The #1 author and fitness expert, Joe Wicks has been cooking up a storm with his newly released cookware range from Meyer, now available nationwide. Global head to BLE to explore new partnership opportunities across Food & FMCG, Fitness and Kitchen Electricals.

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• No.1 best-selling author • 2nd best-selling cook book of all time • First ever author to hold #1, #2 and #3 positions in the non-fiction book charts • Social media following of over 5M fans • Sales of over 2.5M books and DVDs • UK’s No.1 tailored fat loss plan

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• 4 x Platinum status albums and over 29M records sold • Their ‘Summer Hits’ stadium tour was seen by over 300,000 fans • Their 5th album is set for release in 2018

• Over 100M albums sold worldwide • On his farewell world tour, ‘No More Tours II’ across Europe, Latin America and North America • Accolades include: a Grammy Award, a Rock and Roll Hall of Fame inductee and numerous lifetime achievement awards

• Over 90M albums sold worldwide • Over 2000 live concerts around the world • Trooper beer is available around the world and has sold over 20M pints

• 40 years delivering their quintessential brand of rock & roll swagger • One of the most iconic artists and logos in music • Over 1M bottles of ‘Road Crew’ beer sold in the UK since its first year of launch

Booth: G25

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Sustenance for life Life’s Little Certainties Anna Knight, brand director, Brand Licensing Europe “They say there are two things in life we can be certain of: death and taxes. I’m not so sure. I’d like to add a third: that for as long as human beings roam this earth we will always need to eat and drink. So, when it comes to business, what better investment to make than in something that is impossible to not be in demand. This is one of the reasons the food and beverage category is one of the most robust within licensing and one of the few categories that can rely on the stable provision of retail shelf space. It’s also one of the fastest growing categories. According to LIMA’s 2017 Global Licensing Report, it was worth 6% of global retail sales of licensed merchandise in 2016. Why’s it doing so well? Well apart from being ‘evergreen’, it’s also incredibly innovative and dynamic, reinventing itself continuously in line with new trends and lifestyle choices. Most recently the whole wellbeing and clean-eating phenomenon has had a huge impact on the category. Going back to LIMA’s report, three major trends were cited as drivers behind its growth. 1. Clean and simple: This trend is here to stay. Consumers have many options for purchasing clean, simple foods and beverages at retail and in order to be successful in today’s market, licensed products need to follow suit. 2. Healthy living: Brands associated with vegetables or that have strong organic/all-

As Brand Licensing Europe approaches its 20th anniversary, organiser UBM has announced that this year’s theme will be food and beverage. From keynotes and seminars to celebrity appearances, cook-offs, demos and on-stand sampling, this year’s show is set to create a real appetite for such products and LSB is drooling over the options.

natural equities are ripe for licensing into vegetarian/vegan foods and beverages. 3. Vegetarianism and veganism: Consumers are increasingly looking for protein options outside of meat products. There’s a white space for a strong, national brand in this category. The other interesting thing about F&B is that, when it comes to licensing, it’s inclusive: it embraces licensors and licensees and provides significant opportunities for both. For example, F&B manufacturers and brand owners can use licensing to extend from one food category to another. A good example is the ice cream and ice lolly manufacturer Brand of Brothers which works with Tango and R Whites Lemonade, or Jack Daniels barbecue sauces. This also allows the licensor to branch out into new categories. Licensing can also be used to take a non-food licence into food. Celebrity chefs are the epitome of this, from Lloyd Grossman’s cooking sauces, to Paul Hollywood’s scone mix and Men’s Health ready meals. And then there are the food brands that can use licensing to extend their range into non-food categories, such as Pringles pencil cases, Chupa Chups handbags, Coca-Cola tee shirts and Jamie’s homewares. It’s this diversity which makes F&B so exciting and the reason BLE has adopted it as this year’s theme.”

Right: Chupa Chups has partnered with several lifestyle brands. LICENSING SOURCE BOOK EUROPE 2018


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Housewares Growth

Linked closely to the growth in food and beverage brands is the upward trajectory of licensed housewares. DJ and cook book author, Fearne Cotton created a buzz when she joined Swan to launch the new Fearne by Swan Housewares, including bakeware, baking accessories, cookware and tea-ware. The world of art and design continues Right: Fearne Cotton created a buzz when she teamed up with Swan for a new housewares launch.

F&B – A Recipe For Success

Louise French, vice president, business development & marketing, Beanstalk “Take a look around any high street fashion store such as Primark or Uniqlo and chances are you’ll recognise a familiar food brand on an item of clothing. The trend for much-loved food and beverage brands extending into the lifestyle sector has never been stronger and there are a host of licensing opportunities for food and beverage brands in the apparel, beauty, home décor areas and more. There is currently significant consumer appetite for well-loved food and beverage brands to extend their heritage and intellectual property into lifestyle categories through collaborations and retail partnerships, so how does a food and drink brand successfully expand into the lifestyle sector? Diageo brand GUINNESS, one of the most iconic and recognisable beer brands in the world, has expanded into various lifestyle categories through licensing, successfully translating the legacy of its heritage and visual identity into a range of apparel, accessories and jewellery. GUINNESS’ unexpected collaboration with London-based designer brand Blood Brother effectively moved the brand further into the luxury lifestyle space, attracting millennial Inset: GUINNESS jewellery from Newbridge Silverware.

consumers and communicating the brand in a refreshing way. Equally, GUINNESS’ collaboration with leading Japanese retailer Uniqlo introduced the brand to a wider audience globally and at a more democratic price point. GUINNESS has also partnered with German clothing retailer, EMP, for an apparel collection that reflects the rich history of the brand through on-trend designs including leather jackets, sneakers, tops and jeans which support GUINNESS as a lifestyle brand. GUINNESS cleverly integrates elements of its brewing process, such as the hop flowers, in an award-winning jewellery line with Irish based company Newbridge Silverware, that builds on the brand’s appeal to female consumers. In the lifestyle space, GUINNESS’ licensing programme continues to reach new and existing consumers of all ages, while creating new opportunities to connect with the brand outside of the drinking occasion. Perfetti van Melle owned lollipop brand Chupa Chups and soft drinks brand Coca-Cola are further examples of brands which have successfully extended in the lifestyle sector, attracting new consumers to engage with them and rewarding existing consumers. In addition, extensions in non-food and drink areas open up new channels of distribution for the brands, supporting their lifestyle positioning and reminding consumers of the brand in non-traditional places. Chupa Chups has expanded its distinctive logo, designed by celebrated artist Salvador Dali, and iconic lollipop shape, by partnering with several lifestyle brands including designer Maya Hansen, FILA Asia, Zara Group and Uniqlo. Through collaborations and retail exclusives, Coca-Cola has leveraged its 130year history and iconic logo into the lifestyle space with KITH, Forever 21, Sugarbird, The Face Shop, to name just a few. Consumers have a strong emotional connection with the brands that they know and love and this often translates into demand for brand extension in new areas. Licensing allows food and drink brands to capitalise on these opportunities working with experts outside of their core capabilities to deliver new brand experiences to be enjoyed in everyday life. By creative use of IP and considered relevant partnerships, licensed food and drinks lifestyle extensions can be a key strategic part of a brand’s overall marketing mix.”



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Left: Brabantia has launched a new ironing board cover with an Orla Kiely design

PuPPiE Love

Design Plus Licensing, master licensing agent for ICEE and SLUSH PUPPiE brands, appointed Pink Key Licensing as European agent in June 2016 and their partnership has now been extended until the end of 2020. Steeped in nostalgia SLUSH PUPPiE is anything but rooted in the past. Today’s adults grew up with SLUSH PUPPiE and its beloved mascot, and the Pup is as popular with their children as it was all those years ago. “This has proven to be the basis of a slightly unexpected hit within the licensing industry,” says md Richard Pink. “To date nine licensees have been appointed covering a huge range of products.” Recent products include pencil cases and stationery from Helix; air fresheners from 151, frozen pouches from Manchester Drinks and apparel and accessories in development with Brand Design. “Without doubt though the star of the range is the domestic SLUSH PUPPiE Maker and its range of accessories from Fizz Creations,” enthuses Richard. “This award winning product has had sales since October last year that have been nothing short of startling. It was listed at major retailers such as Argos, Amazon and Menkind and the demand for the to inspire licensed housewares, product has been relentless, showing no with for example, the National signs of declining.” Gallery mugs from My Gift Trade. Meanwhile, taste and convenience Brabantia continues its combined with ‘tasty results in a few collaboration with the ‘Queen minutes’ and a famous brand for cake of Print’, Orla Kiely whose mixes have created a recipe for success distinctive style appeared on a for JWP’s Betty Crocker Microwave Retro Bin in 2015 and now on Cake Maker and Brownie Maker. new Flower Oval Stem ironing Paul Birtwistle, JWP’s marketing board and cover. manager, acknowledges: “Betty Benross Marketing launched Crocker is the number one bestselling its Black + Decker utility range brand for cake mixes in the UK and earlier this year, having secured Ireland, and to our knowledge has the brand’s licence for the UK more options/varieties than any other and Europe for laundry, manual manufacturer. It is widely available in cleaning and waste products. stores across the length and breadth Benross also has distribution of of the British Isles. Having such a wellBlack + Decker ‘powered known brand, (and one synonymous cleaning’ range which includes with baking) on our products gives them Above: The SLUSH PUPPiE Maker has been an the Power Scrubber, which, an added gravitas that can only be unprecedented success. notes Benross’ md, Amit beneficial.” Junega, is “great for greasy Paul continues: “Our Betty Crocker roast trays and dishes.” Microwave Cake Maker and Brownie Maker LICENSING SOURCE BOOK EUROPE 2018


Discover Congratulations to all finalists from the Spring & Autumn Fair team

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have been extensively tested by General Mills, the manufacturers of the Betty Crocker brand, in their own kitchens in both the UK and the USA with fantastic results.” He explains: “It only takes 3.5 minutes to make brownies in the microwave and 5.5 minutes to make a cake, which people still can’t quite believe. With virtually only a couple of minutes preparation and washing up time needed, our two products are ground breaking with regards to the speed in which perfect results can be attained time after time.”

Left: JWP’s Betty Crocker Microwave Cake Maker and Brownie Maker include ingredients trays so measuring jugs or scales are not needed.

Below: Joe Wicks with his non-stick aluminium cookware from Meyer Group.

Inset: James Martin has a long running partnership with Stellar cookware.

Celebrity Matters

When it comes to the F&B sector, there is a natural affinity with celebrity chefs and health and fitness personalities. While superstar chefs Jamie Oliver, James Martin and Raymond Blanc all celebrate long running partnerships with the likes of Tefal, Stellar and Meyer Group respectively, new celebrity collaborations reflect how those influencing how we eat are not necessarily chefs. Social media sensation, Joe Wicks has recently developed a partnership with Meyer to launch a range of cookware. Global Merchandising Services, which manages the Joe Wicks brand, has been focusing initially on food/FMCG and cookery, athletic wear and fitness equipment. Joe’s first technical apparel product is launching exclusively online at for end of 2018/19 and will consist of both men’s and women’s ranges from training tops to leggings and shorts. Further partnerships are soon to be announced with a view to product launches across food, kitchen textiles and small electricals in 2019. Horwood’s partnership with celebrity chef, James Martin now spans 20 years, and recent developments include a new cookware range and a merchandising unit that enables stockists to cross merchandise the brand. James Robinson, Horwood’s marketing manager, explains why the long running collaboration continues to be so strong: “Firstly, it is a case of understanding James’ appeal and who is the typical James Martin customer. Stellar recognised that, for the collection to be successful, it needed to be affordable for the James’ loyal middle England following.” Meanwhile, the Jamie Oliver brand is continuing to grow apace with new bakeware and storage from DKB. The new Italian range in the Merison gifting brochure also ties in neatly to Jamie’s upcoming book Jamie Cooks Italy, while a new range of Italian inspired pans have been developed with Tefal and the next phase will see a range of electricals being developed.



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Brand Licensing at the National Gallery, London Our licensing programme, featuring images of some of the best known paintings in the world, continues to grow from strength to strength. We have extended our fashion and accessories reach: • The National Gallery x White Stuff 2nd fashion and accessories range launches in November, available in White Stuff stores across the UK • A new licence signed with Roy Lowe Socks, launching in Q4 • We are also expanding our reach on the high street with a new collaboration with Blackstone Designs designing t-shirts for Topshop and Urban Outfitters We also continue to expand internationally: • Our metro station marketing campaign with Alfilo Brands ran over summer in Shanghai • Our pop-up café in South Korea launches in the autumn, inspired by the most famous paintings in the National Gallery Collection. We also launched new books with Hachette and two new designs with Classic Canes.

Join us as we continue to develop and expand into new sectors and regions, with images of some of the world’s most recognisable paintings. Images courtesy of White Stuff and Alfilo Brands


National Gallery Company Ltd London LICENSING AGENT



JELC Ltd • jane.evans64 (skype) +44 (0)1225 819030 • 193

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Below right: BLE’s Anna Knight. Inset: Exhibitors are building on a strong sporting performance last year.

Sports licensing has always been big business. LIMA’s recent global report shows that sales of sports licensed products are up 4.9% year on year, worth almost $26.5 billion globally, accounting for 10% of all licensed merchandise sales. LSB chatted with Brand Licensing Europe’s brand director Anna Knight about her plans for sport at the show and to review the exhibitor team sheet.

Good sports stage. Elisabeth will talk about how the IOC’s new “Given the rise in activity and value within the sector, licensing strategy has been developed, with the also our focus on sport at BLE last year, it’s not mission to create a tangible connection to the surprising that 2018 will be the show’s biggest year Olympic Games, through merchandising ever in relation to the sports category,” says Anna programmes that are aligned with the Olympic image Knight, brand director, Brand Licensing Europe. The and enhance brand value. BLE team sheet boasts nearly 25 sports exhibitors Historically, licensing within the Olympic movement this year, many of them brand new to the show. has been mainly managed by the organising “4Play, FC Barcelona, Roland-Garros, International committees of the Olympic Games in Basketball Federation, Sport Lisboa e Benfica, The BLE 2018 Team Sheet the host countries, only. The aim of the new strategy is to strengthen and Forever Collectibles, French 4Play – N98 promote the Olympic brand, not only Football Federation, Royal Admiral Sportswear – L56 Arsenal FC – M86 during the Olympic Games, but Dutch Football Association Benfica – N94 between Games. The session and The FA are all new to Dakar – N90 will present IOC licensing strategy and BLE for 2018 – they are Dorna Sports – L80 FC Barcelona – P82 three core licensing programmes aimed among over 50 companies FIFA – M42 at specific target groups. exhibiting at the show this Forever Collectibles – C115 In addition, the Brands & Lifestyle year,” advises Anna. French Football Federation – M96 Theatre will see representatives from Anna points out that International Basketball Federation – N85 Juventus Football Club – K90 Roland-Garros, the home to The French visitors will also be inspired Manchester City FC – M94 Open, and the NFLPA join chair and by some amazing names in NBA – N82 LIMA UK managing director, Kelvyn the conference programme, Paris Saint-Germain – N90 Real Madrid – M92 Gardner for a panel discussion including a keynote speech Roland-Garros – L52 about opportunities in sport licensing. midday on the Wednesday Royal Dutch Football Association – M96 Finally and alongside this, the National when The International Rugby World Cup – K45 Basketball Association (NBA) and the Olympic Committee’s (IOC) The Football Association - M96 The NFL Players Association – N60 International Basketball Federation will VP commercial integration Tour de France – N90 join for a session on the opportunities in Elisabeth Allaman, will take UEFA Euro 2020 – K50 basketball licensing. to The Licensing Academy LICENSING SOURCE BOOK EUROPE 2018


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Inset: Experience Silverstone.

Well, what a summer of sport that was! Football was only two games from coming home, Wales celebrated its first Le Tour victory, while the Winter Olympics and Commonwealth Games saw home nation athletes excel. It’s not too shabby off the pitch either and LSB picks up on what’s happening on the licensing field of play.

Licensing kicks off A new look for Silverstone

TSBA, the licensing agent for Silverstone Circuits, will be extending the established licensing programme and will be launching a new style guide at Brand Licensing Europe. On the track, Silverstone is continuing to develop and strengthen its engagement with both existing and new partners and licensees, investing an estimated £60m investment over the next five years to grow visitor numbers. A significant catalyst for this will be the Silverstone Experience, a dynamic, interactive and educational visitor experience expected to attract over 400,000 visitors a year. Above: Twickenham now has a new state of the art store.

IMG scores with UEFA Euro 2020

Open for business

UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA EURO 2020 and other major UEFA tournaments through 2022. The new appointment follows IMG and UEFA’s collaboration on the licensing programme for UEFA EURO 2016 and UEFA’s other national tournaments through 2014-17 period. IMG’s network of offices across Europe will develop an extensive licensing programme encompassing fan, lifestyle, fashion and leisure products covering a variety of price-points and designed to appeal to multiple consumer segments from hardcore fans to tourists and different ages from children to adults.

The Rugby Football Union (RFU) and Fanatics opened the doors to Twickenham’s new state of the art stadium store earlier in the summer as part of an eight-year project to develop the RFU’s global retail and e-commerce programme. An original ten-year partnership reflecting global e-commerce rights was extended last year until 2025 with the addition of all official retail outlets at Twickenham Stadium and non-technical product rights. The new England Rugby Store represents a major pillar in the RFU’s match day and non-match day fan programme following recent investment in the World Rugby Museum and Stadium Tour operations.

Boots goes Freestyle

Right: Exclusive to Boots.

Leading digital sports personalities, F2 Freestylers Billy Wingrove and Jeremy Lynch, represented by TSBA Group, have just announced an exclusive partnership with retailer Boots. Working with licensee SLG, a six sku range of grooming products coupled with gifting items such as beanies, bags and stationery will be rolled out nationally and online in time for the key Christmas period.



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STATE OF THE NATION: SPORTS Inset: Action Man commemoration.

Park Life

Below: A great foundation.

As part of the new licensing strategy for the Scottish FA, official licensees showcased their products at an event held at Hampden Park last month. Steven Romeo, head of retail, commented: “Since joining the Scottish FA I have worked hard to create a great foundation of licensees and licence products that will appeal to our fan base. This event showed the diversity of quality products ranging from traditional fan accessories, scarfs, flags to more bespoke products like our official Scotland National Team tartan and Harris Tweed products.”

Moore from the Hammers

To commemorate the 60th anniversary of Bobby Moore's 1958 debut in a claret and blue shirt, West Ham United is launching the Bobby Moore Action Man Collector’s edition. The Limited Edition Action Man, in his first shirt with the iconic number 6 on the back, along with the 1958 replica shirt from Score Draw are among a number of products being produced to honour his career.

Chelsea showcase Returns Grabbing licensing by the horns

Inset: Ride On.

Professional Bull Riders (PBR) continues to grow its global presence and is now competing in five countries. Out of the ring, the PBR’s licensing programme is also growing. Intex has launched a new INFLATABULL Rodeo Bull Ride on Float. Over 250,000 units were sold in its first year across 50 countries worldwide, making this the best-selling officially licensed product launch for PBR since 20 cowboys broke away from the rodeo and formed a standalone bull riding sport in 1992. Right: Updating history.

A Signature year Signature Gifts licence with the Mirror Group has prospered during the major sporting events of 2018 and is set to continue next year. Events allow Signature the opportunity to update sports books that contain newspaper coverage of all the great matches, races and victories from the sporting world. The Deluxe England Pictorial book has been updated to include England’s run to the semifinals of the 2018 FIFA World Cup. The British Cycling Heroes book now features articles on Geraint Thomas’ win at the 2018 Tour de France.

The Sports Merchandise and Licensing Show is back at Stamford Bridge on Monday November 19, for what will be the fifth edition of the popular trade show. Organised and hosted by Chelsea FC’s licensing team, SMLS showcases sport merchandise from some of Europe’s and the Premier League’s Above: Some of the top clubs will be exhibiting top clubs, helping to connect sport licensors, licensees and retailers. Also exhibiting at the free to attend event are a number of companies providing vital services to any sport retail or licensing business. Below: Juventus target the US.

Juventus renews and expands

Juventus Football Club is renewing its existing licensing partnership with IMG, and has expanded the new multi-year agreement to include the US and Canada. IMG has been Juventus’ exclusive licensing representative in Asian territories, Australia and New Zealand since 2016. During that time, the Italian club’s licensee portfolio has grown significantly to include new product categories in these markets including apparel, gadgets, car accessories and luggage. IMG will develop the Juventus brand licensing business through its network of Asian, American and Canadian offices, coordinated by its team in Milan.



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NFL AND SAINSBURY’S Inset: New Era adding to the range. Centre: A destination for NFL product.

Touch down for Tu Following the launch of its first collection last year, the Sainsbury’s Tu men’s jersey team, in partnership with Poetic Brands, has been working hard with the NFL to build on this initial success and is now bringing more product to NFL fans here in the UK. LSB chatted to Tu’s Nina Deakin to see just what’s new in-store and what fans can expect going forward.


port is an increasingly important sector for Sainsbury’s Tu clothing label and, in a growing market, the National Football League (NFL), is one of the leading brands. This is something that is highlighted with the growth in the range of NFL products that will be available this coming autumn. The ongoing agreement with the NFL gives Tu the exclusive rights to sell NFL apparel in the supermarket space here in the UK. The first collection of eight skus launched in summer 2017 focusing on generic NFL imagery – with sales now exceeding £1 million, a range that clearly chimed with the Tu customer. “NFL is still one of our biggest searches online and it is clear that there is an appetite for it from both NFL fans and our consumers,” says Nina Deakin, jersey & knitwear buyer at Tu. To meet this demand, and in time for regular London hosted NFL games in the autumn, Tu will be launching a second, much larger collection of 40 skus that focuses on the teams themselves, online in September and in-store from

October this year. 31 of the 32 teams have allowed their colours and badges to be used on product and it is this level of authenticity that Nina thinks will further strengthen the appeal: “Tu is now a destination for NFL product here in the UK and being able to offer the teams gives us a lot more flexibility on the brand.” Nina explains that consumers are now looking to Tu to help build the NFL brand across different product categories. “In addition, and for the first time, the NFL collection will include caps and accessories from New Era to merchandise on-plinth alongside the core apparel range from Poetic Brands.” Looking further ahead, and as a long-term partner of NFL, Nina sees great opportunity for Tu. “As NFL becomes more popular in the UK, Tu’s exclusivity can resonate across a much broader range of products and age ranges,” she says. Nina explains that while the initial collections focus on adults, there is also plenty of scope to develop NFL into younger ages and an opportunity in gifting outside of clothing. Left: An appetite for NFL at Tu. LICENSING SOURCE BOOK EUROPE 2018


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Since making his debut in 1954, the exploits of Roy Race and Melchester Rovers have thrilled generations of football-mad readers. With 481 goals over 522 appearances, winning 10 league titles, 10 FA cups and 4 European Cups, Roy has certainly had quite the career. Now, Roy of the Rovers is all set for a comeback and LSB spoke to Rebellion Publishing’s Rob Power to see what licensing goals the star striker is shooting for.

Rovers’ Return “We’re great believers in the power of Roy of the Rovers,” says Rob Power, brand manager at Rebellion Publishing. Rob notes that the comic inspired entire generations of fans to read, to follow careers in football and the media and to believe in football as a force for good. Roy made his debut for Melchester Rovers in the pages of the comic Tiger in 1954. His exploits quickly gained a huge following among footballmad readers, with Roy of the Rovers soon becoming the leading strip in Tiger throughout the ‘50s and ‘60s. At the height of his popularity in 1977, Roy of the Rovers was so popular that it became a comic in its own right, selling over half a million copies a week at the height of its popularity. Footballers clamoured to appear in its pages, celebrity appearances were a regular occurrence, and storylines made the news – such as when Roy was famously shot. By the ‘90s interest in boys comics waned and Roy of the Rovers closed as a title in its own right. Roy could still be found in the pages of Match of the Day



Above: Retro appeal from COPA. Above: Half a million copies per week! Centre left: Football legend Roy Race.

magazine until 2001, when the final whistle on an illustrious career was blown. Effectively, Roy of the Rovers has been defunct since. Rebellion, an independent games developer and owner of the comic 2000AD franchise with a cast of characters including Judge Dredd, gained the rights to the character in 2016, as part of its acquisition of the Fleetway and IPC Youth Group comics archive from Egmont (as well as titles including Tiger, Valiant and Whizzer and Chips). Recognising the enormous potential of bringing Roy of the Rovers back to a football-mad public, Rebellion has been working on getting Roy match fit. Rob thinks now is the perfect time to start licensing Roy: “The World Cup has reinvigorated many fans’ love for football and our licensing strategy with classic Roy of the Rovers material will tap into that energy and keep it alive.” Picking up on this point, Rebellion’s licensing strategy with Roy is two-fold: reboot the

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illustrated fiction novel by character through children’s author Tom Palmer. publishing for the Scouted is followed in November children’s market and bring by Kick-Off, a 64-page graphic classic Roy of the Rovers novel by Rob Williams (Suicide material back for fans of Squad, Action Comics). Four more the original comics. While titles, two fiction and two graphic the reboot will appeal to novels, will be published over the 8-12 year old children, the course of the 2018-19 football classic programme will be season and will be followed by a targeting adult males similar schedule for the 2019-20 aged 35 years+ with season. ranges of retro, higher end While the publishing reboot to and collectable product. children gets underway, the classic “Licensing the classic licensing programme begins in material first makes September with the launch of perfect sense, given the replica Melchester Rovers shirts, brand recognition and continuing with a Roy of the Rovers enormous amount of calendar. The first licensed affection the artwork and products to arrive will be a retro storylines generate,” says 80s shirt, produced with COPA, and Rob. Rebellion will also run a Launching in October. a brand new 2018-19 season Melchester licensing programme focused Above: Below: Classic Roy will appeal to Rovers shirt, produced in association with on the rebooted character and original fans. Hummel. Both shirts will be storyline once available by September and will established in the be available through online marketplace. retailers, as well as direct from In a competitive both manufacturers and the Roy market, Rob of the Rovers online shop. Rob firmly believes points out that 2019 is an that Roy can important year for Roy. Activity compete with around the character will build today’s superhero throughout the year to coincide and app obsessed with the 65th anniversary of the children. “The Roy of the Rovers’ debut in Tiger. reboot comes Rob points out that Rebellion is from a similar keen to build on the intrinsic appeal of Roy. “We’re place, but with a twist. Melchester Rovers are the working very hard to enmesh Roy of the Rovers in great non-partisan club, and can be everybody’s the world of real football – we’ve signed up favourite second team. We have the opportunity leading football podcast The Totally Football to explore storylines relevant to modern football Show as Melchester Rovers shirt sponsor and are and contemporary society, and perhaps most working closely with Match of the Day magazine.” importantly help football-obsessed kids discover Rebellion is also in talks with people all over the joy of reading,” he says. Rebellion has football, from organisational bodies and clubs commissioned extensive market research that has through to all sorts of media outlets. indicated that readers respond well to characters “The news that Roy of the Rovers is back has they can identify with or aspire to be like. “Our been met with enthusiasm all over and we’re new Roy Race is a bit of both, a 16 year old delighted with the reaction,” concludes Rob. footballing prodigy with a heart of gold trying to “We’re confident that a new generation will grow make it in the world of modern sports,” adds Rob. to love Racey just as much as their parents and In terms of the licensing programme itself, the grandparents did before them.” reboot kicks off in October 2018 with Scouted, an LICENSING SOURCE BOOK EUROPE 2018


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Bringing Football Home

Inset: It’s Coming Home. Bottom: Licensing Link’s Ian Wickham.

With the excitement of the summer’s World Cup still fresh in the mind and a new football season now underway, there is a sense that it will really, one day soon, ‘Be Coming Home’ Off the pitch, Licensing Link has great plans for the brand as Ian Wickham explained to LSB.


hree Lions (Football’s Coming Home) was originally commissioned by the Football Association in 1996 to mark England hosting its first football tournament in 30 years. The anthem ‘Football’s Coming Home’ is now a feature at all major football tournaments linked to the aspiration, optimism, passion and joy felt by all fans as their teams progress either on the European or the World stage. “Arguably, it has turned into THE footballing anthem,” says Ian Wickham, director at Licensing Link Europe, the agency chosen to build a licensing programme for Football’s Coming Home 1848. “Capturing that powerful and emotional essence, then linking it with the year 1848, the date when the modern (Cambridge) rules were devised and introduced, marries together a brand with the footballing heritage and credibility associated with the globally recognised rules of the game and the passion and emotion that that very game structure delivers today.” UEFA will be celebrating the 60th anniversary of the European Championships in 2020 when both semi-finals and the final of the tournament will be played at Wembley Stadium. The last time England hosted a major tournament of this scale was back in 1996 and Ian thinks it seems fitting to be kicking off a licensing programme now. “Timing doesn’t get better than that and there is room in the



market for a neutral football brand where the core mantra is already recognised globally,” he observes. For licensing, perhaps the most important aspect of Football’s Coming Home 1848 is the neutrality. “This is about the game itself and appeals to anyone who has any level of interest and who wants to engage, however loosely, with it,” Ian continues. Attendances across the top flight European leagues exceeded 100 million in the 2016-17 season which, with all lower tier, amateur and grass roots involvement, builds a picture of a significant body of people who should be considered as potential consumers. Moreover the brand is not date or time specific, nor is it tournament or team specific. Core product categories will be apparel, lifestyle, accessories and elements of gifting all year with a spike in novelty, collectables, health and beauty and additional gifting during tournament years. FMCG opportunities and peripheral categories will be available when the timing is right. Football is an essential part of many people’s lives, meaning there are additional brand fit opportunities that could be introduced once the core business has settled. “What this absolutely isn’t though, is a label slap exercise - there is much more to the overall vision and objective for the brand that will help build this into a strong contender within the total sports space,” concludes Ian.




Š 2018 Hasbro. All Rights Reserved.

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OVERVIEW Left: Hasbro is in the unique position of being a toy company and brand owner.



As a global play and entertainment company, Hasbro is in the unique position of being in total control of its IPs from concept to consumer. Hasbro’s business is powered by great storytelling that its fans want to hear – that is the Hasbro Advantage.


n 2017, for the first time in its history, Hasbro’s revenue exceeded $5 billion (USD). “We have built up a powerhouse of brands, sharing amazing stories through entertainment, play, live events and consumer products,” says James Walker, SVP Consumer Products EMEA. “Our Franchise Brands grew by 10% last year driven by great storytelling, consumer insight-driven innovations, effective marketing and 365 days-a-year consumer engagement across multiple platforms.” Multi-platform entertainment – including theatrical, television, streaming and digital - drove revenue growth in 2017 for Hasbro franchise brands; particularly TRANSFORMERS and MY LITTLE PONY. “Our modern story play model is not dependent on a record breaking box office,” says James. “Yes, the films allow us to tell new stories and introduce new characters, but it is our ‘everyday’ content that is becoming more significant as families enjoy more



204-205 TRANSFORMERS 206-207 MY LITTLE PONY 208-209 NERF











This Hasbro publication was produced by Max Publishing. Editor: Michelle Board. Editor in chief: Jakki Brown. The advertising was handled by Ian Hyder and Rob Willis. The designer was Gary Freeman. Copyright 2018: While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers can not accept legal liability for any errors, missions, nor can they accept responsibility for the standing of advertisers, nor any organisations mentioned in the text.

02-03_Contents and Overview.qxp_NEW LSB 2008 GRID 12/09/2018 17:05 Page 5

OVERVIEW content at home. Good stories that can be enjoyed anywhere build franchises and deepen consumer engagement.” Hasbro’s entertainment portfolio is distributed across all platforms, including cinema, freeto-air TV, satellite TV, Amazon, Netflix, YouTube, as well as social media and digital gaming. Fans can find what they want, when they want and in whatever format they choose. Beyond the screen, Hasbro uses its consumer insights to drive its own product development. “We are in the unique position of being able to create toys and games for our own IPs,” says James. “Our content creation drives our toys and game offering, but also vice versa, our toys can drive our content creation. It is truly an exciting position to be in.” Being brand owners of some of the most iconic IPs in the world, Hasbro works across multiple consumer product categories, collaborating with best-in-class licensees allowing consumers to Above: Live experiences create connect with the emotive connections to brands. brands at all points of engagement. “We are in all channels, from high end and department stores to e-commerce and mass-value retailers,” says James. “Our brands are built with all fans in Below: Content is available how and when fans want it (left to right): on SVOD, at the cinema and digital games.

Left: Consumer products are available in all channels from high end… grocery stores.

mind and we develop product offerings and retail strategies across channels. We build exciting collaborations with fashion insiders and designers around the world - bringing our brands to the runway. We are in specialty channels with branded retail statements, as well as in massvalue retail and grocery channels creating entry ways for consumers to find our brands.” But it doesn’t stop there. Taking its brands out to consumers through live events and marketing promotions is just another way Hasbro further engages with Left: Consumer fans at all levels. “We insights drive work with some Hasbro’s toy development. incredible partners to bring our brands to life in the real world,” says James. “Through these live experiences we create emotive connections to our brands.” It’s a very exciting time to be involved with Hasbro, with new cinematic content for TRANSFORMERS, the acquisition of POWER RANGERS and Hasbro’s expansion of brands such as HASBRO GAMING and NERF into the lifestyle arena. “Hasbro is no longer just a toy company, but we’re now a global play and entertainment leader – building our own brands into complete entertainment franchises.”


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The Buzz Is Building

2019 has been a huge year with BUMBLEBEE, starring Hailee Steinfeld and John Cena due in cinemas on 21 December from Allspark Pictures and Paramount, and TRANSFORMERS CYBERVERSE, an all-new animated series, which launched in September on Cartoon Network. Hasbro has some ambitious plans for its evergreen TRANSFORMERS franchise to strengthen its position as a consistent global leader in entertainment, consumer product and lifestyle. Left: Original Marine’s apparel collection including in-store and online retail activations.


RANSFORMERS has been a top action figure property for over a decade, with a growth in sales of toys 26% up in European markets (YTD 2018 vs 2017). Driving the sales of toys (and other consumer products) is a strong ‘always on’ content slate covering preschool right through to adults. “Our new movie, BUMBLEBEE is a departure from the past five Michael Bay directed TRANSFORMERS films,” says James Walker, SVP Consumer Products EMEA. “It’s lighter in tone and humour, appeals to the whole family with a clear story. It will delight our younger fans, but our adult fans will enjoy it too as it has plenty of nostalgic references.” Prior to the release of the BUMBLEBEE movie, a new animation – TRANSFORMERS CYBERVERSE - premiered in the UK in September on CARTOON NETWORK Targeted at the core kids segment (boys aged 5 to 8 years old), this new animation follows BUMBLEBEE as he tries to fix his damaged memory


Right: New Rubies costumes changes from vehicle to robot.

chips and remember what his mission and purpose on Earth is. “TRANSFORMERS: CYBERVERSE is an action packed comedic series that will deepen the understanding of the characters and strengthen the emotional connections viewers have with them,” says James. “A bit like the film, there’s a lot of nostalgia in the new series, with TRANSFORMERS designs reminiscent of the original toy lines.” There’s also a new series of the preschool offering, TRANSFORMERS RESCUE BOTS ACADEMY launching in January.

Wear It your way

Leading costumes licensee, Rubies Masquerade, continues to create innovative and inspiring dress up for TRANSFORMERS. “We are eagerly awaiting the highly anticipated BUMBLEBEE movie and will be launching our most unique TRANSFORMERS range yet, which will allow fans to really bring the characters to life – from vehicle to robot” says Tania Hyrcko, Licensing Manager for Rubies Masquerade.

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“It’s a very robust content slate, but one that helps fulfil our mission of recruiting new fans into the TRANSFORMERS franchise and making them fans for life, while offering current fans compelling new ways to engage with the brand,” says James. Building up to the release of the film in December, there are some exciting activations with licensees and retailers Top : TRANSFORMERS CYBERVERSE is a new animation aimed at the core kids’ already in motion. audience. Above: The new film, Licensee Dickie TRANSFORMERS BUMBLEBEE is coming to cinemas December 21. Right: Deichmann’s Spielwaren GMBH shoes will launch at the end of the year, in time for the movie release. continues to support TRANSFORMERS with BUMBLEBEE moviesupported product available across multiple retail partners including The Entertainer, Amazon, Argos and department store Debenhams, with retailers stocking the 1:24 scale RC Beetle BUMBLEBEE, inspired from the movie. An exclusive range for Asda will launch in October, with marketing starting in November, centered on the amazing Ultimate BUMBLEBEE a 1:12 scale RC Camaro that can turn into robot warrior BUMBLEBEE. The exclusive Asda campaign will be supported by YouTube unboxings and reviews from TRANSFORMERS fans. Away from the core vehicle lines, Ravensburger has launched an impressive 4-sided construction experience featuring OPTIMUS PRIME and BUMBLEBEE. The innovative 4S Vision is an ingeniously designed 3D object that reveals a Inset: Simba Dickie’s new toy line introduces new Bumblebee toys based on the film.

unique image on each of its four sides and is available at all major toy retailers in Germany. The launch was supported by social media and influencer campaigns. Ravensburger will be extended the TRANSFORMERS line by adding a 3D night light puzzle. The action figures and toy lines are a winning category for the franchise, but Hasbro has a goal to deliver 50% of retail sales outside of action figures across Europe by 2020. One category seeing strong growth is apparel and footwear, where TRANSFORMERS will have its largest range to date. A new collaboration with global fashion retailer United Colors of Benetton will a see TRANSFORMERS infants’ and kid’s collection online and in store at United Colors of Benetton’s 5,000 stores in 120 countries this autumn. “Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring TRANSFORMERS to even more fans everywhere,” says James. “Following on from our success with MY LITTLE PONY at market-leading European shoe and sportswear retail chain Deichmann, we’re extending the product range to include TRANSFORMERS shoe products which will be launched at the end of the year, just in time for the BUMBLEBEE movie,” says James. Another successful retail activation was with Italian retailer, Original Marines in spring 2018 with two collections: infant (6-18 months) and kids (2-12 years).The collections were supported by a YouTube campaign featuring a promotional story telling video, an online contest, social media posts on Facebook and Instagram, instore catalogues and over 600 dedicated shop windows. The continuous growth of the TRANSFORMERS franchise year over year is leading the brand to new heights this year and beyond. Hasbro’s commitment and investment in storytelling through multiple platforms ensures that consumers really grow with the brand, so come on and #jointhebuzz!


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JOIN THE SQUAD Inset: Adult clothing for Tezenis inspired by the retro PONY look.


ith a presence in more than 193 markets, MY LITTLE PONY is a global phenomenon. The franchise has generated approximately $1.4 billion in retail sales across more than 500 licensees spanning over 17 categories including toy, health and beauty, publishing, digital gaming, apparel, housewares, electronics and arts & crafts. Since 2014, the brand has consistently been in the top three for playset dolls (NPD), regardless of the market, showing it is a true evergreen property with lasting power. At the heart of the brand and driving consumer engagement is storytelling. The ‘always on’ content Right: A big push on the toy front are the Equestria Girls fashion dolls. Below right: Cutie Mark Crew collectibles.

Time For The Toys A key focus for Hasbro’s toy lines for 2019 will be expanding MY LITTLE PONY offerings with new and exciting products and collaborations. “There’s a huge opportunity in the fashion dolls space,” says James. “We have the Equestria Girls range and are looking at extending this and increasing our distribution. And with the current collectible/blind bag trend showing no signs of slowing down, MY LITTLE PONY Cutie Mark Crew will continue to be a top priority.”


The MY LITTLE PONY franchise is Hasbro’s top performing girls’ brand with 95% brand awareness in the UK. An evergreen brand, Hasbro invests heavily in omni-screen content, consumer products and social, digital and PR initiatives to ensure audiences around the world stay connected with MY LITTLE PONY and its socially relevant themes of inclusivity and friendship. strategy tells the stories on multiple platforms including cinema, TV, SVOD and YouTube. “Fans around the world love MY LITTLE PONY stories and characters and it is through our compelling storytelling that we can really build the franchise,” says James Walker, SVP Consumer Products EMEA. “The feature-length movie last year, MY LITTLE PONY: THE MOVIE, helped bolster the franchise and we’re building on that continued momentum.” A big piece of work coming out of the UK team has been Project Pink – a consumer research programme providing insights into how fans move around the MY LITTLE PONY ecosystem. “Project Pink has allowed us to really look at our fans and how we engage with them across content, media platforms and consumer products,” says James. “We’ll be focussing a lot more on age-centric planning, looking at things like toys, consumer products, how we market with retailers and using social and digital media. This is a really exciting project and a new way of looking at MY LITTLE PONY.” Part of the reason MY LITTLE PONY is such a success is the wide demographic, ranging from pre-schoolers to teens and adults. While the toy lines continue to be the main revenue driver for the franchise, it is some of the trendbased fashion collaborations that have reignited a fan

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The Social Side

■ 1.95 billion lifetime views of MY LITTLE PONY content on YouTube (as of Q2 ’18) ■ 41 billion lifetime views of user-generated content on YouTube (as of Q2 ’18) ■ Reached over 49 million fans on Facebook and 12 million fans on Instagram (lifetime)

Above: YouTuber, Angelic has recorded some bespoke music videos for MY LITTLE PONY. Right: Sambro’s arts and crafts range includes a travel activity case and cakepop maker.

base with the original MY LITTLE PONY style. One such collaboration was with Moschino, launched at the end of 2017, and included tee shirts, tops, dresses and bags. The range has been a hit with celebrities including Gwen Stefani, Nicky Minaj and Alessandra Ambrosio. Coming this autumn is a collection with French designer Olympia Le-Tan following on from Hasbro’s successful MONOPOLY collaboration. In addition to high-end fashion, Above: MY LITTLE PONY bag from Hasbro has broadened its DTR Olympia Le-Tan. relationships with a number of high street retailers, including European footwear retail chain Deichmann, European fashion chain C&A and Spanish retailer Lefties, as well growing its long standing H&M collaboration. Another big European retailer making waves with MY LITTLE PONY is Italian retailer, Tezenis. Launched in March 2018, there were two collections: adults and kids with 20 SKUs. More than 500 Tezenis stores across Europe had window displays and gave away 300,000 personalised shopping bags at launch events across their main flagship stores. Another exciting Right: In-store display at Tezenis. Far right: MY LITTLE PONY collection in store at Deichmann.

collaboration is one with Turkish football club, Fenerbahce. “This is potentially a huge one for the brand, as it is the first deal with a sports club and also incorporates co-branding, with apparel and back-to-school bags launching in September,” says James. “Fenerbahce has more than 20 million fans and among the top three sports clubs in Turkey.” Away from apparel, publishing is a growing category for the franchise, with a new deal with Egmont International Holding just signed over summer. Hasbro and Egmont Publishing are delighted to be strengthening their global MY LITTLE PONY collaboration by adding UK book rights to Egmont’s current territorial rights. Egmont Publishing will launch in July 19 with a variety of exciting formats including fiction, annuals, colouring and activity and gift. The MY LITTLE PONY franchise is also continuing to expand the arts and crafts category. “With over 100 products across Europe, Sambro International Ltd is continually refreshing its range,” says James. “We also work with leading UK licensees John Adams Leisure Ltd and have recently teamed up with Tomy UK Co Ltd with their AquaDoodle range and Flair with Shakermaker.” MY LITTLE PONY franchise growth is supported by the nurturing of existing relationships, the introduction of new collaborations and expanding and opening new categories. “There’s no doubt that the market is more crowded than ever before, but we know we have something very special with MY LITTLE PONY,” says James. “We’re continually refreshing our entertainment content, which drives all other aspects of the franchise. We’re working with new partners and exploring opportunities of driving brand engagement with new audiences. But at the same time, we’ve got something compelling for our core audience - be that content, experiential or consumer products.”

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It ’s N ER F o r Nothin!


eing the world’s largest blaster brand, NERF has consistently stayed at the forefront of toy and play technologies by re-imagining, re-inventing and re-igniting the way consumers play. The ‘It’s NERF or Nothin!’ slogan has resonated well across all NERF segments ensuring e high performance, power and quality for consumers and fans. Hasbro is understandably proud of the brand’s penetration globally – according to NPD, Nerf was the number one toy brand in the US in 2017 and the number two toy brand in the G10 markets (source: The NPD Group/Retail Tracking). This year has been a key one for the NERF brand in the UK, particularly heading into autumn and winter. The latest licensee signings tap into the NERF brand’s vision to empower kids and fans of all ages to engage in active, social and exhilarating play.

Hasbro has big plans for the NERF franchise – which turns 50 in 2019 – bringing on board a multitude of new partners to extend NERF outside the toy aisle and turn it into a top lifestyle brand for kids and fans. First up is NERF licensed gear with branded apparel, through a partnership with Smith & Brooks. The first phase launched at the beginning of September with a full digital marketing campaign. Looking ahead to 2019, Smith & Brooks will expand their NERF branded offerings to include footwear, accessories and sporting toys. The NERF brand will also build on its preexisting relationship with Jazwares with highquality, branded accessories and wearables to amplify the NERF play experience. Thanks to a partnership with Amscan, the NERF brand also promises to be big in the party sector. “There

Left: New apparel at Tesco from Smith & Brooks.

Above and left: Amscan's new partyware products include candles, tablecloths, cups, banners, party bags and more.

Play it, wear it Smith & Brooks’ new apparel, footwear and accessories ranges launched in September in three major UK retailers, including Tesco and Asda, with a significant marketing campaign including social media and digital content. Commenting on the partnership, Hamish Morjaria, MD of Smith & Brooks, said: “We are delighted to be working with Hasbro on the development of multiple categories for

the NERF brand. When we were first presented with the opportunity, we were most struck by how much loyalty customers have to the NERF brand across age groups. That brand loyalty is demonstrated not only by the $1bn annual consumer product spend, but even more impressive is the depth and quality of the user generated content that you can find. That for us was the real eye opener as to how strong the brand really is.”

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Getting social! A key part of the success of the NERF brand’s transcending the toy aisle to become a lifestyle brand lies in the power of social media. “NERF actively engages ‘NERF Nation’, a social community full of fan bloggers and consumers, via Facebook, YouTube, Instagram and Twitter,” says James.”

are thousands of NERFthemed birthday parties happening ever year and Above: Weekly social we are inundated posts encourage NERF with requests to Nation fans to compete in or mirror a challenges. license out NERF parties,” says James Walker, SVP Consumer Products EMEA. “The Amscan range of partyware is fantastic and brings innovation Above and right: Jazware’s accessories and and play to any party wearables take NERF battles to a new level. table.” It will be available in stores across the UK in early 2019. There have also been a number of new NERF brand partnerships across Europe, including sporting goods from Miller, bikes from Denver in Iberia as well as Templar sporting goods and Sahinler apparel in France. Product innovation continues to be a top priority for the NERF brand in 2019. Developing beyond toy products, the NERF brand also looks forward to new licensee partnerships to launch new consumer products. Not forgetting, of course, the launch of location-based

entertainment with the NERF Family Entertainment Center launches. “NERF in particular has a global audience which provides us the opportunity to bring immersive experiences to our fans,” says James. “One experience we recently announced is a collaboration with Kingsmen Creatives to launch NERF Family Entertainment Centers across Asia Pacific with the first opening in Singapore in 2019. This will be Hasbro’s first standalone family entertainment center featuring multiple activity zones, merchandising and food and beverage areas that will engage and entrench all family members into the fun and action of the NERF brand.” Next year will be another big one for the NERF brand as it celebrates its 50th anniversary, which will be celebrated at retail, online and across social channels. According to James, in the years ahead branded content promises to be fundamental to the NERF brand, and Hasbro plans to interact, support and amplify NERF Nation branded content through social channels and activations. “Through the development of additional licensees and products, the NERF brand will continue to be the World’s Largest Toy Blaster brand and we’re looking forward to expanding its success into new segments. We are definitely excited of all that is to come in 2019.”

Left: Apparel from Sahinler

NERF Nation at a glance ■ 560k followers on Instagram ■ 2.4 million Facebook fans in 135 countries ■ 99% of YouTube videos are fan generated


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It’s Game On MONOPOLY continues to lead the way as the number one gaming brand in the world, with Hasbro now building on it’s success with a number of high-profile collaborations, turning this family-favourite game into an iconic lifestyle brand.


asbro is the leader in board games with a 32% market share in the G9 countries and 8 out of the top 9 face-to-face games in the G9 in 2017. MONOPOLY remains the number one gaming brand for Hasbro, and is still the fastest growing brand, but new games such as SPEAK OUT, PIE FACE, TOILET TROUBLE and FANTASTIC GYMNASTICS are carving a place as familyfavourites as well. The MONOPOLY game celebrated its 80th anniversary in 2015 and has been played by more than one billion people in 114 countries around the world and has been translated into 47 languages. Above: Clutch bags from Olympia “MONOPOLY is an Le-Tan x MONOPOLY collab. iconic game the world over,” says James Walker, SVP Consumer Products EMEA. “The brand is instantly recognisable, and we know there’s a lot of emotional attachment to the game, with many families passing the game down from generation to generation. It’s this love of the

game and brand that has inspired our move into lifestyle branding; taking MONOPOLY out of the toy aisle and working with some best-inclass partners to bring together some truly exciting licensing collaborations.” One such collaboration is with Parisian fashion brand Olympia LeTan. Known for her iconic ‘bookclutch’ handbags, Olympia Le-Tan is taking MONOPOLY high-fashion, with a handbag collection inspired by the brand’s signature game elements and design. The collection was shown at a launch event in Paris in July, at the Olympia Le-Tan boutique. The MONOPOLY collection by Olympia Le-Tan, including everything from the luxe blue properties such as ‘rue de la Paix’ to the ‘Go to Jail’ square card, is available now through to December 2019. “Olympia Le-Tan collections are known for their irreverent pop culture-inspired designs,

FIFA World Cup Limited Edition Every year HASBRO GAMING releases limited edition games tied to popular culture, and this year was no different with the release of the FIFA World Cup 2018 MONOPOLY board game. This spin on the family-favourite board game allows players to work their way around the board, purchasing qualifying teams and building stands and stadiums. Left: Tapping into popular culture and events, the limited edition FIFA World Cup edition features stadia from the World Cup in Russia.


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and we’re thrilled to work with the Olympia Le-Tan team to bring a fun and fashionforward MONOPOLY handbag line to fashion lovers Above: MONOPOLY air fresheners from Lazerbuilt for Halfords. around the world,” says James. “The team at OLT have been wonderful to work with and we look forward to a long-lasting relationship together.” Away from the catwalks of Paris, Hasbro and Lazerbuilt Limited are bringing in a line of MONOPOLY-inspired car air fresheners for Halfords, using the squares on the game board as inspiration. The three-packs of air fresheners will be available at till points in 397 Halfords Below: This year’s McDonald’s MONOPOLY promotion included prizes of a Mini Cooper, stateside holiday or £100,000.

Win at McDonald’s One of the biggest MONOPOLY partnerships is with McDonald’s. Now in its 13th year in the UK, customers collect tokens corresponding to property space on the MONOPOLY board. When combined into colour-matched properties, the tokens may be redeemed for prizes. The 2018 UK MONOPOLY at McDonald’s game marketing campaign reached 2.8+ million people every day across 1,282 UK restaurants throughout the 6 week promotional window.

Above: MONOPOLY comes to life in Majid Al Futtaim malls in Dubai.

stores for 12 months. “There’s so much scope in lifestyle products for the brand – from the logo itself, to the game board squares and playing pieces,” says James. “We’re really thinking outside the box on this and talking to other partners in multiple categories.” Bringing the gaming experience alive in a larger-than-life way is Above: Hasbro: the also proving successful in Game Show entertains engaging with fans. Oversized thousands each games at mall events year on Carnival Cruise Lines ships. throughout the Middle East have been drawing thousands of fans, both young and old. Another successful partnership is that with Carnival Cruise Lines, which runs Hasbro: the Game Show on many of its cruise ships, giving customers the chance to play giant versions of MONOPLOY, SORRY!, OPERATION, CONNECT 4 and YAHTZEE. “We are in the enviable place of being the number one leader in board games globally with some iconic gaming brands,” says James. “To date, we have been mainly focused on driving our core gaming business, but the success of MONOPOLY in lifestyle categories has shown us that there is an appetite for these types of consumer products. And this is just the beginning– there’s still a lot more to come for MONOPOLY and we’re keen on developing our other gaming brands as well. We’re completely open-minded about future collaborations; as long as we’re having fun along the way!”


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With the acquisition of Saban’s POWER RANGERS in June this year, Hasbro has some exciting plans in the pipeline for this iconic brand; from new content and toy lines to expanding the licensing programme across a wide range in categories – both in physical product and livebranded experiences.

Above: Celebrate 25 years of Mighty Morphin Power Rangers fun!

in how best to honour the brand’s heritage while continuing to find ways to evolve, ensuring its relevance with today’s (and tomorrow’s) consumers. “It’s a fine line to walk, as we must continue to preserve the elements that remain at the heart of the brand and have found an evergreen resonance, while not missing OWER RANGERS is opportunities to grow in exciting the iconic kids’ new directions,” says Simon. action brand There are three key segments for universally recognised the brand: pre-schoolers who are just throughout the world that beginning their journey in the first achieved Above: Power Rangers Super franchise, the core segment 5-10 Ninja Steel is the 25th season unprecedented success in year olds who are hungry for of POWER RANGERS. the 1990’s as a children’s content and enjoy playing out stories whilst wearing entertainment and consumer products powerhouse. licensed product and the collectors – the avid fans and Speaking about Hasbro’s acquisition of the POWER historians, who have graduated from linear content to RANGERS franchise in June of this year, Simon Waters, Senior Vice President and General Manager, Power Rangers said: “The franchise has proven a massive success over these last 25 years through numerous iterations, including licensed consumer products, motion pictures, live entertainment and consumer promotions and it just made sense for Hasbro – a global play and entertainment company – to become a part of this rich history and welcome the brand to our home of other successful franchises like TRANSFORMERS and MY LITTLE PONY.” Probably the biggest challenge for Hasbro now lies


Right : It’s important to Hasbro to honour the heritage of the POWER RANGERS brand.


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POWER RANGERS Left: POWER RANGERS from the past teamed up with the present crew in a special 25th anniversary episode of Power Rangers Super Ninja Steel. Below: Build-A-Bear Workshop’s exclusive Green Ranger bear.

25 years of Mighty Morphin’ Power It’s been a big year for POWER RANGERS as it celebrates 25 years since the launch of the original Mighty Morphin Power Rangers in 1993. On August 28 (the same day the original Mighty Morphin Power Rangers series premiered in 1993) there was a special Power Rangers Super Ninja Steel episode on Nickelodeon on August. The episode included iconic Rangers from the past, including the original Green and White Mighty Morphin Power Rangers. Coinciding with the August anniversary, the Build-A-Bear Workshop revealed a brand new 25th anniversary branded Green Ranger bear that sports the 25th anniversary logo. And Shout! Factory has commemorated the 25th anniversary with a collector’s edition steelbook complete series box set, which gathers all 155 original episodes out on Blu-ray for the very first time ever.

comics and enjoy communicating their fandom via collectible figures. At the heart of the franchise is the TV series. There’s been a new series every year for the past 25. The newest TV series, Power Rangers Super Ninja Steel, which appears on Nickelodeon in the US and on top broadcasters in European markets, has been received incredibly well so far. The show earned a nomination for the 2018 Nickelodeon Kids’ Choice Awards for the Favourite TV Show category, and lead actor/Red Ranger William Shewfelt also earned a nomination for Favourite TV Actor. “We’re excited to introduce the brand to new POWER RANGERS fans via new entertainment and toy lines, but we appreciate the enthusiasm of the existing fan community and will proactively work to continue to support and grow our older/core fan base who’ve kept true to the roots and heritage of the brand,” says Simon. “Our plan for older POWER RANGERS fans is to offer more access to fan-oriented products via online retailing and conventions, in addition to mass market toys and figures for fans of all ages. This allows amazing creativity for products moving forward, and we’re excited for what’s in store.” In terms of the licensing programme, Hasbro is taking time to sit back and assess where the gaps are.

“We see a multitude of opportunities across a wide range in categories – both in physical product and live branded experiences,” says Simon. “We also see an enormous opportunity in the Latin American market. For years, we have seen this audience respond favourably to content.” Looking to 2019 and beyond, Hasbro has some big plans to deliver ‘always on’ content, starting with 26th season - Power Rangers Beast Morphers – launching in the US in January 2019 and rolling out to UK/EMEA soon after. “We definitely have an eye towards the future with big plans to deliver targeted content for each of our key segments, as well as tentpole moments designed to have a multi-generational appeal. We know that our audience is consuming and creating content across a myriad of platforms and we intend to emPOWER their consumption of exciting new content.” Below: The Lightning Collection White Ranger Figure was revealed at Power Morphicon in August.

The first Hasbro POWER RANGERS toys During the biennial Power Morphicon convention (held 17-19 August in LA) Hasbro revealed its first ever POWER RANGERS product – the Lightning Collection White Ranger Figure, a highly-articulated 6-inch figure with high level detailing and design. The figure, inspired by Mighty Morphin Power Rangers season 2, will be released in spring 2019, along with a new set of toys in support of the 26th season, Power Rangers Beast Morphers.


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SUBBUTEO The classic table football game that involves flicking tiny players mounted on weighted semispherical plinths in a match was re-designed and re-launched in 2012. The existing product range includes team playsets, accessories and licensed team playsets.


The iconic 80s version featured classic characters such as rosy-cheeked Bill, big-nosed Bernard, and beret-wearing Maria. The characters may have changed, but GUESS WHO? Is still a firm favourite with families and multiple generations still have an affinity to the brand.

With the UK’s love for nostalgia at the moment – particularly 80s nostalgia – Hasbro is in the enviable position of owning some of the most sought-after retro brands, such as MY LITTLE PONY, TRANSFORMERS, STRETCH ARMSTONG, SPIROGRAPH, SUBBUTEO MR FROSTY and ACTION MAN to name Flair has taken a few.




hink back to 1983, the year MY LITTLE PONY was launched. The Generation was evolving from X to Generation Y. It was the time before the internet, smart phones and when ‘retro’ didn’t require an Instagram filter. Generation X and Y cultivated their youth in a world where toys were treasured and loved – their toys became their friends. Friends you told your secrets to, friends you went on adventures with – friends who were gracious when you ultimately gave them unflattering haircuts!

Generation X and Y have now grown up, and having children of their own – but they’re still big kids at heart. They are adapting to the new social sharing age, and taking their memories with them – in fact, they’re making them cool again. Hasbro has opened the doors to its retro vault and keen to explore opportunities with licensees and partners throughout EMEA on bringing back some of these retro favourites.


this iconic Hasbro brand from the 1980’s and given it a modern twist, accompanied by TV spots in the UK, with the infectious Mr Frosty jingle.

With roots tracing back to 1966, Action Man was revitalised and reintroduced in 1993 and took the world by storm! In order to thwart Dr. X and his evil plans, Action Man has mastered skills ranging from martial arts to secret agent, scuba diving to parachuting, race car driving to mountain climbing. It’s no wonder Action Man is 'The Greatest Hero of Them All!'


SPIROGRAPH With a shelf-life approaching 50 years, SPIROGRAPH’s longevity can be traced to its simplicity and the fact that it taps into a child’s desire to draw and doodle. Today Flair is the master toy partner with over 30 SKUs in the range.

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STRETCH ARMSTRONG Summer 2016 saw the successful relaunch of one of the world’s most classic toys, STRETCH ARMSTRONG by Character Options. STRETCH proves the old saying ‘what’s old is new again’ right, picking up the Best New Toy Award at the 2016 London Toy Fair.

MR POTATO HEAD Launched in 1952, MR POTATO HEAD has sold millions of toys around the world. A celebrity in his own right, he has gone on to appear in Pixar's Toy Story franchise (along with Mrs Potato Head) and was inducted into the Toy Hall of Fame in the year 2000.

Almost unchanged since its original edition, TWISTER is guaranteed to make any party or games night a hilariously fun time!


Brought to life as an animated series by Hasbro and Marvel Productions in 1985, JEM AND THE HOLOGRAMS has remained a firm favourite of Gen X and Y ever since.


In 1985 POUND PUPPIES were introduced to the US market and named top new toy for that year. By 1986 POUND PUPPIES were the top new toy in the world selling millions of units. In 2019 POUND PUPPIES are back with Sambro International Ltd being appointed as master toy partner. 'We are proud to have been appointed master toy partner by Hasbro. POUND PUPPIES is one of the most iconic brands of recent history and we are excited to bring it back' said Grant Gie Commercial Director at Sambro International. The range will be supported by heavy weight marketing throughout 2019, including TV, digital and social.

GLOWORM In 1983 GLOWORM hit shelves and every child wanted one, and every accommodating parent searched for one. The brand’s significance as a pop culture icon is apparent; in 2011, Time magazine named GLOWORM one of its ‘All Time 100 Greatest Toys’.

The familiar ‘buzz’ of OPERATION can bring on a nostalgic wave of joy. Launched in 1965, OPERATION is still a firm favourite of young and old alike.

DB00221 LSB brochure FT_BC_FINAL.pdf




HASBRO CONSUMER PRODUCTS EUROPEAN ADDRESSES Hasbro UK & European Services, 4 The Square, Stockley Park, Uxbridge, Middlesex UB11 1ET UK | +44 208 569 1234 |UK: | Regional T&G: Maja Elliott, Hasbro Consumer Products France, 139 Boulevard Haussmann, 75008 Paris, France +33 1 53 42 15 42 | Category: Magalie Chabot, Retail: Stéphane Nouhaud, Publishing: Marie-Cécile Bourdillon, Promotions: Sarah Todd, Hasbro Deutschland GmbH, Dreieich Plaza 2A, Dreieich D 63303, Germany | +49 6103 30110 | Category: Stefi Roth,









Hasbro Oyuncak A.S., Burhaniye Mah. Abdullahaga Cad. No:51 K:2, Beylerbeyi, Istanbul 34676, Turkey | +90 216 422 90 10 | Category: Deniz Apaydin, Hasbro Poland Sp. Z.o.o., ul. Waliców 11, 00-851 Warszawa, Poland +48 22 538 90 00 | Category: Katarzyna Milkowska-Szulc, LLC "Hasbro Russia", Panfilova Street, 21, Building 1, Floor 9, Khimki, Moscow Region, 141407 | +7 499 270 6321 | Category: Maya Moskvicheva, Hasbro Iberia S.L., Calle Andarella, 1, Xirivella 46950, Spain | +34 962 719 400 Retail: Fabiola Ortiz, Hasbro Italy SRL, F Strada I Milanofiori 10, Assago 20090, Italy | +39 02 892161 Category: Fernanda Monaco, | Retail: Stefano Vitali, Hasbro BV, De Entrée 240, 1101 EE Amsterdam, Netherlands | +31 30 280 9600 Delphine de Kool,

© 2018 Hasbro. All Rights Reserved.

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Licensors are the owners or the owners’ agents of intellectual property rights and as such, might be film companies, broadcasters, publishers, TV production houses, sporting bodies, fashion houses, fmcg manufacturers, licensing agencies etc. In the following pages, licensors have showcased some of their properties with some relevant information to help you research existing offerings and to look at what’s coming up in the near future. The licensors are hoping to attract licensees, retailers and promotional partners who can contribute to the effort surrounding a licensing campaign and, hopefully, also benefit from it.


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© Q-LIA/Bananya Partners

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BANANYA IS ABOUT THE SECRET LIFE OF KITTIES WHO LIVE IN BANANAS! The mysterious and outrageously cute characters originate from outer space and no one knows what awaits beneath their peels. When no one is around, Bananya and friends secretly play and cause a delightful ruckus. Bananya likes to have fun and eat sweet things. Bananya’s dream is to become a stylish chocolate banana. This highly fashionable lifestyle brand is coveted by children, teens, and adults. Bananya apparel, accessories, home decor, stationery, plush, and toys are now available in all retail channels throughout North America.

NOW SEEKING U.K. PARTNERS! For licensing opportunities, contact: Rob Wijeratna Joint Managing Director Tel: 0207 207 6242


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Dennis and Gnasher: Unleashed! 52 x 11mins CGI TV series is launching throughout international territories from Autumn 2018. As seen on….


ABC Kids


Super RTL











Set in Beanotown; ten-yearold Dennis is a kid with an extraordinary imagination, awesome skateboard skills and a fearless attitude. He is never without his best friend Gnasher and his mates; JJ, Pieface and Rubi.

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For blamtastic licensing opportunities please contact: Angeles Blanco T 0207 400 1071 E


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Visit us at BLE, Stand G60 + 44 (0) 20 8392 2439


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TM & © 2018 Cartoon Network.

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• Cartoon Network is the #1 Pay TV Kids channel in the UK for 7 out of 8 months in 2018 • #1 new property YTD (NPD, June ’18) • #1 in Role play with the Basic Omnitrix (NPD, June ’18)

• 85M YouTube views for Ben 10 content in Q2 2018 • Season 3 launching Q1 2019



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New agent Spotlight appointed for the US – new puzzle partner Cobble Hill on board, launching 2019 New English language book from Rizzoli launched worldwide Spring 2018 New dedicated US website launched Summer 2018 Existing products include dated stationery, calendars, greeting cards, a colouring book from Penguin, social stationery, personalised gifting, with further categories in discussion Marks and Spencer continues to be a long term partner of 32 years, with the range consistently featuring in the top sellers across licensed and non-licensed ranges. New creative assets delivered Summer 2018 Floor 6, 4 Pancras Square, London, NC1 4AG Tel: +44 (0)203 878 4352 UK licensing enquiries contact - The Country Diary of an Edwardian Lady™ © Rowena Stott (Designs) Ltd and Lilytig Ltd 2018


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Discovery Adventures • Discovery Adventures is a global outdoor living, travel and lifestyle brand. • Made for the adventurous spirit in all of us Discovery Adventures harnesses Discovery’s core values of exploration, quality and satisfying curiosity. • It makes travel accessible and provides trend-right product opportunities for mass appeal. Delivering Discovery credibility & authenticity, to enable extraordinary experiences.

Consumer target: • The Urban explorer, curious campers, families, arm-chair explorers & passionate traveller.

Core: • Millennials, adults & kids.

Contact: Ian Woods VP Licensing UK & EMEA o: +44 (0) 20 8811 4351 m: +44 (0) 7771 377 248 e: © 2017 & TM Discovery Communications, LLC. All rights reserved.


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emoji® is a registered trademark of the emoji company GmbH. © 2015-2018 emoji company GmbH.

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The emoji company is the owner and operator of the emoji® brand that is globally protected in up to 30 classes for goods and services. Our products sell in more than 125 countries around the world. Altogether the firm owns more than 850 trademarks and more than 15.000 registered icons and characters protected under applicable copyright laws and available for legitimate licensing and merchandising. Our brand and our content is used globally for promotions, activities, PR and marketing campaigns of any kind. The emoji company works with more than 550 renown global licensee and partners include corporations such as such as Sony Pictures Animation (“The Emoji Movie”), Ferrero, Zara, Kellogg´s, Nestlé, Cotton On Group, Nikon, Fuji, Random House, Universal Music, Walmart, The French Post, Kipling, Lee, Zippo amongst many others. The emoji company is positioned on place 71 in the Top 150 Global Licensors List and the emoji® brand has been named the 3rd most influential brand in 2017 according to Powerlist 2017 published by For Licensing please contact: For more information visit:


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Flower Fairies


Penguin Random House

Penguin Ventures, 80 Strand, London WC2R 0RL

First published in 1923, Cicely Mary Barker’s Flower Fairies have enchanted both adults and children around the world. Combining botanically accurate illustrations with magical fairy folklore, this classic brand captures the imagination of all nature lovers. The Flower Fairies collection of original artwork is housed in the Victoria and Albert Museum, London, and it includes over 500 paintings, illustrations and manuscripts. • • •

• •

• •

Translated into more than 20 languages with key markets in Japan, Spain, Italy and Russia Highly engaged social media community across Facebook and Instagram, with a weekly #FairyFriday moment New babywear collection launched in July with Childrensalon, the largest online luxury children’s clothing company Exhibition at The Garden Museum currently live, including never seen before sketches, letters and family photos Flower Fairies Summer Garden Trail held at Harold Hillier Gardens this summer - quickly becoming one of their most successful events Over 40 licensed partners globally, covering stationery, homewares and collectibles Refreshed, contemporary assortment of books launched in 2018 with new and exciting publishing plans on the horizon for the future FLOWER FAIRIES™ © The Estate of Cicely Mary Barker 2018

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years of

Recognising the 20th year of this modern classic, written by Julia Donaldson and illustrated by Axel Scheffler, we will be launching a range of limited edition product and brand activations. Visit us at BLE on STAND F90

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© 2010 J Donaldson/A Scheffler. Licensed by Magic Light Pictures Ltd. 000-000_LSB_Autumn_2018.indd 101

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HEY DUGGEE™ and character logos™ & © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd. BBC logo ™ & © BBC 1996.

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The ‘Kick Song’ became the unofficial World Cup Anthem!

2017 Children’s BAFTA winner for Pre-school Animation!

New category launches in 2019

Official Partner for BBC Children in Need 2018

Series 3 has been greenlit

For all licensing queries please contact

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For licensing enquiries, please contact +44 (0)1889 593499

BLE Stand B50

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The #1 author and fitness expert, Joe Wicks has been cooking up a storm with his newly released cookware range from Meyer, now available nationwide. Global head to BLE to explore new partnership opportunities across Food & FMCG, Fitness and Kitchen Electricals.

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• No.1 best-selling author • 2nd best-selling cook book of all time • First ever author to hold #1, #2 and #3 positions in the non-fiction book charts • Social media following of over 5M fans • Sales of over 2.5M books and DVDs • UK’s No.1 tailored fat loss plan

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• 4 x Platinum status albums and over 29M records sold • Their ‘Summer Hits’ stadium tour was seen by over 300,000 fans • Their 5th album is set for release in 2018

• Over 100M albums sold worldwide • On his farewell world tour, ‘No More Tours II’ across Europe, Latin America and North America • Accolades include: a Grammy Award, a Rock and Roll Hall of Fame inductee and numerous lifetime achievement awards

• Over 90M albums sold worldwide • Over 2000 live concerts around the world • Trooper beer is available around the world and has sold over 20M pints

• 40 years delivering their quintessential brand of rock & roll swagger • One of the most iconic artists and logos in music • Over 1M bottles of ‘Road Crew’ beer sold in the UK since its first year of launch

Booth: G25

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For Enquiries: Jens Drinkwater +44 (0) 207 384 6467 183

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© Junji Ito / Asahi Shimbun Publications, The Junji Ito Collection Production Committee © JI/ASP, JIC

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HORROR WITH A TOUCH OF HUMOUR. ANIME FOR ADULTS. Junji Itô is an iconic manga creator revered by generations of fans around the world as a true master of horror. His bestselling series of books are highly collectable in the West, with several adapted into animated and live action feature films. This year, a selection of Junji Itô’s most celebrated short stories were animated in Junji Itô Collection, a series now available on the world’s largest anime streaming platform, Crunchyroll. The Junji Itô Collection recently became available to license and had a phenomenal start in the apparel space with merchandise in US Hot Topic and Urban Outfitters locations. This highly fashionable lifestyle brand is anime for adults – horror with a touch of humour. For licensing opportunities, contact: Max Arguile


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Property Portfolio

© Animaccord LTD, 2008 - 2018


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Licensing Agent

Bringing brands to life on stand

Lisle Licensing    +44 (0) 1937 586 237


at Brand Licensing Europe 2018

Developing merchandise programmes for leading brands.

About Lisle Licensing Established in 2010, Lisle has a unique mix of experience and youth which, when amalgamated together with research capabilities and local market knowledge across all sectors of licensing, creates a fresh, innovative and proficient licensing agency. With extensive contacts with many of Europe’s leading retail groups and category knowledge in multiple territories, Lisle Licensing offers its license partners a bespoke service, managing all strategy development, product approvals, royalty reporting and licensing contracts. Lisle Licensing’s strategic innovative approach to brand management and development lends itself to delivering an all-round excellent service for its clients and partners.


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Visit us at BLE

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CARTOON NETWORK and the logo TM & © Cartoon Network. A Time Warner Company. All rights reserved. ©CAPCOM CO., LTD. ALL RIGHTS RESERVED. © Dentsu Ent. USA MEGA MAN™ Capcom

CARTOON NETWORK and the logo TM & © Cartoon Network. A Time Warner Company. All rights reserved.

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© 2018 DHX-Mega Monster Productions Inc. MASSIVE MONSTER MAYHEM™ DHX Media (Toronto) Ltd. All Rights Reserved.

For licensing opportunities please contact • +44 (0)20 8563 6400

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Miffy LSB Autumn 18Goutline.pdf












Mercis bv

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Illustrations Dick Bruna © copyright Mercis bv, 1953-2018

© Moomin Characters TM, animation by © Gutsy Animations 2018

Visit us at BLE, Stand G60 + 44 (0) 20 8392 2439

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26 x 22 minute episodes of 3D animation from Gutsy Animations. Cast includes: Taron Egerton, Rosamund Pike, Matt Berry, Kate Winslet Directed by Oscar winning Steve Box Slated to air Spring 2019 on Sky Core target audience: 6 + family In association with YLE and Sky.


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SEASON1 32x11’ | SEASON 2 52x11’

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Brand Licensing at the National Gallery, London Our licensing programme, featuring images of some of the best known paintings in the world, continues to grow from strength to strength. We have extended our fashion and accessories reach: • The National Gallery x White Stuff 2nd fashion and accessories range launches in November, available in White Stuff stores across the UK • A new licence signed with Roy Lowe Socks, launching in Q4 • We are also expanding our reach on the high street with a new collaboration with Blackstone Designs designing t-shirts for Topshop and Urban Outfitters We also continue to expand internationally: • Our metro station marketing campaign with Alfilo Brands ran over summer in Shanghai • Our pop-up café in South Korea launches in the autumn, inspired by the most famous paintings in the National Gallery Collection. We also launched new books with Hachette and two new designs with Classic Canes.

Join us as we continue to develop and expand into new sectors and regions, with images of some of the world’s most recognisable paintings. Images courtesy of White Stuff and Alfilo Brands


National Gallery Company Ltd London LICENSING AGENT



JELC Ltd • jane.evans64 (skype) +44 (0)1225 819030 • 277

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Brand new dinosaur illustrations

Two brand new style guides

New category launches in 2018

Encouraging future generations of scientists The Natural History Museum licensing programme takes inspiration from the many millions of specimens housed in a building that is one of London’s most iconic landmarks New additions this year include: Žƴ

Oasis 34 piece womenswear collection


A two year partnership with FatFace across tees, hoodies and sleepwear


26 Brand new dinosaur illustrations


Brand new dinosaur trend pack


Brand new Future Scientist style guide


Product ranges developed for Treasures exhibition in Taiwan


New categories launched include adult stationery, textiles and print on demand

Join us as we continue to grow and expand into new categories and territories Email: Tel: 0207 942 5652

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Stand N80 26/08/2018 14:34 31/08/2018 16:02

Come Visit us at stand D40

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18 17:19

© 2018 Hasbro. All Rights Reserved.

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17/09/2018 12:51 Floor 6, 4 Pancras Square, Kings Cross, London N1C 4AG Tel: +44 (0)203 880 0134 UK Licensing Enquiries - International Licensing Enquiries - ŠP&Co Ltd/SC 2018 Licensed on behalf of Studiocanal S.A. by Copyrights Group

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over 180 territories, • Broadcast in over 40 languages in over 85 countries • Licensing with 1000+ licensees

• Over 56m official apps downloaded globally • Peppa Pig World of Play openings from 2018 • UK theatrical release in April 2018 • New partnership activity throughout 2019 • Fresh pipeline of content until 2022 Property: Peppa Pig Licensor: Entertainment One Contact: UK Sales Katie Rollings International Sales Ami Dieckman North America Sales Joan Grasso

Let’s celebrate at BLE 2018 Stand E35

Email: Website: OfficialPeppaPig




Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003. All Rights Reserved.

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Peter Rabbit™

Licensing Agent

Silvergate PPL

Fourth Floor,York House, 23 Kingsway London WC2 6UJ

First published over 116 years ago,The Tale of Peter Rabbit continues to captivate a global audience. Following on from a blockbuster year in 2018, the Peter Rabbit brand continues to expand across the licensing landscape. •

• • • • • • •

• •

“Big Day Out with Peter Rabbit” experiential event at Kew & Wakehurst Easter 2018 – huge success with Wakehurst numbers up 50% Growing cross category programmes at Sainsbury’s, Marks & Spencer, John Lewis, Jo Jo Maman, Mothercare & Paperchase Peter Rabbit toys make up 9 of the top 10 best selling toys at M&S. Peter Rabbit Christmas grotto to launch at INTU Trafford Centre, Christmas 2018 Events programme planned for Easter 2019 New Direct to Retail partnerships for the UK and Germany to come early 2019 for Apparel and Gift New UK and International Peter Rabbit licensees include A Beautiful Game, Trousellier, Bubba Blue, W&O Peter Rabbit Shop in Shop concepts at Myer in Australia have performed exceptionally with a LIMA nominated Mall experience currently on tour Major theatrical tour in development Peter Rabbit™ Movie - Major success, grossing $345 million at the global box office

BEATRIX POTTER™ © Frederick Warne & Co., 2018. Frederick Warne & Co. is the owner of all rights, copyrights and trademarks in the Beatrix Potter character names and illustrations. Licensed by Silvergate PPL.

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Based on the popular book series ‘Les Pyjamasques’ by Romuald Racioppo

• Hit success on Disney Junior internationally, now in over 150 territories worldwide • Over 680 licensees globally • Over 46m downloads of the PJ Masks web and gaming apps internationally

Property PJ Masks Licensor Entertainment One Contact : UK Sales - Katie Rollings


: International Sales - Ami Dieckman : North America Sales - Joan Grasso Email : Website : OfficialPJMasks


PJ Masks Official


PJ Masks © Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014.

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| 148.5 x 210 mm | DPS | Portrait |

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the Fromcers of u prod

Find out more at

• Brand new 52 x 11’ CGI

action comedy adventure

• Target audience: core boys 3-4;

BLE 2018 STAND E35

broad boys and girls 2-5

• Launching internationally from spring 2019 • In retail from autumn 2019 Property : Licensor :

Ricky Zoom Entertainment One Contact : UK Sales - Katie Rollings International Sales - Ami Dieckman North America Sales - Joan Grasso Email :

Website :

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Ricky Zoom © Frog Box & Ent. One UK Ltd 2018

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© Plastiques Photography

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INSPIRING FUTURES - Welcoming over 3 million visitors a year - A brand with a core focus on STEM - The world’s most Googled museum - Product presence in a huge number of high street retailers - Nominated for multiple industry awards Come visit us on stand K40 to discuss: Apparel + Textiles Crafting Kits Homewares Gifting + Seasonal Stationery


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• H

• o

• a

• k ™/© 2018 Sesame Workshop

• 2 b

• s v


TM/© Sesame

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Property: UK Licensing Agent:

Sesame Street Bulldog Licensing ltd Metal Box Factory, Unit 335 30 Great Guildford Street London SE1 0HS

Tel: +44 (0) 20 8325 5455 Email:

Come Celebrate With Us In 2019! • Reaches 190M kids in over 150 countries • Global collaborations and DTRs with UNIQLO, PUMA, Zara and H&M • 4.3 million subscribers and over 7 billion views worldwide across all of our YouTube channels • 50th year celebration with Sesame Street Muppets tour in the UK and around the world in 2019 • UK debut in 1972 with multi-generational appeal today • Colorful cast of characters that have been helping kids grow smarter, stronger, and kinder for 50 years. • Growth in kids’ product offering through 2019, coinciding with new TV, spearheaded by master toy partner Sambro • Growth across gift, accessories and stationery in 2019 to complement the very strong adult soft lines sales

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The Snowman™ The Snowman™ and The Snowdog


Penguin Random House

Penguin Ventures, 80 Strand, London WC2R 0RL

The Snowman™, created and illustrated by Raymond Briggs, is one of the world’s most popular picture books. First published in 1978, 2018 marks the 40th anniversary of this magical story. Since then the original picture book has sold in excess of 5.5 million copies around the world and has been published in 15 foreign language editions. Throughout 2018, we’ll be celebrating the 40th anniversary of The Snowman through a programme of high profile activities and bespoke and limited edition products: •

Multiple activations with both mass market and high end retailers and partners

The first ever Snowman art trail to be launched in Media City, Salford

An exciting experiential cinema installation in partnership with Backyard Cinema at Winter Wonderland

An orchestral screening at The Royal Albert Hall

Extensive consumer PR campaign

Digital and social media activations to our highly engaged community of 44k followers

A continued partnership with The Royal Mint with the launch of a special edition 50p coin In 2019 we will continue to build on the momentum of the anniversary with an expanded assortment of products and high-level partnerships and promotions. #TheSnowman40 © Snowman Enterprises Limited 2018 THE SNOWMAN™ Snowman Enterprises Limited

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Ja Em Te


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Jason Rice Email: Tel: +44 (0) 208 996 4568

Anoulay Tsai Email: Tel: +1 (747) 400 2410, ext.203

Shigefumi Tanzawa Email: Tel: +81 3 6871 7122

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Now in a two year broadcast contract with ITV!

y. a d a e c i w T Every day!

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10 million YouTube views and counting!

Sooty to feature on Children’s SVOD platforms in the UK, Canada, the USA, Australia and New Zealand. 40 venue national theatrical tour starts February 2019 to sell out audiences.



Confirmed residences in 2019 at Brean Park and Cadbury World. SootyShow ® Cadells Ltd / Entertainment Ltd 2018.

Celebrating 70 years young, Sooty is the focal point of the world famous Blackpool illuminations with projections of The Sooty Show running continually on the iconic tower.

Guinness World Record holder for the longest continuously running children’s TV series! 000-000_LSB_Autumn_2018.indd 101


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Fun with Spot


Penguin Random House

Penguin Ventures, 80 Strand, London WC2R 0RL

Eric Hill’s loveable puppy, Spot, has been an integral part of early childhood since he first appeared in the classic lift-theflap storybook Where’s Spot? In 1980. A firm favourite with pre-schoolers, Spot is a trusted companion for the first steps in life, introducing children to discovery, fun and friendship. • • • • • • • • • • •

Over 20 formats available in lift-the-flap, board book and novelty titles Translated into 50+ languages with over 60 million books sold worldwide Key territories are UK, USA, Australia, Netherlands Brand new audio books for 2018 read by David Oyelowo 76% brand awareness amongst parents, grandparents and gifters Original animation series, including 55 episodes and two 30 minute specials, available on DVD from Abbey Home Media Theatre Terra touring stage show adapted for Australian audiences for 2019 Interactive exhibition at Minnesota Childrens Museum New Scandi-inspired style guide launched in 2017 2020 marks Spot’s 40th Anniversary Currently seeking partners in key markets for apparel, stationery, melamine and infant feeding, toys, games and greetings cards

Spot © The Eric and Gillian Hill Family Trust / Salspot Ltd 2018

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Copyright © 2018 Funny Flux / Alpha all rights reserved.

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Super Wings

Licensing Agent:

Rockpool Licensing Ltd

Tel: +44 (0) 7799 064288 Email:


NEW EPISODES airing now on

SERIES 3 “Super Wings Mission Teams” coming soon!


Super Wings was the #8 NEW PROPERTY in Total Toys (YTD NPD June 2018)


TOP CALIBRE LICENSEES already on board




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"In a world of Uniteds, Cltys and Rovers there ls only one HOTSPUR" Tottenham Hotspur represents sty le, passion and flair - traits that have been inherent throughout our history. The Club continues to carry these values, playing attractive, exciting football and boasting world-renowned players. Our unique approach is reflected in the way we work with licensees, both in the UK and internationally, constantly striving to take Tottenham Hotspur into new and exciting areas of retail. Your Opportunity: • Work with a Club that is challenging at the top of the Premier League - the most popular league in world football • Access a global following in excess of 450 million • Capitalise on the Club's comprehensive international programme of activity that is constantly reaching out and engaging with new fans around the world • Be part of a licensing programme that is expanding into new product areas and territories

If you are interested in becoming a Tottenham Hotspur Licensee please contact:


Gary Jacobson Brand Licensing Manager +44 (o) 208 365 5117

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THE AWARD WINNING ICELANDIC CHARACTER BRAND Stylish Icelandic character brand with strong licensee support, awesome style guides and fast growing online presence for a growing global fanbase

look ppers ing ulipo t T e e e h m T rd to forwa LE B t a you 3



Check out our awesome merchandise at For licensing opportunities please contact

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© Tulipop ehf.


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Uglydolls advert 2018.pdf




















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Uglydolls advert 2018.pdf












The highly anticipated animated film franchise from Robert Simonds’ global next-generation media company, STX Entertainment STX Entertainment’s motion picture division STXfilms will release UglyDolls in theatres from May 2019 Created as a plush toy line by David Horvath and Sun-Min Kim, the UglyDoll brand quickly gained a cult following around the world UglyDoll characters are distinct for their endearing “ugliness” in a wonderful “uglyverse” where differences are celebrated and embraced Named Toy of the Year by the Toy Industry Association in 2006 Beloved by children, teenagers and adults alike Global master toy licensee: Hasbro An animated series is also underway For licensing enquiries across EMEA contact Visit CPLG at BLE stand E30

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For more information on licensing opportunities, please contact

Carl Lawrence, Consumer Products: / +44 (0) 207 349 1755

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WWE’s mission is to put smiles on people’s faces the world over, whether we do that through our entertainment property or by giving back to the community.



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Licensees Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.













All covers subject to change and approval.

Little Brother Books are proud to partner with leading brands and major retailers to deliver

best-in-class ranges, widest retail distribution and high brand visibility. Little Brother Books Ltd, Ground Floor, 23 Southernhay East, Exeter, Devon EX1 1QL +44 (0)1392 982082


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AGES 16+

CONTENTS Gameboard

2-6 Players C1940

• 400 Cards • 1 Die • 6 Wedge Holders • 36 Wedges






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Children’s Apparel


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Bags, Toys, Stationery & other licensed merchandise


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Licensed Collectibles


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General Giftware


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Greeting Card and Calendars



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Nightwear, Underwear & Socks/Hosiery







“Delivering innovation, quality and value on time....every time.” 342

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Nightwear, Underwear & Socks/Hosiery For license enquires contact: Faye Rashad Email: T: +44(0) 116 2645 860

@MisirliUKLtd 343

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188 mm

icensing Source Book April 2018 Fashion Accessories

The Home of Licensed Character Accessories



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129.5 mm

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Nightwear Specialists in Adults & Children’s Character Nightwear & Swimwear


u .co. yds oyd aykro r k Ay yd@ Sion .aykro n o s i s Son g d & uildin y o r B Ayk acter eet r r Cha ntic St h a Atl dheat a Bro incham 2 r Alt 4 5PP 9 112 2 1 WA 0161 9 : Tel


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rs Ass


emb le!!


sR ermaid


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s oe r e h r e o Sup



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Licensing Source Book DP Ad 2019.pdf

Party Products













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Licensing Source Book DP Ad 2019.pdf




Party Products










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Party Products

The world’s leader in licensed costumes 08453 070707 Browse the full range at






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Posters, Merchanding and Gifting INSPIRED BY YOU


CHECK OUT OUR NEW DRINKWARE RANGES View our full range of products at

2018 09 14 LSB Advert A5.indd 1

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tel: +44 (0) 114 276 7454 e-mail:

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Children’s Publising

© 2018 D Intern


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Children’s Publising

Centum Books +44 (0)1626 337736 20 Devon Square, Newton Abbot, Devon, TQ12 2HR, UK. © 2018 Disney Enterprises, Inc. All rights reserved. © 2018 Disney/Pixar. All rights reserved. © 2018 MARVEL. All rights reserved. © 2018 DreamWorks Animation LLC. All Rights Reserved. © 2018 Viacom International Inc. All Rights Reserved. Nickelodeon, and all related titles, logos and characters are trademarks of Viacom International Inc. © 2018 Spin Master PAW Productions Inc. All Rights Reserved. © MGA Entertainment, Inc. L.O.L. SURPRISE! ©2018 The LEGO Group. © 2018 MARVEL. © 2018 Viacom International Inc. All Rights Reserved. © 2018 Disney.


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The following pages contain listings of contributors to The Licensing Source Book.



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Licensor Listing (of contributors)

Alpha Group

Beano Studios

25 Rue de Sèvres, 92100 Boulogne Billancourt, France

185 Fleet Street, London, EC4A 2HS

Tel: +33(0)180807640 , +33(0)180807641 Email:, Contact: Antoine Erligmann - Vice President Media TV & Consumer Products Florent Gammino Licensing Manager, International

Tel :020 7400 1082 Email: Website: Contact: Angeles Blanco – Director of Global Licensing

Arsenal Football Club Highbury House 75 Drayton Park London N5 1BU Tel: +44 207 704 4172 Email: Website: Contact: Matthew Gilmore - Senior Global Licensing Manager

Art + Science International 1 London Road, Arundel, West Sussex, BN18 9BH Tel: Website: Contact: Peter Rooke, Nicola Webster

BBC Studios 1 TV Centre 101 Wood London W12 7FA

Beanstalk Bankside 2, 100 Southwark Street, London, SE1 0SW Tel: +44 (0) 20 8396 0500 Email:, Website: Contact: Louise French - UK / Int., Ivonne Feliciano - US

Boat Rocker Rights 44 Whitfield Street London W1T 2RH Email: Website: Contact: Caroline High – Director Licensing

Brandgenuity Eagle House,167 City Road, London, C1V 1AW Tel: +44 20 3884 7130 Email:, Website: Contact: Teri Niadna

Tel: 0208 433 3336/7 Email: Website: Contact: Rikesh Desai, Nancy Twyman LICENSING SOURCE BOOK EUROPE 2018


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Licensor Listing (of contributors)

Bravado International Group Universal Music Group, Bravado, 4 Pancras Square, London N1C 4AG Tel :0330 5871192 Email: Website: Contact: Alex Mitchell

Bulldog Licensing Metal Box Factory, Unit 335, 30 Great Guildford Street, London, SE1 0HS Tel: 020 8325 5455 Email: Website: Contact: Sophie Yates

Caroline Mickler 11 Ellison Road, London SW13 0AD Tel: 020 8392 2439 Email: Website: Contact: Caroline Mickler

Carte Blanche Group Unit 3 City Fields Business Park Chichester Tangmere West Sussex PO20 2FT Tel: 0044 (0) 1243 792600 Email: Website: Contact: Sarah Fullbrook



Cartoon Network 16 Great Marlborough Street, London, W1F 7HS Tel: 0207 693 1124 Email: Website: Contact: Tasmyn Knight

Chelsea FC Stamford Bridge, Fulham Road, London, SW6 1HS Tel: 0207 915 1900 Email: Website:, www.sportsmerchandiseandlicensing Contact: Sarah Cobb

The Copyrights Group 4 Pancras Square, London N1C 4AG Email:, Website: Contact: Rachel Clarke, Franca Bernatavicius

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Licensor Listing (of contributors)

CHF Media Group

Discovery Inc.

Riverside Court, Wilmslow, SK9 1DL

Discovery House Building 2, Chiswick Park London W4 5YB

Tel: 0161 667 9500 Email:, Website: Contact: Jenny Johnstone, Adrian Wilkins

CPLG One Queen Caroline Street, 2nd Floor, London, W6 9YD Tel: +44 (0) 208 563 6400 Email:, Website: Contact: John Taylor - Commercial Director UK, Steve Manners - Executive VP

DHX Media 1 Queen Caroline Street, 2nd Floor, London, W6 9HQ Tel: 020 8563 6100 Email: Website: Contact: Tom Roe, Commercial Director

Tel: +44 (0)208 811 3000 Email., Website: Contact: Ian Woods

DRi Licensing Lee House 109 Hammersmith Road London W14 0QH Tel: 020 3757 2170 E-mail: Website: Contact: Alicia Davenport

emoji company Holstenwall 7, 20355 Hamburg, Deutschland Tel: +49 (0)2132 671 99 87 E-mail: Website: Contact: Marco HĂźsges



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Licensor Listing (of contributors)

Entertainment One 45 Warren Street, London W1T 6AG Tel: 020 3691 8509 Email: Website: Contact: Andrew Carley – EVP, Global Licensing, Katie Rollings – SVP, UK Licensing Ami Dieckman – SVP, International Licensing Rebecca Harvey – SVP, Global Brand Management

Fremantle 1 Stephen Street, London, W1T 1AL Tel: 0207 691 5126 Email: Website: Contact: Jenny Martin

Games Workshop NG2 5FY Tel: +44 115 900 4107 Email: Website: Contact: Christian Dunn



Global Merchandising Services Matrix Studio Complex, 91 Peterborough Road, London, SW6 3BU Tel: 020 7384 6467 Email: Website: Contact: Jens Drinkwater

Golden Goose 11 Chapel Place, London EC2A 3DQ Tel: 020 7256 1001 Email: Website: Contact: Adam Bass, Mark Bezodis, Antonia Habdank, Martin Clark, Phillippa

Hasbro Consumer Products 4 The Square, Roundwood Avenue, Stockley Park, B11 1ET Tel: 0208 569 123 Email: Website: Contact: Sally Carnota - UK Licensing Director

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Licensor Listing (of contributors)

ITV Studios Global Entertainment 2 Waterhouse Square, 140 Holborn, London EC1N 2AE Tel: 0207 157 3000 Email: Website: Contact: Anna Viola, Maggy Harris, Steve Green, Christina Lima

JCB Consumer Products

Magic Light Pictures 4th Floor, 41-42 Foley Street, London, W1W 7TS Tel: +44 (0)20 7631 1800 Email: Website: Contact: Daryl Shute - Brand Director


Lakeside Works, Rocester, Staffs, ST14 5JP

Vanwall Business Park Vanwall Road Maidenhead SL6 4UB

Tel: 01889 593499 Email: sam.johnson@jcb,com Website: Contact: Sam Johnson

Tel no: 01628 500200 Email: Web: Contact: Helen Genia

JELC Rudloe Court, Rudloe, Corsham, Wiltshire, SN13 0PG Tel: 01225 819030 Email:, Website: Contact: Jane Evans, Julie Michell

Mondo TV Group Via Brenta 11, Roma 00198, ITALY Tel: +39 06 86323293 Email: valentina.lamacchia@mondotvgroup. com Website: Contact: Valentina La Macchia

Lisle Licensing 4100 Park Approach,Thorpe Business Park LS15 8GB Tel: 0193758623 Email: Website: Contact: Francesca Lisle, Gayle Goldsmith LICENSING SOURCE BOOK EUROPE 2018


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Licensor Listing (of contributors)

National Geographic

Pink Key Licensing

10 Hammersmith Grove, London, W6 7AP

54 Salter’s, Bishop’s Stortford, Hertfordshire CM23 4NX

Tel: 020 3426 7000 Email: EMEA – / UK / Italy - / GAS - / France - / E-Europe / Spain / Turkey Website: / / Contact: Maria Maranesi SVP EMEA Helena Mansell-Stopher – Director UK Angela Reuber – Director GAS Lucca Vecci – Manager Italy Sophie Dufeu – Manager France Urszula Anglik – Manager E/Europe Cristina Zuazua – Manager Spain

Natural History Museum Cromwell Road, London, SW7 5BD Tel: +44 (0) 20 7942 5652 Email: Website: Contact: Maxine Lister

Penguin Random House 80 Strand, London, WC2R 0RL Tel: 020 7139 3000 Email: Website: Contact: Anna Metcalfe - Category Manager



Tel: 01279 505455 Email:, Contact: Richard Pink, Nancy Jones

The Pokemon Company International 3rd Floor Building 10, Chiswick Business Park, 566 Chiswick High Road, London W4 5XS Tel: 0207 381 7000 Email:, Website: Contact: Mathieu Galante, Harris McQueen,

Reemsborko Sidings House, Sidings Court, Lakeside, Doncaster, DN4 5NU Email: 07736 300253 Website: Contact: Max Arguile

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Licensor Listing (of contributors)

SEGA Europe

SEGA Europe

27 Great West Road, Brentford, TW8 9BW

27 Great West Road, Brentford, TW8 9BW

Tel: 020 8995 3399 Email:,, Website: Contact: Jason Rice - Director of Licensing EMEA, Toby Rayfield - Senior Licensing Manager, Kay Ferneyhough Retail & Trade Marketing Manager

Tel: 0208 995 3399 Email:,, Website: Contact: Jason Rice - Europe, Middle East & Africa, Anoulay Tsai - US, Canada & Latin America, Shigefumi Tanzawa - Rest of the World


The Smiley Company

Unit 3/4 The Grain Stores, 70 Weston Street, London, SE1 3QH

The Leathermarket, Lafone House 11/13 Weston Street, LONDON SE1 3ER

Tel: 0207 407 6201 Email: Website:, Contact: Sabrina Segalov, Senior Licensing Manager


Tel: 020 7378 8231 Email: Website: Contact: Nicolas Loufrani - CEO, Tim Roter -deputy MD, Maria Raposo - VP Marketing

Tel: +44 208 781 1104 Email: Website: Contact: Jo Campbell

Start Licensing

Science Museum Group

Tel: 02083377958 Email: Website: Contact: Ian Downes

Exhibition Road, London, SW7 2DD Tel +44 (0)20 7942 4408 Email: Website: Contact: Abigail.Ratcliffe

42 Beverley Road, Worcester Park, Surrey, KT4 8LX



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Licensor Listing (of contributors)

Those Licensing People

Walker Books

The Old Brewery, High Court, Leeds, LS2 7ES

87 Vauxhall Walk, Lambeth, London SE11 5HJ

Tel: 0740079190 Email: Website: Contact: Leah Dever

Tel: 0207 793 0909 Email: Website: Contact: Pindy O’Brien

The Topps Company 18 Vincent Avenue, Crownhill, Milton Keynes, MK8 0AW Tel: 01908 800100 Email: Website: Contact: Louise Ramplin, Anup Dave

Tottenham Hotspur Football Club Lilywhite House, 782 High Road, London, N17 0BX Tel: +44 208 365 5117 Email: Website: Contact: Gary Jacobson – Brand Licensing Manager

Tulipop Fiskislod 31, 101 Reykjavik, Iceland Tel: +354 519 6999 Email: Website: Contact: Helga Arnadottir - CEO



Warner Bros. Consumer Products 98 Theobalds Road, London WC1X 8WB Tel: 020 7984 5000 Email: Website:

WWE 5 Jubilee Place, London SW3 3TD Tel: 0207 349 1755 Email: Website: Contact: Carl Lawrence

Zodiak Kids Gloucester Building, Kensington Village, Avonmore Road, London, W14 8RF Tel: 00 44 (0) 207 013 4368 Email: Website: Contact: Claire Shaw VP of Licensing

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Property Listing (of contributors)

A 100 MPH Tales - CHF A Perfect Circle - Global Merchandising Aardman Animations - Start Licensing Absolut - CPLG The Adams Family - CPLG Action Man - Hasbro / Art + Science Adult Swim - Cartoon Network Adventure Time - Cartoon Network Age of Empires - Beanstalk Aggretsuko - Sanrio Alessi - Beanstalk Alex Aiono - Bravado Alice Cooper - Global Merchandising All Hail King Julien - Universal Ambi Pur - Beanstalk American Gods - Fremantle American Graffiti - Universal Amy Winehouse - Bravado Andy Capp - Lisle Licensing Angry Birds - Bulldog Licensing Animal House - Universal Animal Planet - Discovery Animate It! - Aardman Animations Anthem - Bulldog Licensing Anthrax - Global Merchandising Archie Comics - CPLG Ariana Grande - Bravado

Ariel - Beanstalk Arsenal Football Club - Arsenal Football Club Art Ninja - Lisle Licensing Asterix - Start Licensing Avicii - Bravado Axewound - Bravado

B Baby Alive - Hasbro Back to the Future - Universal Backstreet Boys - Global Merchandising Bad Meets Evil - Bravado Baileys - Beanstalk Bananarama - Bravado Barbarian - DRi Barbie - Mattel Bash Street Kids - Beano Studios Bass Ale - Brandgenuity Battleship - Hasbro Baywatch - Fremantle BBC Earth - BBC Studios / CPLG Beach Boys - Bravado Beano - Beano Studios Bear Grylls - Beanstalk The Beatles - Caroline Mickler Becks - Brandgenuity Bee Movie - Universal Belly - Bravado



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Property Listing (of contributors) Ben & Holly’s Little Kingdom -

Boddingtons - Brandgenuity

Entertainment One

Boofle - DRi

Ben 10 - Cartoon Network

Boss Baby - Universal

Beryl the Peril - Beano Studios

Boufants & Broken Hearts - Start

Betty and the Yeti - Beano Studios


Big 3 - Bravado

Boxtrolls - Universal

Big Lebowski - Universal

Boxy Girls - Lisle Licensing

Bill & Ted’s Bogus Journey - Reemsborko

Boy and the Dinosaur - Those Licensing

Bill & Ted’s Excellent Adventure -



Boy from A long Way Away - CHF

Billy Whizz - Beano Studios

Boyzone - Bravado

Birds Of A Feather - Fremantle

Brandon Flowers - Bravado

Bishop Briggs - Bravado

Braun - Beanstalk

Bitz & Bob - Boat Rocker Rights

Breakdown Plastics - Art + Science

Black & Decker - Beanstalk

Breakfast Club - Universal

Black Sabbath - Bravado

Bridesmaids - Universal

Black Veil Brides - Bravado

Bring Me The Horizon - Bravado

Blankety Blank - Fremantle

Britains Got Talent - Fremantle

Bleed From Within - Bravado

Britvic Brands - Start Licensing

Blib Blabs - CHF

Bros - Bravado

Blockbusters - Fremantle

Bruce Lee - Beanstalk

#Blood Bowl - Games Workshop

Bryan Adams - Bravado

Blossoms - Global Merchandising

Bryson Tiller - Bravado

Blue Note - Bravado

Buckcherry - Bravado

Blue Peter - BBC Studios

Budweiser - Brandgenuity

Blues Brothers - Universal

Bullet For My Valentine - Global

Blythe - Hasbro


BMW - Brandgenuity

Bullseye - Bulldog Licensing

Bob The Builder - Mattel

Bush - Global Merchandising



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Property Listing (of contributors)

C Caillou - DHX Calamity James - Beano Studios Call of Duty - Beanstalk Call My Bluff - Fremantle Captain Morgan - Beanstalk Captain Scarlet - ITV Captain Underpants - Universal Car SOS - National Geographic Care Bears - Bulldog Licensing Casper - Universal Cassadee Pope - Bravado Catfish and the Bottlemen - Bravado CBS Properties - CPLG Celebrity Juice - Fremantle Celessence - Art + Science Charlie and the Chocolate Factory - DRi Licensing Chas & Dave - Bravado Cher - Bravado Cher Lloyd - Bravado Cherokee - CPLG Chester & ReX - CHF Chucky Franchise - Universal Chupa Chups - CPLG / Beanstalk Clarence - Cartoon Network Classic Universal Monsters - Universal Claude - Start Licensing

Cluedo - Hasbro Clueless - CPLG Coasts - Global Merchandising Coconut Bay - CHF Company of Heroes - Sega Courage the Cowardly Dog - Cartoon Network Cow & Chicken - Cartoon Network Crackdown - Beanstalk Craig David - Bravado Crash Bandicoot - Beanstalk Creature Comforts - Aardman Animations Crimestoppers - JELC Croods - Universal Crossfaith - Bravado Crystal Maze - Bulldog Licensing Cuddles & Dimples - Beano StudiosCurious George - Universal The Cure - Bravado

D Daisy & Ollie - CHF Dangerkids - Bravado Dangermouse - Boat Rocker Rights Danielle Bradbery - Bravado Dappy - Bravado David Nail - Fremantle DC Comics - Warner Bros.



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Property Listing (of contributors) Degrassi - DHX

Ed Stafford - Brandgenuity

DeWalt - Beanstalk

Edward Monkton - DRi

Del Monte - Golden Goose

Elbow - Bravado

Dennis - Beano Studios

Elmer - Penguin Ventures

Dennis & Gnasher Unleashed - Beano

Emeli Sande - Bravado


Eminem - Bravado

Desiigner - Bravado

Emoji ® - Emoji ®

Desperate Dan - Beano Studios

Enchantimals - Mattel

Dexters Laboratory - Cartoon Network

Endless Universe - Sega

Dimebag Darrell - Bravado

Energisewr - Beanstalk

Dimmu Borgir - Bravadpo

England Rugby - CPLG

Dinotrux - Universal

Enid Blyton - Bulldog Licensing

Dio - Global Merchandising

The Enormous Crocodile - DRi

Diplo - Bravado

Escape the Fate - Bravado

Dirty Dancing - CPLG

Escape To The Country - Fremantle

Discovery - Discovery

ESL - Beanstalk

Discovery Adventures - Discovery

ET - Universal

Doctor Who - BBC Studios

Eurosport - Discovery

DMAX - Discovery

Eveready - Beanstalk

DMF - Universal

Everyday California - CPLG

Doctor Who - BBC Worldwide


Don Broco - Bravado Down - Global Merchandising

Facom - Beanstalk

Dr Seuss - CPLG

Fairy - Beanstalk

Dragons Franchise - Universal

Family Fortunes - Fremantle

Dungeons and Dragons - Hasbro

Fast ‘n Loud - Discovery


Father Christmas - Copyrights Group

Early Man - Aardman Animations

Felines - Santoro


Febreze - Beanstalk


Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 375

Property Listing (of contributors) Felix the Cat - CPLG

George Harrison - Bravado

Fifty Shades of Grey - Caroline Mickler

Ghost - Global Merchandising

Fireman Sam - Mattel

GI Joe - Hasbro

Fisher Price - Mattel

Go Jetters - BBC Studios

Five Finger Death Punch - Global

Godiva - Beanstalk


Godsmack - Global Merchandising

Five Seconds of Summer - Bravado

Gold Rush - Discovery

Flash - Beanstalk

Gordon Ramsay’s Hell’s Kitchen - Global

Florence & The Machine - Bravado


Flower Fairies - Penguin Ventures

Gordon’s - Beanstalk

Flying Scotsman, Little Flying Scotsman

Gorjuss - Santoro

- Science Museum Group

Grand Designs - Fremantle

Football Manager - SEGA Europe

Great Railway Journeys - Fremantle

Forza - Beanstalk

Grease - CPLG

Freddie Mercury - Bravado

Greenwich Polo Club - Copyrights Group

French Montana - Bravado

Greta Van Fleet - Bravado

Fruit Shoot - Start Licensing

Groovy Chick - DRi

Fun with Spot - Penguin Ventures

Gudetama - Sanrio

Fungus The Bogeyman - Copyrights

Guess How Much I Love You - Walker



Furbi - Hasbro

Guiness - Beanstalk


Guns N' Roses - Bravado

Gallows - Bravado


Garbage Pail Kids - Topps

Ham n' Eggs - CHF

Gardener’s World - BBC Studios

Halo - Beanstalk

Garfield - Bulldog Licensing

Hanazuki - Hasbro

Gary Barlow - Bravado

Hank Williams - Bravado

George Ezra - Global Merchandising

Happo’s - Cartoon Network



Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 376

Property Listing (of contributors) Happy News - DRi Hasbro Gaming - Hasbro Hatchimals - CPLG Heidi Bienvenida - Mondo TV Hawaian Tropic - Brandgenuity Help For Heroes - JELC Hello Kitty - Sanrio Hey Duggee - BBC Studios HIM - Global Merchandising Hollywood Vampires - Global Merchandising Home - Universal Horrid Henry - Caroline Mickler The Horus Heresy - Games Workshop House Of Turnowski - JELC How to train your dragons - Universal The Hunna - Global Merchandising

J20 - Start Licensing Jack Daniel’s - Beanstalk Jackie - Beano Studios Jackie Evancho - Bravado James and the Giant Peach - DRi James Arthur - Global Merchandising James Bay - Global Merchandising The Jam - Bravado Jamiroquai - Bravado Jane Asher - Pink Key Jaws - Universal JCB - JCB Consumer Products Jem and the Holograms - Hasbro Jeremih - Bravado Jessie J - Bravado Jhene Aiko - Bravado


JK Rowling’s Wizarding World - Warner

I Am Weasel - Cartoon Network I Believe In - Topps I Don’t Know How They Found Me Global Merchandising I Like Birds - JELC Imagine Dragons - Bravado Inspector Gadget - DHX Invention Story - Mondo TV In the Night Garden - DHX / CPLG Iron Maiden - Global Merchandising




Bros. Job For A Cowboy - Bravado Joe Wicks - Global Merchandising Joey Ramone - Bravado Johnnie Walker - Beanstalk Johnny Bravo – Cartoon Network Judas Priest - Global Merchandising Junji Itô Collection - Reemsborko Jurassic Park - Universal Jurassic World - Universal

Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 377

Property Listing (of contributors) Justin Bieber - Bravado

Land of Lost Content - Start Licensing

Justin Timberlake - Bravado

LazyTown - Cartoon Network

Justins House - BBC Studios

Leffe - Brandgenuity


Lemmy - Global Merchandising

Kacy Hill - Bravado

Lenor - Beanstalk

Kanye West - Bravado

LEVC - Bulldog Licensing

Kasabian - Bravado

Life - Bulldog Licensing

Katuri - Alpha Group

Life Is Strange - CPLG

Kendra Dandy - Start Licensing

Lil Wayne - Bravado

Kid Cudi - Bravado

Lil Yachty - Bravado

KidsCast - Those Licensing People

Lilybuds - Zodiak Kids

Killer Instinct - Beanstalk

Limp Bizkit - Bravado

Killers - Bravado

Line Friends - CPLG

Killswitch Engage - Bravado

Lional Ritchie - Global Merchandising

Kings Of Leon - Global Merchandising

Lionsgate - CPLG

Knight Rider (1982) - Universal

Little Mix - Global Merchandising

Kori Kumi - Santoro

Little Monsters - Those Licensing People

Korky the Cat - Beano Studios

Littlest Pet Shop - Hasbro

Kubo - Universal

Llama Llama - Brandgenuity

Kung Fu Panda - Universal

LMFAO - Bravado


Lock Stars - Hasbro

L2M - Global Merchandising

Lords - Caroline Mickler

Lady Gaga - Bravado

Lost Kitties - Hasbro

Ladybird Books: The Vintage Collection -

Louis Tomlinson - Global Merchandising

Lenny Kravitz - Global Merchandising

Looney Tunes - Warner Bros.

Penguin Ventures Lamb of God - Global Merchandising



Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 378

Property Listing (of contributors)


Mentos - CPLG Meteo Heroes - Mondo TV

Machine Gun Kelly - Bravado Madagascar - Universal Magic The Gathering - Hasbro Magic Marlon - CHF Magic! - Bravado Maisy - Walker Books Malcolm X - Bravado Mallory Knox - Bravado Manic Street Preachers - Bravado Manufacturing Media Source - Art + Science Mariah Carey - Global Merchandising Marilyn Manson - Global Merchandising Mary J. Blige - Bravado# Masha and the Bear - Lisle Licensing Massive Monster Mayhem - DHX Mastodon - Global Merchandising Match Attax - Bulldog Licensing / Topps Matilda - DRi Mathew Williamson - Beanstalk Max & Ruby - Boat Rocker Rights McVities - Beanstalk Me Robot - CHF Me to You - Carte Blanche Mean Girls - CPLG Mega Man Fully Charged - DHX Men’s Health - Golden Goose



Miami Vice - Universal Michelangelo - CPLG Miffy - DRi Migos - Bravado #Mindblown Minion Monsters - Universal Ministry - Global Merchandising Minnie the Minx - Beano Studios Mirabelle - Santoro Miraculous - Bulldog Licensing Modestep - Bravado Monopoly - Hasbro Monsters vs. Aliens - Universal Monty Python - Bravado Moomin - Caroline Mickler Morph - Start Licensing Mother and Baby - Golden Goose Motionless In White - Bravado Motley Cru - Global Merchandising Motorhead - Global Merchandising Mr Men and Little Miss - Sanrio Mr Peabody and Sherman - Universal Mr Pickles - Cartoon Network Mr Potato Head - Hasbro Mr Tumble Something Special - BBC Worldwide Mummy - Universal

Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 379

Property Listing (of contributors) My Dinky Bear - Carte Blanche My First JCB - JCB Consumer Products My Little Pony - Hasbro Mysticons - Boat Rocker Rights

N Nadiya Hussain - Start Licensing National Gallery - JELC National Geographic - National Geographic National Geographic Kids - National Geographic National Railway Museum - Science Museum Group Natural History Museum - Natural History Museum Nav - Bravado NFL Players Association - Brandgenuity Ne-Yo - Bravado Neighbours - Fremantle Nerf - Hasbro Never Mind The Buzzcocks - Fremantle Niall Horan - Global Merchandising Nicki Minaj - Bravado Nitro Circus - Lisle Licensing Noddy - Universal Now! That’s What I Call Music - CPLG Numskulls - Beano Studios

O Oasis - Golden Goose Oddbods - ITV Olly Murs - Global Merchandising OMG Girlz - Bravado One Direction - Global Merchandising Only Fools and Horses - BBC Studios Ori - Beanstalk Orianthi - Bravado Owl City - Bravado Ozzy Ozbourne - Global Merchandising

P Paddington Bear - The Copyrights Group Pan Am - Pink Key Pantera - Bravado Parental Advisory - CPLG Paris Hilton - Beanstalk Paul Weller - Bravado Peanuts - CPLG / DHX Penguins of Madagascar - Universal Peppa Pig - Entertainment One Pet Shop Boys - Bravado Peter Andre - Global Merchandising Peter Rabbit™: Animated Series - Penguin Ventures Peter Rabbit™ the Movie - Penguin Ventures Pets - Universal LICENSING SOURCE BOOK EUROPE 2018


Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 380

Property Listing (of contributors) Pikmi Pops - Bulldog Licensing PIL - Bravado Pimms - Beanstalk Pink Panther - CPLG PINY - ITV Pip Ahoy - CHF Pitch Perfect - Universal Pixie Lott - Bravado Plasticine - Art + Science Playboi Carti - Bravado Playdoh - Hasbro PJ Masks - Entertainment One Play Your Cards Right - Fremantle Pokémon - Pokémon Poldark - ITV Polly Mallone - Bravado Polly Pocket - Mattel Poppi Loves - Santoro Postman_Pat - Universal Power Puff Girls - Cartoon Network Pretty Much - Global Merchandising Primal Scream - Bravado Prince - Bravado Pringles - Pink Key Proctor & Gamble - Beanstalk Psy - Bravado Pusha T - Bravado Puss in Boots - Universal

Q QI - Fremantle Queen - Bravado

R R5 - Global Merchandising R Whites Lemonade - Start Licensing Rachel Hale - Start Licensing Rae Sremmurd - Bravado Rainbow - Boat Rocker Rights Rainbow Ruby - CPLG Ranger Rob - Boat Rocker Rights Rare - Beanstalk Razorlight - Bravado Reporter Ray - CHF Rhino Rugby - Start Licensing Rich The Kid - Bravado Rick & Morty - Cartoon Network Ricky Zoom - Entertainment One Ringo Starr - Bravado Rise of the Guardians - Universal Rita Ora - Bravado Rival Sons - Global Merchandising Rob Zombie - Global Merchandising Robbie Williams - Bravado Robinson’s Fruit Squash - Start Licensing Robot Trains - Mondo TV Robozuna - ITV



Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 381

Property Listing (of contributors) Rod Stewart - Bravado

Scooby Doo - Warner Bros.

Rodger the Dodger - Beano Studios

Scorpions - Global Merchandising

Roger Waters - Global Merchandising

Scrabble - Mattel

Ronan Keating - Bravado

Screechers Wild - Alpha Group

Ronnie Wood - Bravado

Sea Of Thieves - Beanstalk

Roobarb and Custard - Those Licensing

Sebastian Ingrosso - Bravado


SEGA Console Collection - SEGA Europe

Room on the Broom - Magic Light

SEGA Retro Collection - SEGA Europe


Selena Gomez - Bravado

Route 66 - Bulldog Licensing

Sesame Street - CPLG / Bulldog

Rubik’s - The Smiley Company


Run DMC - Bravado

Sex Pistols - Bravado

Ruthless Records - Bravado

Shaun the Sheep - Start Licensing


Shawn Mendes - Bravado

SafetySuit - Bravado

Sherlock - BBC Studios

Sam Smith - Bravado

Stormtrooper - Golden Goose

Samurai Jack - Cartoon Network

Shopkins - Bulldog Licensing

Santoro - Santoro

Shoot - Lisle Licensing

Sanrio - Sanrio

Shrek - Universal

Santana - Reemsborko

Silentnight - JELC

Sarah & Duck - BBC Studios

Silversun Pickups - Bravado

Saved By the Bell - Universal

Sissi The Young Empress - Mondo TV

Say Yes to the Dress - Discovery

Sing - Universal

Scarface - Universal

Sixteen Candles - Universal

School of Roars - Lisle Licensing

Sixx.AM - Global Merchandising

Science Museum - Science Museum

Ski Mask The Slump God - Bravado


Skylar Grey - Bravado

Shepperton Design Studios Original

Slayer - Global Merchandising LICENSING SOURCE BOOK EUROPE 2018


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Property Listing (of contributors) Sleepwave - Bravado

Stingray - ITV Studios GE

Slipknot - Bravado

Stone Roses - Bravado

Slugterra - DHX

Strawberry Shortcake - DHX

Slush Puppie - Pink Key

Stretch Armstrong - Hasbro

Smiley - The Smiley Company

Strictly Come Dancing - BBC Studios

Smiley World - The Smiley Company

The Struts = Bravado

Smirnoff - Beanstalk

Studio Pets - Lisle Licensing

Smooshy Mushy - Lisle Licensing

Style Council - Bravado

Snail and the Whale - Magic Light

Subbuteo - Hasbro / Art + Science


Sunny Bunnies - CPLG

Soft’n Slo Squishies - Boat Rocker Rights

Superwings - Alpha Group

Something Special - BBC Studios

Superzings - Lisle Licensing

Sonic Boom - SEGA Europe


Sonic The Hedgehog - SEGA Europe The Sooty Show - Those Licensing

Take Me Out - Fremantle


Take That - Bravado

Space Invaders - CPLG

Talisman - Games Workshop

Space: 1999 - ITV

Tanqueray - Beanstalk

Spandau Ballet - Bravado

Tee and Mo - Zodiak Kids

Spirit - Universal

Tekashi 69 - Bravado

Spirit of Concorde - Start Licensing

Teletubbies - DHX / CPLG

Spyro - Beanstalk

Tetley - CPLG

St. Pancras - Golden Goose

Tetris - Lisle Licensing

Stanley - Beanstalk

TGI Fridays - Beanstalk

Star Trek - CPLG

Thats Not My - Bulldog Licensing

Status Quo - Global Merchandising

The 1975 - Bravado

Stella Artois - Brandgenuity

The Adventures of Puss In Boots -

Steve Angello - Bravado


Steven Universe - Cartoon Network

The Amazing World of Gumball - Cartoon

Stick Man - Magic Light Pictures




Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 383

Property Listing (of contributors) The Apprentice - Fremantle

Tiny Tatty Teddy - Carte Blanche

The Country Diary of an Edwardian Lady -

TLC - Discovery

The Copyrights Group

Tomb Raider (video game) - CPLG

The Daily Mirror - Lisle Licensing

Tom Grennan - Global Merchandising

The Dandy logo - Beano Studios

Tom & Jerry - Warner Bros.

The Deep - Warner Bros

Tonka - Hasbro

The Gruffalo - Magic Light Pictures

Tony Hawk - CPLG

The Highway Rat - Magic Light Pictures

Top Class - ITV

The Jam - Bravado

Top Gear - BBC Studios

The Magic Roundabout - Those Licensing

Total War - SEGA Europe


Tottenham Hotspur - Tottenham Hotspur

The Next Step - Boat Rocker Rights

Tove Lo - Bravado

The Price Is Right - Fremantle

Trailer Park Boys - Global Merchandising

The Prisoner - ITV

Transformers - Hasbro

The Snowman™ - Penguin Ventures

Travis Scott - Bravado

The Snowman™ and the Snowdog -

Treasure X - Bulldog Licensing

Penguin Ventures

Tricky Dicky - Beano Studios

The Sports Merchandise and Licensing

Trippi red - Bravado

Show - Chelsea FC

Trollhunters - Universal

The Struts - Bravado

Trolls - Universal

The Tide - Bravado

Tulipop - Tulipop

The World of Beatrix Potter™: Peter

Tupac Shakur - Bravado

Rabbit™ - Penguin Ventures

Turbo - Universal

The World of David Walliams - CPLG

Twirlywoos - DHX / CPLG

The X-Factor - Fremantle

Twister - Hasbro

Thomas & Friends - Mattel

Tyga - Bravado

Three Days Grace - Bravado

Type O Negative - Bravado

Through The Keyhole - Fremantle


Thunderbirds Are Go - ITV Thunderbirds - ITV

UFO - ITV Studios GE

Timmy Time - Start Licensing

Ugly Dolls - CPLG



Listings Autumn 2018_NEW_muk.qxp_Layout 1 22/09/2018 14:55 Page 384

Property Listing (of contributors) Uncle Grandpa - Cartoon Network

Natural History Museum

Universal Monsters - Universal

Will O The Wisp - Those Licensing

Usher - Bravado



The Who - Bravado

Verve Records - Bravado

Women’s Health - Golden Goose

Victoria - ITV

Wonder Park - CPLG

Village People - ITV

Woody Woodpecker - Universal

Vince Staples - Bravado

World of Sport Wrestling - ITV

Vintage Kellogg’s - Pink Key

Wretch 32 - Bravado

Volbeat - Bravado


Volvo - Beanstalk


Willie Nelson - Bravado


XBox - Beanstalk

Wallace & Gromit - Start Licensing

XXXTentacion - Bravado

Walter - Beano Studios


Warhammer Age of Sigmar - Games Workshop

Yale University - CPLG

Warhammer 40,000 - Games Workshop

Yakusa - SEGA Europe

Watership Down - ITV

Years and Years - Bravado

We Are The Fallen - Bravado

Yelawolf - Bravado

We Bare Bears - Cartoon Network

Yellow Submarine - Caroline Mickler

We’re Going On A Bear Hunt - Walker

Yoo Hoo To The Rescue - Mondo TV


Young Guns - Bravado

The Weekend - Bravado

Young Jeezy - Bravado

Welch’s - Brandgenuity


Westlife - Bravado Where's Waldo - Universal

Zak Storm - Bulldog

While She Sleeps - Bravado

Zog - Magic Light Pictures

Whitney Houston - Bravado Wildlife Photographer of The Year -



Charity Fundraising Event For The Light Fund The Southern

Light Fund Quiz Dial Square Suite, Arsenal FC

Thursday 15th November 2018 © The Arsenal Football Club plc

Bar 6pm till late (Bar shuts at 12.00am, carriages at 12:30am) Quiz starts 7.00pm - Quiz ends approx 10.30pm T he cost is £6 5 per person and this includes food Registered charity 1145596

Directions to E mirates S tadium Getting to Emirates Stadium is simple, London’s comprehensive public transport system will take you within a few minutes walk of the ground where clearly located pedestrian signs will help you find your way on-street. Your Name........................................................................................................... Tube and R ail Both Arsenal and Holloway Road Stations (Piccadilly Line) are around three minutes walk from the ground. Finsbury Park (Victoria / Piccadilly Lines and Team Name (e.g B raindead) .............................................................. overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium C ompany Name(s) .......................................................................................... and should be slightly less crowded than Arsenal Station. Kings Cross is the main station for overground rail and is also served by many A ddress.................................................................................................................. underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington. Alternatively, a short overground rail journey of one stop will take you to .................................................................................................................................... Finsbury Park station. B us .................................................................................................................................... Buses are fast and convenient with connections passing the ground on all sides. Main bus stops are located on Holloway Road, Nag's Head, Seven Sisters Road, Telephone ........................................................................................................... Blackstock Road and Highbury Corner. Direct, high frequency services from much of north and central London travel within five minutes walk of the ground. W alking e-mail...................................................................................................................... Local pedestrian routes will be clearly signposted from all local transport gateways directing you along approved routes to the stadium S ignature.......................................................... Date...................................... For further information on travel in London please visit


Please go to the A rsenal website which provides information regarding hotels;

Number of teams ( teams should comprise 4 -8 people) =

Number of tickets £6 5 each =

W E DO NOT ACC E PT A ME R IC A N E X PR E S S I enclose a cheque made to The L ight F und for £.......................................................................................... V is a

Please debit my

E le c tro n

Ma s te rc a rd Ma e s tro

S o lo with the amount of £.......................................................


C ard No:

Valid F rom: E xpires:


S ecurity C ode:


(These are the last 3 numbers on your signature strip on the back of your credit card)


O rganisation A ddress

Name O rganisation Postcode

A ddress

Telephone E -mail


Please post or email to: Caroline High ( Boat Rocker UK, 44 Whitfield Street, London W1T 2RH Enquiries: 0203 746 0865 Please ensure cheques are made payable to: The Light Fund

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Autumn 2018









AUTUMN 2018 © 2018 Hasbro. All Rights Reserved.

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