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25 YEARS OF POWER RANGERS
All Powerful Power Rangers has been a powerhouse kids’ brand for 25 years, and with acquisition of the property by Hasbro in May, fans can look forward to exciting new content, toys, consumer products and more. LSB caught up with Hasbro’s Simon Waters, senior vice president and general manager of Power Rangers to see what the future holds for this iconic brand.
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aunched by creator Haim Saban in 1993, Power Rangers is one of the most-watched children’s television programmes in the US and remains one of the longest running live action kids’ series in television history. The series and subsequent movies, including 2017’s feature film with Lionsgate, follows the
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Inset: Celebrate 25 years of Mighty Morphin Power Rangers fun! Left: Simon Waters, senior vice president and general manager of the Power Rangers franchise.
adventures of a group of ordinary teens who morph into superheroes to save the world from evil. The TV show now airs in more than 150 markets around the world and is translated into numerous languages. In January, Power Rangers Super Ninja Steel - the 25th season premiered in the US and began debuting across UK/EMEA in April. In February 2018, Hasbro
25 years of Mighty Morphin Power Rangers
It’s been a big year for Power Rangers as it celebrates 25 years since the launch of the original Mighty Morphin Power Rangers series in 1993. On August 28 (the same day the original Mighty Morphin Power Rangers series premiered in 1993), Nickelodeon premiered a special Power Rangers Super Ninja Steel episode to celebrate the anniversary. The episode included iconic Rangers from the past, including the original Green and White Mighty Morphin Power Rangers. Coinciding with the August anniversary, the Build-A-Bear Workshop revealed a brand new 25th anniversary branded Green Ranger bear that sports the 25th anniversary logo. And Shout! Factory commemorated the 25th anniversary with a collector’s edition steelbook complete series box set, which gathers all 155 original episodes out on Blu-ray for the very first time ever.
Inset: POWER RANGERS from the past teamed up with the present crew in a special 25th anniversary episode of Power Rangers Super Ninja Steel. LICENSING SOURCE BOOK EUROPE 2018