A marchi - Cuevas continued, “ When a brand originates in the digital space and transitions into the physical, it’s important to do it in a seamless way. We are ensuring to do this so fans can enjoy Subway Surfers without noticing the difference between assets. We know we will expand our fandom, that not all players will watch, and not all consumers will play, however in the end – they are all still part of the fan community.” Jake, Fresh, Tricky and Yutani are the cool crew; they are the backbone of Subway Surfers. In the new series, fans get to see the friends as they navigate the exuberant joys and ironically-epic dilemmas of teenage life. Together, these friends explore their magical city on skateboards and discover an amazing mystery that introduces new technology and changes their lives forever. Like the series, the SUBSURF® brand emulates the street culture ethos of Subway Surfers. The style - whether it be graffiti, stencils, prints and murals, large-scale paintings and projec ts of ar tistic collaboration, among others – is very much part of the brand and represented in all aspects. There are 10 style guides and they all celebrate this authenticity.
New episodes of Subway Surfers: The Animated Series continue to air on SYBO Games’ YouTube channel. The 10 x 4 minute-series, scripted by Brent Friedman (Star Wars Rebels, Star Wars: The Clone Wars) and produced by Daytime Emmy award-winning producer Sander Schwartz (The Batman, Justice League, Scooby Doo, Teen Titans), will be followed by a long-form series in 2019. Six years after its mobile game launch, Subway Surfers continues to rock the charts. In June 2018, the game hit an all-time monthly download record at 52.5 million; which follows its Number One spot as 2017’s most downloaded game around the world. Subway Surfers also touts the first game to pass one billion downloads on Google Play.
youtube.com/sybogames
“As the brand continues to expand into lifestyle, it ’s incredibly impor tant to deliver the street smart, edgy youth culture, skate music and dance influence that Subway Surfers is about and our fans strive for,” Amarchi-Cuevas said.
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