FANS KEY TO SUBWAY S®URFERS AND SUBSURF BRAND Fandom is the beating heart of every successful brand Culturally, socially – and business-wise – the collectives of individuals who share a common empathy and camaraderie on a given subject is not to be ignored. It’s commonplace to identify an individual’s personal fandom, whether it be sports, movie-genres, anime culture or video games. The loyal fans of Subway Surfers, SYBO Games’ mobile game phenomenon with over 2.1 billion downloads, fit the fandom definition to a T. From dedicated Wiki Fan pages, fanzone websites, social handles and more, millions have embraced the world tour adventures of its main characters and fallen in love with Jake, Tricky, Fresh and Yutani! Developing an animated series and a consumer lifestyle brand from an established and wellloved mobile game may seem like a piece of cake. For SYBO Games, keeping fans loyal is utmost impor tant and top of mind as they build out the brand all over the world, from the United ingdom, United States, Germany, Latin America, Russia, Benelux to India and many many more. “We are committed to delivering our fans the rich content, cool consumer products and authentic experiences,” said Naz Amarchi-Cuevas, ead of Licensing Brand arketing, SYBO GA ES. “From the animated series, to the mobile game, to t h e SU B SU R F m e rc han disin g p ro gram , ever y thing focuses on what our fans love so much including the music, the art and streetsmart characters.”
Interested to learn more? eet with Naz durin BLE, naz sybo ames.com
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