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RILEY’S CHAPTER AND VERSE
like. We are also confronted by a newsagents, a reduction shrinking number of kiosks. We are in the number of kiosks predicting significant growth in our and a reduction in the direct to consumer business number of launches all and we’ll launch new played their part… but and innovative there’s no doubt that the kinds of industry is facing marketing challenging times. campaigns. For Helen part of the But as long key to success is quality. as there are “If people are buying licensed fewer partworks, then properties with they really value quality and significant followings, content,” she says. “People believe in printed there will be avid products – it constantly crops up in research collectors who want to groups but consumers believe that if something Inset: DC is just one of the collect the kinds of is printed then it is more licences that Eaglemoss #10 products that likely to be factually currently has in its portfolio. we make.” correct and they This approach is also understand real effort Left & below: Over the years, THE OFFICIAL COLLECTION Hachette has launched partworks held by De Agostini, which has gone into the for Dr Who, Marvel and Assassin’s Creed among others. also feels that the biggest consistency of the shift in the business model over the last couple of message and the years has been in distribution and marketing. There’s instructions. People get a (mis)quotation of Mark Twain, which runs, “Reports bored trying to track of my death have been greatly exaggerated.” I can’t down information online help feeling that anyone who believes that partworks and they recognise that are dying might be just as wrong as Mark Twain’s it’s bitty and possibly not EDWARD KENWAY reporters. For sure the industry is going through FIGURINE correct so they don’t tough times, but hey, which industry isn’t? If ever trust it. This is particularly there was a business attuned to pertinent in the craft sector as people understanding consumer needs value our step by step approach when and moving quickly to satisfy learning a new skill.” them, then partworks is it. Eaglemoss currently has licences for DC I leave the final words to and Marvel Comics, Marvel movies, Star Eaglemoss’ Ben: “The partwork Trek, Doctor Who, Back to the Future, industry is one that has always Alien, Battlestar Galactica, The Walking prospered by reinventing itself. Dead, Game of Thrones, Disney Classic, We are an extraordinary WWE and James Bond, with several industry that is only defined by other licences in the works. In the past, it our ability to deliver products has also had enormous success with The that build into collections. What Lord of the Rings, Stargate and a variety those collections are can vary of BBC properties. Ben Robinson, THE DEADLY ASSASSIN, THE F ACE OF EVIL, THE ROBOTS OF DEATH enormously. Few other kinds of editorial director at Eaglemoss, argues AND THE TALONS OF WENG -CHIANG G company have such varied that innovation is the way forward, in portfolios or can adapt as rapidly particular a greater emphasis on and as radically as we can.” building relationships directly with communities of fans. Copyright © David Riley, David Riley Consulting Limited He says: “The market is undergoing massive David is an independent publishing and licensing consultant change. Traditionally we rely on a significant amount and agent specialising in book and magazine publishing. Contact him at Davidianriley16@gmail.com for independent of TV advertising and we have to be more and more support and advice. inventive to achieve the kind of reach that we would PRIVATEER. PIRATE. ASSASSIN. The turbulent life of Edward Kenway
A CHANGE OF COURSE
Edward sees the error of his ways
LIFE ON THE OCEAN WAVE Piracy’s Golden Age
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THE FOURTH T DOCTOR
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LICENSING SOURCE BOOK EUROPE 2018
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