062-071_LA WINNERS PAGES Property 2018 USE .qxp_Layout 1 18/09/2018 16:14 Page 70
Best Licensed Marketing Communications Award sponsored by Open to: For this award category, a highly qualified panel of marketing and promotions experts judged the entries. Each submission had to demonstrate strong partnerships forged between licensed properties and key brands.
Marketing
category winner & finalists
Winner CORE CAMPAIGN VISUA L & PASSPORT AND MAP
Roald Dahl’s Halloweden with The Eden Project Other finalists were: l 20th Century Fox’s Murder on the Orient Express Campaign with Movember (Agency: Lime Communications)
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Above: It was a ‘fantastic (Mr Fox) night’ for Roald Dahl, which won a trio of awards. Stephanie Griggs, licensing and design director, of The Roald Dahl Story Company collected this trophy from Laura Freedman-Dagg, brand manager of Brand Licensing Europe, sponsor of this category. Right: Laura Freedman-Dagg, brand manager of Brand Licensing Europe, sponsor of this category and headline sponsor of the whole event, prepares to announce the winner.
Initial Reaction: "We are absolutely delighted! I'm accepting this on behalf of our marketing and events team, who created such a unique and original event, which was received so well by consumers.” Stephanie Griggs, licensing and design director, The Roald Dahl Story Company.
l The Gruffalo Spotter AR App Trails with Forestry Commission England
LICENSING SOURCE BOOK EUROPE 2018
l LEGO Create The World Campaign with Sainsbury’s
l Masters of the Universe and Dirty Dancing Epic Lift Campaign with Moneysupermarket. com (Agency: Born Licensing)
l Mr Benn If You Love It, Keep It In The Emporium Campaign with The Insurance Emporium