062-071_LA WINNERS PAGES Property 2018 USE .qxp_Layout 1 18/09/2018 16:13 Page 69
Best C lassic Licensed Property A ward sponsored by Open to: This award is for properties that have stood the test of time (with at least a decade of licensing activity). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the years. The winner joins previous years’ winners Pokémon, Peter Rabbit, Barbie, Thomas & Friends, Star Wars, Mickey Mouse and The Beano in The Licensing Classics Hall of Fame.
Property
category winner & finalists Inset: The eOne team were justifiably chuffed to bits to go on stage and collect Peppa’s award. Katie Rollings, eOne’s svp of UK licensing, family & brands proudly brandished the trophy that was presented by (second left) Emily Aldridge, licensing manager of GB eye, sponsor of this award category.
Winner
Bottom centre: Rousing cheers from the eOne team!
Peppa Pig Initial Reaction: “This is just brilliant; the team work really hard and there is still so much love for Peppa after 15 years. It is still the most important property in our portfolio; there is still so much dedication and investment.” - Katie Rollings, svp UK licensing, eOne.
Right: Emily Aldridge, licensing manager of GB eye, sponsor of this award category had the joyful task of announcing the winner.
Other finalists were:
TM
LICENSING SOURCE BOOK EUROPE 2018
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