051-061_LA WINNERS PAGES PRODUCT 2018.qxp_Layout 1 19/09/2018 10:15 Page 54
Best Licensed D ress- U p or Partyware R ange sponsored by Open to: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products had to be launched into UK retail between June 1 2017 and May 31 2018.
Product
category winner & finalists
Winner
Roald Dahl Collection for F&F at Tesco from Smiffys
Above: Smiffys’ director Dominique Peckett (third right) was proud to accept the trophy from (second left) Angeles Blanco, director of licensing of Beano Studios, sponsor of this category. Dominique and Angeles were joined on stage by (right-left), Tesco’s assistant buyer for dress-up for F&F, Alex McCreadie; Smiffys’ national account controller Aneesa Beasley and Lindsay Rearden, design manager of Smiffys.
Other finalists were:
DC Superheroes Collection for Sainsbury’s from Rubie’s Masquerade
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Disney Princess Belle Limited Edition from Rubie’s Masquerade
LICENSING SOURCE BOOK EUROPE 2018
Harry Potter Partyware Range from Unique Party
Initial Reaction: "We are absolutely thrilled and delighted. Winning this award has really highlighted all the work that has gone into this licence from the whole team. And it gives Roald Dahl the credit he deserves as well, after all these years. It's the perfect classic yet contemporary licence and we're so pleased it has been recognised!"” - Dominique Peckett, director, Smiffys.
Marvel Collection for George@Asda from Christy’s By Design
Peter Rabbit Animation Collection for Asda from Smiffys