044-050_LA WINNERS PAGES Retail 2018.qxp_Layout 1 18/09/2018 13:19 Page 49
Best Licensed Retail Execution Award sponsored by Open to: Nominees could be retailers of any discipline with a store or a web presence in the UK. This award is for a specific promotion or licensing treatment that was executed at retail over the last year.
Retail
category winner & finalists Initial Reaction: “We’re really so pleased, especially as the Paddington campaign received such a great reaction.” - Laura Barton, assistant buyer, M&S.
Winner
Paddington at Marks and Spencer Other finalists were: l Cars 3 at Smyths
Above: Marks and Spencer’s merchandiser Jemma Sawyer (third right) was delighted to accept the trophy from Fiona Macmillan, managing director, Centum Books, sponsor of this category (far right) and be joined on stage by some of the Copyrights and M&S teams. (Left-right) Rachel Clarke (Copyrights), Polly Emery (Copyrights), Joanne Granville (Premier), Kate Lambert (Studiocanal), Laura Barton (M&S), Demi Patel (Copyrights), Rebecca Garner (M&S), Jemma Sawyer (M&S) and Paul O’Mara (M&S). Right: Fiona Macmillan, managing director, Centum Books, sponsor of this category looks up to the big screen before announcing the winner.
l JoJo Siwa at Primark
l PAW Patrol at The Entertainer
l Marvel Avengers: Infinity War at Tesco
l Peter Rabbit movie at Harrods
l My Little Pony at Tesco
l The Rolling Stones x Bravado at Selfridges
LICENSING SOURCE BOOK EUROPE 2018
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