Property
The Snowman™ The Snowman™ and The Snowdog
Licensor
Penguin Random House
Penguin Ventures, 80 Strand, London WC2R 0RL penguin.ventures@penguinrandomhouse.co.uk
The Snowman™, created and illustrated by Raymond Briggs, is one of the world’s most popular picture books. First published in 1978, 2018 marks the 40th anniversary of this magical story. Since then the original picture book has sold in excess of 5.5 million copies around the world and has been published in 15 foreign language editions. Throughout 2018, we’ll be celebrating the 40th anniversary of The Snowman through a programme of high profile activities and bespoke and limited edition products: •
Multiple activations with both mass market and high end retailers and partners
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The first ever Snowman art trail to be launched in Media City, Salford
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An exciting experiential cinema installation in partnership with Backyard Cinema at Winter Wonderland
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An orchestral screening at The Royal Albert Hall
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Extensive consumer PR campaign
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Digital and social media activations to our highly engaged community of 44k followers
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A continued partnership with The Royal Mint with the launch of a special edition 50p coin In 2019 we will continue to build on the momentum of the anniversary with an expanded assortment of products and high-level partnerships and promotions. #TheSnowman40 © Snowman Enterprises Limited 2018 THE SNOWMAN™ Snowman Enterprises Limited
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