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Arriving At The Finalists
Inset & below: Just a small proportion of the products laid out ready to be judged.
The Judging Process Take 5,000 licensed products; over 100 retail buyers; an impressive roster of property, marketing and rising star submissions; hundreds of retail nominations and several judging panels of industry experts and what do get? The Licensing Awards 2018’s 160+ finalists in the 27 award categories, that’s what! Here we explain how the finalists and winners were arrived at.
All About The Awards
The Licensing Awards, (launched by Max Publishing, owners of The Licensing Source Book 13 years ago) recognise and reward excellence right across the licensing spectrum - in licensed merchandise, retailing execution, licensed property management, marketing promotions as well as an Honorary Achievement award for a special individual who has contributed greatly to the industry. In addition, for the third year running the Licensing Awards also encompass the LIMA UK Rising Star Award, which shines the spotlight on young licensing professionals under 30 years of age. The judging process for each of the different categories of awards differs in each case, duly tailored to arrive at the credible finalists and winners.
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Above: The votes being tallied. LICENSING SOURCE BOOK EUROPE 2018
The Product Award Categories Who Entered? Licensees and licensors were invited to enter licensed product ranges that had been launched into UK retail (or significantly modified) in the year June 1 2017 to May 31 2018. All entries had to be licence-specific (ie based on one licensed property) and each entry could be for a range, rather than a specific item. The only exception to this was the Innovation Award, which could be for a specific item.