14-15_Hasbro Vault_2017.qxp_NEW LSB 2008 GRID 12/09/2018 17:24 Page 1
HASBRO VAULT
SUBBUTEO The classic table football game that involves flicking tiny players mounted on weighted semispherical plinths in a match was re-designed and re-launched in 2012. The existing product range includes team playsets, accessories and licensed team playsets.
GUESS WHO?
The iconic 80s version featured classic characters such as rosy-cheeked Bill, big-nosed Bernard, and beret-wearing Maria. The characters may have changed, but GUESS WHO? Is still a firm favourite with families and multiple generations still have an affinity to the brand.
With the UK’s love for nostalgia at the moment – particularly 80s nostalgia – Hasbro is in the enviable position of owning some of the most sought-after retro brands, such as MY LITTLE PONY, TRANSFORMERS, STRETCH ARMSTONG, SPIROGRAPH, SUBBUTEO MR FROSTY and ACTION MAN to name Flair has taken a few.
WHAT’S OLD IS
NEW AGAIN!
T
hink back to 1983, the year MY LITTLE PONY was launched. The Generation was evolving from X to Generation Y. It was the time before the internet, smart phones and when ‘retro’ didn’t require an Instagram filter. Generation X and Y cultivated their youth in a world where toys were treasured and loved – their toys became their friends. Friends you told your secrets to, friends you went on adventures with – friends who were gracious when you ultimately gave them unflattering haircuts!
Generation X and Y have now grown up, and having children of their own – but they’re still big kids at heart. They are adapting to the new social sharing age, and taking their memories with them – in fact, they’re making them cool again. Hasbro has opened the doors to its retro vault and keen to explore opportunities with licensees and partners throughout EMEA on bringing back some of these retro favourites.
ACTION MAN
this iconic Hasbro brand from the 1980’s and given it a modern twist, accompanied by TV spots in the UK, with the infectious Mr Frosty jingle.
With roots tracing back to 1966, Action Man was revitalised and reintroduced in 1993 and took the world by storm! In order to thwart Dr. X and his evil plans, Action Man has mastered skills ranging from martial arts to secret agent, scuba diving to parachuting, race car driving to mountain climbing. It’s no wonder Action Man is 'The Greatest Hero of Them All!'
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SPIROGRAPH With a shelf-life approaching 50 years, SPIROGRAPH’s longevity can be traced to its simplicity and the fact that it taps into a child’s desire to draw and doodle. Today Flair is the master toy partner with over 30 SKUs in the range.