12-13_Power Rangers.qxp_NEW LSB 2008 GRID 12/09/2018 17:22 Page 1
POWER RANGERS
With the acquisition of Saban’s POWER RANGERS in June this year, Hasbro has some exciting plans in the pipeline for this iconic brand; from new content and toy lines to expanding the licensing programme across a wide range in categories – both in physical product and livebranded experiences.
Above: Celebrate 25 years of Mighty Morphin Power Rangers fun!
in how best to honour the brand’s heritage while continuing to find ways to evolve, ensuring its relevance with today’s (and tomorrow’s) consumers. “It’s a fine line to walk, as we must continue to preserve the elements that remain at the heart of the brand and have found an evergreen resonance, while not missing OWER RANGERS is opportunities to grow in exciting the iconic kids’ new directions,” says Simon. action brand There are three key segments for universally recognised the brand: pre-schoolers who are just throughout the world that beginning their journey in the first achieved Above: Power Rangers Super franchise, the core segment 5-10 Ninja Steel is the 25th season unprecedented success in year olds who are hungry for of POWER RANGERS. the 1990’s as a children’s content and enjoy playing out stories whilst wearing entertainment and consumer products powerhouse. licensed product and the collectors – the avid fans and Speaking about Hasbro’s acquisition of the POWER historians, who have graduated from linear content to RANGERS franchise in June of this year, Simon Waters, Senior Vice President and General Manager, Power Rangers said: “The franchise has proven a massive success over these last 25 years through numerous iterations, including licensed consumer products, motion pictures, live entertainment and consumer promotions and it just made sense for Hasbro – a global play and entertainment company – to become a part of this rich history and welcome the brand to our home of other successful franchises like TRANSFORMERS and MY LITTLE PONY.” Probably the biggest challenge for Hasbro now lies
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Right : It’s important to Hasbro to honour the heritage of the POWER RANGERS brand.
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