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It’s Game On MONOPOLY continues to lead the way as the number one gaming brand in the world, with Hasbro now building on it’s success with a number of high-profile collaborations, turning this family-favourite game into an iconic lifestyle brand.
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asbro is the leader in board games with a 32% market share in the G9 countries and 8 out of the top 9 face-to-face games in the G9 in 2017. MONOPOLY remains the number one gaming brand for Hasbro, and is still the fastest growing brand, but new games such as SPEAK OUT, PIE FACE, TOILET TROUBLE and FANTASTIC GYMNASTICS are carving a place as familyfavourites as well. The MONOPOLY game celebrated its 80th anniversary in 2015 and has been played by more than one billion people in 114 countries around the world and has been translated into 47 languages. Above: Clutch bags from Olympia “MONOPOLY is an Le-Tan x MONOPOLY collab. iconic game the world over,” says James Walker, SVP Consumer Products EMEA. “The brand is instantly recognisable, and we know there’s a lot of emotional attachment to the game, with many families passing the game down from generation to generation. It’s this love of the
game and brand that has inspired our move into lifestyle branding; taking MONOPOLY out of the toy aisle and working with some best-inclass partners to bring together some truly exciting licensing collaborations.” One such collaboration is with Parisian fashion brand Olympia LeTan. Known for her iconic ‘bookclutch’ handbags, Olympia Le-Tan is taking MONOPOLY high-fashion, with a handbag collection inspired by the brand’s signature game elements and design. The collection was shown at a launch event in Paris in July, at the Olympia Le-Tan boutique. The MONOPOLY collection by Olympia Le-Tan, including everything from the luxe blue properties such as ‘rue de la Paix’ to the ‘Go to Jail’ square card, is available now through to December 2019. “Olympia Le-Tan collections are known for their irreverent pop culture-inspired designs,
FIFA World Cup Limited Edition Every year HASBRO GAMING releases limited edition games tied to popular culture, and this year was no different with the release of the FIFA World Cup 2018 MONOPOLY board game. This spin on the family-favourite board game allows players to work their way around the board, purchasing qualifying teams and building stands and stadiums. Left: Tapping into popular culture and events, the limited edition FIFA World Cup edition features stadia from the World Cup in Russia.
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