02-03_Contents and Overview.qxp_NEW LSB 2008 GRID 12/09/2018 17:05 Page 5
OVERVIEW content at home. Good stories that can be enjoyed anywhere build franchises and deepen consumer engagement.” Hasbro’s entertainment portfolio is distributed across all platforms, including cinema, freeto-air TV, satellite TV, Amazon, Netflix, YouTube, as well as social media and digital gaming. Fans can find what they want, when they want and in whatever format they choose. Beyond the screen, Hasbro uses its consumer insights to drive its own product development. “We are in the unique position of being able to create toys and games for our own IPs,” says James. “Our content creation drives our toys and game offering, but also vice versa, our toys can drive our content creation. It is truly an exciting position to be in.” Being brand owners of some of the most iconic IPs in the world, Hasbro works across multiple consumer product categories, collaborating with best-in-class licensees allowing consumers to Above: Live experiences create connect with the emotive connections to brands. brands at all points of engagement. “We are in all channels, from high end and department stores to e-commerce and mass-value retailers,” says James. “Our brands are built with all fans in Below: Content is available how and when fans want it (left to right): on SVOD, at the cinema and digital games.
Left: Consumer products are available in all channels from high end…..to grocery stores.
mind and we develop product offerings and retail strategies across channels. We build exciting collaborations with fashion insiders and designers around the world - bringing our brands to the runway. We are in specialty channels with branded retail statements, as well as in massvalue retail and grocery channels creating entry ways for consumers to find our brands.” But it doesn’t stop there. Taking its brands out to consumers through live events and marketing promotions is just another way Hasbro further engages with Left: Consumer fans at all levels. “We insights drive work with some Hasbro’s toy development. incredible partners to bring our brands to life in the real world,” says James. “Through these live experiences we create emotive connections to our brands.” It’s a very exciting time to be involved with Hasbro, with new cinematic content for TRANSFORMERS, the acquisition of POWER RANGERS and Hasbro’s expansion of brands such as HASBRO GAMING and NERF into the lifestyle arena. “Hasbro is no longer just a toy company, but we’re now a global play and entertainment leader – building our own brands into complete entertainment franchises.”
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