02-03_Contents and Overview.qxp_NEW LSB 2008 GRID 12/09/2018 17:05 Page 1
OVERVIEW Left: Hasbro is in the unique position of being a toy company and brand owner.
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THE HASBRO ADVANTAGE
As a global play and entertainment company, Hasbro is in the unique position of being in total control of its IPs from concept to consumer. Hasbro’s business is powered by great storytelling that its fans want to hear – that is the Hasbro Advantage.
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n 2017, for the first time in its history, Hasbro’s revenue exceeded $5 billion (USD). “We have built up a powerhouse of brands, sharing amazing stories through entertainment, play, live events and consumer products,” says James Walker, SVP Consumer Products EMEA. “Our Franchise Brands grew by 10% last year driven by great storytelling, consumer insight-driven innovations, effective marketing and 365 days-a-year consumer engagement across multiple platforms.” Multi-platform entertainment – including theatrical, television, streaming and digital - drove revenue growth in 2017 for Hasbro franchise brands; particularly TRANSFORMERS and MY LITTLE PONY. “Our modern story play model is not dependent on a record breaking box office,” says James. “Yes, the films allow us to tell new stories and introduce new characters, but it is our ‘everyday’ content that is becoming more significant as families enjoy more
WHATSINSIDE? IFC-203
THE HASBRO ADVANTAGE
204-205 TRANSFORMERS 206-207 MY LITTLE PONY 208-209 NERF
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CONTENTS
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210-211
HASBRO GAMING
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POWER RANGERS
214-IBC
HASBRO VAULT
This Hasbro publication was produced by Max Publishing. Editor: Michelle Board. Editor in chief: Jakki Brown. The advertising was handled by Ian Hyder and Rob Willis. The designer was Gary Freeman. Copyright 2018: While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers can not accept legal liability for any errors, missions, nor can they accept responsibility for the standing of advertisers, nor any organisations mentioned in the text.