196-197 SOTN Sports.qxp_NEW LSB 2008 GRID 18/09/2018 08:52 Page 197
STATE OF THE NATION: SPORTS Inset: Action Man commemoration.
Park Life
Below: A great foundation.
As part of the new licensing strategy for the Scottish FA, official licensees showcased their products at an event held at Hampden Park last month. Steven Romeo, head of retail, commented: “Since joining the Scottish FA I have worked hard to create a great foundation of licensees and licence products that will appeal to our fan base. This event showed the diversity of quality products ranging from traditional fan accessories, scarfs, flags to more bespoke products like our official Scotland National Team tartan and Harris Tweed products.”
Moore from the Hammers
To commemorate the 60th anniversary of Bobby Moore's 1958 debut in a claret and blue shirt, West Ham United is launching the Bobby Moore Action Man Collector’s edition. The Limited Edition Action Man, in his first shirt with the iconic number 6 on the back, along with the 1958 replica shirt from Score Draw are among a number of products being produced to honour his career.
Chelsea showcase Returns Grabbing licensing by the horns
Inset: Ride On.
Professional Bull Riders (PBR) continues to grow its global presence and is now competing in five countries. Out of the ring, the PBR’s licensing programme is also growing. Intex has launched a new INFLATABULL Rodeo Bull Ride on Float. Over 250,000 units were sold in its first year across 50 countries worldwide, making this the best-selling officially licensed product launch for PBR since 20 cowboys broke away from the rodeo and formed a standalone bull riding sport in 1992. Right: Updating history.
A Signature year Signature Gifts licence with the Mirror Group has prospered during the major sporting events of 2018 and is set to continue next year. Events allow Signature the opportunity to update sports books that contain newspaper coverage of all the great matches, races and victories from the sporting world. The Deluxe England Pictorial book has been updated to include England’s run to the semifinals of the 2018 FIFA World Cup. The British Cycling Heroes book now features articles on Geraint Thomas’ win at the 2018 Tour de France.
The Sports Merchandise and Licensing Show is back at Stamford Bridge on Monday November 19, for what will be the fifth edition of the popular trade show. Organised and hosted by Chelsea FC’s licensing team, SMLS showcases sport merchandise from some of Europe’s and the Premier League’s Above: Some of the top clubs will be exhibiting top clubs, helping to connect sport licensors, licensees and retailers. Also exhibiting at the free to attend event are a number of companies providing vital services to any sport retail or licensing business. Below: Juventus target the US.
Juventus renews and expands
Juventus Football Club is renewing its existing licensing partnership with IMG, and has expanded the new multi-year agreement to include the US and Canada. IMG has been Juventus’ exclusive licensing representative in Asian territories, Australia and New Zealand since 2016. During that time, the Italian club’s licensee portfolio has grown significantly to include new product categories in these markets including apparel, gadgets, car accessories and luggage. IMG will develop the Juventus brand licensing business through its network of Asian, American and Canadian offices, coordinated by its team in Milan.
LICENSING SOURCE BOOK EUROPE 2018
197