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STATE OF THE NATION: SPORTS
Inset: Experience Silverstone.
Well, what a summer of sport that was! Football was only two games from coming home, Wales celebrated its first Le Tour victory, while the Winter Olympics and Commonwealth Games saw home nation athletes excel. It’s not too shabby off the pitch either and LSB picks up on what’s happening on the licensing field of play.
Licensing kicks off A new look for Silverstone
TSBA, the licensing agent for Silverstone Circuits, will be extending the established licensing programme and will be launching a new style guide at Brand Licensing Europe. On the track, Silverstone is continuing to develop and strengthen its engagement with both existing and new partners and licensees, investing an estimated £60m investment over the next five years to grow visitor numbers. A significant catalyst for this will be the Silverstone Experience, a dynamic, interactive and educational visitor experience expected to attract over 400,000 visitors a year. Above: Twickenham now has a new state of the art store.
IMG scores with UEFA Euro 2020
Open for business
UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA EURO 2020 and other major UEFA tournaments through 2022. The new appointment follows IMG and UEFA’s collaboration on the licensing programme for UEFA EURO 2016 and UEFA’s other national tournaments through 2014-17 period. IMG’s network of offices across Europe will develop an extensive licensing programme encompassing fan, lifestyle, fashion and leisure products covering a variety of price-points and designed to appeal to multiple consumer segments from hardcore fans to tourists and different ages from children to adults.
The Rugby Football Union (RFU) and Fanatics opened the doors to Twickenham’s new state of the art stadium store earlier in the summer as part of an eight-year project to develop the RFU’s global retail and e-commerce programme. An original ten-year partnership reflecting global e-commerce rights was extended last year until 2025 with the addition of all official retail outlets at Twickenham Stadium and non-technical product rights. The new England Rugby Store represents a major pillar in the RFU’s match day and non-match day fan programme following recent investment in the World Rugby Museum and Stadium Tour operations.
Boots goes Freestyle
Right: Exclusive to Boots.
Leading digital sports personalities, F2 Freestylers Billy Wingrove and Jeremy Lynch, represented by TSBA Group, have just announced an exclusive partnership with retailer Boots. Working with licensee SLG, a six sku range of grooming products coupled with gifting items such as beanies, bags and stationery will be rolled out nationally and online in time for the key Christmas period.
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LICENSING SOURCE BOOK EUROPE 2018