185_187_188-189_Food Drink.qxp_NEW LSB 2008 GRID 20/09/2018 16:05 Page 188
TREND FOCUS: FOOD & BEVERAGE
Left: Brabantia has launched a new ironing board cover with an Orla Kiely design
PuPPiE Love
Design Plus Licensing, master licensing agent for ICEE and SLUSH PUPPiE brands, appointed Pink Key Licensing as European agent in June 2016 and their partnership has now been extended until the end of 2020. Steeped in nostalgia SLUSH PUPPiE is anything but rooted in the past. Today’s adults grew up with SLUSH PUPPiE and its beloved mascot, and the Pup is as popular with their children as it was all those years ago. “This has proven to be the basis of a slightly unexpected hit within the licensing industry,” says md Richard Pink. “To date nine licensees have been appointed covering a huge range of products.” Recent products include pencil cases and stationery from Helix; air fresheners from 151, frozen pouches from Manchester Drinks and apparel and accessories in development with Brand Design. “Without doubt though the star of the range is the domestic SLUSH PUPPiE Maker and its range of accessories from Fizz Creations,” enthuses Richard. “This award winning product has had sales since October last year that have been nothing short of startling. It was listed at major retailers such as Argos, Amazon and Menkind and the demand for the to inspire licensed housewares, product has been relentless, showing no with for example, the National signs of declining.” Gallery mugs from My Gift Trade. Meanwhile, taste and convenience Brabantia continues its combined with ‘tasty results in a few collaboration with the ‘Queen minutes’ and a famous brand for cake of Print’, Orla Kiely whose mixes have created a recipe for success distinctive style appeared on a for JWP’s Betty Crocker Microwave Retro Bin in 2015 and now on Cake Maker and Brownie Maker. new Flower Oval Stem ironing Paul Birtwistle, JWP’s marketing board and cover. manager, acknowledges: “Betty Benross Marketing launched Crocker is the number one bestselling its Black + Decker utility range brand for cake mixes in the UK and earlier this year, having secured Ireland, and to our knowledge has the brand’s licence for the UK more options/varieties than any other and Europe for laundry, manual manufacturer. It is widely available in cleaning and waste products. stores across the length and breadth Benross also has distribution of of the British Isles. Having such a wellBlack + Decker ‘powered known brand, (and one synonymous cleaning’ range which includes with baking) on our products gives them Above: The SLUSH PUPPiE Maker has been an the Power Scrubber, which, an added gravitas that can only be unprecedented success. notes Benross’ md, Amit beneficial.” Junega, is “great for greasy Paul continues: “Our Betty Crocker roast trays and dishes.” Microwave Cake Maker and Brownie Maker LICENSING SOURCE BOOK EUROPE 2018
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