18 Statistical Evidence_muk.qxp_NEW LSB 2008 GRID 20/09/2018 13:12 Page 17
STATISTICAL EVIDENCE Left: Apparel led all product categories in the survey.
Global sales of licensed products continue to show growth year on year, with the apparel, toys and fashion accessories categories leading the way. LSB takes a look at some of the numbers from LIMA’s latest Global Licensing Industry Survey, while, across the page, GfK offers an insight into Subscription Video On Demand.
Number Crunching T
he fourth Annual Global Licensing Industry Survey from LIMA has shown that retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to $271.6 billion. Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion. Character & Entertainment continues to be the top property type, accounting for $121.53 billion in retail sales, a 44.7% share of the market. Corporate Trademarks follow in second place with $55.77 billion in retail sales for a 20.5% share of the total. Apparel led all product categories with $40.67 billion in revenue, which accounts for 15% of total global licensed retail sales, followed by Toys at $36.12 billion (13.3% share), and Fashion
Accessories at $31.04 billion (11.4% share). In addition, the US/Canada remains the largest global region for licensed merchandise, with retail sales growing to $157.66 billion last year garnering a 58% market share. The strongest growth came from North Asia (up 6.2% to $26.05 billion) from China/HK and Japan, and Latin America (up 7.6% to $10.72B), led by Brazil. Business in the Middle East/Africa region grew at an above average rate of 4.0% with two countries from this region – Nigeria and Egypt – cracking the top 50 for the first time. “We are pleased to provide the latest edition of LIMA’s global report on the financial performance of the industry,” said Maura Regan, LIMA president. “With detailed analysis of the industry the report provides important data licensing professionals are seeking to support and drive their businesses. “The global licensing industry continues to demonstrate year over year growth and our goal is to provide tools to help our members realise even greater success.” Topline results from the survey were released during Licensing Expo back in the summer. It was conducted for the trade body by Brandar Consulting. Left: The US/Canada remains the largest global region for licensed merchandise, although the strongest growth came from North Asia.
18
LICENSING SOURCE BOOK EUROPE 2018