166-167_170-171_173_SOTN Brands.qxp_NEW LSB 2008 GRID 21/09/2018 17:13 Page 173
STATE OF THE NATION: BRANDS Below: New Help For Heroes product.
Going Global
Global Merchandising Services will be bringing some new entertainment clients including Lenny Kravitz and Ozzy Osbourne to BLE this year. In addition, building on the successful launch of the Joe Wicks’ Cookware range in retailers such as John Lewis, Debenhams, Dunelm and Shop Direct, Global will be exploring additional, new licensing opportunities for this brand in food/FMCG, home textiles, athletic wear and fitness equipment. In addition, Global will be announcing plans to celebrate the anniversary of Motorhead’s Ace of Spades, which will be 40 years old in 2020. Future plans for the brand include a touring exhibition, to celebrate the band’s history and pay homage to the famous frontman’s legacy, Lemmy Kilmister. Along with fashion collaborations, the expansion of this brand continues with Lemmy’s Lounge, which is currently part of the world-famous Rainbow Bar and Grill, in Los Angeles. Grand Hall G25
Mapping Things Out
Brandgenuity has had an exciting year, marked by new brands and new partnerships, including legendary explorer Ed Stafford. Ed put himself on the map by walking the length of the Amazon River and has since become a Discovery Channel star, an author, and a master of self-filmed content. The Ed Stafford licensing programme will help aspiring explorers get outside and ‘reset their souls’ through simple, well-crafted outdoor gear and experiences.
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Gallery of Art
JELC is presenting a strong and varied portfolio covering themes ranging from amazing art to beautiful birds and from sleep to security at BLE. It includes The National Gallery, I Like Birds, Crimestoppers, Silentnight, Help for Heroes and House of Turnowsky. The National Gallery is the third most visited museum in the world, with its collection of paintings in the Western European tradition from the 13th to the 19th century inspiring a successful global licensing programme. Recent additions to a growing number of partners include Blackstone Designs, with a new range of t-shirts coming to Top Shop this autumn, and Roy Lowe & Sons with a range of National Gallery socks for children and adults due in spring 2019. Meanwhile, the food gifting range Delicious Art from Scoop Designs is expanding its exclusive Boots offering for Christmas 2018. National Hall L65
Taking a Gander
The brands under Golden Goose’s custodianship are going from strength to strength with a slew of new deals recently announced. British Ceramic Tiles is to launch a range of floor and wall tiles using images and patterns inspired by St. Pancras Station. In addition, the Men’s Health range is being extended in Argos to include a range of cardio equipment. Meanwhile, the Mother & Baby licensing programme is off to a flying start with two new licensees in key categories. Mattresses and textiles are being developed by Manchester-based CuddleCo with multiple retail listings scheduled for early next 2019, while Vital Innovations are planning the launch of a range of feeding, grooming and temperature measurement products. Finally, Oasis Fabric Conditioner has been developed for Sainsbury’s, in partnership with McBride, Europe’s leading private label manufacturer (see page 14 for more info).
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Right: Men’s Health range expands in Argos with cardio equipment.
LICENSING SOURCE BOOK EUROPE 2018
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