166-167_170-171_173_SOTN Brands.qxp_NEW LSB 2008 GRID 21/09/2018 17:11 Page 167
STATE OF THE NATION: BRANDS
60 Sweet Years
This year at BLE Chupa Chups has good reason to celebrate as the brand has been going for 60 years and licensing for 20. We’re promised that this year’s BLE stand will be a party to celebrate and true to its playful spirit, Chupa Chups will ‘transport visitors again to a fun world in its booth with lots of surprises and where everybody will be invited to its happy hour the first day of the show’. On the second day of the show Perfetti turns to the Brands & Lifestyle theatre where Christine Cool will participate in a panel led by Beanstalk on what makes a successful food licensing programme. Later that day in a dedicated session on the company the licensing team will spill the sweet beans on the secrets behind 20 years of innovating with F&B brands in licensing.
National Hall L70
Left: Chupa Chups celebrate its 60th anniversary at BLE.
The Open Road
Bulldog Licensing has added to its portfolio lifestyle brand ROUTE 66 - the legendary highway that once linked Chicago to the American West. The property is relatively new to the UK market and is backed by a host of resources, including 125 high-res photos and 367 original artworks. In licensing terms, the brand has massive potential and in Germany, where a programme is already up and running, ROUTE 66 is already a €30m retail property. It also has a huge following in fashion circles in Italy. “We are really excited to be working on this Authentic American Lifestyle brand,” said Bulldog’s retail licensing manager, Lindsey Chester. “ROUTE 66 is instantly recognisable, so there’s ready-made brand awareness, and the brand has timeless appeal. We’ll be looking to extend this versatile property over a wide range of categories and the potential is vast.”
Grand Hall C2
Left: Bulldog Licensing adds ROUTE 66 to its slate.
Designs on Licensing With IMG
The prestigious Italian design house Pininfarina has appointed IMG as its global licensing representative in a multi-year agreement. Turin-based Pininfarina was founded by Battista ‘Pinin’ Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias and Cadillacs. With signature designs that marry elegance with innovation, Pininfarina in more recent years has evolved into a universal design house, able to redesign superior customer and product experiences in different sectors, from lifestyle
products, furniture and consumer electronics, to buildings, household interiors, yachts and aircrafts. Paolo Pininfarina commented: “The IMG partnership will signal a new phase in Pininfarina’s brand development, bringing the legacy of our founder and our current capabilities and vocation to new commercial areas and geographies. IMG’s network and proven ability to license premium brands with relevance and respect will help us along this path and accelerate its progress.” IMG will work with Pininfarina on branded and co-branded collaborations to enlarge the Pininfarina lifestyle world across a number of targeted areas, including technical sportswear, electronics, car accessories, home furnishings, travel goods and real estate projects. Nation Hall H60
Potted History for Kew
Terrace & Garden has launched a new addition to its established and very popular collection of Kew pots and planters endorsed by the Royal Botanic Gardens at Kew. The new Kew terracotta collection is made up of antique finish terracotta frost-proof planters – the first-ever frost-proof Terrace & Garden planters. The established Kew range is made up of nearly 40 items including jugs, jars, vases, cachepots and, of course, pots and planters, in a variety of elegant colours. Each item is handmade and unique and carries the logo of the Royal Botanic Gardens at Kew. Right: Terrace & Garden launch new Kew terracotta pots.
LICENSING SOURCE BOOK EUROPE 2018
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