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STATE OF THE NATION: BRANDS
Brand new Inset: IWM will be showcasing its popular kitchenware ranges at BLE.
Time For Tea?
From heritage brands appealing to our inherent nostalgia to design and food and beverage brands, the activity in the brands sector continues apace.
Bluff And Nonsense
Haynes, famous for its technical and practical lifestyle guides, is re-launching its Bluffer’s Guides a bestselling publishing phenomenon for over four decades – accompanied by a wide-ranging licensing and promotional campaign. The Bluffer’s Guides gained fame – and massive sales – as witty, pocket-sized manuals that aim to bring a novice up to scratch on a number of topics from wine and etiquette to fishing and management. Haynes has now relaunched and redesigned the guides, updating the topics covered and introducing new ones. It’s a longterm commitment, which will see 12-15 new titles added to the existing 16 every year, each written by an expert in his or her field. The first new title, the Bluffer’s Guide to Brexit, has been specially produced for the relaunch and is available now. Haynes is already making available licensing rights, initially aimed at the gifting market. Left: Bluffer’s Guide to Brexit is just one of the new titles in the new series.
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LICENSING SOURCE BOOK EUROPE 2018
In line with this year’s BLE Food & Beverage theme, Imperial War Museums (IWM) will showcase its own bestselling kitchenware ranges: Victory is in the Kitchen and While there is Tea there is Hope. Drawing upon IWM’s First World War collections, the ranges highlight the potential for unique products with powerful and sometimes unexpected stories. For example, did you know that during the First World War, tea was a staple part of a British soldier's rations? Tea was a familiar home comfort that helped keep morale up in the trenches whilst also concealing the taste of water, which was often transported to the front line in petrol tins. This year, IWM will also be unveiling new partnerships with The Gifted Stationery Company and Kent & Stowe. The new partners join IWM’s already prolific and diverse portfolio of licensees that currently include The Royal Mail, The Royal Mint, Airfix and Smart Fox. A dedicated brand licensing team based in the UK is also now supported by US licensing agent, Spotlight Licensing.
National Hall L42
Carry on Camping
Caroline Mickler has announced another addition to the growing list of major Yellow Submarine licensees. British camping and outdoor lifestyle brand FieldCandy has produced a range of tents and camping accessories inspired by Yellow Submarine (finalists in the Licensing Awards). The range was launched to coincide with the recent rerelease of the Yellow Submarine movie and as part of the film’s 50th anniversary celebrations. The centrepiece of the range is a tent lavishly illustrated with images inspired by the animated classic, including the four cartoon Beatles, the logo and the submarine itself.
Grand Hall G60 Left: Carry on camping with the Yellow Submarine.