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Welcome To With food and drink being a key theme of this year’s Brand Licensing Europe, it’s small wonder that tummies are rumbling and mouths watering with the latest brand news. According to LIMA’s 2017 Global Licensing Report the food and beverage market was worth 6% of global retail sales of licensed merchandise in 2016. That’s a big chunk of the pie and can be put down to the innovation that never stops coming through and the sheer diversity of the market. 2019 looks to be another bumper year for this category, with some tasty treats coming our way. We love the idea of GUINNESS inspired jewellery, featuring some of the more ‘attractive’ elements of its brewing process such as the hop flowers, to appeal to a female following, and with those New Year’s resolutions lurking just around the corner a new range of cookware from Joe Wicks The Body Coach is just what is needed (see pages 185-191). Joe’s not the only celebrity face to make it into interior design for the new season either, with some interesting collaborations in homeware also to come from the likes of Fearne Cotton, while the timeless and iconic designs of Orla Kiely promise to make household chores like ironing almost a pleasure. The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Joint Managing Director Jakki Brown - Joint Managing Director and Editorial Director Fiona Pavely, Keith Pashley, Samantha Loveday and Michelle Board - Wordsmiths Extraordinaire Rob Willis - Publishing Director Mark Grayson - Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk Web: www.licensingsource.net Copyright 2018. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.
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Keeping with the food and beverage theme, Imperial War Museums will showcase its own bestselling kitchenware ranges. Travel and transport is another key trend being seen in the brand licensing arena, with exciting plans afoot for lifestyle products from Pininfarina, designer of many of the world’s most iconic cars and The National Gallery Company using the Shanghai Metro Station as its launchpad for a five-year plan to build licensing revenue in China (see pages 166-173). As the weather gets colder and somewhat greyer, the brands arena promises to keep things in full bloom, with exciting news from Terrace & Garden at Kew, and a lovely collaboration from British homewares and lifestyle brand Sophie Allport with the National Trust on a new collection that we think is really striking. Meanwhile, the impact of last year’s BLE focus on sports brands continues to have a positive impact on the category. We love the thought of the return of Roy of the Rovers (page 200-201) and the feelgood World Cup vibes from the summer being built on by Football’s Coming Home (page 202). From familiar names to new kids on the block, the Brand & Lifestyle Zone at this year’s BLE will once again be awash with new ideas and clever thinking, making 2019 an exciting prospect for all involved in licensing. Fiona Pavely and Keith Pashley Editors of the Brands and Sports Licensing sections respectively PUBLISHERS OF
@licensingsource ISSN 1234 567. LICENSING SOURCE BOOK EUROPE 2018
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