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IN CONVERSATION WITH: MONDO TV
Italian flair
Inset: Mondo TV’s licensing director, Valentina La Macchia.
Mondo TV is among the top three of the leading 500 ‘made in Italy’ SME champions as listed by Italian newspaper, Corriera della Sera, and now the company is looking to grow its mix of co-production and licensing experience even further across Europe. LSB catches up with licensing director Valentina La Macchia to find out more.
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alentina La Macchia, licensing director at Mondo TV, is one busy lady. Over the past 12 months, the company has been working away on a number of projects which are now close to launch, building licensing partnerships for these in a number of markets, as well as nurturing and growing the broadcast and licensing footprint for a raft of other brands. On top of this, it has one eye on 2020 and the launch of further new shows. Its hard work is paying off though – Mondo TV has been placed in the top three of the leading 500 ‘made in Italy’ SME champions by Italy’s top newspaper, the Corriera della Sera. Valentina explains to LSB: “This is based on average annual growth of gross industrial profits in relation to turnover which, in our case, has doubled in the last six years, and a high capacity for self-financing.” So what is fuelling this growth? Airing on Cartoonito, Robot Trains should already be a familiar name with many in the UK. Having built a successful licensing programme in Inset: MeteoHeroes addresses issues such as climate change, ecology and respect for nature.
Europe – including products from master toy licensee Silverlit being distributed in a number of countries - Mondo’s focus is now on replicating this in the UK, as well as further building on its network of agents. Heidi Bienvenida – having conquered its home markets in Latin America – is performing well in Italy, with a raft of licensees on board and themed events running in shopping centres. Meanwhile, the latest territories to launch Sissi the Young Empress include Canada, Germany (where Active Merchandising is on board) and Austria. YooHoo to the Rescue is the focus of a major
LICENSING SOURCE BOOK EUROPE 2018
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