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On Show At BLE 2018
The One show
One Animation has rapidly expanded the global footprint of the Oddbods brand, with it now airing in over 180 countries across more than 35 broadcasters and VOD platforms. In addition, Oddbods’ YouTube channels are now generating 15 million views per day with a total viewership of 5 billion. To keep up with the demand, the studio has completed 200 x 1-minute Oddbods episodes this year alone, while a further two longform specials have been commissioned Above: Oddbods has a rapidly for 2018. expanding global footprint. Meanwhile, Oddbods took to the skies in partnership with Silk Air earlier this year; National Express has installed Oddbods content across its UK coach network and supported the launch with a branded tour this summer. In October, Oddbods’ core US licensing partner, KidsStation will launch a new range of interactive plush and toys across all 1,800 US Target stores supported by a heavyweight influencer programme. A strategic partnership has also been secured with China Media Capital to build 15 Oddbods Family Entertainment Centres over the next eight years. Each centre will feature bespoke themed attractions, live character shows, themed restaurants, premiums and a retail proposition. Grand Hall E90
Mofy debuts
Sony Creative Products will be showing preschool property Mofy for the first time at BLE. The animation – already broadcasting in over 50 countries – is the story of a fluffy rabbit that lives in a ‘warm and puffy’ cotton ball. In each episode, Mofy finds out something about the world around her, discovers feelings and emotions and learns to be kinder and braver. Mofy has already enjoyed licensing success in Japan, as well as international markets, with the show airing on Milkshake in the UK since spring 2017. SCP is now looking to appoint a licensing agent for Mofy in the UK to develop the programme even further.
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Below: SCP is looking for a UK agent for preschool brand Mofy.
Music maestros
Bravado will be showcasing its wide portfolio of music artists, which totals well over 200 artists. This includes some of the hottest contemporary artists of the moment (Shawn Mendes, Justin Bieber, Ariana Grande, Selena Gomez), to some of the most iconic artists of music history (The Rolling Stones, Black Sabbath, Guns N Roses) and all hosts of other artists including urban/hipAbove: The hop, alternative rock, Rolling Stones is just one of the record labels and metal. iconic bands in Bravado will also be showcasing Bravado’s portfolio. its growing number of entertainment and lifestyle properties such as emoji and Grumpy Cat for which it is the UK/EU agent.
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Above: JCB has grown in the apparel category.
Building blocks
Digger giant JCB will be making its tenth appearance at BLE on the back of a record last 12 months. The JCB Kids licensing programme remains evergreen and has recently been bolstered by the addition of two new licensing partners. Engino has created a range of construction toys inspired by the real machines and geared for STEM learning through play for ages 6-12 years. With a slightly softer side, HRD has unveiled plush JCB machines which feature moving parts. Experience zones continue to be a tried and tested success for the brand and 2018 saw a special zone open at Springfields Adventureland in Lincolnshire. The past year has also seen the brand expand into the paint market, as well as adding new safety footwear and workwear, plus a new range of cordless power tools, accessories and storage solutions.
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LICENSING SOURCE BOOK EUROPE 2018
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