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On Show At BLE 2018
Quests and anniversaries
Coolabi’s fantasy adventure brand, Beast Quest has had a busy year with an extensive array of brand extensions including gaming and live experiences launching from now through to 2019. Following the successful launch of the Beast Quest mobile gaming app and console game, a new mobile Above: Clangers is marking gaming app, co-developed 50 years next year. and produced with Animoca Brands, is due for release in early 2019. In addition, a new partnership with Hampton Court Palace will see Beast Quest brought to life via a magical immersive family experience during the October school holidays. This coincides with a new Beast Quest magazine launch from Signature Publishing. Meanwhile, the Clangers brand is also looking ahead to 2019 as it approaches its 50th anniversary. A new set of 26 new episodes are due to launch next year, while Coolabi has also partnered with Star Editions to launch its first dedicated online shop for a host of merchandise.
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Japanese style
Viz Media Europe specialises in managing the development and distribution throughout EMEA of Japanese anime entertainment and graphic novels. Owned by three of Japan’s largest publishers and licensors of manga and animation, VME handles the comprehensive licensing and promotion of some of the most popular Japanese manga and animation properties. These include manga titles such as One Piece, One Punch Man, Dragon Ball, management of its own SVOD platform, Anime Digital Network, as
Collect call
Bulldog Licensing is showing a diverse portfolio of properties, including Pikmi Pops from Moose Toys. The miniature plushes have already attracted a number of licensees in the UK. In addition, Moose Toys is Above: The Sesame Street also behind new collectable Treasure X – which sees children campaign will grow across a number of categories. ripping and digging through multiple layers to uncover collectable treasure hunters - with Bulldog launching the licensing initiative for the first time at BLE. Shopkins, of course, continues, while a big announcement on a new Moose
well as distribution rights management (TV, cinema, merchandising). VME’s portfolio includes around 50 brands in EMEA with some of the most famous being YoKai Watch and Doraemon, while the company also recently announced the return of Captain Tsubasa. Grand Hall B55 Above: The return of Captain Tsubasa has recently been confirmed.
Heroic characters
MeteoHeroes is the newest addition to Mondo’s roster at BLE, with the TV series due to launch in spring 2020. The show addresses issues like climate change, ecology and respect for nature through the adventures of six children who transform into superheroes with power over the weather. Meanwhile, Netflix Original series YooHoo to the Rescue will launch in spring 2019 and takes inspiration from the 80 million plush sold by Aurora World, which will be renewed to reflect the style of the show. Invention Story; Robot Trains; Mondo’s first live action show, Heidi Bienvenida; and Sissi the Young Empress will also be put under the spotlight.
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Below: YooHoo to the Rescue is inspired by the successful Aurora World plush.
property will be made later in the year. Other brands being highlighted by Bulldog will include action RPG Anthem (from BioWare and EA); Rovio’s Angry Birds; Match Attax; Care Bears; Miraculous; That’s not my…; ROUTE 66; and The Magic Faraway Tree. Last but certainly not least, Sesame Street needs little introduction and celebrates its 50th anniversary next year. Sales of licensed merchandise are consistently strong in the adult apparel sector and, with all new preschool content set to launch this autumn, activity will expand in the kids’ market with Sambro leading the way as master plush partner. Bulldog is also looking at categories such as food, accessories and gifting.
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