10-11-12-13-14-15 SOTN Corp_muk.qxp_NEW LSB 2008 GRID 22/09/2018 11:35 Page 14
STATE OF THE NATION: CORPORATE
Fragrant deal for Oasis
High street fashion retailer Oasis has made a major growth step in its licensing programme – launching a fashion-inspired fabric conditioner. The initial range of three exclusive fragrances – called Love for Lace, Passion for Paradise, Revel for Rose – has been developed for Sainsbury’s by McBride and will appear on shelf in September in designer bottles featuring Oasis signature prints. The partnership between Oasis and Above: Three McBride was developed by Oasis’ exclusive fragrances licensing agency Golden Goose. will initially launch. Below: Mr Benn is part of the Bee in the City art trail in Manchester.
Radley collab grows Sanderson
Radley London has revealed a new season collaboration with English soft furnishing brand, Sanderson. The company has chosen Sanderson’s Roslyn print from its archives, reworking it with an autumnal colour palette across a collection of leather items including handbags, canvas totes and keyring charms. Below: PJ Masks is among the licences in the My First Calendar range.
Inset: Radley has partnered with Sanderson.
First for Danilo
Buzzing time for Mr Benn Factory Rights is currently ‘buzzing’ with excitement over the Mr Benn brand. The company acquired distribution and licensing rights to the property in August 2017 and, since then, has been further building on the classic brand’s popularity. Mr Benn is currently part of the Bee in the City public art trail in Manchester, while a TV ad and 360 marketing campaign create by The Chase for The Insurance Emporium featuring the character has been shortlisted for Best Licensed Marketing Communications at The Licensing Awards next week. In addition, Mr Benn will appear as part of the V&A Museum of Childhood’s A Pirate’s Life for Me exhibition, opening in October.
2018 may be marking its 40th anniversary, but Danilo is continuing to innovate in its category with the launch of the My First Calendar product range. The non-dated interactive calendar encourages children to learn about the days of the weeks, months, the weather and the seasons using preschool brands including PAW Patrol, Peppa Pig and PJ Masks. Alongside the official launch to retailers, Danilo will also be running a supportive consumer PR campaign to create awareness. Meanwhile, Danilo will be marking its 40th birthday with a special event in October, as well as running activity on its website and social media, as well as offline. “We are planning for the future in a number of ways,” said md Daniel Prince. “Growing our already strong relationships with licensors is key, and will allow us to continue offering new and current retail customers the most up to date brands. “Our hard-working and talented design team have innovation at the heart of their strategy and will keep creating new and interesting formats across calendars, diaries, greetings cards and wrap.”
Right: Converse has unveiled its Hello Kitty line.
Hello Kitty puts best foot forward
Sanrio has teamed up with footwear and apparel brand Converse for a new Hello Kitty collaboration. Hello Kitty x Converse will be a collection of footwear, sportswear and accessories for fans of all ages. Three of Converse’s most popular silhouettes – the Chuck Taylor All Star, Chuck 70 and One Star – are included in the collection, which sizes ranging from kids up to men’s 13. Meanwhile, apparel includes a white and red short sleeve Football Tee and a black Pullover Hoodie. Accessories include a phone pouch, with detachable Hello Kitty pins; mini duffle bag in an all over Hello Kitty print and black/red polka dot cross body bag with Hello Kitty accents.
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LICENSING SOURCE BOOK EUROPE 2018