139_141_143 BLE Preview.qxp_NEW LSB 2008 GRID 20/09/2018 13:22 Page 139
On Show At BLE 2018
Coming timing
Comic strip Peanuts is approaching its 70th anniversary in 2020 with a robust consumer products programme. Innovative marketing initiatives include a Space Act Agreement with NASA encouraging STEM learning, and the Peanuts Global Artist Collective creating public art. Above: Busy DHX has a raft of high DHX Brands will also profile brands to discuss at BLE. be displaying the new Mega Man: Fully Charged, with the toy line from Jakks Pacific launching in spring 2019. Celebrating the legacy brand’s 30th anniversary, Capcom is also launching a new video game, Mega Man 11, on October 2. Preschool favourite Teletubbies is on leading linear platforms and has 1m subscribers on its 23 local YouTube channels. With a popular toy line from Character Options and hugely popular live experiences, the brand continues to captivate young children. Staying with preschool, and In the Night Garden and Twirlywoos continue to be an integral part of the DHX line-up. Finally, sci-fi adventure game show Massive Monster Mayhem airs in 140+ territories on Nickelodeon, as well as France’s Gulli TV, Spain’s Clan (TVE), Australia’s ABC and UK’s CiTV. The brand is launching a toy line with Alpha Group in the autumn in US, Canada and UK, rolling out internationally spring 2019.
Grand Hall E30
Celebrating diversity
Broadcasters across the world are snapping up the rights to Zafari from Ink Group – Above: Zafari has been picked up by POP TV in the UK. including POP TV in the UK. The story centres around the adventures of baby elephant Zoomba, who was born with the stripes of a zebra. He quickly finds that all the animals in the valley of Zafari have also been born with the skin of other animals, making the show a celebration of diversity. The licensing community has spotted the potential of Zafari, with Ultimate Source currently developing a toy line and Hachette on board for publishing. There is also a tie up with the World Wildlife Fund, with each episode of Zafari featuring a video aimed at educating viewers about wildlife and wild places on our planet.
Grand Hall E70
Italian flair
Maurizio Distefano Licensing will host its first dedicated stand at this year’s show. The agent – which manages a number of brands in both Italian-speaking markets and Eastern Europe – will be showcasing Masha and the Bear, for which it recently secured a major deal Above: 2019 will mark the 60th anniversary of the Chipmunks. with Italian theme park Leolandia for a new themed area. Angry Birds and the Hatchlings spin-off will be key, as will Alvinnn!!! And the Chipmunks, with next year marking the 60th anniversary of the Chipmunks. Other properties on display from MD’s character and entertainment portfolio will include Bing, emoji, Tetris, Monchhichi, Simon’s Cat, Hamsta World, Gigantosaurus and Oggy and the Cockroaches.
Grand Hall F122
Linking together
Among new representations for Licensing Link Europe, expect to hear more about BabyRiki (from Fun Union) which has enjoyed a very successful launch on ITVBe’s littleBe in the UK. Also new in the preschool category is Millimages’ Pirata & Capitano which launched on Channel 5’s Milkshake block in the summer where it quickly became the number one weekend show. There are also plans to expand the Fiesty Pets brand in a number of new categories. Jazwares is the master toy licensee with distribution into all key retail channels. The company will also be highlighting key brand activity from its established properties including Robot Wars, Molang and Little Baby Bum, while Football’s Coming Home 1848 (read more on page 202) and Build a Bear will also be discussed. Licensing Link Europe also represents a number of lifestyle and heritage brands including IFLS, Van Gogh Museum, Chic & Love and Pantone. Grand Hall A20 Right: Pirata & Capitano launched on Milkshake in the summer becoming the number one weekend show.
LICENSING SOURCE BOOK EUROPE 2018
139