136-137_BLE Preview.qxp_NEW LSB 2008 GRID 20/09/2018 13:09 Page 137
On Show At BLE 2018
Sweet Caroline
The Yellow Submarine continues to excite licensees with a presence in categories which now include Monopoly, graphic novels, apparel, homewares, bags and gifts, plus, more recently musical instruments and tents. This campaign – Above: The Moomin brand is enjoying along with the success in adult fashion and gifting. UK brand extension programme for The Beatles – has built on the already phenomenal awareness of the band. Meanwhile, Caroline Mickler is continuing to develop the Moomin brand which, with the arrival in 2019 of a major new animated TV series, is set for a further boost. The popular property is enjoying success in the adult fashion and gifting space, as well as appealing to preschoolers. Finally, Horrid Henry is one of the most successful literary characters in the UK and offers opportunities in multiple categories. Grand Hall G60
Above: Striker is highlighting a variety of international IP.
Strike rate
Striker Entertainment will be showcasing a variety of international IP. Highlights will include Fingerlings which currently has over 26 licensees, with Striker looking to further build on this. Meanwhile, Five Nights at Freddy’s has a film in development, while Exploding Kittens has the most backed Kickstarter campaign of all time and is an Amazon top five best seller for a third year running. Striker will also be showcasing Missing Link, described as a ‘rip-roaring, globetrotting comedy adventure’. Due for an Easter 2019 release, the family movie comes from Laika Studios, the company behind Coraline. Striker will also be highlighting its global roster of TV properties which includes AMC’s The Walking Dead and Fear the Walking Dead.
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Thinking positive
As a first-timer to BLE, Larkshead Media will be showcasing the talents of author and illustrator Charlotte Reed of May The Thoughts Be With You. Building on the success of her weekly Evening Standard column and focused on positive thoughts to inspire your day, Charlotte will be signing books at the show. Meanwhile, Larkshead will be looking to build on the success of CBeebies show Numberblocks with news of expanded TV distribution. Visitors can also join the fun on Aniball Island as the Aniballs play, create, overcome fun Above: Numberblocks will have news challenges and meet of expanded TV distribution. the other characters that inhabit the surrounding Islands. Larkshead is anticipating a Terrahawks royal visit from the Imperial Queen of Guk herself, Zelda, while the company will be officially launching street artist Sophie Long.
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Blasting off
Big brands on the Rocket Licensing stand will include The Very Hungry Caterpillar – approaching its 50th birthday in 2019 with a raft of new products, licensing categories, anniversary ranges and special promotions being planned. The agent will also be highlighting The Elf on the Shelf, which will be partnering with Kellogg’s for autumn/winter 2018 for a nationwide cereal box promotion. A collection of licensees are also on board and will be launching new product across a range of categories. The Horrible Histories franchise will be boosted in 2019 with the release of Horrible Histories: The Movie, while Love Is… continues to have strong appeal with females aged 18 to 30. Other properties being pushed will include Channel 4 comedy hit Derry Girls, Japanese short-clip animation Bananya, MGM, Vikings, JIFFPOM, Mrs Brown’s Boys, Valiant and Gold’s Gym. Grand Hall B5 Above: Plans are afoot for The Very Hungry Caterpillar’s 50th birthday.
LICENSING SOURCE BOOK EUROPE 2018
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