136-137_BLE Preview.qxp_NEW LSB 2008 GRID 20/09/2018 13:09 Page 136
On Show At BLE 2018
Sneak Peak
Animal magic
With a 57-year history, Sophie la girafe has seen over 55 million products sold since the character’s creation. Still ‘traditionally’ produced – a process which involves more than 14 manual operations – Sophie is now sold in over 85 countries, appealing to 0-3 year olds as well as nostalgic parents. Licensing activity – handled by Deliso, which is in charge of the worldwide licensing rights will receive a boost with baby carriers, baby bed linen, furniture and Above: Deliso is looking to grow the accessories. worldwide licensing efforts for Sophie la girafe.
Grand Hall B38
Looking good at 80
Beano Studios will be bouncing into Olympia with the CGI Dennis and Gnasher: Unleashed, as well as continuing the 80th anniversary celebrations for The Beano. A raft of licensing deals and activity has launched already this year to mark the milestone – including limited edition apparel, pop art prints, ingots and medals, while there has also been a collaboration with Ted Baker. Beano Studios also recently announced a new series with Sky Kids called So Beano. National Hall E87 Above: The Beano continues its 80th birthday celebrations.
Quarter masters
Fox’s BLE focuses can be broken down into four areas – Family, SciFi, Fox TV animation and Vault. There will be a vast number of properties for visitors to the stand to check over, with highlights including Spies in Disguise, starring the voice talents of Will Smith and Tom Holland and landing in cinemas in September 2019. A host of licensees are already on board across categories including toys and games, publishing, apparel and accessories, sleepwear and home. Meanwhile, Nimona is based on the award winning Harper Collins graphic novel by Noelle Stevenson. The Blue Sky Studios film is a tale of
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LICENSING SOURCE BOOK EUROPE 2018
Marking a significant move into developing off-air opportunities Above: Peaky Blinders will for its scripted be key for Endemol. brands, Endemol Shine Group is driving international licensing for the critically acclaimed dramas Peaky Blinders and Black Mirror. In addition, the company is also continuing to grow the global licensing footprint of MasterChef – notably, two of the show’s finalists, including this year’s winner Kenny Tutt, will take part in live sessions in the BLE Kitchen. Other brands on display from Endemol will include Simon’s Cat and Mr Bean, while it is also looking to expand the licensing programmes for Big Brother, Hunted, Pointless, Tenable, The Wall and Wipeout. National Hall E100
Show of strength
Allsorts Licensing has become well known for handling classic brands. Popeye will be celebrating its 90th anniversary in 2019 and will be heavily promoted at BLE. Meanwhile, outside of the classics, Hamsta World has recently launched in Primark in 100 stores in ten countries with a seven-piece Below: Hamsta World stationery range from Blue Sky stationery has recently launched in Primark. Designs. The latest brand addition to the Allsorts portfolio is Cuphead. The Xbox and PC game has sold over three million copies to date. Funko is the lead licensee with international rights, while GB eye, Insert Coin and Trademark Products are also on board.
Grand Hall C72
‘a heroic, rambunctious shape shifter who embarks on an adventure to restore the honour of a disgraced knight’. Locksmith Animation’s Ron’s Gone Wrong will also be heavily promoted by Fox. Scheduled for a late 2020 release, it tells the story of a walking, talking, digital connected bot that sweeps the world becoming every kid’s new best friend. A highlight of the TV portfolio is, of course, The Simpsons which will be entering its 30th season this autumn. A raft of high profile partnerships and collaborations have been revealed already this year – including ASOS x Simpsons, Krispy Kreme, Tic Tac and Forever 21 to name just a few.
Grand Hall C30
Left: Spies in Disguise is due to hit cinemas in September 2019.