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On Show At BLE 2018
Icelandic charm
Icelandic lifestyle brand Tulipop has enjoyed a year of rapid growth and global expansion. The adventures of the quirky and playful characters who inhabit island of Tulipop have been a success on their own Above: 2018 has been a bumper YouTube channel. As a year for Icelandic brand, Tulipop. response to international demand the first series of 10 2’30” episodes online has been dubbed into German, Spanish and Icelandic, with a further ten episodes in production.Tulipop has also secured a codevelopment and co-production deal with Banijay Group’s Zodiak Kids for a 52 x 11’ animated television series based on the characters and landscapes of the brand. oynami’s range of Tulipop blind box figurines secured a 2018 LIMA award nomination and a host of licensees joined the programme in the US across key categories including accessories from Loungefly, apparel from Mighty Fine, stationery from Pyramid, socks from Mad Dog and bedding from Jay Franco. The new Tulipop flagship store in central Reykjavik has quickly become a popular tourist destination, while in Tthe UK, Tulipop has appointed Maximum Licensing as agent to help develop partnerships to build the brand. Grand Hall C103
60 years of an icon
Above: Barbie is looking good for 60.
Barbie is marking 60 years since her creation, having inspired girls to be anything from princess to president, astronaut to zoologist and everything inbetween. Today, with over 200 careers and counting, she continues to
Major milestones
Penguin Ventures will be placing particular focus on The Snowman and Elmer, with both brands celebrating milestone anniversaries. The company has confirmed a partnership with The Royal Mint for The Snowman following the success of the Beatrix Potter range of anniversary coins. Newly signed softlines licensees include Inch Blue for handmade leather baby shoes and Harrow & Green for personalised Christmas sacks for Harrods. New toy licensees include Orange Tree for wooden toys, Whitehouse Leisure for amusement plush and Build-A-Bear also taking a licence. Bespoke retail offerings will take place with Fenwick and Harrods and in addition to a busy orchestral and theatrical programme, Backyard
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inspire the limitless potential in every girl. Barbie is a global icon instantly recognised by girls around the world. Her face is emblazoned on everything from apps to backpacks. When Barbie reinvents herself, the world takes notice in sales, headlines, likes and tweets and Mattel is confident that 2019 will be a blockbuster year for Barbie and partners. In addition, the company will also be showcasing Hot Wheels, Fisher-Price, Thomas & Friends, Enchantimals and Polly Pocket. Grand Hall C10
TV stars
ITV Studios Global Entertainment is gearing up for the autumn broadcast premiere of Robozuna. The original IP will launch across multiple platforms including CITV and ITV in the UK and Netflix around the globe, and YouTube Kids. Global social media influencers Ethan Gamer and Ali-A both star in the series and will be involved in promotion. Toys are planned for spring/summer 19, with Bandai on board as UK distributor and Basic Fun in the US. Season 3 of Thunderbirds Are Go began airing this year in the UK and Australia. Multiple markets will follow, supporting the launch of the new toy line in autumn/winter 19. New licensees continue to sign up for Watership Down, a four part, CGI mini series launching autumn/winter 18 on the BBC in the UK and Netflix around the world. Newly added to the slate are The Rubbish World of Dave Spud, a new kids comedy featuring the voices of Jane Horrocks and Johnny Vegas; and Top Class, a quiz show presented by Susan Calman that reached 3.4 million children in 2017.
Grand Hall E20 Above: Robozuna will have its broadcast premiere this autumn.
Cinema will be hosting a multi-room, multi-sensory, immersive cinematic experience with The Snowman at Winter Wonderland for the first time. The 30th anniversary of Elmer will be celebrated throughout 2019 with brand new publishing and consumer products from Penguin Ventures and Metrostar. Three interactive sculpture trails will launch around the UK and an interactive exhibition of original artwork by David McKee will also open. In addition, Andersen Press has confirmed a partnership with anti-bullying charity Kidscape naming Elmer as its ambassador for ‘Friendship Friday’ from 2019.
Grand Hall B45 Left: A raft of activity is in place to help celebrate the 40th anniversary of The Snowman.