p122-123 - LSB Boat Rocker.qxp_NEW LSB 2008 GRID 17/09/2018 08:05 Page 123
IN CONVERSATION WITH… BOAT ROCKER MEDIA Inset: Danger Mouse has now Jon continues: “FMK has provided us with over been sold in 100+ territories. 800 hours of active programming and several new brands which helped to expand our presence globally, with new offices in London and Hong Kong and an increased presence in New York. It has also brought in additional expertise in brand management, licensing, strategic global partnerships and creative development and production.” Caroline High, director of licensing, says “Boat Rocker now has two new fully functioning offices in London and Hong Kong. The acquisition allows us to build a greater presence in Europe and Asia and grow our consumer products arm. The Fremantle Kids catalogue complements our existing portfolio In addition, The Who and provides us with a Boat Rocker Media: Need to know Was? Show has strong development l Boat Rocker Media is the umbrella company for recently launched slate. It also enhances several divisions including Boat Rocker Studios, Boat globally on Netflix to our relationship with Rocker Rights and Boat Rocker Ventures. critical acclaim. Based broadcasters such as the l Boat Rocker Media employs 650+ people l Production companies under the Boat Rocker Studios on the successful BBC who we already know well from The Next division include Temple Street, Crooked Horse Productions, publishing franchise, Industrial Brothers, Jam Filled Entertainment, Proper the live-action comedy Step, by adding Bitz & Television and Insight Productions. sketch show brings Bob and Danger Mouse famous names from history to life. to our portfolio.” In addition to the FMK and BRR brands, the In the UK, The Next Step is a huge ratings driver London office is also taking on a select number of for CBBC. The sixth season launched on the third party representations to look after their UK channel in July of this year to great success. “With licensing and continues to manage a range of Boat Rocker Rights UK now managing the Nelvana brands in the UK including Mysticons, licensing programme, we are actively talking to Ranger Rob, Soft’n Slo prospective partners Squishies and Max & Ruby. across apparel, While the brand and accessories, personal licensing team is currently care and publishing,” placing a heavy emphasis on Caroline reveals. kids’ properties, the For Bitz & Bob, the company’s strong production company is actively track record across multiple seeking partners across a genres means that there are range of categories potential consumer products including toy, arts and opportunities to expand into crafts and STEAM related Inset: The Next Step is on its sixth series on CBBC. other areas and categories. products. As for Danger Mouse, new episodes “The company has grown so rapidly in the last launched in September and the show has now two years – who knows where we will be in five?” been sold to 100+ territories worldwide. “We laughs Caroline. “But I would like to say that in five continue to develop exciting partnerships and years we will have established several leading brand extensions including: promotions with global brands across a number of different genres. Tesco Opticians on branded eyewear, family dining I also think that we will have further expanded with Wimpy, and the critically acclaimed Danger our international footprint and become the goGames has just launched on Nintendo Switch,” to licensor.” says Caroline. LICENSING SOURCE BOOK EUROPE 2018
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