10-11-12-13-14-15 SOTN Corp_muk.qxp_NEW LSB 2008 GRID 22/09/2018 11:35 Page 12
STATE OF THE NATION: CORPORATE Below: The Snowman is flying onto special coins.
Bing ready to go global
Acamar Films is confident of a strong showing at BLE for Bing, following a 12-month period of expansion and restructuring alongside continued success for the property. Bing is now on air across the globe in over 100 countries and has licensing agency representation secure in Poland, Spain, Portugal, Benelux, Italy and Australia. Newly signed broadcast partners include the Nordics, Czech Republic, Middle East, Russia, South Korea, South East Asia and soon in the US and Latam. The Acamar team is now looking forward to meeting potential licensing agents for representation in these markets. In addition, live events continue to be vital for Bing. The brand’s first stage show launched this summer to great acclaim, with 60 UK venues confirmed until April 2019 and more to be announced. Following success bringing Bing to the big screen with Vue, Acamar is now planning to roll out the Bing at the Cinema experience internationally. Bing’s Picnic Show at CBeebies Land, plus themed activites at Super Camps across 83 UK schools and a debut at Butlin’s further add to the property’s growth. “Bing is reaching critical mass in all our business areas,” said Sandra Vauthier-Cellier, chief commercial officer at Acamar.
#EpicSindy revs up Iconic British fashion doll Sindy is the star of the latest Moneysupermarket.com campaign. The new ad sees Sindy and Sindy pay homage to 1991 film Thelma and Louise. Set to the sound of Fleetwood Mac’s Go Your Own Way, the film was produced with a combination of puppetry and stop motion techniques. ‘Epic Sindy’ serves as a suitable climax to one of the most memorable series of advertising campaigns in recent UK history, which have previously licensed He-Man and Skeletor from Masters of the Universe, Dirty Dancing and Action Man. The new deal was signed by licensing agent Born Licensing, Sindy licensor Pedigree Toys & Brands and Thelma and Louise licensor MGM. Right: #EpicSindy is the latest from Moneysupermarket.com.
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LICENSING SOURCE BOOK EUROPE 2018
The Snowman flies towards 40 Penguin Ventures is partnering with themed cinema experts Backyard Cinema for a world exclusive cinematic experience of The Snowman. To celebrate the 40th anniversary of the classic story, Backyard Cinema is creating an exclusive immersive multi-roomed and multi-sensory cinematic adventure at Hyde Park Winter Wonderland. Backyard Cinema Presents: The Snowman Experience opens from November 22, 2018 and runs until January 6, 2019. In addition, Penguin Ventures has teamed with The Royal Mint for the launch of commemorative coins. The 50p piece will show The Snowman and James in the iconic flying scene and will be available in both coloured silver proof and brilliant uncirculated editions.
Next Generation for Nimbus Nine
Brand licensing specialist Nimbus Nine has formed a new alliance with media agency, Generation Media. The two companies will now work together to offer a bespoke service to clients. Tina-Louise Foster, founder of Nimbus Nine, explained: “It was important to me to work with like-minded experts in complementary fields, offering a solution to our clients’ needs. This alliance with the most respected of media agencies Generation Media reflects our mutual wish to offer clients a bespoke service of expansion to their existing business.” Lisa Morgan, md of Generation Media, added: “We have always been leaders in content placement, tracking and brand communications management in the children’s and family space. We recognised the importance and value of having licensing expertise as part of our growing offer and are very proud to announce our new affiliation with Nimbus Nine.”