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STATE OF THE NATION: SCHOOLERS
Shaun Heads Down Under
Aardman has announced that Shaun the Sheep will soon be coming to Australia with an exciting new themed family attraction at Paradise Country on the Gold Coast in partnership with Village Roadshow Theme Parks. Launching in December, Paradise Country offers an authentic Australian farm experience, with specially created sculptures and interactive attractions such as Shaun’s Tractor Ride, Shaun’s Adventure Camp, The Pig’s Playground and Shaun’s Scraps & Taps. Above: Shaun the Sheep hits the Gold Coast.
Classic Mickey
Paladone is among the licensees readying new product to mark the 90th anniversary of Mickey Mouse this year – with a raft of items available to pre-order. The licensee’s gift range will target young adults, with classic styling for widespread appeal to consumers of all ages. Above: Paladone is marking Mickey at 90. Mickey Mouse will appear as one of Paladone’s popular Egg Cup products – which also comes with a spoon and toast stamp – as well as a notebook and a range of enamel pin badges. There is also a Mickey Mouse heat change mug.
Gifts from Jimmy
The beloved internet sensation bull terrier Jimmy the Bull has expanded its licence with giftware company Enesco, to include new US collections of gift products. Created by artist Raphael Mantesso, Jimmy the Bull licensing includes hundreds of charming and humorous images that combine photography and free hand illustrations. Now, under the expanded licence, Enesco will be offering gift products including figurines, picture frames, wall art, tote-bags, umbrellas, make up bags, dog bowls, and other products to major retailers throughout the US and Europe. Above: Jimmy the Bull expands giftware range with Enesco.
Fashionista Betty
Below: Betty Boop launches new health and beauty range.
Betty Boop is heading to Brazil for a new health and beauty collaboration, cobranded with high-end fashion brand Forum and licensed by Passion Perfumes e Cosméticos. Forum by Betty Boop features fragrances, body lotion, and nail polish and is now available throughout Brazil in a deal brokered by Vertical Licensing. The character's DNA is in every detail of the products, from the playfulness of the packaging, the colour palette of the enamels, and the olfactory notes in the scents.
A-mazing Gaming A new board game inspired by The Crystal Maze has been launched by Rascals, as Bulldog Licensing continues to build the licensing programme. Rascals has also developed a free mobile app to accompany the game, which features authentic music and sound effects from the show and can be used as a timer during challenges.
Above: Rascals’ Crystal Maze board game.
Nice Surprise for retail
The presence of L.O.L. Surprise at retail is set to grow even further, with The Point.1888 revealing a host of UK licensees across key categories for the top toy brand. UK licensees joining the roster of global partners now include Aykroyds and TDP (apparel), BCI (apparel), Blueprint (stationery), Danilo (cards and gift wrap), DJ Murphy (annuals), DNC (lunchware), Dreamtex (home textiles), H&A (health & beauty), Unique (partyware), Winning Moves (games), Worlds Apart (homeware), TVM Fashion Lab (daywear and luggage), Kinnerton (confectionery), OTL (headphones), Misirli (hosiery), RMS (arts and crafts), Alligator (colouring and sticker pads), MV Sports (sporting goods), Sinco Toys (watches) and Rubie’s (dress-up). LICENSING SOURCE BOOK EUROPE 2018
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