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STATE OF THE NATION: SCHOOLERS
Cuddle Up
Molang - the cuddly, funny, kind-hearted rabbit whose animated series is an online and TV hit - is gearing up for a number of product launches, including clothing in Primark, plus stationery and gift in John Lewis, Forbidden Planet and specialist stores. New programming will arrive later this year on the free-to-air UK channel for children aged 7 and under, Tiny Pop. The brand is represented in the UK and Ireland by Licensing Link Europe. Left: Molang product launches gear up.
Battle Dress
Rubie’s Masquerade has announced a new partnership with Epic Games to create a range of Fortnite dress up for the European market, in a deal brokered by IMG. The new Fortnite branded collection will feature costumes, masks and accessories launching this autumn through a variety of online retailers.
Pop-tastic Treats
Bulldog Licensing has announced two new partners for collectable sensation Pikmi Pops Aykroyds/TDP for nightwear and swimwear and Blues for a leisurewear range, with more new partners to be announced soon. Pikmi Pops have become a playground craze with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. Right: New licensees for Pikmi Pops.
History Lessons 2019 will mark a new direction for TV and publishing hit Horrible Histories, with the release of Horrible Histories: The Movie. Set in Roman Britain and produced by Oscar-winning Altitude and Horrible Histories TV producers, Citrus Films it will star big names from British comedy and film. In its licensing campaign, the brand – handled by Rocket Licensing - has seen success in dress-up, board games and social stationery. New product ranges are currently in development for heritage sector gift, collectable commemorative coins and puzzles.
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LICENSING SOURCE BOOK EUROPE 2018
Return Trip
Below: A second season for Hotel Transylvania.
Sony Pictures Animation and Nelvana have revealed the second season renewal of the hit animated comedy Hotel Transylvania: The Series. The show will be available on Disney Channels Worldwide, Teletoon Canada and Super RTL in Germany. The franchise is supported with its biggest consumer products program ever, led by master toy licensee Jazwares and with broad crosscategory representation with top licensees worldwide, available at major retailers across all channels of distribution.
Giant Celebrations for James The Roald Dahl Story Company joined forces with London’s Natural History Museum for James and the Giant Weekend recently. The special family festival formed part of the celebrations surrounding James and the Giant Peach – the author’s first novel for children and the focus of this year’s Roald Dahl Day.
Best Foot Forward for Dragon Ball Z
Adidas Originals is to collaborate with Toei Animation and its popular Dragon Ball Z property. The new tie-up sees three battles between heroes and villains throughout the anime re-imagined in trainer form. Following the Dragon Ball Z chronology, the collaboration features seven silhouettes from the Adidas Originals roster, chosen to represent the characteristics of the heroes and villains to which they refer.