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STATE OF THE NATION: SCHOOLERS
Paris-Bound
Cottonwood Media and France TV Distribution have announced an impressive list of licensees for premium tween drama Find Me In Paris, in key categories across publishing, stationery, homewares, apparel, toys and footwear. Making its mark in the publishing and paper goods category, France TV distribution has signed three separate deals for: a stand-alone tri-monthly magazine with Milan; Comic Books with Soleil, and novels and albums with leading publisher Nathan. In apparel and footwear, Sahinler has come on board for an autumn/winter 2019 collection of daywear, nightwear, lingerie and swimwear, while Royer will roll out slippers, socks, shoes and boots. In toys, Ravensburger has snapped up puzzles, while CTI has kicked off homewares with a line of bed linen, blankets, cushions and bathroom accessories.
Off the Wall The Pokémon Company International has enjoyed success with its collaboration with Selfridges, which saw branded products prominently displayed on their own wall in the retailer’s flagship Oxford Street store in London. Above: Pokémon The branded wall displayed a collaborates with Selfridges. range of Pokémon products, including the Pokémon Trading Card Game (TCG), which is Europe’s favourite TCG with over 65% of the UK market. In addition, Pokémon’s new collaboration with Sprayground, an innovative and trendsetting backpack and accessory company, launched exclusively in Selfridges and was displayed on its own branded wall.
Inset: Find Me In Paris launches in new categories. Right: Tiana opens her own pop up store.
Tiana Pops Up YouTube sensation Tiana is the first ever British Kid’fluencer to open her own shop as a pop-up over one weekend in Birmingham’s prestigious Bullring & Grand Central. The pop-up celebrated the launch of Hearts by Tiana - a new range of clothing and merchandise from the 10 year old YouTube Star, who currently boasts over 12 million YouTube subscribers on her popular channels, Toys AndMe and Tiana.
Scooby-Doo Does a Runner
A new Scooby-Doo Virtual Run series has kicked off as part of the wider Doo Good programme. The initiative is a collaboration between Warner Bros. Consumer Products and SON Events, aimed at families and their furry friends, as well as athletes of all abilities. The virtual run series – which is in support of Warner Bros.’ social responsibility initiative Scooby-Doo Doo Good and aiming to bring attention to animal welfare – includes 5k and 10k events with participants receiving medals and branded merchandise.
Right: CPLG adds Dr Seuss.
Doctor’s Orders
CPLG has been appointed as the EMEA licensing agent for the Dr Seuss franchise. Dr Seuss – author of some of the world’s bestselling classic children’s books including The Cat in the Hat, Green Eggs and Ham and How the Grinch Stole Christmas – was the top licensed book brand for 2017, according to NPD. CPLG will expand the Dr. Seuss licensing programme throughout EMEA – on behalf of licensor Dr. Seuss Enterprises – with a focus on apparel, gifting, stationery and toys, targeting adults who grew up reading the books and a new generation of fans. LICENSING SOURCE BOOK EUROPE 2018
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