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STATE OF THE NATION: SCHOOLERS
Playground and beyond
From perfume to pop ups and live shows to anniversary celebrations, there’s plenty of activity for the older children.
Making Friends
Above: CPLG to represent Line Friends.
CPLG has been appointed as the EMEA licensing agent for Line Friends, a global character brand featuring 11 characters originally created for use as stickers for leading mobile messenger application Line and its 200 million active worldwide users. The original characters, Brown and Friends, including Brown, Cony and Sally, have been widely loved since first showcased in 2011 as Line stickers. Brown and Friends has collaborated with a number of brands including LAMY, Brompton and L’Occitane. Line Friends has also emerged as a global content creator by introducing new IP like BT21, co-created with the global boy band BTS. Since the release as Line stickers in 230 countries last year, BT21 has grown into the most loved character globally by millennials and its character merchandise recorded day-to-day sell-outs in Line Friends stores worldwide.
Gym Time
Above: POW gets flexible for gymnasts.
British Gymnastics and Cartoon Network are joining forces to inspire and reward gymnasts across the country, with the help of the original ambassadors of girl power The Powerpuff Girls, currently celebrating their 20th anniversary. The POW! Academy will be available exclusively to member organisations from this autumn and is a new initiative aimed at budding gymnasts aged 5-11yrs. It challenges gymnasts to show off their talents and be proud of their achievements, focused on linking the skills they have learnt in their gymnastics sessions into creative sequences. Every time a gymnast successfully achieves a new level, they’ll be rewarded through a new badge and certificate scheme.
More Adventures in Moominvalley With the arrival in 2019 of a major new animated TV series, the already high levels of licensee interest in Moomin are surging even further. The success of the Moomin brand is an established long-term phenomenon in the UK market as the UK licensing programme, managed by Caroline Mickler, continues to develop Moomin as a modern adult fashion and gifting property, as well as for a younger audience.
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Above: Moomins to return to the small screen. LICENSING SOURCE BOOK EUROPE 2018