106-107-109 SOTN Preschool_muk.qxp_NEW LSB 2008 GRID 22/09/2018 12:37 Page 109
Right: The Elf is taking over this Christmas.
SOTN: PRESCHOOL & NURSERY
Elf antics
Rocket Licensing has unveiled a plethora of UK deals for The Elf on the Shelf. This Christmas’ campaign will see new product launches across apparel and publishing, as well as an extension to the successful home textiles range. Aykroyds & Sons and TDP Textiles are planning a range of nightwear and underwear, while Fashion UK and Global Licensing are on board for daywear. In addition, Roy Lowe & Sons is planning a range of The Elf on the Shelf socks for children and adults, as well as sock gifting. Also launching in Q4 is The Elf on the Shelf Bumper Activity Book from Hachette Children’s Group, while a magazine deal has been secured with Immediate Media. Dreamtex has expanded its product range to include cushions and towels, in addition to bedding. IG Design Group has developed gift wrap and bags, while Amscan is launching balloons.
Llama Llama ready to gallop into Europe The licensing programme for Llama Llama is starting to build, with Genius Brands International appointing Brandgenuity as the exclusive European licensing agent for the preschool property. The agency will handle the brand – which is based on Anna Dewdney’s best selling book series – for the UK, Ireland, Spain, Hungary, Poland and Romania. The animated series – starring Jennifer Garner as Mama Llama – debuted worldwide in 20 different languages on Netflix in January. It focuses on first childhood experiences and adventures, as well as the special connections between the lead character, Llama, his Mama and his grandparents. Above: Brandgenuity is on board with Llama Llama. Right: The That’s not my… series has sold over 20m books worldwide.
In a Twirl Golden Bear has renewed its master toy deal for DHX Brands’ Twirlywoos property through to 2020. Originally appointed in 2014, Golden Bear has enjoyed a raft of success with products for the Above: Golden Bear CBeebies hit. These include renews for Twirlywoos. the Big Red Boat Play-set – which featured in the brand’s first TV marketing campaign – plus the Run-along Twirlywoos, which won Gold in both the Loved by Parents awards and the Practical Pre-school Awards. This year saw it launch Chatty Twirlywoos, an assortment of soft toys with sparkly fabric head tufts, big feet and exaggerated features.
That’s not my… says Rainbow Designs
Rainbow Designs has sealed a deal with Bulldog Licensing for a new baby range inspired by the That’s not my… brand. Published by Usborne, That’s not my… is the best selling series of touchy-feely board books aimed at babies and preschoolers by author Fiona Watt and illustrator Rachel Wells. The series has sold over five million books in the UK and over 20 million worldwide. The Rainbow Designs range will feature soft toys, developmental toys and wooden toys, as well as gift sets and soft teether books. Dennicci launched baby apparel into Mothercare just before Christmas and TU in July. Bulldog is also in talks with several potential partners across a range of categories.
Disney Kitchen label unwrapped
Disney has unwrapped a new packaging design – Disney Kitchen – on its licensed food and drink products. The label is aiming to help make it easier for families to make balanced food choices. It includes nutritional information, alongside popular characters such as Mickey Mouse, Anna and Elsa from Frozen, the Stormtroopers from Star Wars and Lightning McQueen from Cars. In addition, Disney UK has also launched Marvel Kitchen for Marvel licensed products. Disney Kitchen currently has licensing agreements with Asda, Danone Waters, Kellogg’s, Yoplait and the Lightbody Ventures toddler range among others. Right: Disney Kitchen’s new packaging.
LICENSING SOURCE BOOK EUROPE 2018
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